The Ministry of Information & Broadcasting (MIB) successfully completed the Swachhata Hi Seva (SHS) 2025 Campaign from September 17th to October 2nd, 2025. The Ministry conducted 2,766 events, mobilizing over 59,000 participants across the country. Events included cleaning of Cleanliness Target Units (CTUs), cleanliness campaigns, door-to-door activities, awareness campaigns, drawing competitions, swachhta rallies, and cultural activities like poem recitation, Nukkad Natak, and slogan writing. Under the SHS 2025 campaign, 1588 spots were cleaned, 824 CTUs were transformed, and 198, 49 and 107 events were organized under Advocacy for Swachhta, Clean Green Utsav and Safaimitra Surakha Shivirs respectively. Special events were held on September 25 under ‘Ek Din Ek Ghanta Ek Sath' and on October 2 for ‘Swachh Bharat Diwas’. Secretary, I&B, Shri Sanjay Jaju reviewed the preparatory and implementation phases. Various Media Units and affiliated organizations undertook a series of cleanliness and awareness activities. Secretary, MIB, Sh. Sanjay Jaju led the shramdaan under ‘Ek Din, Ek Ghanta, Ek Saath' at Main Sect., Shastri Bhawan, New Delhi. IIMC Amravati organized a Swachhta rally. DPD officials carried out a cleanliness drive in New Delhi. DDK Mumbai conducted a major beach cleaning drive at Dadar. Similar initiatives were undertaken by Akashvani Amethi, Akashvani Imphal, and NFDC Mumbai and other media units. CBFC Delhi conducted cleanliness drives, Press Council of India conducted a Swachhta rally, IIMC Delhi conducted a door-to-door awareness campaign, DDK Patna conducted a street play, AIR Ahmedabad conducted a Swachhotsav, and DDK Delhi organized a health camp.
(Release ID: 2176828). Posted On: 09 OCT 2025 4:34PM by PIB Delhi, Dharmendra Tewari/Navin Sreejith.
Key Entities Referenced
Swachhata Hi Seva (SHS) 2025 Campaign: A cleanliness drive campaign.
Ministry of Information & Broadcasting: The ministry responsible for completing the Swachhata Hi Seva campaign.
'Ek Din Ek Ghanta Ek Sath': A special event organized during the campaign.
Swachh Bharat Diwas: A day marked during the campaign.
Ministry of Information & Broadcasting
Ministry of Information & Broadcasting Successfully
Completes the Swachhata Hi Seva (SHS) 2025
Campaign from 17th September to 2nd October,
2025
MIB Mobilises Over 59,000 Participants Through
over 2,700 Swachhata Hi Sewa Activities Across the
Country
‘Ek Din Ek Ghanta Ek Sath’ and Swachh Bharat
Diwas: Officers and Staff Take to Streets with
Brooms for Cleanliness Drive
Posted On: 09 OCT 2025 4:34PM by PIB Delhi
Ministry of Information & Broadcasting (MIB) Successfully Completes the Swachhata Hi Seva (SHS) 2025
Campaign from 17th September to 2nd October, 2025. The Ministry conducted 2,766 events under different
themes like cleaning of Cleanliness Target Units (CTUs), cleanliness campaign, door to door activities,
awareness campaigns, drawing competitions, swachhta rallies, and various cultural activities like poem
recitation, Nukkad Natak and Slogan writing etc., where in 59,122 people participated in these events.
Under the Swachhta Hi Sewa 2025 campaign, the total number of spots cleaned were 1588, total CTUs
transformed were 824, and total events organised under Advocacy for Swachhta, Clean Green Utsav and
Safaimitra Surakha Shivirs were 198, 49 and 107 respectively.
The Ministry also organised the special events on September 25 under ‘Ek Din Ek Ghanta Ek Sath’ and
October 2 to mark ‘Swachh Bharat Diwas’ where officers and staff stepped out on the roads carrying brooms
for swachhata.
Secretary, I&B, Shri Sanjay Jaju reviewed the progress during the preparatory as well as implementation
phase with all the Heads of Media Units and their Nodal Officers and gave directions for proper executions of
the events of the campaign.Secretary, MIB, Sh. Sanjay Jaju led the shramdaan under ‘Ek Din, Ek Ghanta, Ek Saath’ at Main
Sect., Shastri Bhawan, Delhi
Secretary, Sanjay Jaju also led the shramdaan activity under the ‘Ek Din, Ek Ghanta, Ek Saath’ initiative at
the Main Secretariat, Shastri Bhawan, New Delhi, inspiring officers and staff across the Ministry’s Media
Units to actively participate in the Swachhta Hi Sewa campaign. Various Media Units and affiliated
organisations also undertook a series of cleanliness and awareness activities across the country.
Swachhta rally organized by IIMC Amravati
IIMC Amravati organised a Swachhta rally, while DPD officials carried out a cleanliness drive in New Delhi.
DDK Mumbai conducted a major beach cleaning drive at Dadar, and similar initiatives were undertaken by
Akashvani Amethi, Akashvani Imphal, and NFDC Mumbai and other media units. IIMC Kottayam celebratedSwachhata Hi Sewa by creating a vibrant organic flower rangoli at its campus entrance a tribute to
cleanliness, culture, and sustainability.
Celebrating Swachhata Hi Seva with a vibrant organic flower rangoli at IIMC Kottayam campus
entrance — a tribute to cleanliness, culture, and sustainability.Cleanliness drive organized by DDK Mumbai at Dadar beach.
Other significant initiatives included cleanliness drives by CBFC Delhi, a Swachhta rally by the Press Council
of India, a door-to-door awareness campaign by IIMC Delhi, a street play by DDK Patna, a Swachhotsav by
AIR Ahmedabad, and a health camp organised by DDK Delhi, among others. The Ministry also ensured wide
publicity of these activities through print, digital, and social media platforms, amplifying public awareness
and participation in the campaign.
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Dharmendra Tewari/Navin Sreejith
(Release ID: 2176828)