**Policy Summary: Chalo India Global Diaspora Campaign**
The Ministry of Tourism launched the "Chalo India" campaign to leverage the Indian diaspora as ambassadors for promoting tourism to India. The initiative encourages members of the diaspora to invite their non-Indian friends to visit India annually, with the goal of showcasing India's tourist destinations, including lesser-known locations and cultural heritage sites. As of July 31, 2025, 30 e-tourist visas have been issued under this initiative. The broader objective is to increase India's share in the global tourism market. The Ministry of Tourism collaborates with Indian Missions overseas, the travel trade industry, and State Governments/Union Territory Administrations to conduct tourism promotional activities in potential source markets. Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat provided this information in a written reply in Rajya Sabha. Contact for further information: Sunil Kumar Tiwari, tourism4pib@gmail.com.
Key Entities Referenced
Ministry of Tourism: The government ministry responsible for the Chalo India campaign and tourism promotion.
Chalo India Global Diaspora Campaign: An initiative by the Ministry of Tourism to encourage the Indian diaspora to promote tourism in India.
Indian diaspora: Members of Indian origin residing outside India.
Incredible India: A branding campaign to promote tourism in India.
e-tourist visa: Electronic visa granted to tourists for visiting India.
Gajendra Singh Shekhawat: Union Minister for Tourism and Culture.
Rajya Sabha: The Upper House of the Parliament of India, where a written reply was provided.
Delhi: Place of press release
Ministry of Tourism
Chalo India Global Diaspora Campaign
Posted On: 31 JUL 2025 4:17PM by PIB Delhi
The Chalo India initiative was launched by the Ministry of Tourism for members of the Indian diaspora to
become Incredible India ambassadors by encouraging their non-Indian friends to visit India, every year. Till
date, 30 e-tourist visas, have been issued under the said initiative.
The objective of the initiative is to promote the tourist destinations and products of the country,
including the lesser-known destinations and cultural heritage sites, with the aim of increasing India’s
share in the global tourism market. Ministry of Tourism undertakes tourism promotional activities in
potential source markets overseas in association with the Indian Missions overseas, travel trade
industry and the State Governments/UT Administrations to enhance tourist footfalls to the country.
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh
Shekhawat in a written reply in Rajya Sabha today.
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Sunil Kumar Tiwari
tourism4pib[at]gmail[dot]com
(Release ID: 2150719)