**Executive Summary**
The Nasha Mukt Bharat Abhiyaan (NMBA), launched on August 15, 2020, is a flagship initiative by the Ministry of Social Justice and Empowerment aimed at creating a drug-free India. The campaign has reached over 29.32 crore citizens, including significant outreach to youth and women, through a nationwide movement focused on awareness, treatment, and social reintegration. Key results include a 294% increase in persons seeking treatment between 2020 and 2025 and the establishment of a robust support network involving 768 rehabilitation centers.
**Key Points / Main Content**
**Campaign Reach and Expansion**
* The initiative has covered over 29.32 crore individuals, specifically reaching 11.20 crore youth and 7.92 crore women.
* Originally launched in 272 vulnerable districts, the campaign has now expanded to a nationwide scale.
* Over 21 lakh awareness and sensitization activities have been conducted within schools, colleges, and universities to promote drug-free lifestyles among students and teachers.
**Treatment and Rehabilitation Infrastructure**
* More than 28.29 lakh people have benefited from a network of 768 Integrated Rehabilitation Centres for Addicts (IRCAs), Community-based Peer-led Intervention Centres (CPLIs), and Addiction Treatment Facilities (ATFs).
* The number of individuals seeking treatment rose from 2.08 lakh in 2020 to over 8.20 lakh in 2025.
* A dedicated Drug De-addiction Helpline (14446) has received over 4.60 lakh calls to provide counseling and referral services.
**Digital and Community Engagement**
* The NMBA App 2.0 was launched to enable real-time reporting of awareness activities and provide citizen-centric features.
* The "Nasha Mukti Mitra" initiative encourages citizens to register as volunteers to drive community mobilization.
* The campaign utilizes a "Whole-of-Government" and "Whole-of-Society" approach, coordinating efforts between the Narcotics Control Bureau, state governments, NGOs, and educational institutions.
**Impact Analysis**
**Stakeholder: Citizens and General Public**
**Impact**
Increased access to counseling services and a growing social movement (Jan Andolan) that fosters empathy and collective responsibility against substance abuse.
**Action Required**
Take the Nasha Mukt Bharat Pledge, register as Nasha Mukti Mitras, and spread awareness about the harmful effects of drugs.
**Stakeholder: Educational Institutions (Schools and Universities)**
**Impact**
They serve as primary hubs for sensitization, engaging students and young volunteers in nation-building and healthy living.
**Action Required**
Organize awareness activities and encourage students to adopt and promote a drug-free lifestyle.
**Stakeholder: Individuals Struggling with Addiction and Their Families**
**Impact**
Access to a significantly strengthened network of rehabilitation, aftercare, and social reintegration services.
**Action Required**
Utilize the National De-addiction Helpline (14446) for information and seek assistance through the various treatment facilities (IRCAs/ATFs).
**Stakeholder: State and District Administrations**
**Impact**
Empowered with the NMBA App 2.0 for real-time implementation and reporting of ground-level activities.
**Action Required**
Coordinate with the Ministry, NGOs, and police to ensure the effective delivery of the National Action Plan for Drug Demand Reduction (NAPDDR).
Key Entities Referenced
Nasha Mukt Bharat Abhiyaan (NMBA): A flagship nationwide campaign launched to create a drug-free India through awareness generation, community mobilization, and treatment services.
Ministry of Social Justice and Empowerment: The nodal ministry responsible for implementing the Nasha Mukt Bharat Abhiyaan and the National Action Plan for Drug Demand Reduction.
National Action Plan for Drug Demand Reduction (NAPDDR): The overarching policy document and central scheme under which the Nasha Mukt Bharat Abhiyaan was launched and is funded.
Drug De-addiction Helpline 14446: A national tele-counselling and referral service that acts as the first point of contact for individuals seeking assistance for substance abuse.
Nasha Mukti Mitra: A community-based initiative where volunteers pledge to remain drug-free and actively participate in awareness and social reintegration efforts.
Ministry of Social Justice & Empowerment
Nasha Mukt Bharat Abhiyaan Reaches Over
29.32 Crore Citizens Across The Country
Through Community Participation And
Nationwide Awareness Campaign
Over 11.20 Crore Youth And 7.92 Crore Women Covered;
More Than 21 Lakh Awareness Activities Conducted In
Educational Institutions
Over 4.60 Lakh Calls Received On Drug De-Addiction
Helpline 14446; Citizens Encouraged To Take The NMBA
Pledge And Become Nasha Mukti Mitras6
प्रव तथ: 16 JUL 2026 6:54PM by PIB Delhi
The Ministry of Social Justice and Empowerment is consistently pursuing its commitment towards
building a Drug-Free India through the Nasha Mukt Bharat Abhiyaan (NMBA), a flagship initiative
launched on 15 August 2020 under the National Action Plan for Drug Demand Reduction (NAPDDR).
The Abhiyaan seeks to prevent substance abuse through awareness generation, community participation,
treatment, rehabilitation, aftercare and social reintegration while fostering a nationwide movement against
drug abuse.
Initially launched in 272 vulnerable districts, the campaign has now expanded across the country.
Through sustained awareness and community mobilisation activities, the Abhiyaan has reached over 29.32
crore individuals, including more than 11.20 crore youth and 7.92 crore women. The Abhiyaan has
also conducted more than 21 lakh awareness and sensitisation activities in schools, colleges, universities
and other educational institutions across the country, engaging students, teachers and young volunteers in
promoting a drug-free lifestyle.
Union Minister of Social Justice and Empowerment Dr. Virendra Kumar said that Nasha Mukt Bharat
Abhiyaan is one of the country's foremost nation-building initiatives focused on creating healthy
and disciplined youth. He said that the campaign has successfully brought together the Narcotics Control
Bureau, State Governments, District Administrations, Police, NGOs, hospitals and educational institutions
to work in a coordinated manner towards making India drug-free. He further emphasised that the fight
against substance abuse must be driven through awareness, empathy, collective responsibility and people's
participation.
Minister of State for Social Justice and Empowerment Shri Ramdas Athawale said that Nasha Mukt
Bharat Abhiyaan is a flagship campaign that strengthens an evidence-based approach towards
addressing substance abuse. He said that the campaign adopts a contemporary approach to engage youthwhile converging the efforts of various Ministries, State Governments and stakeholders towards the
common goal of building a drug-free India.
Minister of State for Social Justice and Empowerment Shri B. L. Verma said that Nasha Mukt Bharat
Abhiyaan is a national initiative involving youth, women and community members with special
emphasis on higher educational institutions, youth clubs and women's groups. He said that through
early prevention, awareness and community engagement, the campaign has evolved into a Jan Andolan,
encouraging every citizen to contribute towards eliminating substance abuse and creating a healthier
society.
The Ministry has significantly strengthened treatment and rehabilitation services under NAPDDR
benefitting over 28.29 lakh People through a nationwide network of 768 Integrated Rehabilitation
Centres for Addicts (IRCAs), Community-based Peer-led Intervention Centres (CPLIs), Outreach
and Drop-in Centres (ODICs) and Addiction Treatment Facilities (ATFs). The growing trust in these
services is reflected in a 294 percent increase in the number of persons seeking treatment—from 2.08
lakh in 2020 to more than 8.20 lakh in 2025.
The Ministry's Drug De-addiction Helpline – 14446 continues to provide counselling, information and
referral services for individuals and families affected by substance abuse. The helpline has received over
4.60 lakh calls, serving as the first point of contact for those seeking assistance. The recently launched
NMBA App 2.0 has further strengthened implementation by enabling real-time reporting of awareness
activities and introducing several citizen-centric features for States, districts and partner organisations.
Complementing these efforts is the Ministry's NMBA Pledge and Nasha Mukti Mitra initiative, which
encourages every citizen to actively participate in the national movement against substance abuse.
Through the pledge, citizens resolve to remain drug-free, spread awareness about the harmful effects of
drugs, support individuals struggling with addiction and motivate others to adopt a healthy and responsible
lifestyle. Those taking the pledge can also register as Nasha Mukti Mitras, becoming volunteers who
contribute to awareness generation and community mobilisation across the country.
The Ministry calls upon all citizens, educational institutions, youth organisations, civil society
organisations and community leaders to become active partners in this nationwide movement by taking the
Nasha Mukt Bharat Pledge, registering as Nasha Mukti Mitras, organising awareness activities and
encouraging individuals struggling with addiction to seek timely assistance through Drug De-addiction
Helpline 14446. Together, through a Whole-of-Government and Whole-of-Society approach, India can
realise the vision of a Nasha Mukt Bharat, Khushhaal Bharat.
***TAR/KV/GA
(रलीज़ आईडी: 2285464) आगंतुक पटल : 477
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