**Executive Summary**
The Ministry of Women and Child Development launched a 100-Day Intensive Awareness Campaign for a Child Marriage Free Bharat on December 4, 2025. The campaign aims to eliminate child marriage and encourage states and UTs to work towards a "Bal Vivah Mukt Bharat." The campaign runs from November 27, 2025, to March 8, 2026.
**Key Points / Main Content**
* **Campaign Launch and Overview:**
* The 100-Day Intensive Awareness Campaign for a Child Marriage Free Bharat was launched on December 4, 2025, marking the first anniversary of the Bal Vivah Mukt Bharat Abhiyan.
* The Union Government has allocated ₹1,827 crore towards scholarships for girls.
* **Government Initiatives:**
* The Union Minister reiterated the Government's commitment to building a Bharat where every daughter and son can shape their future with dignity, security, and equal rights.
* Smt. Savitri Thakur emphasized the community-led nature of the Abhiyan and the need for social responsibility and collective vigilance.
* Key schemes such as Beti Bachao Beti Padhao, PMMVY, Poshan Abhiyaan, and One Stop Centres are crucial in strengthening safety and support systems.
* **Stakeholder Engagement:**
* States and UTs are urged to work towards reducing child marriage prevalence.
* Panchayats, faith leaders, youth groups, and community networks have a critical role in reporting and prevention.
* Citizens, institutions, and community leaders are called upon to join the movement.
* **Enhanced Portal and Participation:**
* The enhanced Bal Vivah Mukt Bharat Portal enables access for over 38,000 Child Marriage Prohibition Officers (CMPOs).
* Citizens can track district-wise progress, view actions taken, and participate by taking online pledges.
* **100-Day Campaign Spells:**
* **Spell 1 (Nov 27 - Dec 31, 2025):** Awareness activities in schools, colleges, and universities.
* **Spell 2 (Jan 1 - Jan 31, 2026):** Engagement with faith leaders, community influencers, and marriage service providers.
* **Spell 3 (Feb 1 - Mar 8, 2026):** Mobilization of Gram Panchayats and Municipal Wards to pass resolutions declaring their jurisdictions child marriage free.
**Impact Analysis**
**States and Union Territories**
* **Impact:** Expected to actively work towards reducing the prevalence of child marriage within their jurisdictions.
* **Action Required:** Implement and support the 100-day campaign, monitor progress, and ensure enforcement of laws against child marriage.
**Panchayats, Faith Leaders, Youth Groups, and Community Networks**
* **Impact:** Enhanced role in the timely reporting and prevention of child marriages.
* **Action Required:** Increase vigilance, raise awareness, and report suspected cases of child marriage.
**Citizens, Institutions, and Community Leaders**
* **Impact:** Increased awareness and opportunities to participate in the movement against child marriage.
* **Action Required:** Join the campaign, take online pledges, and support local initiatives to prevent child marriages.
**Child Marriage Prohibition Officers (CMPOs)**
* **Impact:** Enabled through enhanced Bal Vivah Mukt Bharat Portal.
* **Action Required:** Utilize the portal to track progress, implement actions, and collaborate with the community to prevent child marriages.
**Ministries of Health & Family Welfare, Panchayati Raj, Rural Development and Education**
* **Impact:** Close coordination to ensure seamless convergence and widespread grassroots reach.
* **Action Required:** Integrate efforts to address child marriage in their respective domains.
Key Entities Referenced
Ministry of Women & Child Development: The Indian government ministry responsible for the 100-Day Intensive Awareness Campaign.
100-Day Intensive Awareness Campaign for a Child Marriage Free Bharat: A national campaign to raise awareness and combat child marriage in India.
Bal Vivah Mukt Bharat Abhiyan: The campaign's initiative towards making India free of child marriage.
States and Union Territories (India): Indian administrative divisions urged to work towards the campaign's goal.
Annpurna Devi: Union Minister for Women and Child Development, who inaugurated the program.
Ministry of Women and Child Development
Ministry of Women & Child Development
Launches 100-Day Intensive Awareness
Campaign for a Child Marriage Free Bharat
Child marriage both a legal violation and a moral injustice:
Smt. Annpurna Devi
Union WCD Minister urges States and UTs to work towards a
Bal Vivah Mukt Bharat
प्रव तथ: 04 DEC 2025 7:25PM by PIB Delhi
The Ministry of Women and Child Development launched the 100-Day Intensive Awareness Campaign for
a Child Marriage Free Bharat today (4th December 2025) at Vigyan Bhawan, New Delhi, marking the
first anniversary of the Bal Vivah Mukt Bharat Abhiyan. The programme was inaugurated by the Union
Minister for Women and Child Development, Smt. Annpurna Devi, in the august presence of the Minister
of State, Ministry of Women and Child Development, Smt. Savitri Thakur.
The Union Minister Smt. Annpurna Devi reiterated the Government’s steadfast resolve to build “a Bharat
where every daughter and every son is able to shape their future with dignity, security and equal rights.”
She noted that the first anniversary of the Abhiyan is an important milestone to review achievements and
chart future action. Calling child marriage both a legal violation and a moral injustice, she highlighted the
Government’s sustained interventions which have contributed to an improved Sex Ratio at Birth,
increased girls’ enrolment in education and overall empowerment of women and girls.The Minister further stated that the Union Government has allocated ₹1,827 crore towards scholarships
for girls, ensuring continuity in their education. She also emphasised that India’s daughters are excelling
globally, with girls comprising 43% of the STEM workforce—one of the highest shares worldwide.
Acknowledging the contributions of Anganwadi workers, SHGs, ASHAs, ANMs, teachers, counsellors,
One Stop Centres and civil society organisations, she urged States and UTs to work towards reducing child
marriage prevalence; making it almost non-existent.
The Minister of State, Smt. Savitri Thakur, highlighted the community-led and grassroots-focused nature
of the Abhiyan. She remarked that ending child marriage is fundamental to building a strong and
developed Bharat rooted in social responsibility and collective vigilance.
Smt. Thakur underscored the critical role of Panchayats, faith leaders, youth groups and community
networks in timely reporting and prevention. She also pointed to key schemes—such as Beti Bachao Beti
Padhao, PMMVY, Poshan Abhiyaan and One Stop Centres—which have strengthened safety, nutrition,
entitlements and support systems for girls at the grassroots. She called upon the families and local
institutions to ensure that no daughter is married before attaining the legal age, reinforcing that the Bal
Vivah Mukt Bharat Abhiyan is a true Jan Andolan.
Secretary, Ministry of Women & Child Development, Shri Anil Mallik, shared key updates on the
enhanced Bal Vivah Mukt Bharat Portal, now enabling seamless access for over 38,000 Child Marriage
Prohibition Officers (CMPOs) across the country. He informed that citizens can track district-wise
progress, view actions taken, and participate by taking online pledges. He further noted that over 26 lakh
citizens and frontline functionaries have already directly taken part in campaign activities, reflecting
strong public mobilisation and growing community ownership.The launch event featured the National Pledge to End Child Marriage and the screening of a special film
showcasing grassroots change makers. The programme was livestreamed on https://webcast.gov.in/mwcd
and the Ministry’s official YouTube channel, with people joining from more than 1.32 lakh devices across
the country. During the event, CMPOs, ASHAs, ANMs, and civil society partners highlighted their
experiences in advancing a Bal Vivaah Mukt Bharat. More information on the Abhiyan is available on the
portal: https://stopchildmarriage.wcd.gov.in/.
The 100-Day Campaign (27 November 2025 – 8 March 2026)
The nationwide campaign is being implemented through a structured three-spell approach:
Spell 1 (27 Nov – 31 Dec 2025):
Awareness activities in schools, colleges and universities, including debates, essay competitions,
interactive sessions and pledge ceremonies.
Spell 2 (1 – 31 Jan 2026):
Engagement with faith leaders, community influencers and marriage service providers to amplify
messages on child rights, safety and empowerment.
Spell 3 (1 Feb – 8 Mar 2026):
Mobilisation of Gram Panchayats and Municipal Wards to pass resolutions declaring their
jurisdictions child marriage free.
This national drive is being implemented in close coordination with the Ministries of Health & Family
Welfare, Panchayati Raj, Rural Development and Education, ensuring seamless convergence and
widespread grassroots reach.
The Ministry calls upon citizens, institutions and community leaders across the nation to join the
movement and reaffirm India’s resolve to build a Child Marriage Free Bharat through this 100-day
campaign.
#BalVivahMuktBharat |
आज नई दी के वान भवन म बाल ववाह मुक्त भारत के 100 दवसीय ापक जन-जागरूकता
अभयान के शुभारभं कायक्रम म सलत होन े का अवसर मला।
कायक्रम म उपत सभी सहभागी संगठन, ं टलाइन वक स, समुदाय प्रतनधय और युवाओ ंके साथ
मलकर बाल… pic.twitter.com/1TCH51pBkb
— Annpurna Devi (@Annapurna4BJP) December 4, 2025#BalVivahMuktBharat
आज वान भवन म 100 दवसीय जन-जागरूकता अभयान के शुभारभं म शामल होकर बाल ववाह के
खलाफ सामूहक शपथ दलाई।
माननीय प्रधानमंी ी @narendramodi जी के नेतृत्व म बाल ववाह उूलन को जनांदोलन बनाने का
संकल्प और मजबूत हुआ।
आइए, साथ मलकर 2030 तक बाल… pic.twitter.com/0TZE700Dd2
— Annpurna Devi (@Annapurna4BJP) December 4, 2025
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