Date: 2025-07-01Category: Not ApplicableState: Union GovernmentCountry: India
DFS launches 3 months campaign for Saturation of Financial Inclusion (FI) Schemes at Gram Panchayat (GP) & Urban Local Body (ULB) level in all districts from 01.07.2025 to 30.09.2025
**Summary:**
The Department of Financial Services (DFS), Ministry of Finance, launched a nationwide, three-month campaign (July 1, 2025 – September 30, 2025) to saturate Financial Inclusion (FI) schemes at the Gram Panchayat (GP) and Urban Local Body (ULB) level across all districts in India. The campaign targets all 2.70 lakh GPs and ULBs in the country. Key objectives include: Re-KYC for all saving bank account holders where required; opening bank accounts for unbanked adults under the Pradhan Mantri Jan Dhan Yojana (PMJDY); increasing enrollment in the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY), Pradhan Mantri Suraksha Bima Yojana (PMSBY), and Atal Pension Yojana (APY); conducting awareness sessions on digital fraud prevention, access to unclaimed deposits, and grievance redressal mechanisms; and updating nomination details in accounts where pending. Launch events were organized at 33 locations nationwide, with participation from public representatives, state government officials, State Level Bankers' Committee (SLBC) conveners, bankers, and beneficiaries. On the first day of the campaign, camps were held in 2087 GPs.
Key Entities Referenced
Ministry of Finance: The Indian government ministry responsible for financial matters.
Department of Financial Services: A department under the Ministry of Finance, Government of India.
Financial Inclusion FI Schemes: Government schemes aimed at providing financial services to the unbanked population.
Gram Panchayat GP: A village-level local self-government body in India.
Urban Local Body ULB: A local governing body in urban areas of India.
PMJDY: Pradhan Mantri Jan Dhan Yojana, a financial inclusion program for opening bank accounts.
PMJJBY: Pradhan Mantri Jeevan Jyoti Bima Yojana, a life insurance scheme.
PMSBY: Pradhan Mantri Suraksha Bima Yojana, an accident insurance scheme.
Ministry of Finance
DFS launches 3 months campaign for Saturation of
Financial Inclusion (FI) Schemes at Gram Panchayat
(GP) & Urban Local Body (ULB) level in all districts
from 01.07.2025 to 30.09.2025
Opening of bank accounts for unbanked adults under
PMJDY; increasing enrolments under PMJJBY,
PMSBY, APY; Awareness sessions on digital fraud
prevention, among others key goals of the campaign
Posted On: 01 JUL 2025 6:38PM by PIB Delhi
A nationwide campaign has been launched by Department of Financial Services for the saturation of
Financial Inclusion (FI) schemes at the Gram Panchayat (GP) & Urban Local Body (ULB) level today. The
launch events were organized at 33 locations across the country. The event witnessed participation from
public representatives, State Government officials, SLBC Conveners, Bankers and beneficiaries. In Gujarat,
the Chief Minister graced the event virtually.Financial inclusion Campaign at Delhi
The campaign will run from 01.07.2025 to 30.09.2025 (3 months) covering all 2.70 lakh GPs & ULBs in the
country. During this period campaign will cover following activities:
i. Re-KYC of all saving bank account holders (wherever due)
ii. Opening of bank accounts for unbanked adults under PMJDY
iii. Enrolments under Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) and Pradhan Mantri
Suraksha Bima Yojana (PMSBY) and Atal Pension Yojna (APY)
iv. Awareness sessions on digital fraud prevention and ways to access unclaimed deposit &
grievance redressal
v. Facility of updating nomination in accounts (wherever pending)
Financial inclusion Campaign at Bargarh, Odisha
st
On 1 day of the saturation campaign, camps were held in 2087 GPs across the country. The camps received
warm response from the beneficiaries nationwide.
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(Release ID: 2141314)