On November 10, 2023, the Department of Consumer Affairs, Government of India, proposed an amendment to the Legal Metrology (Packaged Commodities) (Second) Amendment Rules, 2025. This amendment mandates that e-commerce platforms provide searchable and sortable filters based on the 'Country of Origin' for packaged commodities sold online. This will enhance consumer empowerment and transparency in online shopping.
The amendment requires that every e-commerce entity selling imported products shall provide a searchable and sortable filter for the country of origin, with their product listings, as outlined in rule 6, sub-rule (10) of the Legal Metrology (Packaged Commodities) Rules, 2011.
The draft amendment rules have been published on the Department's website for public consultation. Stakeholders can submit comments until November 22, 2025, via email to dirwm-ca[at]nic[dot]in, shutosh.agarwal13[at]nic[dot]in, or mk.naik72[at]gov[dot]in.
This initiative aligns with ‘Atmanirbhar Bharat' and ‘Vocal for Local' by promoting ‘Made in India' products and ensuring fair competition between domestic and imported goods. The country-of-origin filters will aid in compliance monitoring and violation identification. Release ID: 2188363. Visitor Counter: 971.
Key Entities Referenced
Legal Metrology (Packaged Commodities) Rules, 2011: Existing rules being amended to include mandatory 'Country of Origin' filter on e-commerce platforms.
Department of Consumer Affairs: The primary department proposing the amendment related to 'Country of Origin' filter.
Draft Legal Metrology (Packaged Commodities) (Second) Amendment Rules, 2025: Proposed rule requiring e-commerce platforms to provide searchable and sortable 'Country of Origin' filters for packaged commodities.
Atmanirbhar Bharat: Initiative supported by the amendment, aiming to promote domestic products.
Vocal for Local: Initiative supported by the amendment, encouraging consumers to choose locally made alternatives.
Ministry of Consumer Affairs, Food & Public Distribution
Department of Consumer Affairs Proposes for
mandatory ‘Country of Origin’ filter on E-
Commerce platforms
Posted On: 10 NOV 2025 4:16PM by PIB Delhi
The Department of Consumer Affairs, Government of India, has issued the Draft Legal Metrology
(Packaged Commodities) (Second) Amendment Rules, 2025, proposing to make it mandatory for e-
commerce platforms to provide searchable and sortable filters based on the 'Country of Origin' for
packaged commodities sold online. This will enhance consumer empowerment and transparency in
online shopping.
This amendment seeks to empower consumers to make informed purchasing decisions by allowing
them to easily identify the origin of products while shopping online. The proposed feature will enable
consumers to search and sort products by their country of origin, thereby enhancing transparency and
reducing the time required to locate such information across vast product listings.
In the Legal Metrology (Packaged Commodities) Rules, 2011 in rule 6, in sub-rule (10) the following
shall be inserted, namely, - “Provided that every e-commerce entity selling imported products shall
provide a searchable and sortable filter for the country of origin, with their product listings.”
The draft amendment rules have been published on the Department’s website for public consultation,
and comments from stakeholders are invited up to November 22, 2025, at dirwm-ca[at]nic[dot]in,
ashutosh.agarwal13[at]nic[dot]in, or mk.naik72[at]gov[dot]in. The draft notification can be accessed
at the Ministry’s Website here .
The amendment directly supports the ‘Atmanirbhar Bharat’ and ‘Vocal for Local’ initiatives by
making ‘Made in India’ products easily discoverable. It ensures a level playing field for Indian
manufacturers, helping domestic products gain equal visibility alongside imported goods and
encouraging consumers to choose locally made alternatives. The introduction of country-of-origin
filters will also assist in efficiently monitoring compliance, verifying product information and
identifying violations without requiring manual review of each listing.
This proposed amendment marks another important step toward building a transparent, consumer-
friendly, and competitive e-commerce ecosystem that aligns with national priorities and enhances
consumer trust in digital marketplaces.
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RT/ARC
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