**Executive Summary**
The Competition Commission of India (CCI) commemorated its 17th Annual Day on May 20, 2026, in New Delhi, marking 17 years of its functioning. The event highlighted the evolving role of competition law in India’s digital economy and featured the release of the “Advocacy Booklet 2026.” Key discussions focused on the synergy between financial accountability and market fairness, with an emphasis on addressing technological complexities like Artificial Intelligence (AI).
**Key Points / Main Content**
**Regulatory and Legislative Updates**
* **Cost of Production Regulations:** These regulations were revised for the first time since 2009 to align with international best practices and current market realities.
* **Settlements and Commitments:** Following amendments to the Competition Act, the CCI approved its first settlement in a major digital markets case to ensure faster resolution of concerns.
* **Combination Filings:** The "green channel" mechanism now accounts for over 20% of total filings, and the Commission is strictly adhering to the timelines for combinations introduced in September 2024.
**Digital Markets and Artificial Intelligence**
* **Market Power Shifts:** In the digital age, market power is increasingly derived from control over data and ecosystems rather than traditional production scales.
* **AI Market Study:** A CCI study identified risks in AI adoption, including market concentration, ecosystem lock-in, self-preferencing, and algorithmic collusion.
* **Self-Audit Guidance:** The CCI provided a guidance note for enterprises to conduct self-audits of AI tools at various stages (development, deployment, and monitoring) to ensure compliance.
**Synergy in Public Procurement**
* **CAG and CCI Collaboration:** The Comptroller and Auditor General (CAG) and CCI emphasize complementary roles in protecting public resources from practices like bid-rigging.
* **Data-Driven Enforcement:** The use of advanced analytics and AI is being encouraged to enhance the detection of anti-competitive conduct in public procurement systems.
**Institutional Capacity Building**
* **Specialized Expertise:** To address emerging digital challenges, the CCI is prioritizing the recruitment of specialists in data science and forensic analysis alongside legal and economic experts.
* **Advocacy:** The "Advocacy Booklet 2026" was released to promote compliance and awareness among all market stakeholders.
**Impact Analysis**
**Competition Commission of India (CCI)**
**Impact**
The regulator is transitioning from a traditional enforcement model to one capable of handling complex digital ecosystems and AI-driven markets.
**Action Required**
The Commission must continue building institutional capacity by integrating data science and forensic specialists and utilizing advanced analytics for enforcement.
**Enterprises and Industry Participants**
**Impact**
Enterprises are now subject to revised Cost of Production Regulations and new AI compliance expectations. They also benefit from faster resolution processes via the green channel and settlement frameworks.
**Action Required**
Enterprises must use the CCI’s guidance note to perform self-audits of their AI applications and refer to the “Advocacy Booklet 2026” to ensure regulatory compliance.
**Government and Public Sector Units (PSUs)**
**Impact**
Public resources are better protected through the synergy between financial auditing (CAG) and competition enforcement (CCI), particularly regarding bid-rigging.
**Action Required**
Government bodies should continue sharing data and "red flags" from CAG reports with the CCI to maintain competitive government marketplaces.
Key Entities Referenced
Competition Commission of India (CCI): The primary regulatory body in India responsible for enforcing competition laws, addressing cartelization, and ensuring market fairness.
Competition Act: The central legislation governing market competition, recently amended to include provisions for settlements in digital market cases and stricter timelines for combinations.
Market Study on AI and Competition: A specific initiative undertaken by the CCI to examine how Artificial Intelligence affects market concentration, ecosystem lock-in, and algorithmic collusion.
Comptroller and Auditor General of India (CAG): The supreme audit institution that collaborates with the CCI by providing reports to identify anti-competitive conduct and 'red flags' in public procurement.
Advocacy Booklet 2026: A policy document released by the CCI focused on promoting compliance, stakeholder awareness, and addressing emerging challenges in digital markets.
Competition Commission of India
Comptroller and Auditor General of India, Shri K.
Sanjay Murthy addressed the 17th Annual Day
event of Competition Commission of India
Continued synergy between financial accountability and
market fairness will remain the cornerstone of India’s
economic resilience and nation-building: Shri K Sanjay
Murthy
Growing complexity of markets driven by technological
changes, regulators need to adapt, grow and evolve over
time: CCI Chairperson, Smt. Ravneet Kaur
Posted On: 20 MAY 2026 7:46PM by PIB Delhi
The Comptroller and Auditor General of India, Shri K Sanjay Murthy addressed the 17th Annual Day
commemoration of the Competition Commission of India (CCI) as Chief Guest in New Delhi today. The
occasion also saw the release of CCI’s “Advocacy Booklet 2026” in English and Hindi by the Chief
Guest.
In his address, the Comptroller and Auditor General of India congratulated the CCI on the successful
completion of 17 years of its functioning and observed that competition has become increasingly central
to India’s economic future, underpinning growth, innovation, investment and consumer welfare.
He noted that India is at a critical juncture marked by scale, speed and structural transformation across
sectors such as fintech, logistics, green energy, e-commerce and digital public infrastructure. In this
evolving landscape, competition extends beyond pricing to issues of data access, interoperability and
innovation.Shri Murthy emphasized that in the digital age, market power is often derived from control over data and
ecosystems rather than traditional scale of production, underscoring the importance of competition law as
a core element of economic governance. Highlighting the role of competitive markets in driving
efficiency, the Chief Guest commended the CCI for its role since 2009 in addressing cartelization and
abuse of dominance, and fostering a culture of competition. This is a testament to the importance of
specialised regulatory oversight in ensuring that public and private resources are utilised optimally in
markets free from distortions, he added.
Noting that practices such as bid-rigging impose significant costs on public resources, Shri Murthy
highlighted competition enforcement and audit as two complementary regulatory instruments in ensuring
government marketplaces remain competitive. Referring to the past occasions when CCI relied on the
CAG reports as a source for identifying ‘red flags’ in public procurement, he highlighted the synergies
between the two regulatory bodies.
In the context of the expanding digital footprint of public procurement systems, he noted that the use of
advanced analytics and artificial intelligence can significantly enhance detection of anti-competitive
conduct and improve regulatory outcomes. Shri Murthy also highlighted ongoing efforts to build
institutional capacity and strengthening of public procurement systems. Going forward, the continued
synergy between financial accountability and market fairness will remain the cornerstone of India’s
economic resilience and nation-building, he said.In her welcome address, Smt. Ravneet Kaur, Chairperson, CCI, reflected upon Competition Commission
of India’s journey, noting the transition from the erstwhile Monopolies and Restrictive Trade Practices
(MRTP) Act regime, characterised by a command-and-control approach, to a trust-based competition
framework. She referred to the several landmark judicial pronouncements that have shaped the
Commission’s enforcement framework over the years.
Chairperson, CCI apprised of the important initiatives undertaken by the Commission in the last financial
year. The Cost of Production Regulations were revised for the first time since 2009, to align it with
evolving market realities, jurisprudence, and international best practices. Following the amendments to
the Competition Act and the subsequent notification of Regulations, the Commission approved its first
settlement in a major digital markets case, demonstrating faster resolution of competition concerns. The
green channel mechanism for combinations continued to gain traction, now accounting for over 20% of
total filings, she said. She further mentioned that the CCI has consistently adhered to the stricter timelines
for combinations introduced in September 2024.
Referring to the growing complexity of markets driven by technological changes, Chairperson, CCI
highlighted the need for regulators to adapt, grow and evolve over time. The change in scale and speed by
the addition of Artificial Intelligence (AI) layer to digital markets and growing importance of AI in every
field, prompted the Commission to undertake a Market Study on AI and Competition, she mentioned.
The Study brought out that while adoption of AI enhances efficiency, innovation, and consumer
experience, it also raises potential concerns regarding market concentration, ecosystem lock-in, self-
preferencing, and algorithmic collusion. The opacity of AI systems presents additional enforcement
challenges, making it difficult to detect anti-competitive conduct, she said. The study provided a guidance
note for self-audit of AI by enterprises at different stages of development, deployment and monitoring of
AI tools and applications to ensure compliance with competition norms.In view of the recent legislative and regulatory changes, the Chairperson said that CCI’s Advocacy
Booklet 2026 has been prepared, with a focus on promoting compliance and awareness among
stakeholders. Recognizing the increasing complexity of competition enforcement, the Chairperson
emphasized the need for capacity building within the CCI. Beyond legal and economic expertise, there is
a growing requirement for specialists in data science, and forensic analysis to effectively address
emerging challenges in digital markets, she added. She concluded by saying that as the CCI enters its 18th
year, it is committed to remain firm in enforcement, fair in procedures, and forward-looking in its vision.
Smt. Sweta Kakkad, Member, CCI, proposed the Vote of Thanks. The event was attended by a large
number of dignitaries from the government, regulatory bodies, PSUs, industry, academia, chambers of
commerce, and the legal fraternity.
***
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