**Executive Summary**
On July 16, 2026, the Centre for Trade and Investment Law (CTIL) and the Confederation of Indian Industry (CII) launched the guidebook "Going Global: A Practical Guide for Indian MSMEs" in New Delhi. This resource is designed to help MSMEs identify export opportunities, comply with international standards, and leverage trade intelligence tools. The launch event featured expert discussions on Free Trade Agreements and trade remedy laws to strengthen the global competitiveness of Indian small businesses.
**Key Points / Main Content**
* **Objectives of the Guidebook**
* Serves as a one-stop practical resource for MSMEs to build export readiness and understand market access requirements.
* Provides a roadmap for simplifying market analysis and identifying reliable overseas buyers.
* Highlights freely available tools intended to reduce the financial burden of market research.
* **Addressing Operational Challenges**
* Explains international standards, certification requirements, and sustainability mandates.
* Offers strategies to overcome limited access to market information and maintain price competitiveness.
* Enables MSMEs to make informed business decisions to participate effectively in international trade.
* **Strategic Export Expansion**
* Promotes the effective use of preferential Rules of Origin and cooperation mechanisms under India’s Free Trade Agreements (FTAs).
* Encourages product diversification and value addition to meet global demand.
* Emphasizes the importance of joint ventures and participation in trade exhibitions to build international partnerships.
* **Institutional Support and Trade Remedies**
* Introduces the Trade Remedies Advisory Cell (TRAC), which supports domestic industry regarding unfair trade practices and import surges.
* Focuses on creating awareness of trade remedy laws to protect domestic MSME interests.
**Impact Analysis**
**Indian MSMEs**
**Impact**
MSMEs gain access to simplified market intelligence and a practical roadmap for international expansion. They are better equipped to navigate complex certification requirements and reduce research costs, facilitating their integration into global value chains.
**Action Required**
MSMEs should utilize the tools provided in the guidebook, engage with trade exhibitions, and explore joint ventures to enhance their global presence.
**Domestic Industry and Stakeholders**
**Impact**
The industry benefits from increased awareness of trade remedy laws and institutional support provided by TRAC, offering protection against unfair trade practices.
**Action Required**
Stakeholders should consult with the Trade Remedies Advisory Cell (TRAC) for guidance on import-related issues and participate in institutional support programs to strengthen competitiveness.
**Policymakers and Trade Experts**
**Impact**
The document establishes a collaborative framework for policymakers and experts to deliberate on practical strategies for strengthening India’s trade position.
**Action Required**
Continue to facilitate interactive sessions and provide stronger institutional support to ensure MSMEs effectively utilize available trade intelligence and legal protections.
Key Entities Referenced
Going Global: A Practical Guide for Indian MSMEs: A comprehensive guidebook launched as a practical resource to help Indian MSMEs identify export opportunities, navigate market access requirements, and build export readiness.
Centre for Trade and Investment Law (CTIL): The primary research organization that developed the guidebook and leads initiatives to support India's trade and investment policy framework.
Micro, Small and Medium Enterprises (MSMEs): The core industrial sector and primary target of the guidebook, focused on enhancing their competitiveness in global value chains.
Trade Remedies Advisory Cell (TRAC): A specialized support initiative that creates awareness about trade remedy laws and provides guidance on unfair trade practices and import surges.
Free Trade Agreements (FTAs): Strategic international trade frameworks and cooperation mechanisms identified as essential tools for MSMEs to access preferential market treatment.
Ministry of Commerce & Industry
Centre for Trade and Investment Law launches
guidebook to help Indian MSMEs expand into
global markets
प्रव तथ: 16 JUL 2026 8:15PM by PIB Delhi
The Centre for Trade and Investment Law (CTIL), Indian Institute of Foreign Trade (IIFT), in
collaboration with the Confederation of Indian Industry (CII), launched the guidebook Going Global: A
Practical Guide for Indian MSMEs in New Delhi today. Representatives from CII presented an overview
of the guidebook, which has been developed as a one-stop practical resource to help MSMEs identify
export opportunities, understand market access requirements, leverage freely available trade intelligence
tools, comply with international standards and sustainability requirements, and build export readiness.
The guidebook addresses common challenges faced by MSMEs, including limited access to market
information, inadequate knowledge of overseas buyers, difficulties in complying with international
standards and certifications, and maintaining price competitiveness. It provides a practical roadmap by
simplifying market analysis, explaining standards and certification requirements, offering guidance on
identifying buyers, and highlighting reliable, freely available tools that can reduce the cost of market
research. The publication is intended to enable MSMEs to make informed business decisions and
participate more effectively in international trade.
Following the launch, a panel discussion moderated by Mr. Sumanta Chaudhuri brought together Mr.
Ridhish Rajvanshi, Senior Research Fellow, CTIL; Dr. Animesh Saxena, Managing Director, Neetee
Apparels and Past President, FISME; and Mr. Nalin Kohli, Chairman, Araina Group. The discussion
examined opportunities for Indian MSMEs to expand into international markets through the effective use
of preferential Rules of Origin and cooperation mechanisms under India's Free Trade Agreements. The
panellists also discussed strategies for identifying promising export destinations, understanding
international standards and certification requirements, positioning products to meet global demand, and
enhancing competitiveness through diversification and value addition.
The event also featured a presentation by Ms. Tanvi Praveen, Consultant, CTIL, on the Trade Remedies
Advisory Cell (TRAC). The presentation highlighted the role of TRAC in supporting domestic industry by
creating awareness about trade remedy laws and providing guidance on issues relating to unfair trade
practices and import surges.
The event brought together policymakers, industry representatives, trade experts and MSME stakeholders
to deliberate on practical strategies for strengthening the global competitiveness of Indian Micro, Small
and Medium Enterprises (MSMEs).
The inaugural session commenced with welcome remarks by Dr. James J. Nedumpara, Head, Centre for
Trade & Investment Law, followed by context-setting remarks by Mr. Sumanta Chaudhuri, Principal
Advisor, International Trade Policy Division, CII. The session also featured remarks by Shri Anil
Bhardwaj, Secretary General, Federation of Indian Micro and Small & Medium Enterprises (FISME).
Additional Secretary, Department of Commerce, Shri Amitabh Kumar delivered the Special Address.The programme concluded with an interactive question-and-answer session, enabling participants to
engage with policymakers and industry experts on practical aspects of export preparedness, standards
compliance and market access. The concluding remarks emphasised the importance of building trust and
partnerships among MSMEs through joint ventures, participation in trade exhibitions, stronger
institutional support and effective utilisation of the tools provided in the guidebook to facilitate their
integration into global value chains.
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Abhishek Dayal/ Garima Singh/ Ishita Biswas
(रलीज़ आईडी: 2285519) आगंतुक पटल : 913
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