**Executive Summary**
The Department for Promotion of Industry and Internal Trade (DPIIT) hosted the Bharat GI Coffee Lounge at the India AI Impact Summit 2026, showcasing India's Geographical Indication (GI)-tagged coffees. Google and Alphabet CEO Sundar Pichai, along with international delegates, visited the lounge. The event took place from February 16-20 in New Delhi, with a focus on promoting the newly unveiled 'Bharat GI' as a unified national brand.
**Key Points / Main Content**
* **Event Overview:**
* The Bharat GI Coffee Lounge was part of the India AI Impact Summit 2026.
* The event took place from February 16-20 in New Delhi.
* The lounge was stationed at Hall No. 14 First Floor, Bharat Mandapam.
* **Attendees:**
* Google and Alphabet CEO Sundar Pichai visited the Bharat GI Coffee Lounge.
* Delegates from Finland, France, Japan, Nigeria, Botswana, Lithuania, Kazakhstan, Poland, and Germany, among others, attended.
* Union Minister of Commerce and Industry Shri Piyush Goyal and Union Minister of State Shri. Jitin Prasada also visited the center.
* **Bharat GI Initiative:**
* DPIIT unveiled 'Bharat GI' as a unified national brand to showcase India's GI products globally.
* The initiative's vision is to showcase India's unique GI products with the tagline "A World Exclusive."
* **Coffee Showcase:**
* The Bharat GI Coffee Lounge showcased India's premium GI-tagged coffees, including Malabar Arabica.
* The coffee experience center featured sustainably shade-grown, selectively hand-picked, and naturally sun-dried Bharat GI coffees.
* **Promotion and Recognition:**
* The event aimed to highlight how geographical indications preserve authenticity, empower local communities, and bring global recognition to India's diverse coffee origins.
**Impact Analysis**
**Stakeholder: DPIIT (Department for Promotion of Industry and Internal Trade)**
* **Impact:** Facilitates the promotion of Indian industries.
* **Action Required:** Continue to promote the "Bharat GI" initiative and India's GI-tagged products globally.
**Stakeholder: Local Coffee Producers**
* **Impact:** Geographical indication to preserve authenticity.
* **Action Required:** Follow all regulations to maintain the geographical indicators of the region and their product.
**Stakeholder: Global Consumers**
* **Impact:** Showcasing the diversity of coffees.
* **Action Required:** Visit the Bharat GI Coffee Lounge.
**Stakeholder: International Delegates**
* **Impact:** Increased awareness of Indian coffee heritage.
* **Action Required:** Attend the coffee experience center.
**Stakeholder: Coffee Board**
* **Impact:** Offers visitors an immersive experience.
* **Action Required:** Along with DPIIT, continue to provide visitors with an immersive experience of the country's rich, diverse flavors and heritage of Indian coffee at this historic event.
Key Entities Referenced
Department for Promotion of Industry and Internal Trade (DPIIT): The organizer of the Bharat GI Coffee Lounge and the agency that unveiled Bharat GI as a unified national intellectual property brand.
Bharat GI: Unified national brand to showcase India's Geographical Indication products globally.
India AI Impact Summit 2026: The summit where the Bharat GI Coffee Lounge was organized, showcasing India's Geographical Indication products.
Bharat GI Coffee Lounge: Showcase of GI-tagged coffees at the India AI Impact Summit 2026.
New Delhi: Location of the AI Impact Summit 2026 and the Bharat GI event.
Ministry of Commerce & Industry
Google and Alphabet CEO Mr. Sundar Pichai
Visits Bharat GI Coffee Lounge at India AI Impact
Summit 2026
Global Delegates Experience India’s GI-Tagged Coffee
Showcase at AI Impact Summit
DPIIT Unveils ‘Bharat GI’ as Unified National Brand to
Showcase India’s Geographical Indication Products Globally
Posted On: 19 FEB 2026 5:41PM by PIB Delhi
Google and Alphabet CEO, Mr. Sundar Pichai visited the Bharat GI Coffee Lounge, organized by the
Department for Promotion of Industry and Internal Trade (DPIIT), during the India AI Impact Summit
2026. Savoring Malabar Arabica, Mr. Pichai interacted with baristas and experienced the rich flavors of
India’s premium GI-tagged coffees.
Delegates from Finland, France, Japan, Nigeria, Botswana, Lithuania, Kazakhstan, Poland and Germany,
among many others, also visited the Coffee Experience Centre, expressing keen interest in India’s GI
coffee heritage. The Finnish delegate especially appreciated the mellow, smooth flavour profile of
Monsooned Malabar Arabica, praising its unique character and distinct processing tradition that sets it
apart on the global stage.
Union Minister of Commerce and Industry Shri Piyush Goyal captured the moment on X, “When
@SundarPichai drops by for a sip, you know it’s truly worth it! The world is raising a cup to Bharat GI
Coffee at #IndiaAIImpactSummit2026. Bharat GI Coffee Lounge, Bharat Mandapam (Hall 14, First
Floor)17–20 February.” Link for the tweet -https://x.com/PiyushGoyal/status/2024386674072179011
Union Minister of State, Ministry of Commerce & Industry, Government of India Shri. Jitin Prasada, at
the Bharat GI Coffee Experience Centre, Hall 14 FF on Day 2 of the India AI Impact Summite visited and
celebrated the richness of India’s GI-registered coffees, highlighting how geographical indications
preserve authenticity, empower local communities, and bring global recognition to India’s diverse coffee
origins.
At the AI Impact Summit 2026, the Bharat GI Coffees is garnering global attention through a special
showcase celebrating India’s distinctive Geographical Indication products. The biggest AI event currently
taking place in New Delhi from February 16-20 captured global attention as part of a new national
initiative called ‘Bharat GI’.
The Department for Promotion of Industry and Internal Trade (DPIIT) has unveiled Bharat GI as a unified
national intellectual property brand. The vision is to showcase India’s unique GI products to the globe
anchored by the tagline, “A World Exclusive.” DPIIT along with Coffee Board is offering visitors with animmersive experience of the country’s rich, diverse flavors and heritage of Indian coffee at this historic
event.
The coffee experience center stationed at Hall No. 14 First Floor, attracted many curious minds to explore
and experience various Indian GI registered coffees. Many International delegates have come to savor the
Sustainably Shade Grown, Selectively Hand Picked & Naturally Sun-dried Bharat GI Coffees.
***
Abhishek Dayal/Abhijith Narayanan/Anushka Pandey
(Release ID: 2230299) Visitor Counter : 721
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