Date: 2021-06-25Category: Not ApplicableState: Union GovernmentCountry: Europe
Commission Implementing Decision (EU) 2021/1037 of 16 June 2021 on the request for registration of the European citizens’ initiative entitled ‘Ban Fossil Fuel Advertising and Sponsorships’ pursuant to Regulation (EU) 2019/788 of the European Parliament and of the Council (Only the English text is authentic)
Executive Summary:
This Commission Implementing Decision EU 2021/1037, dated June 16, 2021, concerns the registration of the European citizens initiative entitled "Ban Fossil Fuel Advertising and Sponsorships." The initiative calls for an EU legislative act prohibiting advertisements for fossil fuels and sponsorships by fossil fuel companies. The Commission has determined that the initiative falls within the scope of its powers and has been registered.
Key Points / Main Content:
* **Initiative Objectives:**
* Prohibit advertisements for fossil fuels and related transportation (excluding general economic interest services).
* Prohibit advertisements from companies involved in the fossil fuel market.
* Prohibit sponsorships by fossil fuel companies or using fossil fuel trademarks.
* **Scope of the Ban:**
* Covers oil, fossil gas, and coal.
* Includes any direct or indirect promotion, advertising, free distribution, or sponsorship.
* Applies both offline and online.
* Covers advertising and sponsorship in sports, education, science, public events, and media events.
* **Justification for the Initiative:**
* Fossil fuels perpetuate the climate crisis.
* Fossil fuels contribute to a public health crisis.
* Fossil fuel companies may mislead consumers.
* Fossil fuel sponsorships may be used for political access.
* **Draft Legal Act:**
* The draft directive covers advertising of fossil fuel products and undertakings in:
* Press and printed publications.
* Audiovisual commercial communications.
* Radio broadcasting.
* Information society services.
* Fossil fuel-related sponsorships.
* **Commission's Powers:**
* The Commission has the power to present a legal act based on Article 192 of the Treaty (environmental protection) and Article 114 (internal market).
* **Compliance and Registration:**
* The group of organisers fulfils the requirements of Regulation EU 2019/788.
* The initiative is not abusive, frivolous, or contrary to Union values.
* The initiative is registered.
Impact Analysis:
* **Group of Organisers (Represented by Ms. Silvia Pastorelli and Ms. Slvia Daz Prez):**
* Impact: The initiative they proposed has been officially registered by the European Commission.
* Action Required: None explicitly mentioned in the decision.
* **European Commission:**
* Impact: The Commission acknowledges the initiative falls within its powers to propose a legal act.
* Action Required: The Commission may consider proposing a legal act based on the initiative's objectives, subject to further assessment of factual and substantive conditions.
* **Fossil Fuel Companies:**
* Impact: Their advertising and sponsorship activities may be subject to restrictions if the initiative leads to EU legislation.
* Action Required: Monitor the progress of the initiative and prepare for potential changes in advertising and sponsorship regulations.
* **Citizens of the European Union:**
* Impact: Could see changes in the advertising and promotion of fossil fuels, potentially leading to increased awareness of climate change and health issues.
* Action Required: No direct action required, but can follow the progress of the initiative and participate in related consultations or discussions.
Key Entities Referenced
European Commission: The executive branch of the European Union responsible for proposing legislation, implementing decisions, and managing the EU's day-to-day operations.
Treaty on the Functioning of the European Union: One of the primary treaties of the European Union, outlining the scope of the EU's powers and the procedures for exercising them.
Regulation EU 2019/788: A regulation of the European Parliament and of the Council on the European citizens' initiative.
European Parliament: The directly elected parliamentary body of the European Union with legislative, supervisory, and budgetary responsibilities.
Council of the European Union: A legislative body of the European Union comprising government ministers from each member state.
Ban Fossil Fuel Advertising and Sponsorships: The title of the European citizens initiative requesting an EU legislative act prohibiting advertisements for fossil fuels and sponsorships by fossil fuel companies.
Article 192 of the Treaty: Article within the Treaty on the Functioning of the European Union that provides the legal basis for EU action relating to the environment.
Article 114 of the Treaty: Article within the Treaty on the Functioning of the European Union that provides the legal basis for measures aimed at establishing and functioning of the internal market.
L 226/36 E N O f f i c i a l J o u r n a l o f t h e E u r o p e a n Union 25.6.2021
COMMISSION IMPLEMENTING DECISION (EU) 2021/1037
of 16 June 2021
on the request for registration of the European citizens’ initiative entitled ‘Ban Fossil Fuel
Advertising and Sponsorships’ pursuant to Regulation (EU) 2019/788 of the European Parliament
and of the Council
(Only the English text is authentic)
THE EUROPEAN COMMISSION,
Having regard to the Treaty on the Functioning of the European Union,
Having regard to Regulation (EU) 2019/788 of the European Parliament and of the Council of 17 April 2019 on the
European citizens’ initiative(1), and in particular Article 6(2) and (3) thereof,
Whereas:
(1) A request for registration of the European citizens’ initiative entitled ‘Ban Fossil Fuel Advertising and Sponsorships’
was submitted to the Commission on 22 April 2021.
(2) The objectives of the initiative are expressed as follows: ‘We call on the European Commission to propose an EU
legislative act: prohibiting advertisements for fossil fuels, as well as air, road and water-borne transportation (other
than transport services of general economic interest) powered by fossil fuels; prohibiting advertisements from any
undertakings active in the market for fossil fuels, in particular by extracting, refining, supplying, distributing or
selling fossil fuels; prohibiting sponsorships by undertakings defined under point 2 above, or using trademarks or
commercial names used for fossil fuels. This law would fall into the EU competence, in that it would consist in an
internal market regulation aimed at enhancing consumer protection, as well as a high level of public health and
environmental protection. Indeed, this legislation would increase public awareness of products and technologies
that are responsible for climate change and other environmental and health harms. As such, it would pursue
objectives that are envisaged by the EU environmental and consumer protection policies, via the harmonisation of
rules on fossil fuel advertisements and sponsorships. This would fall under shared competences including (see
Article 4 TFEU), internal market, environment, consumer protection.’
(3) An annex provides further details on the subject matter, objectives and background to the initiative. In particular, it
clarifies that the fossil fuel products concerned include oil, fossil gas and coal. It further clarifies the scope of the
proposed/requested ban, which, according to the organisers, should cover any promotion or advertising, direct or
indirect, as well as any free or promotional distribution, or any sponsorship relationship; the ban should apply both
offline and online, and cover advertising and sponsorship notably in the context of sport, education, science, public
events and third party media events. Finally, the annex explains the reasons behind the initiative, as follows: (1) ‘Fossil
fuels are perpetuating the climate crisis, and should not be advertised’, (2) ‘Fossil fuels have created a public health
crisis, and should not be advertised’, (3) ‘Fossil fuel companies are misleading consumers, and some have been
found to be breaking advertising guidelines’and (4) ‘Fossil fuel sponsorships are being used for political access’.
(4) The group of organisers has also submitted a draft legal act entitled ‘Ban Fossil Fuel Advertisements and
Sponsorships: ECI Directive’. The scope of the draft legal act is ‘the advertising of fossil fuel products, fossil fuel
undertakings, and their promotion: (a) in the press and other printed publications; (b) in all forms of audiovisual
commercial communications; (c) in radio broadcasting; (d) in information society services; and (e) through fossil
fuel-related sponsorship, including the free or discounted distribution of fossil fuel products.’
(5) Insofar as the initiative aims at preserving, protecting and improving the quality of the environment, protecting
human health and prudent and rational utilisation of natural resources, the Commission has the power to present a
proposal for a legal act on the basis of Article 192 of the Treaty.
(1) OJ L 130, 17.5.2019, p. 55.25.6.2021 E N O f f i c i a l J o u r n a l o f t h e E u r o p e a n Union L 226/37
(6) Insofar as there are differences between national rules which are such as to create obstacles to trade and obstruct the
fundamental freedoms and thus have a direct effect on the functioning of the internal market or to cause significant
distortions of competition, the Commission has the power to present a proposal for a legal act approximating the
provisions laid down by law, regulation or administrative action in Member States which have as their object the
establishment and functioning of the internal market on the basis of Article 114 of the Treaty.
(7) For these reasons, none of the parts of the initiative manifestly falls outside the framework of the Commission’s
powers to submit a proposal for a legal act of the Union for the purpose of implementing the Treaties.
(8) This conclusion is without prejudice to the assessment of whether the concrete factual and substantive conditions
required for the Commission to act, including proportionality and compatibility with fundamental rights, would be
met in this case.
(9) The group of organisers has provided appropriate evidence that it fulfils the requirements laid down in Article 5(1)
and (2) of Regulation (EU) 2019/788 and has designated the contact persons in accordance with Article 5(3), first
subparagraph, of that Regulation.
(10) The initiative is not manifestly abusive, frivolous or vexatious, nor is it manifestly contrary to the values of the Union
as set out in Article 2 of the Treaty on European Union and rights enshrined in the Charter of Fundamental Rights of
the European Union.
(11) The initiative entitled ‘Ban Fossil Fuel Advertising and Sponsorships’should therefore be registered,
HAS ADOPTED THIS DECISION:
Article 1
The European citizens’ initiative entitled ‘Ban Fossil Fuel Advertising and Sponsorships’shall be registered.
Article 2
This Decision is addressed to the group of organisers of the European citizens’ initiative entitled ‘Ban Fossil Fuel Advertising
and Sponsorships’, represented by Ms Silvia PASTORELLI and Ms Sílvia DÍAZ PÉREZ acting as contact persons.
Done at Brussels, 16 June 2021.
For the Commission
Věra JOUROVÁ
Vice-President