**Executive Summary**
The Embassy of India in Reykjavik and APEDA organized the first-ever Indian mango promotion events in Iceland on 24 and 25 June 2026. The events aimed to showcase the diversity of Indian mangoes and expand export opportunities under the India–EFTA Trade and Economic Partnership Agreement (TEPA). Attendees explored commercial linkages to increase India’s share in Iceland's USD 3.3 million mango import market.
**Key Points / Main Content**
* **Event Overview**
* Promotion events held in Reykjavik (24 June 2026) and Akureyri (25 June 2026).
* Featured four premium mango varieties: Dasheri, Chausa, Langra, and Kesar.
* Attended by importers, diplomatic corps, Icelandic business representatives, and government officials.
* **Trade and Economic Context**
* India is the world’s largest producer of mangoes.
* The India–EFTA Trade and Economic Partnership Agreement (TEPA) serves as a key facilitator for increasing imports into Iceland.
* The Icelandic Federation of Trade reported growing interest among local businesses in Indian agricultural products.
* **Market Potential in Iceland**
* Iceland imported mangoes worth approximately USD 3.3 million in 2025, primarily from Thailand, Brazil, Cambodia, Ghana, and Peru.
* Thailand currently accounts for USD 1 million of Iceland’s mango imports.
* Local consumption patterns show high demand for mangoes in smoothies, desserts, and fruit salads.
* **Government Initiatives**
* The Government of India is focusing on quality assurance and market access to boost exports.
* The Indian Embassy and APEDA are actively working to deepen economic partnerships and strengthen commercial linkages through international promotion.
**Impact Analysis**
**Indian Mango Exporters**
**Impact**
Exporters gain exposure to a new European market and the opportunity to compete with established suppliers from Thailand and South America.
**Action Required**
Exporters must adhere to quality assurance standards and leverage the TEPA framework to establish supply chains in Iceland.
**Icelandic Importers and Businesses**
**Impact**
They are provided with a platform to diversify their supplier base and access premium Indian mango varieties that were previously unavailable.
**Action Required**
Interested businesses should explore commercial linkages with Indian producers and utilize the trade benefits presented by the India–EFTA TEPA.
**Ministry for Foreign Affairs of Iceland / Icelandic Federation of Trade**
**Impact**
These entities are tasked with facilitating the growth of the India-Iceland economic partnership and overseeing the integration of Indian products into the local market.
**Action Required**
Continue supporting trade dialogues and identifying opportunities for Icelandic businesses to engage with the Indian agricultural sector.
Key Entities Referenced
Agricultural and Processed Food Products Export Development Authority (APEDA): The primary Indian statutory body responsible for promoting the export of agricultural products, which co-organized the mango promotion events.
India–EFTA Trade and Economic Partnership Agreement (TEPA): A significant trade agreement between India and the European Free Trade Association (including Iceland) aimed at facilitating trade and increasing imports.
Embassy of India, Iceland: The diplomatic mission that spearheaded the first-ever Indian mango promotion events in Iceland to strengthen commercial linkages.
Reykjavik and Akureyri, Iceland: The primary locations where the mango promotion events were held, representing the target market for Indian agricultural exports.
Ministry of Commerce & Industry
Indian Embassy in Iceland and APEDA Organise
First-Ever Indian Mango Promotion Events in
Iceland
Dasheri, Chausa, Langra and Kesar Showcase the Rich
Diversity of Indian Mangoes
प्रव तथ: 26 JUN 2026 11:29AM by PIB Delhi
The Embassy of India in Reykjavik, in collaboration with the Agricultural and Processed Food Products
Export Development Authority (APEDA), organised Indian Mango Promotion Events on 24 June 2026 in
Reykjavik, the capital of Iceland, and on 25 June 2026 in Akureyri, North Iceland, showcasing the rich
diversity and export potential of Indian mangoes. These were the first-ever Indian mango promotion
events held in Iceland.
Ambassador R. Ravindra highlighted the unique qualities of India's world-renowned mango varieties and
underscored the significant opportunities for expanding Indian mango exports to Iceland.
Director of Trade Agreements at the Ministry for Foreign Affairs of Iceland, Mr. Sveinn K. Einarsson,
spoke about the opportunities presented by the India–EFTA Trade and Economic Partnership Agreement
(TEPA) and its potential to facilitate greater imports of Indian mangoes into Iceland.
Secretary General of the Icelandic Federation of Trade, Mr. Ólafur Stephensen, noted the growing interest
among Icelandic businesses in India and highlighted the promising prospects for increasing imports of
Indian agricultural products, particularly mangoes.
Second Secretary, Ms. Anisha Tomar, delivered a presentation on India's mango production, highlighting
the country's position as the world's largest producer of mangoes. She also outlined the Government of
India's initiatives to promote mango exports through quality assurance, market access and international
promotion.
The events witnessed an excellent turnout, bringing together importers, members of the diplomatic corps,
representatives of Icelandic businesses and officials from the Ministry for Foreign Affairs of Iceland.
Guests were served four premium Indian mango varieties—Dasheri, Chausa, Langra and Kesar—which
were widely appreciated for their exceptional flavour, aroma and quality. The events provided a valuable
platform for strengthening commercial linkages, promoting Indian agricultural exports and further
deepening the growing economic partnership between India and Iceland.
Iceland currently imports mangoes primarily from Thailand, Brazil, Cambodia, Ghana and Peru. These
mangoes have established a presence in the Icelandic market due to the limited availability of alternative
suppliers. Iceland imported mangoes worth around USD 3.3 million in 2025, of which approximatelyUSD 1 million worth was imported from Thailand alone. During the Mission's interactions with local
consumers, it emerged that Icelanders are fond of mangoes and particularly enjoy them in smoothies,
desserts and fruit salads, indicating promising potential for Indian mangoes in the Icelandic market.
***
Abhijith Narayanan/ Garima Singh/ Ishita Biswas
(रलीज़ आईडी: 2278105) आगंतुक पटल : 1109
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