Date: 2026-06-16Category: Press ReleaseState: Union GovernmentCountry: India
Ministry of Social Justice & Empowerment to observe ‘Nasha Mukt Bharat Saptah’ under “Nasha Mukt Bharat Abhiyaan – Viksit Bharat Ki Pehchaan” from 17–26 June 2026
**Executive Summary**
The Department of Social Justice & Empowerment (DoSJE) will observe ‘Nasha Mukt Bharat Saptah’ from 17–26 June 2026 to commemorate the International Day against Drug Abuse & Illicit Trafficking. The initiative, themed “Nasha Mukt Bharat Abhiyaan – Viksit Bharat Ki Pehchaan,” aims to intensify nationwide awareness against substance abuse through community mobilization and digital engagement. Key milestones include a virtual inauguration on 17 June and specialized wellness activities on International Day of Yoga on 21 June.
**Key Points / Main Content**
**Launch and Digital Initiatives**
* **Virtual Inauguration:** The event will be launched on 17 June 2026 by the Union Minister for Social Justice and Empowerment.
* **New Tools:** Unveiling of a Personal Dashboard for Nasha Mukti Mitra (NMM) to enhance volunteer engagement.
* **Media Content:** Release of a short film dedicated to the Nasha Mukt Bharat Abhiyaan (NMBA) to amplify awareness.
**Awareness and Community Activities**
* **Mobilization Events:** Conduct of mass pledge drives, awareness rallies, cycle rallies, and youth-led campaigns.
* **Educational Competitions:** Organization of poster-making, slogan-writing, and essay competitions in academic settings.
* **Cultural Outreach:** Implementation of street plays, folk performances, and cultural programs to spread the anti-drug message.
* **Expert Engagement:** Hosting of webinars and expert interactions to provide professional insights into substance abuse prevention.
**Wellness and Grassroots Participation**
* **Yoga Integration:** On 21 June 2026, activities will focus on yoga and meditation sessions under the message “Yoga for Wellness, Say No to Drugs.”
* **Grassroots Networks:** Involvement of Panchayati Raj Institutions, Anganwadi workers, ASHA workers, and NSS/MY Bharat volunteers to ensure local-level participation.
* **Multimedia Strategy:** Use of the hashtag #NashaMuktBharat and social media interventions to complement on-ground efforts.
**Impact Analysis**
**Students and Youth**
**Impact:** This group is the primary focus of educational campaigns and skill-based competitions intended to prevent substance abuse.
**Action Required:** Participate in school and college-led rallies, competitions, and youth campaigns.
**General Public/Citizens**
**Impact:** Encouraged to join a nationwide movement toward a drug-free India and adopt healthy lifestyles.
**Action Required:** Take the online e-Pledge and register as a "Nasha Mukti Mitra" via the provided official portal or QR code.
**Government and Community Workers (ASHA, Anganwadi, and Local Leadership)**
**Impact:** These stakeholders act as the essential link for grassroots execution and community mobilization.
**Action Required:** Organize and facilitate community-based awareness initiatives and wellness programs at the local level.
**State and District Administrations**
**Impact:** Responsible for the coordinated implementation of the nationwide campaign across all States and Union Territories.
**Action Required:** Execute the planned series of on-ground and online activities between 17 and 26 June 2026.
Key Entities Referenced
Nasha Mukt Bharat Abhiyaan (NMBA): The flagship national campaign aimed at drug demand reduction and creating a drug-free India.
Department of Social Justice & Empowerment (DoSJE): The nodal government department responsible for drug demand reduction and organizing the awareness initiatives.
Nasha Mukt Bharat Saptah: A week-long nationwide series of awareness and community mobilization activities observed from June 17–26, 2026.
International Day against Drug Abuse & Illicit Trafficking: A global observance on June 26th that serves as the focal point for the campaign's culminating activities.
Dr. Virendra Kumar: The Union Minister for Social Justice and Empowerment who virtually inaugurates the Saptah and related initiatives.
Ministry of Social Justice & Empowerment
Ministry of Social Justice & Empowerment to
observe ‘Nasha Mukt Bharat Saptah’ under
“Nasha Mukt Bharat Abhiyaan – Viksit Bharat Ki
Pehchaan” from 17–26 June 2026
Posted On: 16 JUN 2026 3:50PM by PIB Delhi
The Department of Social Justice & Empowerment (DoSJE) being the nodal Department for drug demand
reduction is celebrating “International Day against Drug Abuse & Illicit Trafficking” on 26th June 2026. In
recognition of the significance of this day, a series of both on-ground and online activities is conducted
annually across States / UTs and Districts. Further amplifying these efforts, DoSJE is organising ‘Nasha Mukt
Bharat Saptah’ from 17th June to 26th June 2026 across the country under the theme “Nasha Mukt Bharat
Abhiyaan – Viksit Bharat Ki Pehchaan.”
The Saptah will be virtually inaugurated on 17th June by Dr.Virendra Kumar, Hon’ble Union Minister for
Social Justice and Empowerment, Government of India, and unveil key initiatives like the launch of Personal
Dashboard for Nasha MuktI Mitra (NMM) and a short film on NMBA. These initiatives are aimed at
strengthening citizen participation, enhancing volunteer engagement, and amplifying awareness against
substance abuse across the country.
The Nasha Mukt Bharat Saptah will also bring together a wide range of stakeholders including Central
Ministries and Departments, States and Union Territories, District Administrations, spiritual organisations,
Grant-in-Aid (GIA) institutionsin a coordinated nationwide effort to prevent substance abuse and promote
healthy lifestyles.
A series of awareness and community mobilisation activities will be organised across the country from 17 –
26 June 2026. These will include mass pledge drives, awareness rallies, cycle rallies, youth-led campaigns,
poster-making, slogan-writing and essay competitions, webinars, expert interactions, street plays, folk
performances, cultural programmes and social media outreach initiatives.
Special emphasis will be placed on engaging young people through schools, colleges and higher educational
institutions. Community outreach will also be undertaken through Panchayati Raj Institutions, NSS
volunteers, MY Bharat volunteers, Anganwadi workers, ASHA workers and local leadership networks to
ensure grassroots participation.
Recognising the role of wellness and healthy lifestyles in substance abuse prevention, activities will also be
organised on the occasion of International Day of Yoga on 21 June 2026, including yoga and meditation
sessions, wellness programmes and community-based awareness initiatives under the message “Yoga for
Wellness, Say No to Drugs.”
A comprehensive multimedia outreach strategy will complement on-ground activities. The campaign will
leverage mass media intervention including social media under the hashtag #NashaMuktBharat. All the
citizens are encouraged to participate in the nationwide e-Pledge and become a Nasha Mukti Mitra at https://nmba.dosje.gov.in/volunteer/registration or by scanning the QR code at the bottomand reinforce the vision of a
Viksit Bharat powered by healthy, aware and empowered citizens.
****
SM/AJ
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