## Policy Summary: Swachhotsav Campaign 2025
The Ministry of Cooperation has launched a special "Swachhotsav Campaign" from September 17th to October 2nd, 2025, in preparation for Swachh Bharat Diwas, observed annually on Gandhi Jayanti (October 2nd). The campaign aims to transform the Swachh Bharat Abhiyan into a people's movement under the leadership of Prime Minister Shri Narendra Modi and the guidance of Union Minister of Cooperation Shri Amit Shah.
Key components of the Swachhotsav Campaign include:
* **Swachhata Pledge:** Administration of the Swachhata Pledge to officers and staff.
* **Cleanliness Drives:** Organized cleanliness drives at various locations, including government buildings.
* **Ek Ped Maa Ke Naam:** Promotion of tree plantation under the "Ek Ped Maa Ke Naam" initiative.
* **Cleanliness Targeted Units (CTUs):** Identification and transformation of unkempt sites into clean, safe, and public-friendly areas through special cleanliness drives.
* **Public Place Cleaning:** Cleaning of public places.
* **Healthcare Camps:** Organization of special healthcare camps for Safai Karmacharis.
* **Eco-friendly Festivals:** Promotion of environmentally friendly festivals.
* **Awareness Activities:** Implementation of awareness initiatives such as "Waste to Art," Swachhata Pledge campaigns, and "Reduce-Reuse-Recycle (RRR)" programs.
* **Ek Din, Ek Ghanta, Ek Saath:** A nationwide cleanliness program on September 25th, 2025, the birth anniversary of Pandit Deendayal Upadhyaya, encouraging citizens, cooperative societies, employees, and organizations to dedicate one hour to collective shramdaan for cleanliness.
The Ministry has appealed to all States, Union Territories, cooperative societies, and national federations to actively participate in ensuring large-scale public involvement on Swachh Bharat Diwas (October 2nd). The overarching objective of Swachhata Hi Seva 2025 is to integrate cleanliness as a permanent lifestyle practice, contributing to a clean, healthy, and prosperous India through cooperation, collective responsibility, and mass participation.
Key Entities Referenced
Ministry of Cooperation: The Indian governmental ministry responsible for cooperation.
Swachh Bharat Diwas: A day observed on Gandhi Jayanti (October 2nd) focused on cleanliness and sanitation.
Swachhotsav Campaign: A special cleanliness campaign organized by the Ministry of Cooperation.
Dr. Ashish Kumar Bhutani: Secretary of the Ministry of Cooperation.
Shri Narendra Modi: Prime Minister of India.
Shri Amit Shah: Union Minister of Cooperation and Union Home Affairs of India.
Ek Ped Maa Ke Naam: An initiative promoting tree planting, connected to the Swachh Bharat Abhiyan.
Ek Din, Ek Ghanta, Ek Saath: A campaign encouraging collective shramdaan (contribution of labor) for cleanliness.
Ministry of Cooperation
As part of preparations to observe Swachh Bharat
Diwas on Gandhi Jayanti, the Ministry of Cooperation
launches a special Swachhotsav Campaign
Secretary Dr. Ashish Kumar Bhutani administered
Swachhata Pledge to all officers and staff, and
participated in the cleanliness drive
Dr. Bhutani planted a plant under the “Ek Ped Maa
Ke Naam” campaign
Ministry of Cooperation has drawn up a plan to
conduct the special Swachhotsav Campaign from
17th September to 2nd October 2025
Under the leadership of Prime Minister Shri Narendra
Modi and the guidance of Union Minister of
Cooperation Shri Amit Shah, the Ministry is working
to transform the campaign into a people’s movement
As part of the “Ek Din, Ek Ghanta, Ek Saath”
campaign, cooperative organizations will come
together to dedicate one hour of collective
shramdaan for cleanliness
On 2nd October, Swachh Bharat Diwas will witnesslarge-scale public participation with the objective of
making cleanliness a routine of our daily lives
Posted On: 17 SEP 2025 5:23PM by PIB Delhi
As part of the preparations for observing Swachh Bharat Diwas on 2nd October, the birth anniversary of the
Father of the Nation Mahatma Gandhi, Ministry of Cooperation has launched a special Swachhotsav
Campaign from today. Under this campaign, Secretary, Ministry of Cooperation, Dr. Ashish Kumar Bhutani,
along with officials and staff of the Ministry, took the Swachhata Pledge and participated in a cleanliness
drive organized in the Atal Akshay Urja Bhawan in New Delhi. The Secretary urged all employees to actively
contribute in the drive and took part in shramdaan for cleaning the premises. He also planted a plant under the
“Ek Ped Maa Ke Naam” initiative, which is an important activity connected to the Swachh Bharat Abhiyan.In preparation for Swachh Bharat Diwas on 2nd October, the Ministry has drawn up a plan to run the special
Swachhotsav Campaign from 17th September to 2nd October 2025. Under the leadership of Prime Minister
Shri Narendra Modi and the guidance of Union Home Affairs and Minister of Cooperation Shri Amit Shah,
Ministry is working together with cooperative societies and federations across the country to transform this
cleanliness campaign into a people’s movement.
As part of the campaign, unkempt sites will be identified as Cleanliness Targeted Units (CTUs) and they will
be transformed through special cleanliness drives so that these places can be developed as clean, safe, and
public-friendly areas. In addition, the campaign will also include cleaning of public places, special healthcamps for Safai Karmacharis, promotion of eco-friendly festivals, and awareness activities such as Waste to
Art, Swachhata Pledge, and Reduce-Reuse-Recycle (RRR) initiatives.
Under the “Ek Din, Ek Ghanta, Ek Saath” campaign, Ministry of Cooperation will organize a special
nationwide cleanliness program on 25th September 2025, the birth anniversary of Pandit Deendayal
Upadhyaya. The objective of this initiative is to bring together citizens, cooperative societies, employees, and
various cooperative organizations to encourage collective shramdaan for cleanliness. On this day, everyone
will dedicate one hour together towards cleanliness, turning Swachh Bharat into a people’s movement. This
effort will not only ensure the cleaning of public places but also serve as a significant step towards making
cleanliness as a way of life.On 2nd October, Swachh Bharat Diwas will be marked by cleanliness activities with public participation
across different states and organizations. The Ministry has appealed to all States, Union Territories,
cooperative societies, and national federations to actively participate to ensure large-scale public involvement
on the day. The objective of Swachhata Hi Seva 2025 is to make cleanliness a permanent lifestyle practice.
The Ministry of Cooperation aims to make this year’s Swachhotsav 2025 more widespread and impactful,
contributing to the creation of a clean, healthy, and prosperous India through cooperation, collective
responsibility, and mass participation.
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RK/VV/RR/PS
(Release ID: 2167644)