Fixation and Regulation of Prices of Drugs - 7th August 2026 - Ministry of Chemicals and Fertilizers :
Department of Pharmaceuticals - Gazette Notification PDF
Read or download the official PDF of this gazette notification issued by the Ministry of Chemicals and Fertilizers :
Department of Pharmaceuticals on 7th August 2026. Classified under Press Release.
Executive Summary
This report details the Department of Pharmaceuticals' framework for regulating drug prices and ethical marketing practices in India under the Drugs (Prices Control) Order (DPCO) 2013. It highlights the role of the National Pharmaceutical Pricing Authority (NPPA) in fixing ceiling prices and the implementation of the Uniform Code of Pharmaceuticals Marketing Practices (UCPMP) 2024, issued on March 12, 2024. The document also outlines government initiatives and insurance schemes aimed at ensuring the affordability and accessibility of essential medicines.
Key Points / Main Content
Drug Price Regulation
Ceiling and Retail Prices: The NPPA fixes ceiling prices for scheduled formulations and retail prices for "new drugs" based on market data and DPCO 2013 provisions.
Price Increase Limits: For non-scheduled formulations, manufacturers are prohibited from increasing the Maximum Retail Price (MRP) by more than 10% within a 12-month period.
Transparency Measures: Draft price calculation sheets are uploaded to the NPPA website for 10 working days to allow for stakeholder comments before finalization.
Monitoring and Compliance
Enforcement Mechanisms: Compliance is monitored via State Drugs Controllers, Price Monitoring and Resource Units, market samples, and grievance redressal channels.
Labeling Requirements: Manufacturers must print the MRP on all formulation labels; selling above the notified price or the printed MRP is strictly prohibited.
Overcharging Actions: The NPPA is authorized to take action against overcharging and other violations in accordance with DPCO 2013.
Uniform Code of Pharmaceuticals Marketing Practices (UCPMP) 2024
Ethical Marketing: The code prohibits pharmaceutical companies from offering gifts, monetary benefits, or hospitality to doctors and their family members.
Accountability: Companies are held responsible for the actions of their medical representatives and must self-declare adherence to the code.
Disclosures and Audits: Firms must disclose expenditures related to continuing medical education (CME) and workshops; they are also subject to independent or risk-based audits.
Penalties: Violations may lead to reprimands, recovery of prohibited items/money, mandatory corrective media statements, or action under existing laws.
Affordability and Health Schemes
Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP): Provides generic medicines at 50% to 80% lower costs through over 20,000 Kendras.
Ayushman Bharat (AB-PMJAY): Offers health insurance of ₹5 lakh per family per year for secondary and tertiary hospitalization, including medicines.
Amrit and NHM Initiatives: The Free Drugs Service Initiative provides essential medicines for free at public facilities, while Amrit pharmacies offer specialty drugs (e.g., for cancer) at discounts of up to 50%.
Impact Analysis
Pharmaceutical CompaniesImpact
Manufacturers and marketers are subject to strict price caps on scheduled drugs and annual limits on price hikes for non-scheduled drugs. They are also legally accountable for the ethical conduct of their representatives under UCPMP 2024.
Action Required
Must ensure all formulations are sold at or below notified prices, print MRP on labels, self-declare compliance with UCPMP 2024, and maintain transparent records of promotional and CME expenditures for tax deductibility.
Doctors and Registered Medical Practitioners (RMPs)Impact
Interactions with pharmaceutical representatives are now strictly regulated to prevent unethical incentives.
Action Required
Must cease the acceptance of gifts, hospitality, or monetary benefits from pharmaceutical entities in accordance with the UCPMP and professional conduct regulations.
General Public / ConsumersImpact
Consumers benefit from regulated medicine prices and expanded access to low-cost or free drugs through various government schemes and insurance covers.
Action Required
No direct action is required, though consumers are protected from purchasing medicines above the printed MRP or the government-notified price list.
Key Entities Referenced
Drugs (Prices Control) Order 2013: The primary legal framework promulgated to regulate the prices of drugs and fix ceiling prices for formulations in India.
National Pharmaceutical Pricing Authority (NPPA): The regulatory body responsible for fixing ceiling prices of medicines and monitoring compliance with price control provisions.
Uniform Code of Pharmaceuticals Marketing Practices 2024: A policy issued to regulate interactions between pharmaceutical companies and medical practitioners to prevent unethical marketing.
Pradhan Mantri Bhartiya Janaushadhi Pariyojana: A government scheme that provides quality generic medicines at significantly lower rates through a network of Janaushadhi Kendras.
Ayushman Bharat Pradhan Mantri Jan Arogya Yojana: A national health assurance scheme providing insurance coverage of ₹5 lakh per family for secondary and tertiary care hospitalization.
Ministry of Chemicals and Fertilizers :
Department of Pharmaceuticals
Fixation and Regulation of Prices of Drugs
प्रव तथ: 07 AUG 2026 2:57PM by PIB Delhi
Prices of drugs are regulated as per the provisions of the Drugs (Prices Control) Order 2013 (DPCO,
2013) which has been promulgated based on the principles of the National Pharmaceutical Pricing Policy,
2012. National Pharmaceutical Pricing Authority (NPPA) fixes ceiling prices of formulations specified in
Schedule-I to DPCO, 2013 in accordance with the provisions of DPCO based on market data and retail
price of a new drug as defined under 2(1)(u) of DPCO, 2013 that is applicable to the applicant
manufacturer and marketer, who are required to sell the new drug within the price notified by NPPA. In
case of non-scheduled formulations, a manufacturer is required to not increase MRP of a non-scheduled
drug by more than 10% of MRP during the preceding 12 months.
As a transparency measure, a draft version of the price calculation sheets for the proposed revised price
notifications, are uploaded on the website of NPPA for 10 working days to invite comments from
stakeholders. Only after taking into account comments received and any additional data received within
the said time period, NPPA finalises ceiling and retail prices. Thus, the entire procedure of price fixation is
available in the public domain, which ensures transparency and accountability of the process. All price
notifications issued by NPPA are available on its website (https://nppa.gov.in).
NPPA monitors the compliance with the provisions of the DPCO, 2013 and takes appropriate action in
cases of overcharging and other violations, in accordance with the provisions of DPCO, 2013, based on
references received from various sources, including Price Monitoring and Resource Units set up in States,
State Drugs Controllers, samples purchased from open market, reports from market database and
complaints lodged through various grievance redress channels. In addition, to prevent overpricing, DPCO
2013 requires every manufacturer of a formulation to print the maximum retail price on the label of the
container of such formulation. Further, no person is permitted to sell any formulation to any consumer at a
price exceeding the price specified on the current price list or price indicated on the label of the container
or the pack thereof, whichever is less.
With the aim to prevent unethical marketing and ensuring responsible promotion of pharmaceutical
products by regulating interactions between doctors/registered medical practitioners (RMPs) and
representatives of pharmaceutical companies, the DoP, on 12.3.2024, has issued the Uniform Code of
Pharmaceuticals Marketing Practices 2024. The code outlines guidelines regarding promotion of drugs
among doctors/RMPs. Pharmaceutical companies are accountable for the actions of their medical
representatives and other employees. The code prohibits provision of gifts, monetary benefits and
hospitality to doctors and their family members by pharmaceutical companies. It includes requirements for
pharmaceutical companies to self-declare adherence to the code and disclose expenditures related to
conferences, seminars and workshops organised for continuing medical education and continuing
professional development. Companies may undergo independent, random or risk-based audits. The code
establishes a two-layer complaint adjudication process, with appeals handled by the Department of
Pharmaceuticals. Penalties under the code include the following:i. Reprimand to the pharmaceutical entity and publication of full details thereof;
ii. Recovery of money or items given in violation of the code by the pharmaceutical entity from
the persons concerned and notification of the action taken to the Ethics Committee under the
code;
iii. Issuance of a corrective statement in the media, if promotional material issued therein does
not comply with the requirements specified in the code; and
iv. Pharmaceutical companies may face action under existing laws by relevant government
departments, based on violations detected during administration of the code.
For expenditure incurred by pharmaceutical companies on promotional activities to be tax deductible
under the Income-tax Act, 1961, the same has to be in accordance with the guideline contained in the
Uniform Code for Pharmaceutical Marketing Practices, 2024 and the provisions of the Indian Medical
Council (Professional Conduct, Etiquette and Ethics) Regulations, 2002. Thus, promotional expenditure
incurred by pharmaceutical companies is subject to regulation.
In addition to regulating the prices of drugs under DPCO, 2013, various other measures have been taken
by the Government to improve the access of medicines at affordable rates to the common man which, inter
alia, include the following:
i. The Government has launched the Pradhan Mantri Bhartiya Janaushadhi Pariyojana scheme
under which quality generic medicines is provided through more than 20,000 Janaushadhi
Kendras at rates that are typically 50% to 80% cheaper than branded medicines.
ii. Under Ayushman Bharat Pradhan Mantri Jan Arogya Yojana (AB-PMJAY) of the Department
of Health and Family Welfare, health assurance/insurance cover of ₹5 lakh per family per
year is provided for secondary or tertiary care hospitalisation, including for medicines.
iii. Under the Free Drugs Service Initiative of the National Health Mission, essential medicines
list recommended under the Indian Public Health Standards (IPHS) are made available free of
any charge at public health facilities ranging from Primary Health Centres (PHCs) to district
hospitals across the country.
iv. Under the Amrit (Affordable Medicines and Reliable Implants for Treatment) initiative of the
Department of Health and Family Welfare, affordable medicines are provided for the
treatment of cancer, cardiovascular and other diseases, implants, surgical disposables and
other consumables etc., at an average discount of up to 50% on market rates through AMRIT
Pharmacy stores set up in number of hospitals and healthcare institutions.
v. Financial assistance is provided to poor patients belonging to families living below the
poverty line, who suffer from major life-threatening diseases including cancer, under the
umbrella scheme of Rashtriya Arogya Nidhi and the Health Minister’s Discretionary Grant.
This information was given by Minister of State for Chemicals and Fertilizers, Smt. Anupriya Patel, in a
written reply in the Lok Sabha today.
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