Date: 2026-04-25Category: Press ReleaseState: Union GovernmentCountry: India
Nasha Mukt Bharat Abhiyaan (NMBA) 2.0 App launched to strengthen monitoring and institutional coordination under National Action Plan for Drug Demand Reduction (NAPDDR)
**Executive Summary**
On April 24, 2026, the upgraded Nasha Mukt Bharat Abhiyaan (NMBA) 2.0 App was launched to strengthen the monitoring and implementation of the National Action Plan for Drug Demand Reduction (NAPDDR). The application serves as a centralized digital tool for real-time reporting and coordination among national, state, and district agencies. Key objectives include enhancing transparency in grant management and providing citizens with direct access to de-addiction resources and helplines.
**Key Points / Main Content**
* **Background and Scope**
* NMBA was initially launched on August 15, 2020, in 272 vulnerable districts and was extended to all districts nationwide on August 15, 2023.
* The initiative has sensitized over 26 crore people, including 9.5 crore youth and 6.47 crore women, through more than 8.3 lakh activities.
* **Core App Functionalities**
* Provides a consolidated dashboard for authorized users to track and upload activities with near real-time visibility.
* Functions as a resource platform for Information, Education, and Communication (IEC) materials.
* Includes a system for onboarding and managing "Nasha Mukti Mitr" (Master Volunteers) and organizing institutional pledge-taking activities.
* Offers direct access to the national de-addiction helpline and the MANAS helpline for mental health support.
* **New Features in NMBA 2.0**
* **Citizen Access:** Members of the public can now use the app to take e-Pledges, access educational materials, and find de-addiction center details.
* **Grant Tracking (Anudan):** Real-time tracking of grant status is available for Grant-in-Aid Institutions (GIAs), promoting transparency and accountability in fund utilization.
* **Location Services:** A "Nearest De-addiction Centre" feature facilitates quicker referrals and improved access to treatment.
* **Feedback Mechanism:** A dedicated portal for public feedback has been integrated to ensure continuous improvement of the platform.
**Impact Analysis**
**States and Districts**
**Impact:** Authorities gain a centralized tool for data-driven governance, allowing for better transparency and accountability in the implementation of drug demand reduction programs.
**Action Required:** Utilize the dashboard for real-time reporting, monitoring of regional activities, and coordination with implementing agencies.
**Grant-in-Aid Institutions (GIAs)**
**Impact:** Institutions receive role-based access for real-time reporting and gain visibility into the status of their grant (Anudan) applications and utilization.
**Action Required:** Onboard the platform to report activities at de-addiction facilities and track funding through the streamlined digital interface.
**General Public and Citizens**
**Impact:** Increased accessibility to mental health support, de-addiction services, and educational resources through a user-friendly mobile interface.
**Action Required:** Use the app to locate treatment centers, participate in awareness outreach via e-Pledges, and provide feedback on services.
**Nasha Mukti Mitras (Master Volunteers)**
**Impact:** Volunteers benefit from simplified onboarding and improved communication support to facilitate their on-ground awareness efforts.
**Action Required:** Use the application’s resource platform to access IEC materials and manage outreach activities more effectively.
Key Entities Referenced
Nasha Mukt Bharat Abhiyaan (NMBA): A nationwide campaign launched to sensitize the public on substance use, recently extended to cover all districts across India.
National Action Plan for Drug Demand Reduction (NAPDDR): The foundational policy framework used to strengthen the monitoring and implementation of drug demand reduction efforts.
Ministry of Social Justice & Empowerment: The nodal ministry responsible for the administration and oversight of the Nasha Mukt Bharat Abhiyaan and related drug reduction initiatives.
NMBA 2.0 App: An upgraded centralized digital platform designed for real-time reporting, coordination among stakeholders, and public access to de-addiction resources.
Nasha Mukti Mitr: A cadre of master volunteers, formerly known as Master Volunteers, sensitized to carry out ground-level awareness activities against substance use.
Ministry of Social Justice & Empowerment
Nasha Mukt Bharat Abhiyaan (NMBA) 2.0 App
launched to strengthen monitoring and
institutional coordination under National Action
Plan for Drug Demand Reduction (NAPDDR)
Posted On: 25 APR 2026 10:42AM by PIB Delhi
Nasha Mukt Bharat Abhiyaan (NMBA) was launched on 15th August 2020 by the Department of Social
Justice & Empowerment in 272 identified most vulnerable districts and now it has been extended to all
districts of the country with effect from 15th August 2023. Nasha Mukt Bharat Abhiyaan intends to reach
out to the masses and spread awareness about substance use.
Till now, through the various activities undertaken on-ground, 26+ crore people including 9.5+ crore
youth, 6.47+ crore women and 28,000+ Nasha Mukti Mitr (formerly known as Master Volunteers) have
been sensitized on substance use through more than 8.3 lakh activities conducted at various levels
including in educational institutions, across the country.
In a significant step towards strengthening the monitoring and implementation framework of the National
Action Plan for Drug Demand Reduction (NAPDDR), Shri Gulab Chand Kataria, Hon’ble Governor of
Punjab and Administrator of Chandigarh & Dr Virendra Kumar, Hon’ble Union Minister for Social Justice
and Empowerment launched the upgraded Nasha Mukt Bharat Abhiyaan (NMBA) 2.0 App at the
inaugural session of Chintan Shivir in Chandigarh on 24th April, 2026. The enhanced application is
designed as a centralised digital tool for States / Districts and other stakeholders to facilitate real-time
reporting, monitoring, and coordination among implementing agencies at the National, State, District, and
institutional levels. The upgraded version builds upon existing capabilities while introducing new features
aimed at enhancing transparency, accountability, and data-driven governance.
The NMBA App, currently accessible to authorised users, supports States, Districts, spiritual organisations
and other stakeholders in uploading and tracking activities under the Nasha Mukt Bharat Abhiyaan
through a consolidated dashboard with near real-time visibility. It also serves as a resource platform by
providing Information, Education and Communication (IEC) materials along with basic communication
support for Nasha Mukti Mitras to facilitate awareness efforts. The app includes a simple system for
onboarding and managing master volunteers (Nasha Mukti Mitr), and enables institutions to organise
pledge-taking activities as part of their outreach. In addition, it offers access to key helpline numbers i.e.
deaddiction helpline and MANAS helpline, including de-addiction and mental health support services,
along with basic technical assistance contacts.
New Features in NMBA 2.0 App
In addition to the existing features, the strengthening mechanism for NMBA 2.0 app includes:
Now accessible to citizens with features of undertaking e-Pledge, access to IEC material, helpline
support and deaddiction centre details.Dedicated Access for Grant-in-Aid Institutions (GIAs):
GIAs will now be onboarded onto the platform with role-based access, enabling real-time reporting
and monitoring of activities at the deaddiction facilities.
Real time status of Anudan (Grant) for GIA institutions:
The app incorporates Anudan status of all GIAs accessible to DoSJE, States / UTs and GIAs,
ensuring greater transparency, streamlined fund tracking, and enhanced accountability in grant
utilisation.
‘Nearest De-addiction Centre’ feature:
Allows users to identify the nearest de-addiction centre, enabling quicker referral and improved
access to treatment services.
Feedback Mechanism:
Enables public to share feedback for continuous improvement.
The launch of NMBA 2.0 App underscores the Government’s commitment to strengthening institutional
mechanisms and leveraging digital platforms for effective implementation of drug demand reduction
efforts.
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Siraj
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