Home India Ministry of Finance Agriculture Insurance Company of India Ltd. (AIC) Launches K...
Date: 2026-03-18 Category: Press Release State: Union Government Country: India

Agriculture Insurance Company of India Ltd. (AIC) Launches Krishi Sakhi Initiative to empower women farmers

Issued by Ministry of Finance · Not Applicable

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Executive Summary & Key Takeaways

**Executive Summary** The Agriculture Insurance Company of India Ltd. (AIC) has launched the "Krishi Sakhi Initiative" to align with the 2026 "International Year of the Woman Farmer." This year-long program involves monthly activities across India to empower women farmers, promote their participation in agriculture, and increase awareness of crop insurance. Key activities began in January 2026, with workshops and rural campaigns scheduled throughout the remainder of the year. **Key Points / Main Content** **Initiative Goals and Alignment** * **Purpose:** To empower women farmers, achieve inclusive growth, and celebrate their contributions to the agricultural sector. * **Global Context:** The initiative supports the United Nations and Food and Agriculture Organization (FAO) designation of 2026 as the ‘International Year of the Woman Farmer.’ * **Scope:** Structured activities are being conducted across AIC’s Head Office and various Regional Offices throughout the country. **Timeline of Activities** * **January 2026:** Release of an introductory video on social media to generate initial awareness. * **February 2026:** A "Walkathon" held at the AIC Head Office under the hashtag #AICforHer to symbolize support for women in agriculture. * **March 2026:** Implementation of ground-level workshops and awareness programs specifically focusing on the benefits of crop insurance schemes. **Future and Ongoing Engagements** * **Rural Outreach:** Scheduled campaigns focusing on sanitation and hygiene specifically targeting rural households and women farmers. * **Media and Publications:** Planned publication of related articles and interviews to maintain sustained awareness through the end of the year. **Impact Analysis** **Women Farmers** **Impact** They receive direct education on crop insurance benefits and participate in empowerment-focused workshops. The initiative recognizes their role in the sector, potentially improving their financial resilience through insurance awareness. **Action Required** Attend ground-level workshops, participate in awareness programs, and engage with the insurance schemes presented. **AIC Employees** **Impact** Staff are mobilized to participate in collective support activities, such as walkathons, and are responsible for the execution of regional awareness programs. **Action Required** Organize and execute monthly structured activities, manage social media outreach, and facilitate rural awareness campaigns. **Rural Households** **Impact** Beneficiaries of targeted awareness campaigns regarding sanitation and hygiene. **Action Required** Participate in and implement practices shared during the scheduled rural health and hygiene campaigns.

Key Entities Referenced

Krishi Sakhi Initiative: A month-wise series of activities launched by AIC to empower women farmers, promote their participation in agriculture, and create awareness about crop insurance. Agriculture Insurance Company of India Limited (AIC): The primary organization implementing the Krishi Sakhi Initiative to drive inclusive growth and celebrate women's contributions to the agricultural sector. International Year of the Woman Farmer: A United Nations recognition for the year 2026 that provides the strategic framework and alignment for the Krishi Sakhi Initiative. Food and Agriculture Organization (FAO): The United Nations agency through which 2026 was recognized as the International Year of the Woman Farmer, influencing the initiative's launch.
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Ministry of Finance Agriculture Insurance Company of India Ltd. (AIC) Launches Krishi Sakhi Initiative to empower women farmers Initiative a series of month-wise activities undertaken by AIC to promote women’s participation in agriculture sector in the country Posted On: 18 MAR 2026 8:02PM by PIB Delhi In alignment with the recognition of year 2026 as the ‘International Year of the Woman Farmer’ by the United Nations through Food and Agriculture Organization (FAO), the Agriculture Insurance Company of India Limited (AIC) has launched Krishi Sakhi Initiative to empower women farmers and work towards achieving inclusive growth. Through these structured month-wise activities across its Head Office and Regional Offices, AIC aims to create sustained awareness, encourage participation of women in agriculture and crop insurance and celebrate their contribution towards strengthening the agricultural sector in India.In January 2026, an introductory video was released to generate initial awareness regarding the initiative across social media platforms. In February, a short Walkathon was organized with all the employees of AIC at its Head Office with a cardboard showcasing #AICforHer symbolizing unity, resilience and collective support for women in agriculture. In the month of March, ground-level workshops and awareness programs are being organized for women farmers, focusing on crop insurance schemes and benefits. The videos for activities organized in January and February can be accessed at: https://www.instagram.com/reel/DUKYspfE6uE/?utm_source=ig_web_copy_link&igsh=MzRl https://www.instagram.com/reel/DVTCHykkycb/?utm_source=ig_web_copy_link&igsh=MzR Several other activities such as publication of related articles and interviews, awareness campaigns on sanitation and hygiene in rural areas (particularly targeting women farmers and rural households), etc. have been scheduled for the remaining months of the year under this initiative to recognize, empower and engage women farmers across the country. **** NB/AD (Release ID: 2242088) Visitor Counter : 221Read this release in: ही , Marathi

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