**Executive Summary**
The Agricultural and Processed Food Products Export Development Authority (APEDA) facilitated the first commercial export of GI-tagged Rewa Sundarja Mangoes from Madhya Pradesh to the UAE on 26 June 2026. This one-metric-tonne consignment marks a milestone in promoting India’s region-specific agricultural products and establishing international market linkages. The initiative successfully secured a premium procurement price for farmers, aiming to create a sustainable export ecosystem for the Rewa region.
**Key Points / Main Content**
* **Export Logistics and Facilitation**
* APEDA coordinated with the Madhya Pradesh Department of Horticulture, exporters, and Farmer Producer Organisations (FPOs) to identify buyers and establish export linkages.
* The consignment was exported by M/s Salt Range Foods Pvt. Ltd. via air shipment from Varanasi Airport following a flag-off ceremony on 26 June 2026.
* Post-harvest activities, including grading, sorting, and packaging, were conducted at an APEDA-facilitated pack house in Bhadohi, Uttar Pradesh, to meet phytosanitary requirements.
* **Sourcing and Product Quality**
* Mangoes were sourced from M/s Seondha Farmer Producer Company Limited and a progressive farmer from the Rewa district.
* The Rewa Sundarja Mango is a Geographical Indication (GI) tagged variety characterized by its sweetness, rich aroma, and fibreless pulp.
* All produce was harvested and processed in accordance with prescribed international quality standards.
* **Economic and Strategic Objectives**
* The exporter procured the mangoes at ₹150 per kilogram, providing a premium of ₹40–₹50 over the local market price of ₹100–₹110.
* The initiative aims to position Madhya Pradesh as a hub for premium mango exports and encourage farmers to adopt export-oriented production practices.
* The successful shipment is expected to pave the way for regular exports of this variety in future seasons.
**Impact Analysis**
**Mango Growers in the Rewa Region**
**Impact:** Farmers receive a significant economic boost through premium pricing and gain access to international value chains.
**Action Required:** Adopt quality production and post-harvest practices to meet global standards and expand market reach.
**Farmer Producer Organisations (FPOs)**
**Impact:** FPOs are integrated into the export infrastructure, handling critical tasks like sourcing and operation of pack houses.
**Action Required:** Continue collaboration with APEDA and exporters to maintain quality control and streamline supply chains.
**APEDA and Government Agencies**
**Impact:** These bodies have successfully demonstrated the value of GI registration in creating a distinct brand identity for Indian products abroad.
**Action Required:** Continue strengthening export infrastructure, ensuring compliance with international standards, and developing new market linkages.
**Exporters**
**Impact:** Gain the opportunity to market premium, region-specific Indian produce in international markets like the UAE.
**Action Required:** Manage procurement, logistics, and compliance with phytosanitary and packaging requirements for international shipping.
Key Entities Referenced
Agricultural and Processed Food Products Export Development Authority (APEDA): The primary regulatory body under the Ministry of Commerce and Industry that facilitated the first commercial export and established international market linkages.
Rewa Sundarja Mangoes: A premium, GI-tagged agricultural product from Madhya Pradesh that is the central subject of this international trade initiative.
Geographical Indication (GI): A legal status and certification framework used to create a distinct identity and protect the origin-specific value of agricultural products in global markets.
Madhya Pradesh: The Indian state of origin for the produce, serving as the central geographical hub for the cultivation and export of Sundarja mangoes.
United Arab Emirates (UAE): The target international market and destination for the first commercial consignment of the GI-tagged mangoes.
Ministry of Commerce & Industry
APEDA Facilitates First Commercial Export of GI-
Tagged Rewa Sundarja Mangoes from Madhya
Pradesh to UAE
प्रव तथ: 27 JUN 2026 10:27AM by PIB Delhi
The Agricultural and Processed Food Products Export Development Authority (APEDA), under the
Ministry of Commerce and Industry, Government of India, has facilitated the first commercial export of
Geographical Indication (GI)-tagged Rewa Sundarja Mangoes from Madhya Pradesh to the United Arab
Emirates (UAE), marking a significant milestone in promoting India's unique agricultural products in
global markets.
Over the past several months, APEDA has worked closely with the Department of Horticulture,
Government of Madhya Pradesh, exporters, Farmer Producer Organisations (FPOs), pack house operators
and international buyers to establish export linkages for this premium mango variety. These coordinated
efforts led to the identification of a buyer in the UAE, paving the way for the international marketing of
the renowned Rewa Sundarja Mango.
The first commercial export consignment, comprising one metric tonne of GI-tagged Rewa Sundarja
Mangoes, was exported to the United Arab Emirates on 26 June 2026 by M/s Salt Range Foods Pvt. Ltd.
This landmark shipment marks the beginning of the international journey of the Rewa Sundarja Mango
and is expected to pave the way for regular exports in the coming seasons.
The export consignment comprised premium-quality GI-tagged Rewa Sundarja Mangoes sourced from
M/s Seondha Farmer Producer Company Limited and progressive farmer Shri Sonu Gupta of Govindgarh,
Rewa district, Madhya Pradesh. The mangoes were harvested in accordance with prescribed quality
standards and underwent grading, sorting and export-quality packaging at the APEDA-facilitated pack
house of Trisagar Farmer Producer Company, Bhadohi, Uttar Pradesh. Following completion of export
packaging and phytosanitary requirements, the consignment was transported to Varanasi Airport for
onward air shipment to the United Arab Emirates.
The commercial export is expected to provide significant economic benefits to mango growers in the
Rewa region. While the prevailing market price of Rewa Sundarja Mangoes in the local market is
approximately ₹100 to ₹110 per kilogram, the exporter procured the produce at ₹150 per kilogram. This
premium of ₹40 to ₹50 per kilogram directly benefits farmers, demonstrating the economic advantages of
integrating growers into export-oriented value chains. The initiative is also expected to encourage more
farmers to adopt quality production and post-harvest practices while expanding their access to
international markets.
The successful export further highlights the importance of Geographical Indication (GI) registration in
creating a distinct identity for region-specific agricultural products in international markets. Rewa
Sundarja Mango, known for its exceptional sweetness, rich aroma, fibreless pulp and distinctive flavour,possesses significant export potential. The commercial export is expected to enhance the global
recognition of this indigenous variety while positioning Madhya Pradesh as an emerging hub for premium
mango exports.
To commemorate this landmark achievement, a flag-off ceremony for the first commercial export
consignment of GI-tagged Rewa Sundarja Mangoes to the United Arab Emirates was organised on 26 June
2026. The event marked an important milestone in APEDA's continued efforts to promote agricultural
exports from Madhya Pradesh and reflected the successful collaboration among APEDA, the Department
of Horticulture, Government of Madhya Pradesh, exporters, Farmer Producer Organisations, pack house
operators and farmers.
APEDA continues to play a pivotal role in facilitating exports of GI-tagged and value-added agricultural
products by strengthening export infrastructure, ensuring compliance with international quality standards,
developing market linkages and promoting India's agricultural products across global markets. The
successful commencement of commercial exports of Rewa Sundarja Mangoes is expected to create new
opportunities for GI products from India, strengthen the agricultural export ecosystem and contribute to
sustainable income enhancement for mango growers in the Rewa region.
***
Abhijith Narayanan/ Garima Singh/ Ishita Biswas
(रलीज़ आईडी: 2278340) आगंतुक पटल : 1306
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