**Executive Summary**
This report details the progress of the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP) in the Konkan region of Maharashtra, India. As of December 31, 2025, a total of 19 Jan Aushadhi Kendras (JAKs) are operating across Raigad, Sindhudurg, and Ratnagiri districts. The government aims to open 25,000 JAKs nationwide by March 2027.
**Key Points / Main Content**
* **JAK Establishment and Expansion:**
* 12 JAKs in Raigad, 3 in Sindhudurg, and 4 in Ratnagiri are currently operational.
* The government is inviting applications from various entities to open new JAKs nationwide.
* Online applications can be submitted through www.janaushadhi.gov.in.
* **JAK Operations and Impact:**
* JAKs are retail outlets selling medicines directly to customers.
* An estimated 15 lakh citizens visit JAKs across the country daily.
* Total sales of ₹22.98 lakh were reported by the JAKs in the Konkan region during FY 2024-25.
* **Awareness Campaigns:**
* Pharmaceuticals and Medical Devices Bureau of India (PMBI) conducts awareness campaigns to promote Janaushadhi medicines.
* Campaigns utilize various platforms, including print, television, radio, social media, and community engagement.
* Interactive messages and outreach programs inform citizens about the quality and savings associated with Janaushadhi products.
* Jan Aushadhi Week is celebrated in the first week of March with special campaigns and activities.
* Messages from public representatives and doctors are disseminated to highlight the benefits of Janaushadhi medicines.
* Public engagement programs are conducted in rural areas, including health camps and workshops, using local languages and dialects.
**Impact Analysis**
**Citizens:**
* **Impact:** Increased access to affordable medicines through JAKs, resulting in potential cost savings and improved healthcare.
* **Action Required:** Visit the nearest JAKs, participate in awareness campaigns, and utilize online resources to learn more about Janaushadhi medicines.
**Healthcare Professionals:**
* **Impact:** Increased awareness and promotion of generic medicines.
* **Action Required:** Support the PMBJP initiative by prescribing Janaushadhi medicines and participating in awareness programs.
**Potential JAK Operators:**
* **Impact:** Opportunity to establish and operate JAKs, contributing to healthcare accessibility and economic growth.
* **Action Required:** Submit online applications to open new JAKs.
**Pharmaceuticals and Medical Devices Bureau of India (PMBI):**
* **Impact:** Responsible for implementing awareness campaigns.
* **Action Required:** Coordinate with various bodies and platforms to conduct awareness campaigns in various modes such as print, television, radio, social media platforms, outdoor hoardings, community engagement, etc.
Key Entities Referenced
Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP): A scheme to provide affordable medicines to citizens through Jan Aushadhi Kendras.
Jan Aushadhi Kendras (JAKs): Retail outlets selling medicines directly to customers under the PMBJP scheme.
Pharmaceuticals and Medical Devices Bureau of India (PMBI): The implementing agency for the Pradhan Mantri Bhartiya Janaushadhi Pariyojana (PMBJP).
Maharashtra: Indian state where Jan Aushadhi Kendras are established, specifically in the districts of Raigad, Sindhudurg, and Ratnagiri.
Ministry of Chemicals and Fertilizers :
Department of Pharmaceuticals
Jan Aushadhi Kendras in Konkan region
Posted On: 03 FEB 2026 2:48PM by PIB Delhi
As on December 31, 2025, 12, 3 and 4 Jan Aushadhi Kendras (JAKs) have been opened in Raigad,
Sindhudurg and Ratnagiri districts of Maharashtra, respectively under the Pradhan Mantri Bhartiya
Janaushadhi Pariyojana (PMBJP).
With a view to further expand the coverage of the scheme and to meet the needs of citizens, the
Government has set a target to open 25,000 JAKs by March 2027. JAKs are opened by inviting
applications from individual entrepreneurs, non-governmental organisations, societies, trusts, firms,
private companies, etc. Online applications have been invited from all districts of the country, including
those in the state of Maharashtra, through the website www.janaushadhi.gov.in.
JAKs are retail outlets selling medicines directly to the customers. The footfall of the citizens at JAKs
depends upon the requirement of the citizens and prescriptions received from the doctors. However, an
estimated 15 lakh citizens visit the JAKs located across the entire country on a daily basis.
During FY 2024-25, total sales of ₹ 22.98 lakh was reported by the JAKs opened in the above mentioned
three districts. The district-wise details are as under: -
S. No. Name of the district Sales at MRP in FY 2024-25
(₹ in lakh)
1. Raigad 13.91
2. Sindhudurg 2.18
3. Ratnagiri 6.89
Total 22.98
To promote acceptability of medicines supplied through JAKs, targeted awareness campaigns about the
benefits of Janaushadhi medicines are conducted on a regular basis:
i. Awareness campaigns: Pharmaceuticals and Medical Devices Bureau of India (PMBI), which is the
implementing agency for PMBJP conducts awareness campaigns in coordination with bodies and
platforms such as the Central Bureau of Communication, PIB, MyGov and MY Bharat, in various
modes such as print, television, radio, social media platforms, outdoor hoardings, community
engagement, etc.ii. Interactive messages/calls: Outreach and citizen engagement are also pursued through WhatsApp
chatbot and outbound calls to inform citizens regarding the quality of Janaushadhi products and the
large savings that accrue from purchase of the same from nearest JAK.
iii. Jan Aushadhi Week: Jan Aushadhi Week is celebrated every year in the first week of March during
which special campaigns such as public rallies, health camps, seminars in pharmacy colleges,
children engagement programmes, etc. are conducted across the nation to educate citizens,
healthcare professionals and other stakeholders about the benefits of Janaushadhi generic medicines.
iv. Messages from eminent persons: Audio/video messages from well-known persons such as public
representatives and eminent doctors are disseminated on social media platforms to highlight the
benefits of Janaushadhi medicines and dispel myths associated with respect to their quality.
v. Public engagement programme in rural areas: To educate citizens in local languages/dialects,
publicity is also done through health camps, nukkad-natak, audiovisual display at Common Service
Centres and public engagement workshops in association with local JAKs in rural areas.
This information was given by Union Minister of State for Chemicals and Fertilizers, Smt. Anupriya Patel,
in a written reply in the Rajya Sabha today.
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