Read or download the official PDF of this gazette notification issued by the Ministry of Social Justice and Empowerment on 23rd July 2026. Classified under Press Release.
Executive Summary
The Ministry of Social Justice and Empowerment has scheduled a National Mass Pledge Against Drug Abuse for 18 August 2026 to mark the 6th anniversary of the Nasha Mukt Bharat Abhiyaan (NMBA). The initiative aims to mobilize over 10 to 12 crore citizens through physical and online participation to foster a drug-free society. Key action items include the implementation of a Uniform Reporting Mechanism for participation data and the registration of volunteers via official digital platforms.
Key Points / Main Content
Event Planning and Mobilization
National Mass Pledge: Scheduled for 18 August 2026, targeting wide-scale participation across India.
Target Reach: The ministry aims to engage 10 to 12 crore citizens through both physical and digital modes.
Coordination: High-level meetings led by the Joint Secretary (Drug Prevention) are establishing strategies to involve various stakeholders, including officers, students, and parents.
Institutional Participation
Government & Public Sector: Pledge ceremonies will be organized across affiliated offices, PSUs, autonomous bodies, and field formations.
Participating Departments: Key departments involved include Railway, Defence, Police, CAPF, NCC, AYUSH, Rural Development, and Revenue.
Community Groups: Engagement extends to educational institutions, spiritual organizations, social influencers, and voluntary groups.
Digital and Support Infrastructure
Reporting Tools: A Uniform Reporting Mechanism has been established for submitting outreach and participation details.
Digital Access: An e-Pledge link and the "NMBA 2.0" mobile application are available to facilitate participation and locate de-addiction centers.
Support Services: The government promotes the Drug De-addiction Helpline (14446) and encourages citizen registration as "Nasha Mukti Mitr."
Program Achievements and Strategy
Current Outreach: To date, NMBA has reached 29.68 crore citizens, including 11.43 crore youth and 8.05 crore women.
NAPDDR Framework: The National Action Plan for Drug Demand Reduction provides financial assistance to State Governments and NGOs for education, counseling, and rehabilitation.
Volunteer Base: More than 1.25 lakh Nasha Mukti Mitras have joined the campaign to strengthen community-level participation.
Impact Analysis
Line Ministries and Government DepartmentsImpact
These entities are tasked with the logistics of the nationwide mobilization and the integration of the pledge into their respective field formations.
Action Required
Organize pledge ceremonies in all affiliated offices and use the Uniform Reporting Mechanism to submit participation data.
Educational InstitutionsImpact
Schools and universities are primary venues for the campaign, focusing on the youth demographic which currently accounts for over 11 crore participants.
Action Required
Facilitate mass pledge events for students and staff, promoting the initiative's goal of a drug-free society.
General Public and YouthImpact
Citizens are the primary beneficiaries and participants, aimed at instilling a sense of responsibility and unity against substance abuse.
Action Required
Participate in the physical or online pledge on 18 August 2026 and utilize the NMBA 2.0 app or helpline for support services.
NGOs and State GovernmentsImpact
These stakeholders receive financial and strategic support under the NAPDDR to provide grassroots-level services.
Action Required
Continue implementing preventive education, awareness activities, and rehabilitation services as per the Ministry’s evidence-based strategy.
Key Entities Referenced
Nasha Mukt Bharat Abhiyaan (NMBA): A flagship nationwide awareness campaign launched to combat drug demand through community mobilization and prevention strategies.
National Action Plan for Drug Demand Reduction (NAPDDR): A comprehensive strategy that provides the framework and financial assistance for drug prevention, treatment, and rehabilitation services.
Ministry of Social Justice and Empowerment: The nodal ministry responsible for the implementation and coordination of drug demand reduction initiatives and the NMBA campaign.
National Mass Pledge Against Drug Abuse: A central mobilization initiative aimed at engaging millions of citizens in a collective commitment to eliminate substance abuse.
NMBA 2.0 Mobile Application: A technology-enabled service delivery initiative launched to help citizens locate and access nearby de-addiction centers.
Ministry of Social Justice & Empowerment
National Pledge Against Drug Abuse To Be
Undertaken On 18th August 2026
Commemorating The 6th Anniversary Of The
Nasha Mukt Bharat Abhiyaan (NMBA)
More Than 29.68 Crore Citizens Reached Under Nasha Mukt
Bharat Abhiyaan Through Nationwide Awareness Campaigns
प्रव तथ: 23 JUL 2026 8:04PM by PIB Delhi
The National Mass Pledge Against Drug Abuse has been scheduled on 18 August 2026 to mark the 6th
anniversary of the Nasha Mukt Bharat Abhiyaan (NMBA). The Union Ministry of Social Justice and
Empowerment is the Nodal Ministry that aims to mobilise 10 to 12 Crore+ citizens through both
physical and online participation.
In this connection, the 2nd high-level coordination meeting chaired by Joint Secretary (Drug Prevention) in
the Ministry Dr. Sandeep Rewaji Rathod, held today in national capitaldiscussed the plan and the
comprehensive strategy to ensure the participation of the target number of citizens in nationwide pledge
through physical and online mode in line with the objectives of Nasha Mukt Bharat Abhiyaan.
The meeting attended by the senior representatives from various ministries and departments, reviewed the
ongoing work for the implementation strategy. The role of Line Ministries and Departments was discussed
in mobilising officers, officials, students, parents, volunteers and other stakeholders for the nationwide
pledge.
The meeting discussed organising pledge ceremonies across all affiliated offices, educational institutions,
autonomous bodies, PSUs and field formations under respective Ministries and Departments including
Railway, Defence, Police, CAPF, NCC, AYUSH, Rural Development, Revenue besides social, voluntary,
spiritual organizations and social influencers.
The Uniform Reporting Mechanism for submission of participation details and outreach, was also
discussed in the meeting. A power point presentation on the plan and coordinated strategy, was discussed
threadbare which witnessed active deliberations by all the representatives from the Line Departments and
the Ministries.NMBA Pledge is an initiative to volunteer for reaching out to the victims of substance abuse. The
pledge aims to encourage responsible behaviour to instil a sense of responsibility among people to stay
away from drugs, to promote and foster sense of Unity and Commitment for encouraging stakeholders to
work together towards a common goal. The Pledge further seeks to empower youth to contribute actively
to developing a drug-free society.
The link of the NMBA e-Pledge is: https://nmba.dosje.gov.in/pledge-certificate?type=e-pledge
The meeting also highlighted to focus on the significant message to promote and encourage Drug De-
addiction through Helpline—14446. The meeting focussed on the evolving spirit among citizens to act as
volunteers by registering as Nasha Mukti Mitr through Department’s official website:
https://nmba.dosje.gov.in/volunteer/registration
The Union Ministry of Social Justice and Empowerment launched the Nasha Mukt Bharat Abhiyaan
(NMBA) on 15th August 2020 to combat drug demand in the country. Recognising the urgent need for
collective action, the Ministry coordinates various initiatives including prevention, assessment, treatment,
rehabilitation, aftercare, public information dissemination, and community awareness.
The Ministry is implementing a comprehensive and evidence-based strategy under the National Action
Plan for Drug Demand Reduction (NAPDDR). The strategy is based on the findings of the first
National Survey on the Extent and Pattern of Substance Use in India conducted by National Drug
Dependence Treatment Centre (NDDTC) at AIIMS, New Delhi.
Under NAPDDR, the Ministry provides financial assistance to State Governments, Union Territories,
NGOs and Government hospitals for preventive education, awareness generation, counselling, treatment
and rehabilitation.
As on date, the campaign has reached more than 29.68 crore citizens including over 11.43 Crore youth
and 8.05 Crore women, through nationwide awareness activities. More than 1.25 Lakh Nasha Mukti
Mitras (NMM) have also joined the campaign to strengthen community participation.
To improve accessibility to treatment services, the Ministry has launched the NMBA 2.0 Mobile
Application enabling citizens to locate the nearest de-addiction centre.
The Government continues to strengthen its commitment towards a drug-free and socially inclusive India
by expanding rehabilitation infrastructure, enhancing preventive interventions, simplifying
implementation procedures and ensuring efficient delivery of Centrally Sponsored Schemes. Throughsustained community participation, improved governance and technology-enabled service delivery, the
Ministry remains committed to protecting vulnerable communities and promoting social justice for all.
PR-28-TAR/KV/GA-
(रलीज़ आईडी: 2288554) आगंतुक पटल : 1381
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