**Executive Summary**
The 17th Toy Biz International B2B Expo at Bharat Mandapam showcased the transformation of India’s toy industry into a global hub for innovation and indigenous manufacturing. The event highlighted the shift from simple play products to advanced learning tools, supported by government initiatives like the CGTMSE and MSME schemes. With over 400 stalls representing a significant scale-up from previous years, the expo emphasized India's growing export capabilities to markets including the US, Europe, and the Middle East.
**Key Points / Main Content**
**Industry Evolution and Innovation**
* Toys are transitioning from products of play to tools for learning, creativity, and STEM-based education.
* There is an increasing industry shift toward experiential and play-based learning tools that foster critical thinking and problem-solving.
* Manufacturers are integrating traditional craftsmanship with modern technology and indigenous manufacturing.
**Manufacturing and Intellectual Property**
* Leading Indian firms are adopting fully integrated "in-house" manufacturing, managing everything from electronic circuit design to mould development.
* There is a rising emphasis on securing Intellectual Property through patents, design registrations, and copyrights to remain globally competitive.
* Domestic production has reached a stage where high-quality toys are being produced at competitive prices, reducing reliance on imports.
**Government Support and Growth**
* The Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE) is enabling production expansion for toy manufacturers.
* Government support for MSME participation helps smaller enterprises manage travel and exhibition expenses, allowing for wider market exposure.
* The exhibition has seen massive growth, expanding from approximately 60 stalls in earlier editions to more than 400.
**Global Market Expansion**
* Indian-made toys are increasingly finding success in international markets, including the United States, Europe, Dubai, and the Middle East.
* The "Made in India" brand is gaining global appeal, particularly in the educational and eco-friendly toy segments.
**Impact Analysis**
**Manufacturers and Entrepreneurs**
**Impact**
They are benefiting from a robust domestic ecosystem that supports in-house production and high-quality manufacturing. They are transitioning from local suppliers to global competitors.
**Action Required**
Must continue investing in research, product design, and indigenous technologies while securing intellectual property rights for their innovations.
**MSMEs and Startups**
**Impact**
Government schemes provide these entities with the financial cushion to expand production and the platform to interact directly with international buyers and educators.
**Action Required**
Enterprises should register under MSME schemes to access government support for exhibition participation and market presence expansion.
**Overseas Buyers and Retailers**
**Impact**
They now have access to a diverse and competitive range of high-quality, "Made in India" products that meet international standards for education and safety.
**Action Required**
Engage with Indian manufacturers to explore export opportunities and establish new business connections within the expanding toy ecosystem.
Key Entities Referenced
Toy Biz International B2B Expo: An international trade exhibition and platform for India's toy ecosystem, focusing on domestic manufacturing, innovation, and global export opportunities.
Credit Guarantee Fund Trust for Micro and Small Enterprises (CGTMSE): A government-backed financial initiative that enables production expansion and credit support for small-scale toy manufacturers.
Bharat Mandapam: The central exhibition venue in New Delhi hosting the international toy trade fair.
PIB Backgrounder
From Playrooms to Global Markets: India's Toy
Story at Toy Biz 2026
प्रव तथ: 07 JUL 2026 7:12PM by PIB Delhi
Where Imagination Meets Industry
The 17th Toy Biz International B2B Expo welcomed another vibrant day at Bharat Mandapam. There
brightly coloured puzzles, STEM kits, construction vehicles and educational toys greeted visitors
streaming into the exhibition halls. Buyers, retailers, manufacturers and entrepreneurs moved from one
stall to another, exploring products and exchanging ideas across the venue.
From early business meetings to live product demonstrations, the day unfolded at an energetic pace.
School representatives examined learning aids, overseas buyers discussed export opportunities, while
entrepreneurs enthusiastically showcased their latest innovations. Conversations revolved around product
design, manufacturing, exports and innovation, highlighting the growing diversity of India's toy industry.The message is simple: toys are no longer viewed merely as products for play. Across the venue, it was
evident that toys have emerged as tools for learning, creativity and innovation. This reflects Government's
continued emphasis on strengthening domestic manufacturing, encouraging quality production and
building globally competitive Indian brands. Ideas were not just displayed; they were demonstrated,
discussed and transformed into products designed for classrooms, homes and markets across the world.
It is through this spirit of innovation and enterprise that the exhibition evolves beyond a conventional
trade fair. Bringing together manufacturers, startups, educators, designers, retailers and exporters from
across India and abroad, Toy Biz reflects the country's expanding toy ecosystem.
Every aisle presents a different story. Together they reveal an industry steadily combining traditional
craftsmanship, modern technology and indigenous manufacturing with global ambition.
From Factory Floors to Exhibition Halls
One of the busiest stalls in the exhibition showcases battery-operated construction vehicles, toy trucks and
remote-controlled machines. Visitors pause to watch live demonstrations while retailers compare designs
and discuss business opportunities with exhibitors.At the centre is vu toys - THE INDIAN TOYS COMPANY. It is a Jaipur-based company that has spent
the last four years building its presence in the Indian toy market. Gesturing towards the colourful range of
products on display, founder and CEO Mr. Pankaj Sharma says, "Everything you see here is made in
India. From mould making to injection moulding, everything is done by us." The company's fully
integrated manufacturing process has helped it steadily build its brand. Toy Biz provides an important
platform to connect with buyers from across the country.
The company's growth has also been supported by initiatives such as the Credit Guarantee Fund Trust
for Micro and Small Enterprises (CGTMSE). It enabled production expansion, while Government
support for participation helped showcase products before a wider audience.
As the discussion turns to market dynamics, Mr. Sharma points another visible change. "Earlier, most of
the toys were imported, but now things are changing in favour of India. Today, Indian manufacturers
are producing high-quality toys at competitive prices," he says. This reflects the confidence shared by
many exhibitors who see growing opportunities for indigenous brands.
Where Learning Meets Play
Just across the hall, the atmosphere changes. Visitors pause to explore wooden puzzles, activity kits and
educational games, discovering innovative ways to make learning more engaging, interactive and
enjoyable.
Among the exhibitors is EDu edge, a Mumbai-based company specialising in preschool and early learning
toys. Founder and Director Ms. Bela Desai says the company's journey has been inspired by the
Montessori method of education. Showcasing nearly 16 new STEM and eco-friendly learning toys, she
explains, "Our focus has always been on creating toys. This has helped children learn through play.
This year, we've introduced several new products designed to make learning more interactive and
engaging."
For Ms. Desai, exhibitions like Toy Biz are an opportunity to interact directly with schools and educators.
"Government support for MSME participation in such exhibitions helps us manage travel and
exhibition expenses. This allows us to take a larger stall and showcase a wider range of products. It
also encourages us to innovate, reach more institutions and expand our market presence," says Ms.
Desai.She also adds, “Every product is made in India, reflecting the company's commitment to indigenous
manufacturing. Alongside serving the domestic market, the enterprise also exports its educational toys
to Europe. This showcases the growing global appeal of Indian-made learning products.”
The rising interest around the stall reflects a wider shift towards experiential and play-based learning.
Educational games, science kits and interactive learning tools are increasingly being recognised for
fostering creativity, critical thinking and problem-solving. This makes learning more engaging and
meaningful for children.
Innovation Finds a New Playground
A little ahead, telescopes, microscopes and electronic STEM kits draw another group of curious visitors.
Educators, distributors and overseas buyers gather around live demonstrations, exploring products that
blend science, technology and learning.
Leading the conversation is Mr. Anirban Gupta, CEO of Dr. MADY'S INNOVATION Pvt. Ltd. It is a
fourteen-year-old Kolkata-based company, specialising in educational and electronic toys. Picking up one
of the learning kits, Mr. Gupta says, “From electronic circuit design and tooling to mould development,
every stage of manufacturing is carried out in-house. Even the moulds are built in our factory." Years
of innovation have also earned the company several patents, design registrations and copyrights. This
highlights the growing importance of Intellectual Property in India's toy industry.
Today, the company's products are exported to the United States, Europe, Dubai and the Middle East.
Reflecting on the exhibition's journey, Mr. Gupta recalls, "When we first participated, there were around
60 to 65 stalls. Today, there are more than 400." For him, the transformation mirrors the rapid growth of
India's toy manufacturing ecosystem.
He believes the industry's next phase depends on stronger support for innovation and intellectual property
through continued Government support. Manufacturers are increasingly investing in research, product
design and indigenous technologies. The Toy Biz exhibition continues to provide a platform for Indian
companies to showcase their capabilities across the world.
Young Dreams, Global AmbitionsThe final few aisles introduce visitors to another side of the exhibition, the energy of young startups.
Conversations here are less about established markets and more about future possibilities, export
destinations and new product ideas.
One such enterprise is Kitoy Creations from Pune. Barely two-and-a-half years old, the company has
built its journey around products designed and manufactured entirely in India. Mr. Kartik Jain, CEO of
Kitoy Creations says, "Registering under MSME has been a turning point for our business. It enabled us
to receive Government support for participating in this exhibition. This gives us a valuable platform to
showcase our products and connect with new customers. We are exploring other Government schemes
and initiatives to strengthen our market presence and create more opportunities."
Speaking about the company's vision, he says "Our next goal is to take our Made in India products to international
markets." While still strengthening its domestic footprint, the startup is already exploring export
opportunities and developing products that can compete globally.
The optimism at the stall echoes across the exhibition floor. For many young entrepreneurs, Toy Biz is
more than an exhibition. It offers an opportunity to meet buyers, understand global markets and shape
brands with international aspirations. As visitors continue through the halls of Bharat Mandapam, they
encounter a new generation of Indian manufacturers. These manufactures look beyond production;
towards design, innovation and global competitiveness.
The Story Continues to UnfoldAs the curtains fall on another edition of Toy Biz at Bharat Mandapam, visitors linger over product
displays. Also, buyers exchange business cards and entrepreneurs look ahead to new opportunities. From
Jaipur and Mumbai to Kolkata and Pune, each stall tells a unique story. Together this reflects an
industry driven by innovation, indigenous manufacturing and enterprise. With Toy Biz set to return
next year, the exhibition has already given exhibitors, buyers and innovators something to look forward to.
Visitors leave with catalogues, fresh ideas and new business connections, carrying with them the story of
an industry in transformation. Across every aisle, Toy Biz reinforces a clear message: India's toy industry is
no longer just making toys. It is designing, innovating and creating products that are steadily finding their place in
homes, classrooms and markets across the world.
References
Others
https://newsonair.gov.in/union-minister-piyush-goyal-addresses-17th-toy-biz-international-b2b-expo-in-ne
w-delhi/
https://hcindiatz.gov.in/wn-17-03-2026-01.php
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