As per the Office Order dated 17.12.2025, Shri Manish Shiva Zole, Deputy Director (PIB), is appointed as Chief of Media & Communications (CMC) for the Ministry of Electronics and Information Technology (MeitY). This is in pursuance of Ministry of Information and Broadcasting D.O. No. M-20011/10/2025- Press dated 12.11.2025.
The CMC will act as the Single Point of Contact for media engagements and information dissemination across various platforms. They will report to Secretary (MeitY) and coordinate with AS/JS/GC of MeitY dealing with Information, Education and Communication (IEC). Divisions of Meity will route their media plan for the Ministry's activities through the CMC. Expenditure on TA/DA and other working arrangements will be made by Meity as per entitlement.
A Standard Operating Procedure (SOP) on the role and duties of the CMC is enclosed to the D.O. No. M-20011/10/2025-Press from Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, dated 12th November, 2025.
The roles and duties of the CMC include conceptualizing and planning paid and unpaid campaigns, coordinating with CBC for media plan preparation, obtaining necessary approvals, and overseeing creative production by empanelled agencies. The CMC is also responsible for drafting press releases, organizing press conferences, maintaining media liaison, and publishing Op-Eds. Other responsibilities include fact-checking, preparing media plans for events, conducting press tours, monitoring media coverage, and coordinating with other agencies. The CMC will coordinate with the client Ministry for planning annual budget for IEC activities under 'Advertisement & Publicity' and will coordinate with the Ministry to place 40% of Advertisement & Publicity funds with the Ministry of I&B as per the DoE OM No. 7/53/2019-BA dated 30.04.2025. The CMC shall have an office in the client Ministry and all files related to IEC and 'Advertisement & Publicity' shall be routed through him.
Key Entities Referenced
Chief of Media & Communications (CMC): Single point of contact for media engagements and information dissemination across Ministries, responsible for media plans and coordinating with various agencies.
Ministry of Electronics and Information Technology (MeitY): Government ministry responsible for matters related to Electronics and Information Technology, the CMC is appointed for this ministry in the context of the primary document.
Ministry of Information and Broadcasting: Government ministry issuing instructions regarding PIBs which leads to the creation of CMC positions across Ministries.
Press Information Bureau (PIB): PIB officers in various Ministries/Departments are the ones who hold CMC positions.
Central Bureau of Communication (CBC): Agency that CMC will coordinate with for media plan preparation and campaign execution.