**Summary:**
The Ministry of Power's Bureau of Energy Efficiency (BEE) has introduced a new category within the National Energy Conservation Awards (NECA) 2025, specifically for Content Creators and Influencers. This initiative aims to leverage digital media to promote energy efficiency, conservation, and sustainable living, aligning with the "Lifestyle for Environment (LiFE)" vision. Digital creators with a minimum of 10,000 followers/subscribers on major social media platforms are eligible to participate. The contest requires participants to create original short videos (up to 90 seconds) in Hindi or any other Indian language (with English or Hindi transcripts) on themes such as:
* Save Energy at Home/Set AC at 24
* Choose 5-Star Appliances (More Stars, More Savings)
* Energy-efficient lighting for Brighter Homes
* Green and Sustainable Building
* Celebrate Festivals with Responsibility
Entries must be uploaded to participants' social media handles with the hashtag #NECA2025 and registered through the official NECA portal: www.neca.beeindia.gov.in. Selected creators will be felicitated at the National Energy Conservation Awards Ceremony on December 14th, 2025, in New Delhi. The BEE, established in 2002, operates under the Energy Conservation Act, 2001, with the primary goal of reducing the energy intensity of the Indian economy. For inquiries, contact 011-26766728, 9654249666 or mediabeeindia.gov.in.
Key Entities Referenced
Bureau of Energy Efficiency: A government organization under the Ministry of Power responsible for promoting energy efficiency and conservation in India.
National Energy Conservation Awards: An annual award instituted in 1991 to recognize excellence in energy conservation across various sectors in India.
Ministry of Power: The ministry of the Government of India responsible for the development of the power sector.
National Energy Conservation Awards NECA 2025: The 2025 edition of the National Energy Conservation Awards.
Mission LiFE Lifestyle for Environment: An initiative promoting sustainable living practices.
Energy Conservation Act, 2001: The Indian law that provides the legal framework for energy efficiency and conservation.
New Delhi: The location of the National Energy Conservation Awards Ceremony; capital of India.
President of India: The highest constitutional office in India, whose presence will grace the National Energy Conservation Awards Ceremony.
Ministry of Power
Bureau of Energy Efficiency Introduces New
Category for Content Creators and Influencers under
National Energy Conservation Awards 2025
Posted On: 17 SEP 2025 6:29PM by PIB Delhi
The Bureau of Energy Efficiency (BEE), Ministry of Power, Government of India, has announced the
introduction of a new category - “National Energy Conservation Awards for Content Creators and
Influencers” - under the National Energy Conservation Awards (NECA) 2025.
This initiative seeks to harness the power of digital media in spreading awareness on energy efficiency,
conservation, and sustainable living practices, in line with the Hon’ble Prime Minister’s vision of Mission
LiFE (Lifestyle for Environment). It aims to engage content creators and influencers in promoting energy-
efficient behavior and encouraging citizens to adopt simple, actionable measures in their daily lives.
Instituted in 1991, the National Energy Conservation Awards have evolved into one of the most prestigious
platforms for recognizing excellence in energy conservation across industries, establishments, buildings, and
institutions. Over the past three decades, NECA has played a pivotal role in inspiring organizations to adopt
best practices in energy efficiency, significantly contributing to India’s sustainable development goals.
With the launch of the Content Creators and Influencers category, NECA expands its ambit to the digital
community for the first time. Recognizing that the content creators are capable of delivering impactful voices,
this new category will leverage their creativity and reach to amplify messages of energy conservation
nationwide.
Contest Details
Open to digital creators and influencers with a minimum of 10,000 followers/subscribers on any
(cid:108)
major social media platform.
Participants must create original short videos (up to 90 seconds) in Hindi or any other Indian
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language (with typed transcript in English or Hindi) on the following themes: Save Energy at
HomeSet AC at 24°Choose 5-Star Appliances – More Stars, More SavingsEnergy efficient lighting
for Brighter HomesGreen and sustainable buildingCelebrate Festivals with Responsibility
Entries must be uploaded on participants’ social media handles with hashtags #NECA2025, and
(cid:108)
registered through the official NECA portal.
For registration and detailed guidelines, please visit: [www.neca.beeindia.gov.in]
Selected creators will be felicitated under the new category during the National Energy Conservation
Awards Ceremony on 14th December 2025 in New Delhi, which will be graced by the Hon’ble President
of India, continuing NECA’s tradition of recognition at the highest national level.
About BEE
The Government of India set up the Bureau of Energy Efficiency (BEE) on March 1, 2002 under the
provisions of the Energy Conservation Act, 2001. The mission of the Bureau of Energy Efficiency is to assist
in developing policies and strategies with a thrust on self-regulation and market principles, within the overall
framework of the Energy Conservation Act, 2001 with the primary objective of reducing the energy intensity
of the Indian economy. BEE coordinates with designated consumers, designated agencies and other
organizations and recognises, identifies and utilises the existing resources and infrastructure, in performing
the functions assigned to it under the Energy Conservation Act. The Energy Conservation Act provides forregulatory and promotional functions.
Contact Details:
Phone (Landline/Mobile): 011-26766728, 9654249666
Email: media@beeindia.gov.in
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SK
(Release ID: 2167701)