Date: 2025-05-09Category: Not ApplicableState: Union GovernmentCountry: India
Central Consumer Protection Authority (CCPA) Issues 13 Notices to E-Commerce Platforms Over Illegal Sale of Licensed Frequency Wireless Devices (Walkie-Talkies)
In response to the unlawful sale of licensed frequency wireless devices, particularly walkie-talkies, on e-commerce platforms without proper disclosures and licensing information, the Central Consumer Protection Authority (CCPA) has issued 13 notices to leading digital marketplaces such as Amazon, Flipkart, and others. The actions aim to comply with the Consumer Protection Act of 2019, which mandates clear frequency disclosure and compliance information for such devices. E-commerce and online trading platforms are being asked to verify seller credentials, provide accurate technical data like licensing requirements, and swiftly remove non-compliant products from their listings to ensure consumer safety and legal adherence.
The CCPA also plans to issue detailed guidelines under Section 182l of the Consumer Protection Act to guarantee that these platforms strictly comply with laws regarding wireless devices. This initiative includes stringent steps like product pre-listing verification by sellers, automatic monitoring and removal of unauthorized listings, consumer education on proper device disclosures, and potential penalties for non-compliance.
A letter has been sent to relevant government departments to gather valuable feedback on the draft guidelines designed to regulate the sale of licensed frequency wireless telegraphy apparatuses including walkie-talkies. This development is in line with recent actions by the CCPA to address illegal sales on e-commerce platforms, notably issuing an advisory for the removal of car seat belt alarm stopper clips following concerns about their sale.
The overarching goal is to create a fair and secure digital marketplace for consumers whilst adhering to existing legal provisions across India.
Key Entities Referenced
Ministry of Consumer Affairs, Food Public Distribution: Government ministry responsible for consumer affairs, food, and public distribution.
Central Consumer Protection Authority: Also known as CCPA, it is an authority that issued notices to E-Commerce Platforms
CCPA: Abbreviation for Central Consumer Protection Authority.
ECommerce Platforms: Digital marketplaces being issued notices for illegal sale of licensed frequency wireless devices.
WalkieTalkies: Licensed Frequency Wireless Devices being sold illegally on ECommerce platforms
PIB Delhi: Press Information Bureau, Delhi - Source of the information.
Consumer Protection Act, 2019: Law that is being violated by the sale of walkie-talkies without proper disclosures.
Amazon: One of the ecommerce platforms that received a notice from CCPA.
Flipkart: One of the ecommerce platforms that received a notice from CCPA.
Meesho: One of the ecommerce platforms that received a notice from CCPA.
OLX: One of the ecommerce platforms that received a notice from CCPA.
TradeIndia: One of the ecommerce platforms that received a notice from CCPA.
Facebook: One of the ecommerce platforms that received a notice from CCPA.
Indiamart: One of the ecommerce platforms that received a notice from CCPA.
VardaanMart: One of the ecommerce platforms that received a notice from CCPA.
Jiomart: One of the ecommerce platforms that received a notice from CCPA.
Krishnamart: One of the ecommerce platforms that received a notice from CCPA.
Chimiya: One of the ecommerce platforms that received a notice from CCPA.
Talk Pro Walie Talkie: One of the ecommerce platforms that received a notice from CCPA.
MaskMan toys: One of the ecommerce platforms that received a notice from CCPA.
Equipment Type Approval: Also known as ETA. Required for selling walkie-talkies.
ETA: Abbreviation for Equipment Type Approval
Indian Telegraph Act, 1885: Relevant legislation regarding licensing obligations.
Wireless Telegraphy Act, 1933: Relevant legislation regarding licensing obligations.
Use of Low Power, Very Low Power Short Range Radio Frequency Devices Exemption from Licensing Requirement Rules, 2018: Rules regarding exemption from licensing requirements for certain radio frequency devices.
Consumer Protection ECommerce Rules, 2020: Rules requiring marketplace ecommerce entities to provide clear and accessible information.
Wireless Planning and Coordination: Also known as WPC Wing, an office from which Equipment Type Approval ETA must be obtained
WPC Wing: Office from which Equipment Type Approval ETA must be obtained
Section 182l of the Consumer Protection Act, 2019: Legal section under which guidelines will be issued.
Draft Guidelines for the Prevention and Regulation of Illegal Sale and Use of Licensed Frequency Range Wireless Telegraphy Apparatus including WalkieTalkies on ECommerce Platforms, 2025: Draft guidelines to be placed on the website of the Department of Consumer Affairs for public comment.
Department of Consumer Affairs: Department on whose website the draft guidelines will be placed.
Ministry of Home Affairs: Ministry consulted for input on the guidelines.
Department of Telecommunications: Department consulted for input on the guidelines.
Government of India: The government which the Department of Consumer Affairs belongs to.
03.05.2025: Date of a stakeholder consultation meeting.
OTT platforms: Platforms involved in the stakeholder consultation meeting.
Smt. Nidhi Khare: Secretary, Department of Consumer Affairs, and chairperson of the stakeholder consultation meeting.
Meta: One of the ecommerce platforms that attended the stakeholder consultation meeting.
Ministry of Road Transport and Highways: Ministry that communicated with CCPA regarding illegal sale of motor vehicle components.
Nihi Sharma: Person associated with the release of the information.
Ministry of Consumer Affairs, Food & Public Distribution
Central Consumer Protection Authority (CCPA)
Issues 13 Notices to E-Commerce Platforms Over
Illegal Sale of Licensed Frequency Wireless Devices
(Walkie-Talkies)
Posted On: 09 MAY 2025 4:51PM by PIB Delhi
The Central Consumer Protection Authority (CCPA) has issued thirteen notices to leading digital
marketplaces against the listing and sale of walkie-talkies on e-commerce platforms without proper frequency
disclosure, licensing information, or Equipment Type Approval (ETA) which constitutes a violation of the
Consumer Protection Act, 2019.
These platforms include Amazon, Flipkart, Meesho, OLX, TradeIndia, Facebook, Indiamart, VardaanMart,
Jiomart, Krishnamart, Chimiya, Talk Pro Walie Talkie and MaskMan toys.
Walkie-talkies are being sold on e-commerce platforms without mandatory and clear disclosures regarding the
requirement of a wireless operating license or compliance with applicable laws. The product listings for
walkie-talkies do not specify whether the device requires a license from the concerned authority for use. The
omission of details such as frequency range, licensing obligations under the Indian Telegraph Act, 1885, or
the Wireless Telegraphy Act, 1933, and the Use of Low Power, Very Low Power Short Range Radio
Frequency Devices (Exemption from Licensing Requirement) Rules, 2018 and the potential legal
consequences of unauthorized use, misleads consumers into believing that the devices are freely operable by
the general public.
Furthermore, the Consumer Protection (E-Commerce) Rules, 2020 require marketplace e-commerce entities
to provide clear and accessible information that enables consumers to make informed decisions at the pre-
purchase stage. The sale of non-compliant wireless devices in the absence of essential regulatory disclosures
misleads consumers and represents a serious breach of statutory obligations.
The Central Authority observed that several platforms were allowing the sale of walkie-talkies:
Without clearly specifying the frequency range;
l
Without valid Equipment Type Approval (ETA) from the Wireless Planning and Coordination
l
(WPC) Wing; and
Without proper disclosure of licensing requirements to consumers.
l
A preliminary analysis further revealed an alarming volume of such listings across these platforms, including
approximately 467 listings on Amazon, 314 on Flipkart, 489 on Meesho, and 423 on TradeIndia, indicating
the widespread scale of the issue. Therefore, the Central Authority has requested information regarding the
name and contact details of each seller, product URLs and listing IDs of the walkie-talkie devices, details of
frequency specifications and any licensing information displayed on the listings, whether ETA/WPC
certification details have been collected or verified for these products; and the number of units sold per listing
from January 2023 to date.
Further, in view of the rampant non-adherence to existing legal provisions by e-commerce entities, the Central
Consumer Protection Authority (CCPA) has found it imperative to issue specific guidelines to ensure
compliance with the law and safeguard consumer interests. These guidelines will be issued under Section
18(2)(l) of the Consumer Protection Act, 2019. The Draft Guidelines for the Prevention and Regulation of
Illegal Sale and Use of Licensed Frequency Range Wireless Telegraphy Apparatus including Walkie-Talkies
on E-Commerce Platforms, 2025 will soon be placed on the website of the Department of Consumer Affairsfor public comments/suggestions/feedback. A letter in this regard has been written to the Ministry of Home
Affairs and the Department of Telecommunications to seek their valuable inputs. These draft guidelines aim
to:
Ensure due diligence by platforms before listing such products;
l
Mandate verification of seller credentials and certification;
l
Introduce automated monitoring and takedown mechanisms for unauthorized listings;
l
Promote consumer awareness through proper disclosures; and
l
Enforce penalties and platform liability in case of non-compliance
l
In line with this initiative, the Department of Consumer Affairs, Government of India, organized a stakeholder
consultation meeting on 03.05.2025, involving e-commerce and OTT platforms to sensitize them about
regulatory requirements, expected compliance, and platform accountability in curbing illegal sales of wireless
communication devices. During the stakeholder consultation meeting, participants were sensitised that where
the law prescribes specific provisions or particulars regarding the sale and possession of a product, strict
adherence to such legal requirements is imperative. E-commerce platforms were directed to proactively
monitor listings on their platforms and immediately delist all sellers who fail to comply with the applicable
laws, rules and guidelines. The meeting, held under the Chairpersonship of Smt. Nidhi Khare, Secretary,
Department of Consumer Affairs, was attended by various e-commerce platforms including Amazon, Flipkart,
Meesho, IndiaMart, and Meta.
The Central Authority has consistently adopted a proactive approach in monitoring e-commerce entities.
Pursuant to a communication received from the Ministry of Road Transport and Highways regarding the
illegal sale of critical safety components of motor vehicles on online platforms, the CCPA promptly initiated
action and issued an advisory directing e-commerce platforms to delist car seat belt alarm stopper clips and
related motor vehicle components. As a result of this intervention, a total of 13,118 such listings were
removed from various e-commerce platforms.
The CCPA reaffirms its commitment to ensuring a fair, safe, and transparent digital marketplace for
consumers across the country.
*****
Nihi Sharma
(Release ID: 2127931)