On November 27, 2025, the Ministry of Housing and Urban Affairs (MoHUA) in partnership with the Startup Incubation and Innovation Centre (SIIC), IIT Kanpur, launched the second cohort of startups in the sanitation and waste-management sector at the Swachhata Startup Conclave in New Delhi. Minister of State, MoHUA, Shri Tokhan Sahu launched the 2nd Cohort of the Startups for Swachhata. India is ranked third globally, having emerged as a powerhouse for over 100 unicorns. The second cohort will include 32 clean-tech startups.
20 Startups onboarded by under Cohort 1 by IIT – Kanpur with valuation of ₹ 500 crore and creating employment for more 2000 professionals.
Since 2014, over 5,000 waste-management startups have been onboarded by the Department of Promotion of Industry and Internal Trade (DPIIT).
The Swachhata Startup Challenge in 2022 brought together startups, investors, financial institutions, and urban local bodies. In Cohort 1, nearly 230 + applications were received with 30 startups being selected for techno-financial handholding. The application process for Cohort -2 was completed in 2024 and 400 + Applications were received and 32 startups are being onboarded. Startups under Cohort 1 have treated 300+ lakh liters of wastewater, managing 63,000+ MT of waste, clearing 15,000 MT of street garbage, and processing 200 MT of biodegradable waste with a total valuation of over ₹500 crore and have created more than 2,000 employment opportunities.
Key Entities Referenced
Swachh Bharat Mission-Urban: A government initiative focused on urban sanitation and waste management, aiming for cleaner cities through innovative solutions and startup engagement.
Ministry of Housing and Urban Affairs (MoHUA): The primary government body responsible for overseeing and implementing policies related to housing and urban development, including the Swachh Bharat Mission-Urban.
IIT Kanpur: An academic partner with MoHUA; focusing on research, innovation, and incubation in the waste management sector through its Startup Incubation and Innovation Centre (SIIC).
Startup Incubation and Innovation Centre (SIIC): An IIT Kanpur based initiative promoting innovation in the waste management sector through the provision of state of art infrastructure, R&D facilities, mentorship, investor connects, bootcamps, and knowledge sessions.
Ministry of Housing & Urban Affairs
MoHUA & IIT Kanpur Launch Second Cohort of
32 Clean-Tech Startups for Swachh Bharat
20 Startups onboarded by under Cohort 1 by IIT – Kanpur
with valuation of ₹ 500 crore and creating employment for
more 2000 professionals
Posted On: 27 NOV 2025 3:59PM by PIB Delhi
Ranked third globally, India has emerged as a powerhouse for over 100 unicorns, fuelled by a strong
culture of technology and innovation spreading from metros to tier-2 and tier-3 cities. Building on this
momentum, the Ministry of Housing and Urban Affairs (MoHUA), in partnership with the Startup
Incubation and Innovation Centre (SIIC), IIT Kanpur, launched the second cohort of startups in the
sanitation and waste-management sector at the Swachhata Startup Conclave on 24th November 2025
in New Delhi. The Minister of State, MoHUA, Shri Tokhan Sahu launched the 2nd Cohort of the
Startups for Swachhata.
Highlighting the initiatives by the Ministry under the Swachh Bharat Mission-Urban, Shri Tokhan
Sahu, MoS, MoHUA, said, “Over the past decade, Swachh Bharat Mission–Urban has transformed
waste management from conventional practices to cutting-edge, tech-driven solutions. Our
engagement with startups is empowering young innovators to build a cleaner, greener, and more self-
reliant India - creating jobs, generating revenue, and driving real change on the ground.” Speaking on
the Ministry’s vision on startups in swachhata he said, “We are building a national exchange platform
that brings together startups, urban local bodies, investors, and key stakeholders - making it easier to
identify challenges and deploy homegrown solutions at scale. Through supportive policies and
stronger market access, we aim to accelerate innovation, strengthen the startup ecosystem, and
advance the vision of a truly Aatma Nirbhar Bharat in waste management.”Rapid urbanisation is driving demand for smarter service delivery, and startups across fintech, e-
commerce, ed-tech, health-tech and mobility are transforming how urban local bodies function. Major
hubs like Bengaluru, Hyderabad, Mumbai and Delhi-NCR lead this growth, with smaller cities
rapidly rising. Fuelling a shift from job-seekers to job-creators, over 5,000 waste-management
startups have been onboarded by Department of Promotion of Industry and Internal Trade (DPIIT),
strengthening urban sustainability and service delivery nationwide.
Launched in 2014 with the clarion call by Hon’ble Prime Minister, Shri Narendra Modi, Swachh
Bharat Mission–Urban has reshaped India’s urban sanitation ecosystem. From eliminating open
defecation to advancing scientific waste management, it has made cleanliness a nationwide people’s
movement. In its second phase, SBM-U is accelerating the shift to garbage-free cities through waste
segregation, recycling, circular economy solutions, and innovation, while keeping the safety and
dignity of sanitation workers at the core.Over the past decade, Swachh Bharat Mission–Urban has shifted from conventional waste
management to cutting-edge, tech-driven solutions. By engaging startups across the waste value
chain, the Mission is accelerating innovation - from mechanized manhole cleaning by Arc Robotics
and smarter waste tracking via ReCircle to circular-economy enterprises like EcoKaari, Padcare,
Uneako and Muddle Art, and new business models like Kabbadiwala. Together, they are transforming
India’s waste ecosystem and driving a cleaner, greener urban future.
SBM-Urban 2.0 fosters the adoption of locally developed, cost-effective innovations and business
models in sanitation and solid waste management. By supporting small enterprises and startups
through R&D investments and technology challenges, the Mission pushes for ‘Vocal for Local’ &
‘Make in India”.
To strengthen India’s rapidly expanding waste-management startup ecosystem and elevate the efforts
under the Mission, the Swachhata Startup Challenge was conducted in 2022. This dynamic platform -
bringing together startups, investors, financial institutions, and urban local bodies. In Cohort 1, nearly
230 + applications were received. After rigorous evaluation, 30 Startups, providing variety of
innovative services across the waste management value chain, were selected for techno-financial
handholding. This intervention resulted in scaling up revenue generated by 11 folds and funding
support by 6 – folds. Nearly 20 % of the women – led solution providers have been engaged. The
application process of onboarding of the start- ups under Cohort -2 was done in 2024. 400 +
Applications were received and after scrutiny, 32 startups are being onboarded to make the difference
in the sector through their innovative technologies. This partnership with Startup Incubation and
Innovation Center (SIIC), IIT – Kanpur promotes innovation in the waste management sector by
providing state of art infrastructure, R&D facilities, mentorship, investor connects, bootcamps,
knowledge sessions and much more to the strengthen the incubated startups.Startups under Cohort 1 are not only generating revenue but also driving jobs and measurable
outcomes on the ground. With mentorship and financial support, 30 startups have delivered
impressive results, treating 300+ lakh liters of wastewater, managing 63,000+ MT of waste, clearing
15,000 MT of street garbage, and processing 200 MT of biodegradable waste. Together, they have a
valuation of over ₹500 crore in revenue and created more than 2,000 employment opportunities,
fuelling both innovation and impact.
With 32 startups joining Cohort 2, the initiative is fast-tracking cleaner, tech-driven urban solutions.
Led by youth and women innovators, these ventures span circular waste management, segregation,
desludging, and waste-to-energy. Supported with mentorship, infrastructure, and market access
through IIT Kanpur and ULB partnerships, they will trial and scale impactful sanitation solutions
nationwide. With SIIC, IIT Kanpur anchoring the innovation and incubation efforts, the MoHUA IIT
– Kanpur initiative is set to become one of the India’s impactful national platforms for waste- tech
deployment.
The Ministry aims to strengthen the waste management startup ecosystem by building a unified
platform for solution exchange. Urban local bodies can flag challenges, while onboarded startups
offer tailored innovations. This access gateway will connect startups, investors, ULBs and key
stakeholders, supported by enabling policies that promote ease of doing business and faster adoption
of clean technologies.
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