**Policy Summary: Ministry of Tourism Social Media Influencer Engagement**
The Ministry of Tourism utilizes social media platforms to promote India's tourism destinations, products, and activities. Engagement with social media influencers occurs through both solicited collaborations and public engagement initiatives. These collaborations aim to promote tourism destinations, products, experiences, and Ministry-organized events. The Union Minister for Tourism and Culture, Shri Gajendra Singh Shekhawat, provided this information in a written reply in Lok Sabha. Contact for further information: Sunil Kumar Tiwari, tourism4pibatgmaildotcom. Release ID: 2152152.
Key Entities Referenced
Ministry of Tourism: Government ministry responsible for promoting tourism.
Social Media Influencers: Individuals with a significant online presence used for tourism promotion.
Shri Gajendra Singh Shekhawat: Union Minister for Tourism and Culture.
Lok Sabha: The lower house of the Parliament of India.
Delhi: Place of Publication (likely New Delhi, Delhi)
Ministry of Tourism
Hiring of Social Media Influencers for Tourism
Promotion
Posted On: 04 AUG 2025 5:07PM by PIB Delhi
The Ministry actively promotes the country’s tourism destinations, products and various activities through its
official social media platforms on a regular basis. The Ministry engages with social media influencers both
through collaboration requests received and through public engagement initiatives to promote tourism
destinations, products, experiences and events organised by the Ministry from time to time.
This information was given by Union Minister for Tourism and Culture Shri Gajendra Singh Shekhawat in a
written reply in Lok Sabha today.
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Sunil Kumar Tiwari
tourism4pib[at]gmail[dot]com
(Release ID: 2152152)