Advertisements Objectionable in the Eyes of Law like Alcoholic Drinks, Tobacco & Smoking are Prohibited For Display in Railways: Shri Ashwini Vaishnaw

**Executive Summary** This report outlines the Indian Railways' ethical policy-driven approach to advertising, as detailed by Union Minister Shri Ashwini Vaishnaw in a Rajya Sabha reply on March 28, 2026. The policy defines prohibited content—including alcohol, tobacco, and erotic material—and establishes a transparent e-auction process for awarding contracts. All advertising agencies must ensure compliance with Central and State laws, with mandatory prior approval required for advertisements displayed on trains. **Key Points / Main Content** * **Advertising Framework and Revenue** * Non-Fare Revenue (NFR) is generated through branding and advertising initiatives, categorized under "Sundry Revenue." * The Out-of-Home (OOH) policy manages advertising in station circulating areas. * The Rail Display Network (RDN) policy governs digital advertising through screens and systems in stations. * Mobile assets, including the interior and exterior of trains and coaches, are leveraged for branding under extant guidelines. * **Contracting and Selection Process** * All advertisement contracts are awarded via e-auction through the Indian Railways E-Procurement System (IREPS) online portal. * Bidders are selected based on the policy for Commercial Earnings and Non-Fare Revenue and specific eligibility criteria in the Special Conditions of Contract. * **Prohibited Advertisements** * Alcoholic drinks. * Tobacco products, including cigarettes and bidis. * Content featuring erotic background scenes. * Competitive advertisements from other modes of transport. * Private insurance companies offering policies specifically against railway accidents. * **Compliance and Regulation** * Advertising agencies are responsible for brand selection but must comply with all relevant Central and State laws. * Every advertising plan for trains must receive mandatory prior approval from the office of the Divisional Authority of the concerned Railway Division. * Immediate corrective actions are taken for any violations of these regulations. **Impact Analysis** **Advertising Agencies** **Impact** Agencies have the prerogative to select brands but are restricted by strict ethical guidelines and legal prohibitions on specific product categories. **Action Required** Must submit all advertising plans for trains to the Divisional Authority for prior approval and ensure all content strictly adheres to Central/State laws and railway-specific prohibitions. **Prospective Bidders / Advertisers** **Impact** The selection process is standardized and digitized, ensuring a fair and transparent selection environment. **Action Required** Must register and participate through the IREPS online portal and meet the eligibility criteria outlined in the Special Conditions of Contract. **Indian Railways (Divisional Authorities)** **Impact** Authorities are responsible for the oversight of non-fare revenue streams and the enforcement of ethical standards on railway property. **Action Required** Must review and approve advertising plans for mobile assets and take immediate corrective action in the event of policy violations.

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