The Ministry of Information and Broadcasting has announced that an Ernst Young report titled "A Studio Called India" will be unveiled at WAVES 2025. This report highlights India's increasing influence in the global Media and Entertainment (ME) landscape, emphasizing factors such as its diverse culture, advanced infrastructure, low animation and VFX costs, sizeable skilled workforce, and growing international acceptance of Indian content. In particular:
1. **Digital media growth**: Digital media surpassed television to become the largest segment of India's ME sector by 2024, contributing over INR800 billion (US$9.4 billion) and accounting for more than 32% of sector revenues.
2. **Content production**: India produced approximately 200,000 hours of original content last year, including films, premium OTT content, and musical pieces, positioning the country among global leaders in content creation.
3. **Technological advancements**: The report discusses AI-driven platforms for improved efficiency in digital media production, enhancing output quality and speed.
4. **Live events surge**: Over 30,000 live events were held in India in 2024 alone, with ticketed events increasing dramatically over the last five years as evidence of growing public interest in live entertainment.
5. **Expansion of talent pool**: The ME sector employs approximately 2.8 million people directly and supports another 10 million indirectly. India's cultural diversity provides a rich ecosystem for content creation, capitalizing on a scalable talented workforce.
These findings collectively underscore India's emergence as a global content powerhouse with significant capabilities in various aspects of media and entertainment.
Key Entities Referenced
Ministry of Information Broadcasting: A governmental department responsible for managing information campaigns and broadcasting policies in India.
India: Ernst Young Report: A report developed by Ernst Young focusing on Indias role as a global content powerhouse, emphasizing its influence in the media and entertainment industry due to expanding digital market, cultural diversity, and advanced production capabilities.
WAVES 2025: An event where Ernst Young's report is scheduled to be released.
Ministry of Information & Broadcasting
“A Studio Called India:” Ernst & Young Report to be
Released at WAVES 2025 tomorrow
Posted On: 02 MAY 2025 2:36PM by PIB Mumbai
Mumbai, 2 May 2025
India’s rise as a global content powerhouse is the focus of the report “A Studio Called India” by Ernst & Young
which will be unveiled tomorrow at WAVES 2025 in Mumbai. The report underlines India’s growing influence in the
global media and entertainment (M&E) landscape, driven by its expanding digital market, cultural diversity, and
advanced production capabilities:
l India's diverse culture and advanced infrastructure make it a creative powerhouse
l Animation and VFX costs are 40% to 60% lower in India and there is a large skilled workforce to
support global production workflows
l Indian content is gaining international acceptance, with up to 25% of views on global OTT platforms
being generated outside of India
The report aims to highlight India's impressive growth and innovation in the M&E sector, positioning the country as
a leader in global content creation. India is rapidly becoming a global content hub, driven by its expanding digital
market, diverse cultural and linguistic heritage, and rich storytelling traditions that resonate with audiences
worldwide.
Key highlights of the Report will include:
l Digital media takeover: In 2024, digital media overtook television to become the largest segment of
India's M&E sector, contributing over INR800 billion (US$9.4 billion) and accounting for 32% of sector
revenues.
l Content production: India produced approximately 200,000 hours of original content last year,
including 1,600 films, 2,600 hours of premium OTT content, and 20,000 original songs. This positions
India as one of the largest content- creation houses globally.
l Technological advancements: AI and new technologies are revolutionizing the content industry in
India. AI-driven platforms enhance the efficiency and quality of content production, enabling rapid
creation of professional-grade videos, images, text, and music.
l Live events surge: In 2024 alone, India hosted over 30,000 live events, including concerts featuring
global artists like Ed Sheeran and Coldplay. Ticketed events have quadrupled in the last five years,
highlighting the growing appetite for live entertainment.
Talent pool expansion: The M&E sector employs 2.8 million people directly, with an additional 10 million in
indirect employment. India's scalable talent advantage is bolstered by its diverse cultural and linguistic landscape,
fostering a thriving content ecosystem.
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PIB TEAM WAVES 2025 | Rajith/ Lekshmipriya/ Darshana | 142
(Release ID: 2126107)