As per Office Order No. HH-18/2/2025-Personnel, dated 17.12.2025, Shri Manish Shiva Zole, Deputy Director (PIB), has been appointed as Chief of Media & Communications (CMC) for the Ministry of Electronics and Information Technology (MeitY), effective immediately. This is in pursuance of Ministry of Information and Broadcasting D.O. No. M-20011/10/2025-Press dated 12.11.2025. The CMC will serve as the Single Point of Contact for all media engagements and information dissemination, reporting directly to the Secretary (MeitY) and coordinating with AS/JS/GC on Information, Education, and Communication (IEC) matters. All divisions of MeitY are required to route media plans for Ministry activities through the CMC. TA/DA and other working arrangements for the CMC will be managed by MeitY as per entitlement.
The Standard Operating Procedure (SOP) for the Chief of Media & Communications (CMC) in each Ministry/Department outlines responsibilities including: leading paid campaigns, coordinating funds, creating media plans with CBC, advising on campaign strategy, drafting press releases, organizing press conferences, maintaining media liaison, fact-checking, preparing media plans for events, conducting press tours, monitoring media coverage, and inter-agency coordination. The CMC also has administrative and logistical roles, manages budgets and accounting, and works with a team of officials from the client ministry. The CMC must coordinate with the Ministry of I&B to place 40% of Advertisement & Publicity funds as per DoE OM No. 7/53/2019-BA dated 30.04.2025.
Key Entities Referenced
Chief of Media & Communications (CMC): Single point of contact for media engagements and information dissemination for a Ministry or Department.
Ministry of Electronics and Information Technology (MeitY): The ministry where Manish Shiva Zole is appointed as CMC.
Ministry of Information & Broadcasting: The ministry that initiated the concept of CMC, as stated in the document.
Press Information Bureau (PIB): PIB officers in various Ministries/ Departments for effective media and information dissemination
Standard Operating Procedure (SOP): Details the role and responsibilities of the Chief of Media & Communications (CMC).