The Department for Promotion of Industry and Internal Trade (DPIIT), Government of India, concluded Special Campaign 5.0 under the guidance of the Department of Administrative Reforms and Public Grievances (DARPG) from October 2nd to 31st 2025, preceded by a preparatory phase from September 15th to 30th 2025. The campaign focused on institutionalizing Swachhata and timely disposal of pending matters.
The Indian Rubber Material Research Institute (IRMRI) under DPIIT implemented a "Waste to Wealth" initiative, constructing roads using Waste Rubber Tiles with Crumb Rubber Cement Concrete (CRCC), containing 10-15% waste rubber particles. DPIIT achieved 100% of its cleanliness targets across 500 cleanliness target units (CTUs) in 70 locations. The Department reviewed 1,572 physical files, weeded out 1,119 files, and generated ₹17,69,569 in revenue from scrap disposal, releasing 11,235 square feet of office space. DPIIT achieved nearly 100% completion across Public Grievance Redressal, Appeals, Review of e-Files and Physical Files, and Cleanliness Campaigns. The visitor counter is 395, release ID is 2186851.
Key Entities Referenced
Special Campaign 5.0: A government initiative focused on cleanliness (Swachhata) and reducing pendency in government offices.
DPIIT: The Department for Promotion of Industry and Internal Trade, responsible for implementing Special Campaign 5.0 and driving the 'Waste to Wealth' initiative.
Swachhata: The principle of cleanliness, a core focus of the Special Campaign 5.0.
DARPG: The Department of Administrative Reforms and Public Grievances, providing overall guidance for the Special Campaign 5.0.
Indian Rubber Material Research Institute (IRMRI): An autonomous institute under DPIIT, which implemented a 'Waste to Wealth' initiative involving the use of discarded rubber in road construction.
Ministry of Commerce & Industry
DPIIT Achieves Major Milestones Under
Special Campaign 5.0 to Promote Swachhata
and Reduce Pendency
Indian Rubber Material Research Institute Transforms
Waste Rubber into Durable Roads under DPIIT’s “Waste to
Wealth” Initiative
Posted On: 06 NOV 2025 11:57AM by PIB Delhi
The Department for Promotion of Industry and Internal Trade (DPIIT), Government of India, and its
attached organizations have successfully concluded Special Campaign 5.0, implemented under the
overall guidance of the Department of Administrative Reforms and Public Grievances (DARPG). The
campaign focused on institutionalizing the principles of Swachhata and ensuring timely disposal of
pending matters across all offices.
During this period the Indian Rubber Material Research Institute (IRMRI) an autonomous institute
under DPIIT implemented a “Waste to Wealth” initiative by utilizing discarded rubber scrap to
construct a road section and access road using Waste Rubber Tiles. Employing Crumb Rubber
Cement Concrete (CRCC), an innovative mix of cement concrete with 10–15% waste rubber
particles, the initiative enhanced road durability and sustainability while addressing tyre disposal
challenges. The road’s performance was scientifically monitored for strength, elasticity, and durability
parameters. This eco-friendly approach demonstrates a replicable model for sustainable infrastructure
and reflects the campaign’s commitment to innovation and circular economy principles.
The DPIIT achieved 100 percent of its cleanliness targets, conducting drives at 500 cleanliness target
units (CTUs) spread over 70 locations across the country. Every identified site was successfully
covered, reflecting the Department’s commitment to maintaining clean and efficient workspaces.
In addition to the cleanliness drives, DPIIT made significant progress in other key parameters of the
campaign. The Department reviewed 1,572 physical files (100% of the target) and weeded out 1,119
files, leading to the release of 11,235 square feet of office space and generation of ₹17,69,569 in
revenue from scrap disposal. Across the parameters of Public Grievance Redressal, Appeals, Review
of e-Files and Physical Files, and Cleanliness Campaigns, DPIIT achieved nearly 100% completion,
demonstrating its consistent emphasis on accountability and effective record management. Focus was
also placed on improving the overall office environment to enhance staff comfort and productivity.The campaign, held from 2nd to 31st October 2025, was preceded by a preparatory phase from 15th
to 30th September 2025. Throughout this period, DPIIT’s efforts helped build greater awareness about
cleanliness, systematic record management, and prompt disposal of pending cases. By ensuring near-
total completion of targets, DPIIT reaffirmed its commitment to fostering a culture of efficiency,
responsiveness, and hygiene in government functioning.
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(Release ID: 2186851) Visitor Counter : 395
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