**Executive Summary**
The ‘Khet Bachao Abhiyan’ is a nationwide initiative by the Indian Council of Agricultural Research aimed at promoting soil health, balanced fertiliser use, and sustainable farming. As of May 22, 2026, the campaign has sensitised 7.17 lakh farmers and reached 2.712 crore citizens through a combination of field demonstrations, training, and digital outreach. The campaign focuses on encouraging soil test-based nutrient management to protect soil fertility and ensure long-term agricultural sustainability.
**Key Points / Main Content**
**Outreach and Capacity Building**
* Conducted 12,979 awareness camps and seminars directly engaging 7.17 lakh farmers.
* Organised 3,145 training programmes for 1,11,509 participants to build technical capacity.
* Performed 7,928 field demonstrations to provide practical knowledge on green manuring, bio-fertilisers, and organic nutrient sources.
**Grassroots and Stakeholder Engagement**
* Held 4,916 Janpratinidhi Sammelans involving Panchayat, Sarpanch, and Zila Parishad members to ensure local participation.
* Conducted 9,609 dialogues with input dealers to promote the balanced use of fertilisers throughout the supply chain.
* Leveraged farmer collectives to connect 8,383 members through FPOs, SHGs, and FIGs.
**Communication and Digital Presence**
* Displayed publicity materials, including banners and posters, at 53,616 locations nationwide.
* Utilized 1,144 media broadcasts, consisting of 944 radio talks and 200 TV/digital programmes.
* Reached 2.712 crore people via social media platforms to amplify the campaign's message.
**Impact Analysis**
**Farmers**
**Impact**
Farmers have received direct education and practical demonstrations on scientific nutrient management and sustainable alternatives like bio-fertilisers.
**Action Required**
Adopt soil test-based nutrient management practices and reduce overdependence on chemical fertilisers.
**Input Dealers**
**Impact**
Dealers have been integrated into the awareness chain, focusing on their role in promoting balanced fertiliser use to consumers.
**Action Required**
Spread awareness to farmers regarding the balanced use of fertilisers during the procurement process.
**Local Representatives (Panchayats and Zila Parishads)**
**Impact**
Local leaders have been sensitised to lead and ensure grassroots participation in soil health initiatives.
**Action Required**
Support and facilitate community-level engagement in sustainable farming and soil protection activities.
**Farmer Collectives (FPOs, SHGs, FIGs)**
**Impact**
These groups serve as a hub for connecting members to sustainable farming resources and publicity materials.
**Action Required**
Utilize collective platforms to disseminate information on soil health and promote sustainable agricultural practices among members.
Key Entities Referenced
Khet Bachao Abhiyan: A nationwide campaign focused on soil health, balanced fertiliser use, and sustainable agriculture through farmer outreach and education.
Indian Council of Agricultural Research (ICAR): The implementing body under the Department of Agriculture Research and Education that leads the execution and training programs of the campaign.
Ministry of Agriculture & Farmers Welfare: The primary central ministry overseeing the 'Khet Bachao Abhiyan' and national agricultural sustainability initiatives.
Ministry of Agriculture & Farmers Welfare
‘Khet Bachao Abhiyan’ reaches 2.712 Crore
Citizens; 7.17 Lakh Farmers Sensitised on
Balanced Use of Fertiliser
Conducts over 12,979 Camps to promote Soil Health and
Sustainable Farming
Posted On: 22 MAY 2026 4:02PM by PIB Delhi
Indian Council of Agricultural Research under Department of Agriculture Research and Education has
recorded significant achievements under its nationwide ‘Khet Bachao Abhiyan’, which focuses on soil
health, balanced fertiliser use, and sustainable agriculture. The ‘Khet Bachao Abhiyan’ campaign has
established a robust outreach across the country through multiple platforms to educate farmers and
stakeholders on scientific nutrient management.
Under the Abhiyan, a total of 12,979 awareness camps and seminars have been conducted so far, directly
engaging 7.17 lakh farmers. To build capacity, 3,145 training programmes were organised in which
1,11,509 participants took part. Practical knowledge was imparted through 7,928 field demonstrations on
green manuring, bio-fertilisers, and organic sources.
To ensure grassroots participation, 4,916 Janpratinidhi Sammelans were held with active involvement of
Panchayat, Sarpanch, and Zila Parishad members. Recognising the role of the input supply chain, 9,609
dialogues with input dealers were held to spread awareness on balanced fertiliser use.The campaign also leveraged farmer collectives, connecting 8,383 farmer-members through FPOs, SHGs,
and FIGs. For wider visibility, publicity material including banners, posters, and hoardings was displayed
at 53,616 locations across the country. The message was further amplified through 1,144 media
broadcasts, which included 944 radio talks and 200 TV/digital programmes. Digital outreach through
social media platforms extended the campaign’s reach to 2.712 crore people.
The ‘Khet Bachao Abhiyan’ initiative aims to encourage soil test-based nutrient management and reduce
overdependence on chemical fertilisers, thereby protecting soil fertility and ensuring long-term
agricultural sustainability.
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