According to the Office Order No. HH-18/2/2025-Personnel, dated 17.12.2025, Shri Manish Shiva Zole, Deputy Director (PIB), has been appointed as Chief of Media & Communications (CMC) for the Ministry of Electronics and Information Technology (MeitY). This is in pursuance of Ministry of Information and Broadcasting D.O. No. M-20011/10/2025- Press dated 12.11.2025. The CMC will act as Single Point of Contact for all matters relating to media engagements and information dissemination through print, TV, radio, digital media and other platforms. The CMC will report directly to Secretary (MeitY) and coordinate with AS/JS/GC of this Ministry dealing with Information, Education and Communication (IEC) matters. All Divisions of MeitY will route their media plan for the Ministry's activities/initiatives and response to media through the CMC. The expenditure on account of TA/DA during official tours and other working arrangements in respect of the CMC will be made by Meity, as per his entitlement. P Victor Albuquerque, Deputy Secretary (Pers.) signed the document.
The Standard Operating Procedure (SOP) on the role and duties of Chief of Media & Communications (CMC) mentions guidelines for executing paid and unpaid campaigns.
Key responsibilities include:
* Conceptualising, Planning, and Release of Funds for paid media campaigns including advertisement through print, electronic, outdoor, digital and social media.
* Media Plan and Execution in coordination with CBC.
* Creation of media plans through CBC.
* Campaign Strategy by advising Ministries on the design and implementation of communication campaigns, assistance in conceptualizing campaign themes, target audience.
* Drafting & Issuing Press Releases, Rejoinders, FAQs.
* Organizing Press Conferences and Media Interactions.
* Media Liaison & Coordination.
* Fact Checking with the Fact Check Unit of PIB.
* Monitoring & Feedback related to coverage.
* Inter-Agency Coordination with different media entities.
* Administrative & Logistical Roles by supporting staff in media-related activities.
* Budget & Accounting.
* Team with CMC.
Key Entities Referenced
Chief of Media & Communications (CMC): Single point of contact for media engagement and information dissemination in a Ministry/Department.
Ministry of Electronics and Information Technology (MeitY): A key ministry for which the office order appoints a CMC and outlines media related processes.
Ministry of Information and Broadcasting: The central ministry that has streamlined communication through PIB officers and CMC.
Standard Operating Procedure (SOP): Document detailing the roles and duties of the Chief of Media & Communications.
Press Information Bureau (PIB): Organization from which officers are designated to become the CMC.