The Election Commission of India (ECI) directs political parties to adhere to the Model Code of Conduct (MCC) and relevant guidelines on the use of AI for synthetic videos targeting rival parties/candidates. With the announcement of the General Election to the Legislative Assembly of Bihar and the bye-elections to 8 Assembly Constituencies on October 6, 2025, the MCC has come into force. Criticism of other parties shall be confined to their policies and programme, past record and work. Parties and candidates shall refrain from criticism of private life not connected with public activities. Criticism based on unverified allegations or distortion shall be avoided. The Commission advises against the misuse of AI tools to create deep fakes. Political parties and campaigners shall label AI-generated/synthetic content with clear notations such as "AI-Generated", "Digitally Enhanced", or "Synthetic Content". Strict watch on social media posts is being kept. The Commission has made arrangements for effective implementation of MCC guidelines and any violation will be dealt with strictly. Posted on 09 OCT 2025 10:03AM by PIB Delhi. Release ID: 2176611.
Key Entities Referenced
Model Code of Conduct (MCC): A set of guidelines that political parties and candidates must adhere to during elections in India.
Election Commission: Directs political parties to adhere to the Model Code of Conduct and relevant guidelines on the use of AI.
Bihar: Legislative Assembly election location where the Model Code of Conduct is in effect.
Political Parties: Addressees of the directions regarding adherence to the MCC and guidelines on AI use.
Election Commission
ECI directs political parties to adhere to MCC and
relevant guidelines on the use of AI for synthetic
videos targeting rival parties/candidates
Posted On: 09 OCT 2025 10:03AM by PIB Delhi
1. With the announcement of the General Election to the Legislative Assembly of Bihar and the bye-
elections to 8 Assembly Constituencies on October 6, 2025, the Model Code of Conduct (MCC) has
come into force. These provisions also apply to the content being posted on the internet, including social
media by candidates and political parties.
2. As per provision of MCC, criticism of other parties when made shall be confined to their policies and
programme, past record and work. Parties and candidates shall refrain from criticism of all aspects of
private life not connected with the public activities of the leaders or workers of other parties.
3. Criticism of other parties or their workers based on unverified allegations or distortion shall be avoided.
4. The Commission advised the parties against misuse of AI based tools to create deep fakes that distort
information or propagate misinformation over social media platforms emphasizing the need to uphold
the integrity of the electoral process.
5. Further, all Political Parties and their leaders, candidates and star campaigners shall take necessary
measures for prominent labeling of Al-generated/synthetic content, if any, being shared for campaigning
through their social media platforms or in the form of advertisements using clear notations such as "Al-
Generated", "Digitally Enhanced", or "Synthetic Content".
6. Strict watch on social media posts is being kept to ensure that the election atmosphere is not vitiated.
7. The Commission has made elaborate arrangements for ensuring the effective implementation of MCC
Guidelines. Any violation of these Guidelines would be dealt with strictly.
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PK/GDH/RP
(Release ID: 2176611)