**Executive Summary**
This document is a bid document from the Government e-Marketplace (GeM) for the Ministry of Mines. The bid is for hiring a Social Media Agency. The bid end date is May 1st, 2024, at 17:00:00, and the bid opening date is the same day at 17:30:00. A pre-bid meeting is scheduled for April 11th, 2024 at 12:00:00.
**Key Points / Main Content**
* **Bid Details:**
* Bid Number: GEM/2024/B/4850998
* Bid End Date/Time: 01-05-2024 17:00:00
* Bid Opening Date/Time: 01-05-2024 17:30:00
* Bid Offer Validity: 180 Days
* **Eligibility Criteria:**
* Minimum Average Annual Turnover: 180 Lakhs (for 3 years)
* Years of Past Experience Required: 3 Years for same/similar service
* MSE Exemption and Startup Exemption are applicable for Years of Experience and Turnover, subject to providing supporting documents.
* **Financial Aspects:**
* Estimated Bid Value: 4500000
* EMD Amount: 135000
* ePBG Percentage: 5.00%
* Contract Period: 1 Year
* **Technical Requirements:**
* Hiring of a Social Media Agency
* MII Compliance: Yes
* Additional documents: Scope of Work, Buyer Specific Requirements, SLA, Payment Terms, and GEM Availability Report.
* The technical qualification parameters are based on Quality & Cost Based Selection (QCBS), with specific parameters, max marks, and cutoff marks.
* **Process and Evaluation:**
* Type of Bid: Two Packet Bid
* Evaluation Method: Total value wise evaluation
* Based on Quality & Cost Based Selection (QCBS).
* Details of the work assigned: The Agency will formulate a result oriented comprehensive media promotion strategy for the Ministry of Mines.
**Impact Analysis**
**Stakeholder:** Bidders/Social Media Agencies
* **Impact:** Outlines the requirements, eligibility criteria, and evaluation process for submitting a bid to provide social media services to the Ministry of Mines.
* **Action Required:** Bidders need to thoroughly review the document, ensure they meet the eligibility criteria, prepare the required documents (including technical and financial proposals), and submit their bid before the deadline.
**Stakeholder:** Ministry of Mines
* **Impact:** Defines the process and criteria for selecting a Social Media Agency.
* **Action Required:** The Ministry needs to follow the defined process for bid evaluation, technical assessment, and selection of the agency, ensuring transparency and adherence to the specified guidelines.
Key Entities Referenced
Ministry of Mines: The primary government body responsible for the hiring of a social media agency and the scope of this tender.
GeM: Government e-Marketplace, the online platform through which this bid is conducted.
New Delhi: The location where the Ministry of Mines office is situated, and where the dedicated staffs are to be housed.
Request for Proposal: The document outlines the selection process, requirements, and terms for hiring a social media agency.
Custom Bid for Services - Hiring of Social Media Agency: The item category being procured through this bid.
Bid Number/ :
बोली (cid:61)मांक ((cid:1)बड सं(cid:65)या)
GEM/2024/B/4850998
Dated/
(cid:64)दनांक : 10-04-2024
Bid Document/ (cid:1)(cid:1)बबडड दद(cid:60)(cid:60)ततााववेज़ेज़
Bid Details/(cid:1)(cid:1)बबडड (cid:1)(cid:1)ववववररणण
Bid End Date/Time/(cid:1)(cid:1)बबडड बबंदंद हहोोनने े कक(cid:15)(cid:15) तताारर(cid:18)(cid:18)खख//ससममयय 01-05-2024 17:00:00
Bid Opening Date/Time/(cid:1)(cid:1)बबडड खखुलुलनने े कक(cid:15)(cid:15)
01-05-2024 17:30:00
तताारर(cid:18)(cid:18)खख//ससममयय
Bid Offer Validity (From End Date)/(cid:1)(cid:1)बबडड पपेशेशककशश
180 (Days)
ववैधैधतताा ((बबंदंद हहोोनने े कक(cid:15)(cid:15) तताारर(cid:18)(cid:18)खख ससे)े)
Ministry/State Name/ममं(cid:32)ं(cid:32)ााललयय//रराा(cid:33)(cid:33)यय ककाा ननाामम Ministry Of Mines
Department Name/(cid:1)(cid:1)ववभभाागग ककाा ननाामम Na
Organisation Name/ससंगंगठठनन ककाा ननाामम N/a
Office Name/ककााययााल(cid:37)ल(cid:37) यय ककाा ननाामम New Delhi
Item Category/ममदद ककेेटटेेगगरर(cid:18)(cid:18) Custom Bid for Services - Hiring of Social Media Agency
Contract Period/अअननुबुबंधंध अअववििधध 1 Year(s)
Minimum Average Annual Turnover of the
bidder (For 3 Years)/(cid:1)(cid:1)बबडडरर ककाा (cid:41)(cid:41)ययूनूनततमम औऔससतत 180 Lakh (s)
ववाा(cid:1)(cid:1)षषक(cid:37)क(cid:37) टटननओ(cid:37)ओ(cid:37) ववरर ((33 ववषष(cid:47)(cid:47) ककाा))
Years of Past Experience Required for
same/similar service/उउ(cid:41)(cid:41)हह(cid:18)(cid:18)ं/ं/ससममाानन ससेवेवााओओं ं ककेे ििललएए 3 Year (s)
अअपपे(cid:50)े(cid:50)(cid:51)(cid:51)तत (cid:1)(cid:1)ववगगतत अअननुभुभवव ककेे ववषष(cid:37)(cid:37)
Past Experience of Similar Services
required/इइससीी ततररहह कक(cid:15)(cid:15) ससेवेवााओओं ं ककाा (cid:1)(cid:1)पपछछललाा आआवव(cid:56)(cid:56)ययकक Yes
अअननुभुभवव हहैै
MSE Exemption for Years Of
Experience/अअननुभुभवव ककेे ववषष(cid:47)(cid:47) ससे े एएममएएससईई छछूूटट// and Yes
Turnover//टटननओ(cid:37)ओ(cid:37) ववरर ककेे ििललएए एएममएएससईई ककोो छछूूटट (cid:58)(cid:58)ाा(cid:59)(cid:59) हहैै
Startup Exemption for Years Of
Experience/अअननुभुभवव ककेे ववषष(cid:47)(cid:47) ससे े (cid:60)(cid:60)टटााटट(cid:37)(cid:37)अअपप छछूूटट// and Yes
Turnover// टटननओ(cid:37)ओ(cid:37) ववरर ककेे ििललएए (cid:60)(cid:60)टटााटट(cid:37)(cid:37)अअपप ककोो छछूूटट (cid:58)(cid:58)ाा(cid:59)(cid:59) हहैै
Experience Criteria,Bidder Turnover,Certificate (Requested
in ATC)
Document required from seller/(cid:1)(cid:1)वव(cid:61)(cid:61)ेेतताा ससे े ममाांगंगेे *In case any bidder is seeking exemption from Experience /
Turnover Criteria, the supporting documents to prove his
गगएए दद(cid:60)(cid:60)ततााववेज़ेज़
eligibility for exemption must be uploaded for evaluation by
the buyer
Bid to RA enabled/(cid:1)(cid:1)बबडड ससे े (cid:63)(cid:63)ररववसस (cid:37) (cid:37) ननीीललााममीी सस(cid:64)(cid:64)(cid:61)(cid:61)यय (cid:64)(cid:64)ककययाा No
1 / 6Bid Details/(cid:1)(cid:1)बबडड (cid:1)(cid:1)ववववररणण
Type of Bid/(cid:1)(cid:1)बबडड ककाा (cid:58)(cid:58)ककाारर Two Packet Bid
Time allowed for Technical Clarifications
during technical evaluation/ततककननीीकक(cid:15)(cid:15) ममू(cid:72)ू(cid:72)ययाांकंकनन ककेे 2 Days
ददौौरराानन ततककननीीकक(cid:15)(cid:15) (cid:60)(cid:60)पप(cid:74)(cid:74)ीीककररणण हहेेततु ु अअननुमुमतत ससममयय
Estimated Bid Value/अअननुमुमााििननतत (cid:1)(cid:1)बबडड ममू(cid:72)ू(cid:72)यय 4500000
Evaluation Method/ममू(cid:72)ू(cid:72)ययाांकंकनन पप(cid:75)(cid:75)िितत Total value wise evaluation
EMD Detail/ईईएएममडड(cid:18)(cid:18) (cid:1)(cid:1)ववववररणण
Advisory Bank/एडवाईजर(cid:18) ब(cid:77)क State Bank of India
EMD Amount/ईएमड(cid:18) रािश 135000
ePBG Detail/ईईपपीीबबीीजजीी (cid:1)(cid:1)ववववररणण
Advisory Bank/एडवाइजर(cid:18) ब(cid:77)क State Bank of India
ePBG Percentage(%)/ईपीबीजी (cid:58)ितशत (%) 5.00
Duration of ePBG required (Months)/ईपीबीजी क(cid:15)
15
अपे(cid:50)(cid:51)त अविध (मह(cid:18)ने).
(a). EMD EXEMPTION: The bidder seeking EMD exemption, must submit the valid supporting document for the
relevant category as per GeM GTC with the bid. Under MSE category, only manufacturers for goods and Service
Providers for Services are eligible for exemption from EMD. Traders are excluded from the purview of this
Policy./जेम क(cid:15) शत(cid:47) के अनुसार ईएमड(cid:18) छूट के इ(cid:79)छुक (cid:1)बडर को संबंिधत केटेगर(cid:18) के िलए (cid:1)बड के साथ वैध समिथत(cid:37) द(cid:60)तावेज़ (cid:58)(cid:60)तुत करने है।
एमएसई केटेगर(cid:18) के अतं गत(cid:37) केवल व(cid:60)तुओं के िलए (cid:1)विनमात(cid:37) ा तथा सेवाओं के िलए सेवा (cid:58)दाता ईएमड(cid:18) से छूट के पा(cid:32) ह(cid:77)। (cid:82)यापा(cid:63)रय(cid:83) को इस नीित के
दायरे से बाहर रखा गया है।
(b). EMD & Performance security should be in favour of Beneficiary, wherever it is applicable./ईएमड(cid:18) और संपादन
जमानत रािश, जहां यह लागू होती है, लाभाथ(cid:84) के प(cid:51) म(cid:85) होनी चा(cid:64)हए।
Beneficiary/ललााभभााथथ(cid:84)(cid:84) :
PAO
PAO, Lok Nayak Bhawan, Khan Market, New Delhi
(Pao Mines)
Splitting/(cid:1)(cid:1)ववभभााजजनन
Bid splitting not applied./बोली (cid:1)वभाजन लागू नह(cid:18)ं (cid:64)कया गया
MII Compliance/एएममआआईईआआईई अअननुपुपााललनन
MII Compliance/एमआईआई अनुपालन Yes
2 / 61. If the bidder is a Micro or Small Enterprise as per latest definitions under MSME rules, the bidder shall be
exempted from the requirement of "Bidder Turnover" criteria and "Experience Criteria" subject to meeting of
quality and technical specifications. If the bidder is OEM of the offered products, it would be exempted from the
"OEM Average Turnover" criteria also subject to meeting of quality and technical specifications. In case any
bidder is seeking exemption from Turnover / Experience Criteria, the supporting documents to prove his eligibility
for exemption must be uploaded for evaluation by the buyer.
2. If the bidder is a Startup, the bidder shall be exempted from the requirement of "Bidder Turnover" criteria and
"Experience Criteria" subject to their meeting of quality and technical specifications. If the bidder is OEM of the
offered products, it would be exempted from the "OEM Average Turnover" criteria also subject to meeting of
quality and technical specifications. In case any bidder is seeking exemption from Turnover / Experience Criteria,
the supporting documents to prove his eligibility for exemption must be uploaded for evaluation by the buyer.
3. The minimum average annual financial turnover of the bidder during the last three years, ending on 31st
March of the previous financial year, should be as indicated above in the bid document. Documentary evidence in
the form of certified Audited Balance Sheets of relevant periods or a certificate from the Chartered Accountant /
Cost Accountant indicating the turnover details for the relevant period shall be uploaded with the bid. In case the
date of constitution / incorporation of the bidder is less than 3-year-old, the average turnover in respect of the
completed financial years after the date of constitution shall be taken into account for this criteria.
4. Years of Past Experience required: The bidder must have experience for number of years as indicated above in
bid document (ending month of March prior to the bid opening) of providing similar type of services to any
Central / State Govt Organization / PSU / Public Listed Company. Copies of relevant contracts / orders to be
uploaded along with bid in support of having provided services during each of the Financial year.
5. Estimated Bid Value indicated above is being declared solely for the purpose of guidance on EMD amount and
for determining the Eligibility Criteria related to Turn Over, Past Performance and Project / Past Experience etc.
This has no relevance or bearing on the price to be quoted by the bidders and is also not going to have any
impact on bid participation. Also this is not going to be used as a criteria in determining reasonableness of
quoted prices which would be determined by the buyer based on its own assessment of reasonableness and
based on competitive prices received in Bid / RA process.
6. Past Experience of Similar Services: The bidder must have successfully executed/completed similar Services
over the last three years i.e. the current financial year and the last three financial years(ending month of March
prior to the bid opening): -
1. Three similar completed services costing not less than the amount equal to 40% (forty percent) of the
estimated cost; or
2. Two similar completed services costing not less than the amount equal to 50% (fifty percent) of the estimated
cost; or
3. One similar completed service costing not less than the amount equal to 80% (eighty percent) of the estimated
cost.
Additional Qualification/Data Required/अअिितत(cid:63)(cid:63)रर(cid:87)(cid:87) ययोो(cid:88)(cid:88)ययतताा //आआवव(cid:56)(cid:56)ययकक डडेेटटाा
Scope of Work:1712661286.pdf
Any other Documents As per Specific Requirement of Buyer -1:1712661294.pdf
Service Level Agreement (SLA):1712661838.pdf
Payment Terms:1712661853.pdf
GEM Availability Report ( GAR):1712662831.pdf
This Bid is based on Quality & Cost Based Selelction (QCBS) . The technical qualification parameters
are :-
Qualification Methodology
Parameter Name Max Marks Cutoff Marks
Document
Relevant Experience 14 10 View File
Team members Experience 36 25 View File
Presntation on work done 40 28 View File
3 / 6Strength, Strategy, approch and
10 7 View File
Methodology etc.
Total Minimum Qualifying Marks for Technical Score: 70
QCBS Weightage(Technical:Financial):70:30
Interview Venue:Aluminium Room, First Floor, D-Wing, Shastri Bhawan, New Delhi-110001
Presentation Venue:Aluminium Room, First Floor, D-Wing, Shastri Bhawan, New Delhi-110001
Pre Bid Detail(s)
Pre-Bid Date and Time Pre-Bid Venue
11-04-2024 12:00:00 Aluminium Room, First Floor, D-Wing, Shastri Bhawan, New Delhi-110001
Custom Bid For Services - Hiring Of Social Media Agency ( 1 )
Technical Specifications/ततककननीीकक(cid:15)(cid:15) (cid:1)(cid:1)ववििशश(cid:1)(cid:1)(cid:74)(cid:74)ययााँ ँ
Specification Values
Core
Description /Nomenclature of Service Proposed for procurement using custom bid Hiring of Social Media
functionality Agency
Regulatory/ Statutory Compliance of Service YES
Compliance of Service to SOW, STC, SLA etc YES
Addon(s)/एएडडऑऑनन
Additional Specification Documents/अअिितत(cid:63)(cid:63)रर(cid:87)(cid:87) (cid:1)(cid:1)ववििशश(cid:1)(cid:1)(cid:74)(cid:74) दद(cid:60)(cid:60)ततााववेज़ेज़
Consignees/Reporting Officer/पपररेे(cid:1)(cid:1)षषततीी//(cid:63)(cid:63)ररपपोो(cid:64)(cid:64)टट(cid:91)(cid:91)गग अअििधधककाारर(cid:18)(cid:18)
The quantity
of
Consignee
procurement
S.No./(cid:61)(cid:61).. Reporting/Officer/ "1" indicates Additional
Address/पपतताा Requirement/अअिितत(cid:63)(cid:63)रर(cid:87)(cid:87)
पपररेे(cid:1)(cid:1)षषततीी//(cid:63)(cid:63)ररपपोो(cid:64)(cid:64)टट(cid:91)(cid:91)गग Project
ससं.ं. आआवव(cid:56)(cid:56)ययककतताा
based or
अअििधधककाारर(cid:18)(cid:18)
Lumpsum
based hiring.
110001,Room No. 309, D Wing,
1 Shri Ganesh Meena Shastri Bhavan, Dr. Rajendra 1 N/A
Prasad Road
Buyer Added Bid Specific Terms and Conditions/
(cid:61)(cid:61)ेेतताा (cid:93)(cid:93)ाारराा जजोोड़ड़(cid:18)(cid:18) गगईई (cid:1)(cid:1)बबडड कक(cid:15)(cid:15) (cid:1)(cid:1)ववशशेषेष शशतत(cid:95)(cid:95)
4 / 61. Generic
OPTION CLAUSE: The buyer can increase or decrease the contract quantity or contract duration up to 25
percent at the time of issue of the contract. However, once the contract is issued, contract quantity or
contract duration can only be increased up to 25 percent. Bidders are bound to accept the revised
quantity or duration
2. Service & Support
AVAILABILITY OF OFFICE OF SERVICE PROVIDER: An office of the Service Provider must be located in the
state of Consignee. DOCUMENTARY EVIDENCE TO BE SUBMITTED.
3. Buyer Added Bid Specific ATC
Buyer uploaded ATC document Click here to view the file.
4. Service & Support
Dedicated /toll Free Telephone No. for Service Support : BIDDER/OEM must have Dedicated/toll Free
Telephone No. for Service Support.
Disclaimer/
अअ(cid:60)(cid:60)ववीीककररणण
The additional terms and conditions have been incorporated by the Buyer after approval of the Competent
Authority in Buyer Organization, whereby Buyer organization is solely responsible for the impact of these clauses
on the bidding process, its outcome, and consequences thereof including any eccentricity / restriction arising in
the bidding process due to these ATCs and due to modification of technical specifications and / or terms and
conditions governing the bid. If any clause(s) is / are incorporated by the Buyer regarding following, the bid and
resultant contracts shall be treated as null and void and such bids may be cancelled by GeM at any stage of
bidding process without any notice:-
1. Definition of Class I and Class II suppliers in the bid not in line with the extant Order / Office Memorandum
issued by DPIIT in this regard.
2. Seeking EMD submission from bidder(s), including via Additional Terms & Conditions, in contravention to
exemption provided to such sellers under GeM GTC.
3. Publishing Custom / BOQ bids for items for which regular GeM categories are available without any
Category item bunched with it.
4. Creating BoQ bid for single item.
5. Mentioning specific Brand or Make or Model or Manufacturer or Dealer name.
6. Mandating submission of documents in physical form as a pre-requisite to qualify bidders.
7. Floating / creation of work contracts as Custom Bids in Services.
8. Seeking sample with bid or approval of samples during bid evaluation process. (However, in bids for
attached categories, trials are allowed as per approved procurement policy of the buyer nodal Ministries)
9. Mandating foreign / international certifications even in case of existence of Indian Standards without
specifying equivalent Indian Certification / standards.
10. Seeking experience from specific organization / department / institute only or from foreign / export
experience.
11. Creating bid for items from irrelevant categories.
12. Incorporating any clause against the MSME policy and Preference to Make in India Policy.
13. Reference of conditions published on any external site or reference to external documents/clauses.
14. Asking for any Tender fee / Bid Participation fee / Auction fee in case of Bids / Forward Auction, as the
case may be.
Further, if any seller has any objection/grievance against these additional clauses or otherwise on any aspect of
this bid, they can raise their representation against the same by using the Representation window provided in
the bid details field in Seller dashboard after logging in as a seller within 4 days of bid publication on GeM. Buyer
is duty bound to reply to all such representations and would not be allowed to open bids if he fails to reply to
such representations.
5 / 6This Bid is governed by the General Terms and Conditions/सामा(cid:41)य िनयम और शत(cid:95), conditons stipulated in Bid and
Service Level Agreement specific to this Service as provided in the Marketplace. However in case if any condition
specified in General Terms and Conditions/सामा(cid:41)य िनयम और शत(cid:95) is contradicted by the conditions stipulated in
Service Level Agreement, then it will over ride the conditions in the General Terms and Conditions.
In terms of GeM GTC clause 26 regarding Restrictions on procurement from a bidder of a country which shares a land border with India, any bidder from a country which
shares a land border with India will be eligible to bid in this tender only if the bidder is registered with the Competent Authority. While participating in bid, Bidder has to
undertake compliance of this and any false declaration and non-compliance of this would be a ground for immediate termination of the contract and further legal action
in accordance with the laws./जेम क(cid:15) सामा(cid:41)य शत(cid:47) के खंड 26 के संदभ (cid:37) म(cid:85) भारत के साथ भूिम सीमा साझा करने वाले देश के (cid:1)बडर से खर(cid:18)द
पर (cid:58)ितबंध के संबंध म(cid:85) भारत के साथ भूिम सीमा साझा करने वाले देश का कोई भी (cid:1)बडर इस िन(cid:1)वदा म(cid:85) (cid:1)बड देने के िलए तभी पा(cid:32) होगा
जब वह (cid:1)बड देने वाला स(cid:51)म (cid:58)ािधकार(cid:18) के पास पंजीकृत हो।(cid:1)बड म(cid:85) भाग लेते समय (cid:1)बडर को इसका अनुपालन करना होगा और कोई भी
गलत घोषणा (cid:64)कए जाने व इसका अनुपालन न करने पर अनुबंध को त(cid:100)काल समा(cid:59) करने और कानून के अनुसार आगे क(cid:15) कानूनी कार(cid:37)वाई
का आधार होगा।
---Thank You/धध(cid:41)(cid:41)ययववाादद---
6 / 6