Date: 2026-07-04Category: Press ReleaseState: Union GovernmentCountry: India
‘National Action Plan For Drug Demand Reduction’, Nasha Mukt Bharat Abhiyaan In Line With Hon’ble Prime Minister Narendra Modi’s Vision Of Creating A Nasha Mukt Bharat
**Executive Summary**
The Ministry of Social Justice & Empowerment is implementing the ‘National Action Plan for Drug Demand Reduction’ (NAPDDR) and the ‘Nasha Mukt Bharat Abhiyaan’ (NMBA) to create a drug-free India. These initiatives focus on prevention, treatment, and rehabilitation, reporting a 294% increase in persons seeking treatment between 2020 and 2025. Citizens are urged to register as *Nasha Mukti Mitr* and take a formal pledge through the official NMBA portal or QR code.
**Key Points / Main Content**
**Strategic Initiatives and Framework**
* **NAPDDR:** A comprehensive framework covering prevention, awareness, capacity building, treatment, rehabilitation, and social reintegration.
* **NMBA:** Launched in 2020 to strengthen drug demand reduction through a "whole-of-government" and "whole-of-society" approach.
* **Magnitude of the Issue:** A 2019 survey identified over 7 crore individuals affected by substance use disorders, including nearly 1.2 crore children and 58 lakh women.
**Expansion of Services and Infrastructure**
* **Treatment Centers:** The Ministry has established 768 de-addiction and rehabilitation centers across the country.
* **Increased Outreach:** Persons seeking treatment rose significantly from 2.08 lakh in 2020 to more than 8.20 lakh in 2025.
* **Support Systems:** A toll-free helpline (14446) has registered 4.69 lakh calls, serving as a primary contact for those seeking assistance.
**Digital and Community Engagement**
* **NMBA App 2.0:** Supports stakeholders in uploading real-time field activity data and features citizen-centric tools.
* **Jan Andolan (People's Movement):** Recent "Nasha Mukt Bharat Saptah" (June 17–26) saw participation from over 1.31 crore citizens.
* **Awareness Activities:** Engagement includes registration drives, street plays (*Nukkad Nataks*), e-pledges, and various educational competitions.
**Impact Analysis**
**Stakeholder: Citizens and General Public**
**Impact**
Increased awareness and reduced stigma regarding substance use disorders, with improved access to community-led prevention activities.
**Action Required**
Visit the official website to take a pledge and register as a *Nasha Mukti Mitr* using the provided QR code or URL.
**Stakeholder: Individuals and Families Seeking Assistance**
**Impact**
Direct access to a nationwide network of 768 rehabilitation centers and a dedicated toll-free helpline for immediate support.
**Action Required**
Utilize the toll-free de-addiction helpline (14446) as a first point of contact for assistance and treatment.
**Stakeholder: State/UT Governments and Organizations**
**Impact**
Empowered with digital tools and structured frameworks to monitor and report field-based interventions.
**Action Required**
Continue coordinating field activities and utilize the NMBA App 2.0 to upload data for real-time visibility.
Key Entities Referenced
National Action Plan for Drug Demand Reduction (NAPDDR): A comprehensive framework aimed at drug abuse prevention, awareness generation, capacity building, treatment, and social reintegration.
Nasha Mukt Bharat Abhiyaan (NMBA): A national campaign launched in 2020 to create a drug-free society through community mobilization and a 'Jan Andolan' approach.
Ministry of Social Justice & Empowerment (MoSJE): The nodal ministry responsible for drug demand reduction, overseeing the implementation of national action plans and rehabilitation services.
Magnitude of Substance Use in India: The first nationwide survey conducted in 2019 that highlighted the scale of substance use disorders across India to guide policy interventions.
Dr. Virendra Kumar: Union Minister for Social Justice and Empowerment who advocates for a whole-of-government and whole-of-society approach to drug demand reduction.
Ministry of Social Justice & Empowerment
‘National Action Plan For Drug Demand
Reduction’, Nasha Mukt Bharat Abhiyaan In Line
With Hon’ble Prime Minister Narendra Modi’s
Vision Of Creating A Nasha Mukt Bharat
Need Of Collective, Coordinated Action From All The
Stakeholders, Central Government Committed Towards
Creating A Drug-Free Society Through Whole-Of-
Government, Whole-Of-Society Approach: Union Minister For
Social Justice And Empowerment, Dr. Virendra Kumar
Ministry Expands Treatment, Rehabilitation Services;
Remarkable Increase By 294% From 2.08 Lakh To More Than
8.20 Lakh Persons Seeking Treatment: Shri Sudhansh Pant
प्रव तथ: 04 JUL 2026 4:22PM by PIB Delhi
The Ministry of Social Justice & Empowerment (MoSJE) being the nodal ministry for drug demand
reduction has launched the ‘National Action Plan for Drug Demand Reduction (NAPDDR)’, a
comprehensive framework aimed at prevention, awareness generation, capacity building, treatment,
rehabilitation, and social reintegration. To further strengthen these efforts, Nasha Mukt Bharat Abhiyaan
(NMBA) was launched in 2020. This is in line with Hon’ble Prime Minister Narendra Modi’s vision of
creating a Nasha Mukt Bharat.
In a statement, Union Minister for Social Justice and Empowerment, Dr. Virendra Kumar called for
collective and coordinated action from all the stakeholders including general masses, State and UT
governments, line Ministries and the civil society. He said the Central government is committed towards
creating a drug-free society through a whole-of-government and whole-of-society approach.
The Minister said that scale of the problem became clearer with the Ministry of Social Justice and
Empowerment’s first nationwide survey on the ‘Magnitude of Substance Use’ in India in 2019 adding
that the findings highlighted that more than 7 crore individuals were affected by substance use disorder,
including nearly 1.2 crore children and 58 lakh women.
Dr Kumar said that the fight against substance abuse has to be driven by awareness, people-centric
interventions, inter-sectoral convergence, empathy and shared responsibility.
Secretary, Department of Social Justice & Empowerment Shri Sudhansh Pant said that over the past
few years, the Ministry has expanded treatment and rehabilitation services with 768 de-addiction and
rehabilitation centres across the country. The growing trust in these services is reflected in a remarkableincrease by 294%, from 2.08 lakh (in 2020) to more than 8.20 lakh (in 2025) persons seeking treatment
without stigma and prejudice, her added.
Shri Pant said that only through a Jan Andolan approach, we can pave a way towards a Sashakt, Viksit
and Nasha Mukt Bharat where every individual is empowered, healthy and productive. He urged one
and all to join hands and come together to pledge for a Nasha Mukt Bharat at
https://nmba.dosje.gov.in/content/take-a-pledge and scan the QR code to register as a Nasha Mukti
Mitr
The Secretary said that the Department of Social Justice and Empowerment calls upon all citizens,
institutions, youth organisations, educational institutions, and community stakeholders to continue joining
hands in this national movement and contribute towards realising the vision of Nasha Mukt Bharat,
Khushhaal Bharat.
He said that the Ministry’s toll-free de-addiction helpline 14446 has received 4.69 lakh calls, serving as
the first point of contact for individuals and families seeking assistance adding that the launch of NMBA
App 2.0 supports States, Districts, spiritual organisations and other stakeholders in uploading field-based
activities data under NMBA with real-time visibility including several newly introduced citizen centric
features.
Last month, the Nasha Mukt Bharat Saptah, observed from 17 June to 26 June at Dev Sanskriti
Vishwavidyalaya (DSVV), Haridwar, Uttarakhand witnessed the participation of more than 1.31
crore citizens through a series of awareness generation and community mobilisation activities including
Nasha Mukti Mitra registration drives, seminars and webinars, training and awareness programmes for
children and youth, street plays (Nukkad Nataks), skits, slogan-writing competitions, e-pledges, rallies,
yoga sessions, signature campaigns, essay-writing competitions, painting competitions, and several other
community engagement initiatives.
Representatives from States and Union Territories, line Ministries and Departments, Grant-in-Aid
institutions, Addiction Treatment Facilities, and other stakeholders from across the country also joined the
programme, reiterating their collective commitment towards building a Nasha Mukt Bharat.
EoM
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