**Executive Summary**
On 15 May 2026, the Central Consumer Protection Authority (CCPA) penalized Motion Education Pvt. Ltd. (₹10 lakh) and Career Line Coaching (₹5 lakh) for misleading advertisements and unfair trade practices under the Consumer Protection Act, 2019. These actions are part of a broader nationwide crackdown involving over 60 notices and ₹1.39 crore in penalties against 31 coaching institutes. The CCPA has ordered the immediate discontinuation of deceptive ads and mandated truthful disclosures regarding student enrollments and course types.
**Key Points / Main Content**
**Regulatory Violations and Penalties**
* **Motion Education Pvt. Ltd.:** Fined ₹10 lakh for concealing that successful candidates were primarily enrolled in free "I-Eklavya" online courses rather than the paid classroom programs being promoted.
* **Career Line Coaching (CLC), Sikar:** Fined ₹5 lakh for making unsubstantiated claims (e.g., "1650+ CLCians") and failing to disclose that featured students were often only enrolled in short-term test series.
* **Nationwide Action:** The CCPA has issued over 60 notices and imposed penalties exceeding ₹1.39 crore on 31 institutes across sectors including UPSC, IIT-JEE, NEET, and RBI coaching.
**Specific Misleading Practices Identified**
* **Concealment of Course Details:** Institutes prominently featured toppers without disclosing whether they attended full-time classroom programs, online courses, or merely test series.
* **False Attribution:** Motion Education was found to have used the names and photos of students who enrolled with the institute only after their examinations had already been conducted.
* **Lack of Consent:** Both institutes failed to provide documentary evidence of obtaining written consent from successful candidates before using their names and photographs for promotion.
* **Contradictory Claims:** CLC provided conflicting data regarding its success figures, claiming in writing that selections were cumulative since 1996 while stating in hearings they pertained only to 2024.
**Legal Framework**
* **Consumer Protection Act, 2019:** Violations were recorded under Section 2(28) for misleading advertisements and Section 2(47) for unfair trade practices.
* **2024 Guidelines:** Both institutes failed to comply with the "Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 2024," particularly regarding post-result consent.
**Impact Analysis**
**Coaching Institutes**
**Impact**
Institutes face significant financial penalties, reputational damage, and legal challenges. They are prohibited from using deceptive marketing tactics and must adhere to strict disclosure norms.
**Action Required**
Must immediately discontinue misleading advertisements, obtain written consent from students post-results, and ensure all future promotions include clear disclosures of the specific courses undertaken by featured students.
**Students and Parents**
**Impact**
Enhanced protection of their right to be informed, preventing the investment of time and resources based on false success rates or misrepresented course efficacy.
**Action Required**
Exercise caution and verify the specific nature of programs (classroom vs. test series) attended by "toppers" mentioned in advertisements before making enrollment decisions.
**Central Consumer Protection Authority (CCPA)**
**Impact**
Reinforces its role as a regulator in the education sector, setting a precedent for transparency and consumer rights.
**Action Required**
Continue monitoring the sector, investigating Suo motu cases of misleading claims, and defending issued orders before the National Consumer Disputes Redressal Commission (NCDRC) as institutes appeal.
Key Entities Referenced
Central Consumer Protection Authority (CCPA): The regulatory body responsible for protecting consumer rights and penalizing misleading advertisements and unfair trade practices in the coaching sector.
Consumer Protection Act, 2019: The primary legislation that empowers the CCPA to take action against misleading claims and defines unfair trade practices under Sections 2(28) and 2(47).
Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 2024: Specific regulatory guidelines that mandate coaching institutes to obtain written consent from successful candidates and make full disclosure of courses opted for.
National Consumer Disputes Redressal Commission (NCDRC): The quasi-judicial appellate body where coaching institutes have filed appeals against the penalty orders passed by the CCPA.
Ministry of Consumer Affairs, Food & Public Distribution
CCPA Imposes Penalty on Coaching Institutes
for misleading advertisements and unfair trade
practices
CCPA takes nationwide action against misleading
advertisements and unfair trade practices in coaching sector;
over 60 notices issued and penalties exceeding ₹1.39 crore
imposed on coaching institutes.
Posted On: 15 MAY 2026 1:30PM by PIB Delhi
The Central Consumer Protection Authority (CCPA) has passed final orders against Motion Education Pvt.
Ltd., imposing a penalty of ₹10 lakh, and against Career Line Coaching (CLC), Sikar, imposing a penalty
of ₹5 lakh, for indulging in misleading advertisements, unfair trade practices, and violation of consumer
rights under the Consumer Protection Act, 2019.
The decision was taken to protect and promote the rights of consumers as a class and to ensure that no
false or misleading advertisement is made in respect of any goods or services in contravention of the
provisions of the Consumer Protection Act, 2019.
The Central Consumer Protection Authority (CCPA), headed by Chief Commissioner, Smt. Nidhi Khare,
and Commissioner, Shri Anupam Mishra, passed the Orders against Motion Education Pvt. Ltd. and
Career Line Coaching (CLC), Sikar after observing that the coaching institutes made tall claims and
prominently used the names, photographs, and achievements of successful candidates in IIT-JEE and
NEET examinations while concealing important information regarding the specific courses opted by such
candidates.
Case of Motion Education Pvt. Ltd.: Claims were made as follows -
i. “JEE Advance Result 2025 Motion’s % of qualified students in JEE Advanced 3231/6332 =
51.02%”
ii. “JEE (Mains) 65.8% 6930/10532”
iii.
“मोशन ह ैतो सलेक्शन ह”ै
iv. “NEET Result 2025 Motion % of Qualified students 6972/7645 = 91.2 %”
v. “NEET Result 2025- 19 in Top 500 All India Rank (General & OBC) & 7 of our students have
secured All India Rank under 100”
CCPA took Suo motu cognizance of misleading advertisements published by the Institute on its official
website, YouTube channel, Instagram account, and newspaper advertisements. CCPA observed that the
institute prominently displayed the names and photographs of successful candidates while simultaneouslyadvertising its paid programmes such as “Full Time Classroom Programme”, “Residential Programme”,
“Nurture Batch”, “Enthuse Batch”, and “Dropper/Leader Batch”, without disclosing the actual courses
undertaken by the successful candidates.
Investigation conducted by the Director General (Investigation) revealed that a majority of the students
featured in the advertisements were enrolled in “I-Eklavya (Online)” courses. CCPA observed that “I-
Eklavya” course is a premier rankers’ batch for JEE and NEET aspirants, offered in both online and offline
formats, and provided free of cost to selected students through a test and interview process. However, the
advertisements failed to disclose this important information i.e. course opted by successful candidates.
It was further found that the institute had also used the names and photographs of certain students who
enrolled with the institute after the examination had already been conducted, thereby falsely attributing
their success to the institute for promotional purposes. The investigation further observed that names and
photographs of students were used without obtaining proper consent from the students or their
parents/guardians.
CCPA found that the institute failed to substantiate several claims made in the advertisements despite
repeated opportunities and directions to furnish documentary evidence. The Authority held that
concealment of important information regarding the nature of the courses undertaken by successful
candidates amounted to a misleading advertisement under Section 2(28) and an unfair trade
practice under Section 2(47) of the Consumer Protection Act, 2019.
Case of Career Line Coaching (CLC), Sikar: Claims were made as follows -
i. “1650+ CLCians in MBBS, IIT & Others”
ii. “2 CLCians in NEET AIR-100”
iii. “3 CLCians at AIIMS Delhi”
iv. “6 CLCians scored 710+ marks (out of 720)”
v. “7 Times result growth in AIR-1000”
vi. “सीकर म Best CLC AIR-1000 म गत वष सवाधक 7 गुना वृ”
CCPA took suo motu cognizance of misleading advertisements published by Career Line Coaching (CLC),
Sikar on its official website and through newspaper advertisements. CCPA observed that the institute
prominently featured successful candidates and simultaneously promoted various classroom programmes
while concealing important information regarding the actual courses opted for by such candidates.
The investigation conducted by the Director General (Investigation) revealed that the institute failed to
provide documentary evidence to substantiate its claims despite repeated opportunities. The investigation
also found that several students whose names and photographs were used in the advertisements were
enrolled only for test series courses, which was deliberately concealed in the advertisements.
CCPA further observed that the institute took contradictory stands regarding its claim of “1650+ CLCians
in MBBS, IIT & Others”. In its written submission, the institute stated that the figure represented
cumulative selections since 1996, whereas during the hearing it claimed that the figure pertained only to
the year 2024. The Authority held that such contradictory submissions rendered the claim
unsubstantiated and misleading.
The Authority also found that both institutes failed to provide documentary evidence demonstrating that
written consent had been obtained from successful candidates subsequent to declaration of results, as
mandated under the Guidelines for Prevention of Misleading Advertisement in Coaching Sector, 2024.
The CCPA had directed both coaching institutes to discontinue the misleading advertisements with
immediate effect, desist from publishing misleading advertisements in future, and make truthful
and complete disclosures in future advertisements. However, both institutes have challenged the Orderspassed by the CCPA by filing appeals before the National Consumer Disputes Redressal Commission
(NCDRC).
The Consumer Protection Act, 2019 confers upon consumers the right to be informed, which includes the
right to receive truthful and accurate information enabling them to make informed choices.
Misleading advertisements undermine this right and adversely affect consumer interest, particularly in the
field of education where aspirants invest significant time, effort, and financial resources.
The CCPA observed that concealment of important information regarding the specific courses opted for
by successful candidates, including whether such candidates attended full-time classroom programmes,
online courses, foundation batches, crash courses, or merely test series, amounts to misleading
advertisement under the Act.
So far, the CCPA has issued more than 60 notices to coaching institutes for misleading advertisements and
unfair trade practices in order to safeguard the interests of students and to ensure transparency in the
coaching sector. Following detailed examination and investigation, the CCPA has imposed penalties
amounting to over ₹1.39 crore on 31 coaching institutes offering coaching for examinations such as UPSC
Civil Services Examination (CSE), IIT-JEE, NEET, RBI and other competitive examinations.
(Final Order is available on the Central Consumer Protection Authority website: https://doca.gov.in/ccpa/o
rders-advisories.php?page_no=1)
******
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