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समावशे न हेतु
NATIONAL STRATEGY FOR FINANCIAL INCLUSION
2025-30National Strategy for
Financial Inclusion
2025-30© Reserve Bank of India
All rights reserved. Reproduction is permitted provided an acknowledgment of the source is made.
The publication can also be accessed through Internet at https://www.rbi.org.in
Published by Financial Inclusion and Development Department (FIDD), Reserve Bank of India, Mumbai
400 001.CONTENTS
Preface……………………………………………………………………………………..….i
List of Abbreviations……………………………………………………………………......iii
Key Terms and Definitions…………………………………………………………………vi
Executive Summary…………..…………………………………………………………...xiii
Chapters
Chapter-I: NSFI: 2019-24 - A Retrospect…………………………………………..........1
Chapter-II: State of Financial Inclusion in India…………………………………............4
Chapter-III: NSFI: 2025-30: Vision…………………………………………………........18
Chapter-IV: NSFI: 2025-30: Strategic Goals and Action Points………………….…...25
Chapter-V: Monitoring and Measurement Mechanism………………………….……..48
Annex I: NSFI: 2019-24 Milestones and Achievements ………………...…...…….....54
Annex II: NSFI 2025-30 - Action Points, Stakeholders, and Timeline………….........65
References................................................................................................................68iiiList of Abbreviations
AePS FI
Aadhaar Enabled Payment System Financial Inclusion
AFA FIF
Additional Factor Authentication Financial Inclusion Fund
ASBA FI-Index
Application Supported by Blocked Amount Financial Inclusion Index
AI FLC
Artificial Intelligence Financial Literacy Center
AMFI FSP
Association of Mutual Funds in India Financial Service Provider
APY FSDC-SC
Atal Pension Yojana Financial Stability and Development Council – Sub
ATM Committee
Automated Teller Machine FBC
BSBDA Fixed-Point Business Correspondent
Basic Savings Bank Deposit Account GCC
BSDA General Credit Card
Basic Services Demat Account GIS
BPL Geographic Information System
Below Poverty Line GPFI
BC Global Partnership for Financial Inclusion
Business Correspondent ID
CBDC Identity Document
Central Bank Digital Currency IMPS
CGMS Immediate Payment Service
Central Grievance Management System IBA
CFL Indian Banks' Association
Centre for Financial Literacy ITI
CFCFRMS Industrial Training Institute
Citizen Financial Cyber Frauds Reporting and ICT
Management System Information and Communications Technology
CRE IPO
Community Resource Entities Initial Public Offering
CA IRDAI
Corporate Agent Insurance Regulatory and Development Authority of
CISCE India
Council for the Indian School Certificate Examination IGMS
CIC Integrated Grievance Management System
Credit Information Companies IO
CDD Internal Ombudsman
Customer Due Diligence INFE
DBU International Network on Financial Education
Digital Banking Unit IoRS
DPI - RBI Inter-operable Regulatory Sandbox
Digital Payments Index – Reserve Bank of India JSS
DPI Jan Shikshan Sansthan
Digital Public Infrastructures JDD
DSS Jan-Dhan Darshak
Digital Signage System JLG
DBT Joint Liability Group
Direct Benefit Transfer KCC
E-LMS Kisan Credit Card
E-Learning Management System KYC
ETF Know Your Customer
Exchange Traded Fund LWE
EDDPE Left Wing Extremism
Expanding and Deepening of Digital Payments LEDP
Ecosystem Livelihood and Enterprise Development Programme
FPO MEDP
Farmer Producer Organization Micro Enterprise Development Programme
FACT MNREGA
Financial Awareness and Consumer Training Mahatma Gandhi National Rural Employment
FETP Guarantee Act
Financial Education Training Programme
iiiMF-AUM POP
Mutual Fund Assets under Management Points of Presence
MSME POS
Micro Small and Medium Enterprises Points of Sale
MSSP PLP
Money Smart School Programme Potential Linked Plan
NABARD PMFBY
National Bank for Agriculture and Rural Development Pradhan Mantri Fasal Bima Yojana
NCFE PMJDY
National Centre for Financial Education Pradhan Mantri Jan Dhan Yojana
NCRP PMKVY
National Cybercrime Reporting Portal Pradhan Mantri Kaushal Vikash Yojana
NEFT PMSBY
National Electronic Funds Transfer Pradhan Mantri Suraksha Bima Yojana
NFIR PML
National Financial Information Registry Prevention of Money Laundering
NFLAT PCR
National Financial Literacy Assessment Test Public Credit Registry
NGO RTGS
Non-Government Organisation Real Time Gross Settlement
NIC RO
National Informatics Centre Regional Office
NIESBUD RE
National Institute for Entrepreneurship and Small Regulated Entities
Business Development RS
NISM Regulatory Sandbox
National Institute of Securities Markets RBIH
NITI Aayog Reserve Bank Innovation Hub
National Institution for Transforming India Aayog RBI
NPCI Reserve Bank of India
National Payments Corporation of India RSETI
NPS Rural Self Employment Training Institute
National Pension System SCORES
NRLM SEBI Complaint Redress System
National Rural Livelihood Mission SEBI
NSDC Securities and Exchange Board of India
National Skill Development Council SMART
NSQF Securities Market Trainer
National Skills Qualifications Framework SHG
NSFE Self Help Group
National Strategy for Financial Education SRO
NSFI Self-Regulatory Organisation
National Strategy for Financial Inclusion SCORM
NULM Shareable Content Object Reference Model
National Urban Livelihood Mission SMS
NBFC Short Messaging Service
Non-Banking Financial Companies SF/MF
NGO Small and Marginal Farmer
Non-Governmental Organisations SIDBI
NE Small Industries Development Bank of India
North-eastern SRO-FT
OD Self-Regulatory Organisation - Fintech Sector
Overdraft SOP
OECD Standard Operating Procedure
Organisation for Economic Co-operation and SLBC
Development State Level Bankers’ Committee
OTP STP
One Time Password Straight through Processing
PIDF SDG
Payment Infrastructure Development Fund Sustainable Development Goal
PIN SIP
Personal Identification Number Systematic Investment Plan
PSO TGFIFL
Payment System Operators Technical Group on Financial Inclusion and Financial
PFRDA Literacy
Pension Fund Regulatory and Development Authority UAP
of India Udyam Assist Platform
ivP2M UIDAI
Person to Merchant Unique Identification Authority of India
P2P UN
Person to Person United Nations
ULI USSD
Unified Lending Interface Unstructured Supplementary Service Data
UPI V-CIP
Unified Payments Interface Video based Customer Identification Procedure
UT 2FA
Union Territory Two Factor Authentication
UTLBC
U nion Territory Level Bankers’ Committee
vKey Terms and Definitions
Aadhaar Seeded Account A bank account linked with the account holder’s unique 12-digit
AADHAAR number.
AePS is a bank led model which allows online interoperable
Aadhaar Enabled Payments
financial inclusion transaction at PoS (Micro-ATM) through the
System [AePS]
Business Correspondents of any bank using the Aadhaar
authentication.
Application Supported by ASBA is an application by an investor containing an authorization to
Blocked Amount [ASBA] Self-Certified Syndicate Bank (SCSB) to block the application
money in the bank account, for subscribing to an issue.
Asset Under Management [AUM] refers to the total value of assets
Asset Under Management
that a financial institution or an investment professional manages on
behalf of its investors.
APY is a voluntary, periodic contribution-based pension system,
Atal Pension Yojana [APY]
under which the subscriber would receive certain pension benefits
from the central government.
A ‘Banking Outlet’ for a Domestic Scheduled Commercial Bank
(DSCB), a Small Finance Bank (SFB) and a Payment Bank (PB) is a
fixed-point service delivery unit, manned by either bank’s staff or its
Banking Outlets Business Correspondent where services of acceptance of deposits,
encashment of cheques/ cash withdrawal or lending of money are
provided for a minimum of 4 hours per day for at least five days a
week.
The Basic Savings Bank Deposit (BSBD) Account is a type of
Basic Savings Bank Deposit savings account with provision of basic minimum facilities free of
Account [BSBDA] charge, without any requirement of minimum balance.
Bounded rationality is a term introduced by Herbert A. Simon
Bounded rationality (1957), which proposes an element of behavioural bias in decisions
made due to limitations of perfect rationality in real life situations.
Bundled products refer to financial products, which are
Bundled Products
packaged/distributed together, but are also available separately.
Business Correspondents are retail agents engaged by banks for
Business Correspondents providing banking services at locations other than a bank
[BCs] branch/ATM.
viCFLs are set up at block level in collaboration of NGOs and sponsor
Centers for Financial Literacy banks towards disseminating financial awareness messages and
[CFL] augmenting financial literacy levels.
Central KYC Registry is a centralized repository of KYC records of
customers in the financial sector with uniform KYC norms and inter-
Centralised KYC [CKYC] usability of the KYC records across the sector with an objective to
Registry reduce the burden of producing KYC documents and getting those
verified every time when the customer creates a new relationship
with a financial entity.
Citizen Financial Cyber Frauds Reporting and Management System
has been developed for quick reporting of financial cyber frauds and
Citizen Financial Cyber
monetary losses suffered due to use of digital banking/credit/debit
Frauds Reporting and
cards, payment intermediaries, UPI etc. Complaints can be reported
Management System
through helpline number 1930 or on National Cybercrime Reporting
(CFCFRMS)
Portal.
Dark patterns have been defined as any practices or deceptive
design patterns using UI/UX (user interface/user experience)
interactions on any platform; designed to mislead or trick users to do
something they originally did not intend or want to do; by subverting
Dark Patterns or impairing the consumer autonomy, decision making or choice;
amounting to misleading advertisement or unfair trade practice or
violation of consumer rights.
De-duplication is a streamlining process in which redundant data is
De-duplication reduced by eliminating extra copies of the same information
Digital KYC means capturing live photo of the customer and officially
valid document or the proof of possession of Aadhaar, where offline
Digital KYC verification cannot be carried out, along with the latitude and
longitude of the location where such live photo is being taken by an
authorised officer of the regulated entity.
The Reserve Bank of India has constructed a composite Digital
Digital Payments Index
Payments Index (DPI) to capture the extent of digitisation of
payments across the country.
Digital Public Infrastructure (DPI) is described as an infrastructure-
Digital Public Infrastructure based approach that uses technology to achieve societal goals
[DPI] through an ecosystem (comprising technology, markets, and
governance) built in the public interest that leverages competitive
private innovation within regulatory guardrails.
viiIt is one type of Producer Organisation [PO] where the members are
Farmer Producers
farmers. PO is a generic name for an organization of producers of
Organisation [FPO]
any produce, e.g., agricultural, non-farm products, artisan products,
etc.
The Reserve Bank of India has constructed a composite Financial
Inclusion Index (FI-Index) to capture the extent of financial inclusion
Financial Inclusion Index [FI- across the country. The FI-Index has been conceptualised as a
Index] comprehensive index incorporating details of banking, investments,
insurance, postal as well as the pension sector in consultation with
Government and respective sectoral regulators.
Financial awareness refers to a broad conceptual understanding,
Financial Awareness and
however, financial knowledge is context and process specific and a
Knowledge
hands-on ability that can be put to use.
Financial Literacy Centers FLCs are set up by Lead Banks of the districts. FLCs conduct
[FLCs] financial literacy camps for farmers, micro entrepreneurs, Self Help
Groups (SHGs), school children and senior citizens.
Financial Planning Financial planning is a process of taking well-thought and calibrated steps for
using and managing one’s financial resources to meet life goals.
A linguistic blend of two individual terms ‘Finance’ and ‘Technology’,
Fintech
FinTech is being used to denote the wide array of technological
innovations that have a bearing on financial services.
A FBC Outlet is a ‘Banking Outlet’ of a bank which is a fixed-point
service delivery unit, manned by its Business Correspondent [BC]
Fixed Point Business
where services of acceptance of deposits, encashment of
Correspondents [FBC] Outlet
cheques/cash withdrawal or lending of money are provided for a
minimum of 4 hours per day for at least five days a week.
IMPS is a real time payment service that is available round the
Immediate Payment Service clock. This service is offered by National Payments Corporation of
[IMPS] India (NPCI) that empowers customers to transfer money instantly
through banks and RBI authorized Prepaid Payment Instrument
Issuers (PPI) across India.
A BC agent is classified as inactive if he/she has either not done any
Inactive BCs transaction [financial/non-financial] or logged-in for a period of 3
months [90 days].
India Stack is the collective name of a set of commonly used DPIs in
India; it consists of three different layers—unique identity (Aadhaar),
complimentary payments systems (Unified Payments Interface,
India Stack
Aadhaar Payments Bridge, Aadhaar Enabled Payment Service),
and data exchange (Digilocker and Account Aggregator)
viiiIBA is an association of banks and other entities in the banking
Indian Bank’s Association
ecosystem in India.
[IBA]
A saving/ current account shall be treated as inoperative if there are
Inoperative Accounts no ‘customer induced transactions’ in the account for a period of
over two years.
Interoperable Interoperability is the technical compatibility that enables a payment
system to be used in conjunction with other payment systems.
The Scheme of Jan Shikshan Sansthan (JSS) is a Government of
India scheme [Ministry of Skill Development & Entrepreneurship]
aimed towards providing vocational skills in non-formal mode to
Jan Shikshan Sansthan
non-literate, neo-literates, persons with rudimentary level of
[JSS]
education up to 8th and school dropouts up to 12th standard in the
age group of 15-45 years.
Jan Suraksha Schemes are social security schemes [insurance and
pension] of Government of India and includes the initiatives of
Pradhan Mantri Jeevan Jyoti Bima Yojana [PMJJBY], Pradhan
Jan Suraksha Schemes
Mantri Suraksha Bima Yojana [PMSBY] [Insurance Schemes] and
Atal Pension Yojana [Pension Scheme].
An enterprise is classified as a micro enterprise, where the
Micro Enterprises investment in plant and machinery or equipment does not exceed
₹2.5 crore and turnover does not exceed ₹10 crore.
All collateral-free loans to individual/s belonging to low-income
Microfinance households, i.e., households having annual income up to ₹3 lakh
are treated as microfinance loans.
NABARD is India’s apex development bank, established in 1982
National Bank for Agriculture under an Act of Parliament to promote sustainable and equitable
and Rural Development agriculture and rural development.
[NABARD]
National Centre for Financial Education (NCFE) is a Section 8 (Not
National Centre for Financial for Profit) Company promoted by Reserve Bank of India (RBI),
Education [NCFE] Securities and Exchange Board of India (SEBI), Insurance
Regulatory and Development Authority of India (IRDAI) and Pension
Fund Regulatory and Development Authority (PFRDA).
Ministry of Home Affairs, Government of India is implementing a
National Cybercrime scheme called ‘Indian Cyber Crime Coordination Centre (I4C)’ to
Reporting Portal (NCRP) deal with cybercrimes in a coordinated and comprehensive manner.
NCRP is one of the components of I4C which facilitates filing of all
types of cybercrimes
National Pension System is a defined contributory pension system
National Pension System
notified by Government of India.
[NPS]
The NSQF organises qualifications according to a series of levels of
National Skills Qualifications knowledge, skills, and aptitude. These levels are defined in terms of
Framework [NSQF] learning outcomes which the learner must possess regardless of
whether they were acquired through formal, non-formal or informal
learning.
ixNational Electronic Funds Transfer (NEFT) is a nation-wide
National Electronic Fund centralised payment system owned and operated by the Reserve
Transfer [NEFT] Bank of India (RBI).
New to credit account means persons/entities who in past did not
have any credit facility from the bank and has received a credit
New to Credit
facility from the bank for the very first time.
The National Institute for Entrepreneurship and Small Business
National Institute for
Development is an organization of the Ministry of Skill Development
Entrepreneurship and Small
and Entrepreneurship, engaged in training, consultancy, research,
Business Development
etc. in order to promote entrepreneurship and Skill Development.
[NIESBUD]
Outlets/Points which are not exclusively only for BC services but
Non dedicated BC outlets have BC related services as an addon to the primary business such
as Mobile Recharge, Kirana Shops etc.
The Pension Fund Regulatory and Development Authority (PFRDA)
NPS Lite Swavalamban has introduced the National Pension System-Lite (NPS-Lite), a low
Scheme charge model based on group servicing for economically
disadvantaged.
NRLM is a flagship poverty alleviation programme implemented by
National Rural Livelihood
the Ministry of Rural Development, Government of India.
Mission [NRLM]
National Skill Development Corporation (NSDC) is a not-for-profit
public limited company under section 25 of the Companies Act,
1956 (now corresponding to section 8 of the Companies Act, 2013),
National Skill Development which operates as a Public Private Partnership (PPP) model under
Corporation [NSDC] the Ministry of Skill Development & Entrepreneurship (MSDE)
towards enhancing, supporting, and coordinating various skilling
initiatives.
Pradhan Mantri Kaushal Vikas Yojana (PMKVY) was launched in
Pradhan Mantri Kaushal 2015 to encourage and promote skill development in the country by
Vikas Yojana [PMKVY] providing free short duration skill training and incentivizing this by
providing monetary rewards to youth for skill certification.
The PLP provides a detailed scientific assessment of credit potential
for various sectors in the district. It highlights the sector specific
infrastructure gaps and critical interventions to be made by State
Potential Linked Plan [PLP]
Governments and FIs for harnessing potential available under
priority sector.
PMJJBY is an insurance scheme, launched by Government of India,
offering life insurance cover to individuals in the age group of 18 to
Pradhan Mantri Jeevan Jyoti
50 years. It is part of the Jan Suraksha Scheme of the Government
Bima Yojana [PMJJBY]
along with PMSBY and APY.
xPMSBY is an accident insurance scheme, launched by Government
Pradhan Mantri Suraksha of India, offering accidental death and disability cover to individuals
Bima Yojana [PMSBY] in the age group of 18 to 70 years. It is part of the Jan Suraksha
Scheme of the Government along with PMJJBY and APY.
Registrar and Transfer Registrar or transfer agents are the trusts or institutions that register
Agents [RTA] and maintain detailed records of the transactions of investors for the
convenience of mutual fund houses.
The Regulatory sandbox provides an opportunity for the eligible
Regulatory Sandbox entities to live test their innovative products or services in a
controlled environment. This is a collaboration between the
regulator, the innovators, the financial service providers, and the
end users.
Rural Self Employment Training Institutes are managed by Banks
with active co-operation from the Government of India and State
Rural Self Employment and
Government to ensure necessary skill training and skill up gradation
Training Institute [R-SETIs]
of the rural youth to mitigate the unemployment problem.
Self-Regulatory Organizations (SROs) enhance the effectiveness of
regulations by drawing upon the technical expertise of practitioners
Self-Regulatory
and aid in framing/ fine-tuning regulatory policies acting as feedback
Organizations [SROs]
mechanism for regulators.
Small Industries Development Bank of India (SIDBI) set up on 2nd
April 1990 under an Act of Indian Parliament, acts as the Principal
Small Industries
Financial Institution for promotion, financing and development of the
Development Bank of India
Micro, Small and Medium Enterprise (MSME) sector as well as for
[SIDBI]
co-ordination of functions of institutions engaged in similar activities.
Skill India Digital Hub is designed to skill, reskill, and upskill Indian
individuals through online platform and acts as a bridge between the
Skill Digital India Hub
employees and employers and allow educational institutes to
create/modify curricula as per industry demands.
Skill India Mission is a flagship initiative of the Government of India.
Under Skill India Mission, Ministry of Skill Development and
Skill India Mission Entrepreneurship (MSDE) is implementing various skill development
programmes / schemes through training centers across the country.
The State Level Bankers’ Committee was constituted in April 1977,
as an apex inter-institutional forum [consisting of banks,
State Level Bankers
Government departments, Development Finance Institutions etc.] to
Committee [SLBC]
create adequate coordination machinery in all States, on a uniform
basis for development of the State.
The Sustainable Development Goals (SDGs), a set of 17 global
Sustainable Development goals, were adopted by the United Nations in 2015 as a universal
Goals [SDG] call to action to end poverty, protect the planet, and ensure that by
2030 all people enjoy peace and prosperity.
xiA rule of thumb measure for sustainable indebtedness is ensuring
that monthly repayment amount towards outstanding loans should
Sustainable Indebtedness
not be more than half of the monthly income of the household.
Tier Wise classification of centers as per population [Census 2011].
Tier V & VI Centers Tier V – Centers with population between 5,000 to 9,999.
Tier VI – Centers with population less than 5000.
The Udyam Assist Platform of Ministry of MSME, Govt. of India
facilitates online registration of Informal Micro Enterprises through
Udyam Assist Platform Assist Process for generation of Udyam Registration Number and
Udyam Assist Certificate.
UPI LITE is a payment solution which runs off the existing UPI
Unified Payment Interface ecosystem protocols for enabling low value transactions without
[UPI] Lite utilizing a Remitter bank’s core banking systems in real-time. It
operates currently with a per transaction limit of ₹ 1000, cumulative
usage per day at ₹ 10000, and maximum balance at a time of
₹5000.
UPI LITE X is same as UPI LITE except that it allows offline
Unified Payment Interface payments without internet connectivity, enhancing the existing UPI
[UPI] Lite X LITE functionalities. It operates currently with a per transaction limit
of ₹ 500, cumulative usage per day at ₹ 4000, and maximum
balance at a time of ₹ 2000.
USSD (Unstructured Supplementary Service Data) is a Global
System for Mobile Communications (GSM) protocol that is used to
Unstructured Supplementary
send text messages. In India, *99# is a USSD-based mobile banking
Service Data [USSD]
service of NPCI.
Union Territory Level Similar to SLBC, a forum at Union Territory Level [ India has 28
Bankers' Committee States and 8 Union Territories]
[UTLBC]
xiiEXECUTIVE SUMMARY
The National Strategy for Financial Inclusion (NSFI) 2019-2024 had set forth the vision
and key objectives of the financial inclusion policies in India to help expand and sustain
the financial inclusion process at the national level through a broad convergence of
action involving all the stakeholders in the financial sector. It aimed at broadening,
deepening, and accelerating financial inclusion alongside promoting financial literacy
and consumer protection, with a view to promoting economic wellbeing, prosperity,
and sustainable development. The five-year period of NSFI: 2019-24 witnessed
significant improvements across the access, usage, and quality dimensions of
financial inclusion.
2. Continuing the journey and leveraging the gains in the bank account ownership to
near saturation, expansion in physical and digital access infrastructure, and
improvements in customer awareness and protection measures, NSFI: 2025-30
envisions upscaling the financial inclusion efforts towards seamless and effective
access to a bouquet of formal financial services, coupled with financial literacy,
consumer awareness and customer protection. It emphasises adoption of a synergistic
ecosystem approach and focusing on improving the quality and consistency of last
mile access, and effective usage of financial services through linkages with skilling
and livelihood initiatives.
3. NSFI: 2025-30 document comprises of five chapters. Chapter-I provides a
retrospect of NSFI: 2019-24. It highlights the strategic pillars and milestones under
NSFI:2019-24 and offers detailed assessment of the progress in the achievement of
its milestones.
4. Chapter-II analyses the state of financial inclusion in India by presenting the trends
relating to key parameters of financial inclusion, namely, banking infrastructure,
number of bank accounts/cards per capita, bank deposits, credit, and mutual-fund -
asset under management, insurance/pension subscribers and supporting
infrastructure, volume and value of digital transactions, financial literacy programmes,
and financial inclusion index. The analysis shows good progress in various financial
inclusion parameters. This chapter also discusses certain supply and demand side
impediments to financial inclusion based on empirical studies, so that the
xiiirecommendations of NSFI: 2025-30, are aligned to addressing such impediments
through suitable policy solutions.
5. Chapter-III of the NSFI document underscores that the mandate of financial
inclusion goes beyond access to financial services to ensure effective usage of
financial services towards wellbeing of people that can lead to desirable outcomes in
terms of financial safety, financial security, financial resilience, and financial discipline.
The vision of NSFI: 2025-30 is to strengthen the financial inclusion ecosystem with the
synergised efforts of stakeholders for ensuring delivery of equitable, responsible,
suitable, and affordable financial services duly supported by livelihood enablers,
financial literacy, digital public infrastructure, and customer protection. The timeline of
NSFI: 2025-30 is synchronized with the 2030 UN Agenda for Sustainable
Development. The principle of universality: ‘Leave No One Behind’ and omni-
dimensional development as the global agenda for 2030, aligns well with the NSFI’s
strategic objectives intended towards ensuring wellbeing of people, especially the
vulnerable and marginalised.
6. Chapter-IV of the NSFI: 2025-30 puts forward the following five strategic objectives
(Panch-Jyoti) towards elevating the state of financial inclusion in the country.
I. Improving the availability and use of Equitable, Responsible, Suitable, and
Affordable Bouquet of Financial Services to achieve Financial Safety and
Financial Security for households and micro enterprises.
II. Adopting Gender-Sensitive Approach for Women-led Financial Inclusion and
Differentiated Strategies for Improving Financial Resilience of Households,
especially for the Underserved and Vulnerable segments.
III. Synergizing Livelihood, Skill Development and Support Ecosystem and its
linkages with Financial Inclusion.
IV. Leveraging Financial Education as a tool for Promoting Financial Discipline.
V. Strengthening the Quality and Reliability of Customer Protection and Grievance
Redressal Measures.
xiv7. The strategic objectives under Panch-Jyoti have structured recommendations to be
implemented through 47 action points, including three measurement related action
points indicated in Chapter-V on Monitoring and Measurement Mechanism. The focus
of the recommendations is on enhancing the usage and quality dimensions of financial
inclusion, while improving the last mile access and ensuring effectiveness and
granularity in the monitoring and measurement mechanism. The action-points and
timelines under NSFI: 2025-30 are distributed across financial sector regulators
(Reserve Bank of India – RBI, Securities and Exchange Board of India – SEBI,
Insurance Regulatory and Development Authority of India – IRDAI, and, Pension Fund
Regulatory and Development Authority – PFDRA), and financial services providers
under their respective jurisdictions, along with National Bank for Agriculture and Rural
Development – NABARD, National Skill Development Corporation – NSDC, and
National Centre for Financial Education – NCFE.
8. To sum up, NSFI: 2025-30 leverages the gains and progress made during the period
of the previous strategy and strives to put in place a strategic vision and pathway to
further deepening and strengthening the financial inclusion ecosystem towards the
wellbeing of people.
xvCHAPTER - I
NATIONAL STRATEGY FOR FINANCIAL INCLUSION (NSFI) 2019-24:
A RETROSPECT
The National Strategy for Financial Inclusion (NSFI) 2019-2024 set forth the vision and
key objectives of the financial inclusion policies in India to help expand and sustain the
financial inclusion process at the national level through a broad convergence of action
involving all the stakeholders in the financial sector. The strategy provided a pathway
to accelerate financial inclusion to promote economic wellbeing, prosperity, and
sustainable development in the country.
2. The strategy was prepared based on the consultations and suggestions from
Government of India, other Financial Sector Regulators namely, Securities and
Exchange Board of India (SEBI), Insurance Regulatory and Development Authority of
India (IRDAI), and Pension Fund Regulatory and Development Authority of India
(PFRDA) as also the specialised institutions and market participants, namely, National
Bank for Agriculture and Rural Development (NABARD), National Payments
Corporation of India (NPCI), Commercial Banks, etc.
3. Anchored to the country’s development priorities, the strategy sought to address the
inherent barriers in access to formal financial products and services. It recognised that
an inclusive financial system, ably supported through sound financial inclusion policies
with focus on financial education and customer protection, is not only pro-growth but
also pro-poor. Further, it has the potential to reduce income inequality and poverty,
promote social cohesion and shared economic development. NSFI underscored that
financial exclusion leaves the disadvantaged and low- income segments of society
with no choice other than informal options, making them vulnerable to financial
distress, debt, and poverty, and ultimately leading to several multi-dimensional
physical, socio-cultural, and psychological barriers and deprivations. Hence, it
warranted attention from the policy makers for effective action.
4. NSFI concurred with the widely available empirical evidence on how financial
inclusion has a multiplier effect in boosting overall economic output and reducing
poverty and income inequality at the national level. It emphasised that financial
inclusion of women is particularly important for gender equality and women’s economic
empowerment. With greater control over their financial lives, women can help
themselves and their families to come out of poverty, reduce their risk of falling into
1poverty; eliminate their exploitation from the informal sector; and increase their ability
to fully engage in measurable and productive economic activities. An inclusive
financial system supports stability, integrity, and equitable growth, which the NSFI
intended to achieve through a set of six strategic pillars (Figure I.1) and 18 milestones.
Figure I.1: NSFI (2019-24) Strategic Pillars
Universal Access to Financial Services
Providing Basic Bouquet of Financial Services
Access to Livelihood and Skill Development
Financial Literacy and Education
Customer Protection and Grievance Redressal
Effective Coordination
Assessment of Progress in Achievement of NSFI Milestones
5. Released in January 2020, the strategy aimed to provide access to formal financial
services in an affordable manner, besides broadening and deepening financial
inclusion and promoting financial literacy and consumer protection. Over the course
of strategy, the NSFI has catalysed the deepening of financial inclusion in the country.
With emphasis on the last mile delivery of formal financial services, some form of
banking access has been provided within a radius of 5 KM of 99.9 percent of the
identified villages/hamlets of 500 households and a slew of measures were
undertaken towards strengthening the Business Correspondent (BC) channel for last
mile access.
6. There has been marked improvement in the availability of acceptance infrastructure
leading to accelerated adoption of digital financial services by way of setting up of
Payment Infrastructure development Fund (PIDF), Bharat Net Project, provision of e-
KYC across financial sector regulators and scaling up of Expanding and Deepening of
Digital Payments Ecosystem (EDDPE) project. The five-year period has also
witnessed efforts towards bolstering responsible financial innovation with several
cohorts launched under Regulatory Sandbox and by mainstreaming of novel financial
solutions for reaching the last mile. There were several landmark achievements on the
demand side of financial inclusion with coverage of all the blocks in the country through
2Centres for Financial Literacy (CFL), development of tailored financial literacy modules
for key segments by National Centre for Financial Education (NCFE), setting
up/strengthening of web portals for grievance redressal and institutionalisation of toll-
free helpline numbers by all the financial sector regulators.
7. During the five-year period of the strategy, the extent of financial inclusion has
improved significantly. The total number of banking outlets in villages has increased
from 5.97 lakh in March 2019 to 15.98 lakh in March 20241. Similarly, total number of
basic savings bank deposit accounts has increased from 57.42 crore in March 2019
to 70.59 crore in March 20242. The enrolment in case of insurance and pension
schemes has also shown improvement during the strategy period, with enrolment in
Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) improving from 5.34 crore in
March 2019 to 16 crores in March 20243, with a CAGR of 25 percent. Similarly,
enrolment in Pradhan Mantri Suraksha Bima Yojana (PMSBY) improved from 13.52
crore to 33.78 crore during the period4, with a CAGR of 20 percent. Cumulative number
of subscribers to Atal Pension Yojana (APY) grew at a CAGR of 42 percent from 97
lakh to 555 lakhs during the period of strategy.
8. Furthermore, during the period of strategy, the Reserve Bank launched two specific
indices viz. Digital Payments Index (DPI) and Financial Inclusion Index (FI-Index) in
2021, to capture the extent of digitalisation of payments and assess the level of
financial inclusion across the country, respectively. The DPI, which stood at 153.47 in
March 2019, has risen to 445.50 in March 2024. The FI-Index has improved from 49.9
in 2019 to 64.2 in 2024, with Access sub-index improving from 67.5 in 2019 to 79.3 in
2024, usage sub-index improving from 38.7 in 2019 to 55.5 in 2024 and quality sub-
index improving from 52.6 in 2019 to 65.8 in 2024.
9. A brief summary of the progress made with regard to each of the NSFI strategic
objectives/ milestones is presented in the Annex-I.
1 Financial Inclusion Plan [FIP] Monthly Return
2 ibid
3 https://dfs.dashboard.nic.in/
4 ibid
3CHAPTER-II
STATE OF FINANCIAL INCLUSION IN INDIA
Financial Inclusion: Progress and Key Trends – 2019-24
The five-year period of NSFI: 2019-24 witnessed significant improvements across the
access, usage, and quality dimensions of financial inclusion. While moving forward to
the NSFI: 2025-30, it is important to take stock of the progress achieved during the
period of NSFI: 2019-24 and look forward to the journey ahead.
2. The following paragraphs present the progress and trends5 relating to key aspects
of financial inclusion, namely, banking infrastructure, number of bank accounts/cards
per capita, bank deposits, credit, and mutual-fund–asset under management,
insurance/pension subscribers and supporting infrastructure, volume and value of
digital transactions, financial literacy programmes and participants, and the financial
inclusion index.
Banking Infrastructure
3. The banking infrastructure in terms of the number of bank branches, Automated
Teller Machines (ATMs), NBFC branches, and fixed-point business correspondents is
shown in Chart II.1. The chart shows moderate but consistent expansion in branches
and ATMs, along with rapid rise in the number of fixed-point business correspondents
(FBCs). FBCs have provided a significant support to the last mile reach of banking
infrastructure.
Chart II.1: Banking Infrastructure (Numbers in Lakhs)
r
e 3 14
b
m
u 2.5 12
N
.r 10 r e
B 2 b
C m
8
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B 1.5 N
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,s
1
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k 0 0
n a Mar-19 Mar-20 Mar-21 Mar-22 Mar-23 Mar-24
B
Bank Branches ATMs NBFC Branches Business Correspondents (FBCs)
5 Based on the data collected from banks and other stakeholders (2019-2024) and projected population.
44. In terms of banking infrastructure per lakh population, the progress shows 85.6
FBCs per lakh population, up from 30.1 FBCs per lakh population in 2019. The position
of bank branches and ATMs has been consistent with the average number of branches
per lakh population hovering around 12.5 and average number of ATMs per lakh
population around 17 to 18 (Chart II.2).
Chart II.2: Banking Infrastructure per Lakh Population
20.0 90.0
) s ) s
h 18.0 80.0 h
k k
a L 16.0 70.0 a L
r e 14.0 r e
p 60.0 p
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/r
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0.0 0.0 s
C
Mar-19 Mar-20 Mar-21 Mar-22 Mar-23 Mar-24
B
F
Bank Branches ATMs NBFC Branches Business Correspondents (FBCs)
Usage of Banking Infrastructure
5. Chart II.3 throws light on usage of banking infrastructure in terms of per capita
number of bank accounts and cards, followed by trend of mutual fund assets under
management (MF-AUM), bank deposits, and credit over the last five years in Chart
II.4.
Chart II.3: Number of Bank Accounts and Cards per Capita
1.80
1.60
) 1.40
s
r
e
b 1.20
m
u 1.00
N
(
a 0.80
tip
a 0.60
C
r e 0.40
P
0.20
0.00
Mar-19 Mar-20 Mar-21 Mar-22 Mar-23 Mar-24
Savings AC (including BSBDA) BSBD Accounts Credit cards Debit cards Credit Accounts
5Chart II.4: Trend of MF-AUM, Bank Deposits and Credit
200
180
e 160
r
o
r
C 140
h
k 120
a
L
₹ 100
-
tn 80
u
o 60
m
A
40
20
0
Mar-19 Mar-20 Mar-21 Mar-22 Mar-23 Mar-24
AUM-MF Current Deposits Savings Deposits Term Deposits Total Credit Outstanding
6. Both the charts (II.3, II.4) show consistent growth in the parameters indicating
gradual expansion of footprints of the financial system, with none of the parameters
showing any negative trend. MF-AUM has also shown consistent growth along with
rise in current deposits.
7. Another important dimension of usage is reflected in Chart II.5, which shows the
trend of insurance/pension (NPS) subscribers and the corresponding infrastructure
(offices and agents of insurance companies). All the parameters, except office (non-
life) indicate growth and there is a significant improvement in the subscriber base of
Atal Pension Yojana.
Chart II.5: Insurance/Pension Subscribers and Infrastructure
40,00,00,000 14,000
35,00,00,000 12,000
r
e 30,00,00,000
b 10,000
m
25,00,00,000 r
u 8,000 e
N b
20,00,00,000 m
6,000 u
15,00,00,000 N
4,000
10,00,00,000
5,00,00,000 2,000
0 0
Mar-19 Mar-20 Mar-21 Mar-22 Mar-23 Mar-24
NPS Subscriber APY Subscriber
Policy (Life) Policy (Non-life)
Offices (Life Insurers) [RHS] Offices (Non-Life) [RHS]
Insurance Agents (in '000s) [RHS]
6Digital Transactions and Usages
8. Riding on the backbone of Digital Public Infrastructure, digital transactions both in
terms of volume and value have contributed significantly to the deepening and broad
basing of the reach of financial inclusion initiatives (Charts II.6 and II.7). There has
been an exponential increase in the volume of digital transactions led by Unified
Payments Interface (UPI). Amongst the retail digital payments, there has been
substantial growth across the board in national electronic funds transfer (NEFT),
immediate payment service (IMPS) and UPI, with UPI touching more than 13,000
crore transactions in 2023-24. The NEFT however, carried much higher value of
transactions as shown in Chart II.7.
Chart II.6: Digital Transactions (Volume)
800 14000
700 12000
) e 600 10000 ) e
r o r C 500 8000 r o r C
(
r e
400
6000
(
r e
b b
m 300 m
u 4000 u
N 200 N
100 2000
0 0
Mar-19 Mar-20 Mar-21 Mar-22 Mar-23 Mar-24
NEFT IMPS UPI (RHS)
Chart II.7: Digital Transactions (Value)
450
400
350
s
e
r o 300
r
C
h
250
k
a 200
l
₹
n 150
I
100
50
0
Mar-19 Mar-20 Mar-21 Mar-22 Mar-23 Mar-24
NEFT IMPS UPI
7Quality of Financial Inclusion – Financial Literacy
9. Financial literacy being one of the key enablers of the quality of financial inclusion
has shown tremendous progress over the period 2019-24. Chart II.8 shows a
consistent rise (except during the period of Covid-19) in the number of financial literacy
programmes run by Centers for Financial Literacy (CFLs) and Financial Literacy
Centers (FLCs), especially during the last two years with rapid expansion in the
opening of CFLs touching more than 3.5 Crore participants. Besides financial literacy
programmes run by RBI regional offices, National Centre for Financial Education
(NCFE) and other sectoral regulators have also covered significant ground in this
regard.
Chart II.8: Number of Financial Literacy Programmes and
Participants
12000 4,00,000
10000
3,00,000
8000
r
e
b r e
m 6000 2,00,000 b
u m
N u
4000 N
1,00,000
2000
0 -
Mar-19 Mar-20 Mar-21 Mar-22 Mar-23 Mar-24
CFLs & FLCs: Programmes (in 100s) FLs programmes (RBI, NCFE, and others)
CFL & FLCs: Participants [RHS] (in 100s) FL(RBI, NCFE, others): Participants [RHS]
Overall Progress – Financial Inclusion (FI-Index)
10. Chart II.9 shows trend of FI-Index6 and its sub-indices (Access, Usage, and
Quality). Their respective contribution to FI-Index is shown in Chart II.10. The index
shows a consistent growth over the period of 5 years with improvements seen across
all the sub-indices. In the year 2024, the major growth in the index was on account of
the usage sub-index, which shows deepening of financial inclusion. The dip in quality
sub-index in 2021 was due to reduced number of financial literacy activities due to
lockdown led restrictions during the COVID-19 pandemic.
6 As per Para IV (8) of Statement on Developmental and Regulatory Policies (under first Bi-monthly Monetary
Policy Statement for 2021-22 dated April 7, 2021) a Financial Inclusion Index (Fl-Index) was to be constructed and
published annually by the Bank, to measure the extent of FI in the country.
8Chart II.9 : FI-Index and Sub-Indices (end-March)
90 70
64.2
60.1
80
56.4 60
53.1 53.9
70
49.9
x 60
50
x
e e
d d
n 50 n
I 40 I
40
30
30
20 20
2019 2020 2021 2022 2023 2024
FI-Access (35%) FI-Usage (45%) FI-Quality (20%) FI-Index (RHS)
10
8
s
tn
6
io
P
e
g 4
a
tn
e
c r 2
e
P
0
-2
2018 2019 2020 2021 2022 2023 2024
FI-Access (35%) FI-Usage (45%) FI-Quality (20%)
11. The above analysis shows substantial growth and progress in various financial
inclusion parameters as discussed above. NSFI also played a key role during the
period of COVID-19 pandemic (Box II.1). However, financial inclusion initiatives being
aspirational in nature should always keep striving for improvements and effectiveness
by mitigating gaps and improving the ground level implementation with a holistic
approach and outcome orientation. Accordingly, it is important to gather feedback,
examine existing and incipient supply and demand side impediments to financial
inclusion and implement suitable policy solutions. The recommendations and
approach of NSFI: 2025-30, are aligned to this edifice and direction.
9Box II.1: Role of FI Ecosystem during COVID-19 Pandemic
COVID-19 pandemic induced an unforeseen global socio-economic distress and caused loss of
lives and livelihood with substantial spill overs. This created an extraordinary challenge for the
governments and policymakers to implement appropriate relief, restoration, and stimulus package
to minimise and absorb the pandemic induced hardships.
Government of India, State Governments, Reserve Bank of India and other relevant stakeholders
took numerous steps to leverage the last mile reach of the FI ecosystem and digital transactions
in furthering and deepening the financial inclusion efforts, especially through Digital Public
Infrastructures (DPI)7 in a cost-effective and innovative manner. To mitigate the adverse impact
of COVID-19 pandemic, the Government of India was able to smoothly deliver an amount of ₹5.53
lakh crore digitally across 319 government schemes spread over 54 ministries during 2020-218
under the PM Garib Kalyan Yojana, using DPI.
The Business Correspondent (BC) Model emerged as a critical lifeline in disbursing such benefits
to the doorstep of the people, especially in rural areas of the country. During the pandemic, ICT-
BC transaction routed through BC outlets witnessed a significant surge crossing more than 94
crore transactions accounting for ₹2.25 lakh crore during 2020-219.
RBI in its pursuit to support digital financial services enhanced limit for additional factor of
authentication (AFA) per transaction for card transactions in contactless mode at Points of Sale
(PoS) terminals, while actively promoting use of digital payments. Further, to alleviate stress
amongst small borrowers, RBI undertook measures, namely, grant of moratorium on consumer
term loan for a period of six months (March 1, 2020 – August 31, 2020), deferment of interest on
working capital facilities in the form of cash credit/overdraft, easing of working capital financing,
and facilitating financial institutions to resolve stressed loans to individuals, small business and
MSMEs, besides several relaxations in priority sector lending.
Since the pandemic created hurdles in delivering financial literacy to the masses through physical
modes, Regional Offices (ROs) of the Bank explored innovative approaches to promote financial
literacy amongst the masses, such as Community Radio Channels, Local TV Channels and Local
FM stations to impart the financial education in regional languages/local dialects. On its part, SEBI
adopted virtual mode to reach out to investors across the country covering over one lakh
participants through investor awareness programmes conducted by exchanges, depositories, and
SEBI recognised investor associations and trainers.
7 DPI, generally understood as interoperable, open, and inclusive systems supported by technology to provide
essential society-wide public and private services, can play a critical role in accelerating this digital transformation
in an inclusive way. Conceptually, DPIs, in general, include Digital ID, Digital Payments, and Data Exchange in the
financial sector. – (G20 GPFI World Bank 2023). In case of India, DPI harnessed the state-of-the-art layer of
national ID (Aadhaar), fast payment system (UPI) and data sharing protocols [Account Aggregators] to advance
digital financial inclusion.
8 Excerpts from Governor’s Speech on Financial Inclusion – Past, Present and Future dated July 15, 2021.
9 https://m.rbi.org.in/Scripts/BS_ViewBulletin.aspx?Id=20366 – FY 2020-21.
10Supply and Demand Side Impediments to Financial Inclusion
12. Financial inclusion initiatives start from the supply side of financial services
whereby the availability of financial services in terms of access points, products, etc.
is ensured. Availability of adequate supply infrastructure for financial services in terms
of well-functioning access points, physical or digital interfaces, suitable products, and
services, etc., is necessary though not a sufficient condition for effective financial
inclusion, as demand for financial services also plays a crucial role in effectiveness of
financial inclusion initiatives. Hence, both supply and demand aspects of financial
inclusion should be paid adequate attention to, while formulating financial inclusion
strategies.
13. Amongst the key supply side challenges, the quality and effectiveness of last mile
reach to the financial services remains the most important element. On the other hand,
demand side issues are conditioned by several factors in the usage and quality
dimension of financial inclusion.
14. The first set of challenges to the demand for financial services stem from
information asymmetry, lack of proper knowhow about availability, cost, and use of
financial services, and at times, inability to understand and comprehend the
information due to language or literacy barriers. Secondly, behavioural factors, such
as personality traits, experiential factors, bounded rationality, and impulsive actions
also play a role in catalyzing or dampening the usage of financial services.
Behaviourally, the perceived need for financial services, and trust in the system are
the two most crucial determinants of the demand side of financial inclusion. If people
trust that it is in their benefit to use formal financial services, they will seek access and
ensure usage, provided the services are suitably and conveniently made available in
an affordable manner. Another critical demand-side impediment to financial inclusion
falls in the domain of financial constraints, which either sway away people from the
banking system or their usage remains very low. The effectiveness of customer
protection and grievance redressal measures remains at the core of the demand for
financial services, especially for the underprivileged and vulnerable segments of the
population. Moreover, the ecosystem gaps, namely, inefficient, or broken linkages
between various initiatives, and gaps in market access coupled with funding
constraints could dampen the demand side of financial inclusion.
1115. The success in financial inclusion initiatives, therefore, requires multi-stakeholder
contribution in all its dimensions, namely, access, usage, and quality. To be effective,
financial inclusion policies besides having a focus on strengthening supply initiatives
in the financial sector in terms of easy and trustworthy availability of access points,
minimum cost of services, suitable products, financial literacy and proper flow of
information, and an effective grievance redressal mechanism, should also adequately
focus on understanding and mitigating demand side impediments and improving the
enablers both in supply and demand dimensions.
16. The National Strategy for Financial Inclusion (NSFI: 2019-24) highlighted the need
for periodic evaluation of the state of financial inclusion through monitoring of financial
inclusion parameters to provide policy makers and stakeholders with necessary
insights to understand the achievements made and to address issues and challenges
through a coordinated approach. NSFI also underlined that in addition to data collected
from financial service providers (supply-side data), there is also a need to seek views
and insights from the customers (demand-side insights) at periodic intervals.
Accordingly, specific studies and surveys were undertaken by the Reserve Bank to
understand the ground level issues and impediments, in both demand and supply
dimensions. Based on the studies, the following is a summary of key supply and
demand side impediments to financial inclusion.
Supply Side Impediments – Last Mile Reach by Business Correspondents
17. An assessment of supply side impediments, especially from the angle of last mile
access reveals that the last mile reach of financial services being carried out by
business correspondents (BC) requires improvements. An all-India survey was
conducted by the Bank on the operations of BCs during January-March 2024 through
its Regional Offices across the country. About 63% of BCs covered by the survey were
in rural areas, 23% in semi-urban areas, and 14% in urban areas. The survey covering
13274 BC outlets in 31 States/UTs involving 154 districts with a greater weightage to
aspirational districts, revealed the following areas of concerns, which require
corrective measures.
a. The presence of a significant number of non-dedicated outlets in the BC ecosystem
was a matter of concern, as financial services not being their primary business,
diluted the access and quality of financial services available at these outlets,
12especially in the areas where BCs were the only or primary modes of access to
financial services. Representation of women in the BC agents also needed an
uptick.
b. Remittances and cash in/out were the most commonly provided services by BC
outlets. Some BCs also provided services relating to savings, recurring, and fixed
deposits. However, other services, such as insurance, micro-pension, loans,
overdrafts, KCC, GCC, etc. were provided only at select BC outlets. Hence, there
was a possibility of deficiency in the uniform availability of services in areas entirely
dependent on BC outlets.
c. There was a lack of standardization in the services offered by BCs, due to absence
of any prescribed minimum standard set of services to be provided by BCs, with
proper signage and bank linkage. As a result, it was difficult to properly anchor and
monitor the customer expectations and the service delivery.
d. The BC ecosystem was marred by a significant proportion of inactive10 and/or
closed BC outlets. The distribution of BCs was skewed in many places, as BCs
tends to congregate towards market centres or bank branches, thereby
compromising on the need for equitable access to people and also causing a lack
of easy access in remote areas.
e. Insufficient and lack of timely remuneration was observed as a major reason for
inactivity, service apathy, and certain unscrupulous practices amongst BCs. The
lack of a fixed component of remuneration as a constraint was highlighted by
several BCs during the survey.
f. Several BC outlets/agents were simultaneously working for multiple banks thereby
leading to accountability vacuum from the point of view of customer service. Since
banks are responsible for the business conducted by BCs, this was unhelpful from
the point of quality of financial services.
g. The survey showed that a majority of BCs did not display fees levied for services.
While certain charges are built into the transactions by banks, there were concern
relating to upfront unauthorized/unaccounted levying of charges by BC agents.
10 BCs are defined as inactive if there are no financial/non-financial transactions or log-in for a period of 90 days.
[Ref. IBA letter to their member banks – IBA/PSBT/L/2024/110 dated 05/12/2024.]
13h. Lack of a standardised mandatory transaction confirmation SMS (in vernacular
language) or audio-based confirmation (through the sound-box mechanism) for all
transactions impacted the trust in the services rendered by BC agents.
i. The quality of services rendered by BC outlets needed improvement as many BC
outlets did not display the details of the grievance redressal mechanism, base
branch, banking ombudsman, etc.
j. The service quality at the last mile was also impacted by connectivity issues,
operational difficulties, limited inter-operability, and unscrupulous practices like
transaction splitting, etc.
Demand Side Impediments and Challenges –
18. To assess the demand side impediments to financial inclusion at a disaggregated
level with demographic details, an all-India survey was conducted during March-April
2024. The survey had a total number of 9,147 respondents spread across 34
States/Union Territories11 of the country. With a median respondent’s age of 32 years,
and median income of ₹ 1.60 lakh, the survey offered a reasonably representative all-
India sample to deep dive into financial inclusion ecosystem and gain the ground level
perspectives on the demand-side impediments to the progress of financial inclusion.
The following is a summary of key observations of the survey.
19. Access and Usage of Bank Account –
(a) With account ownership at nearly universal level (96% respondents had a bank
account), a key demand side impediment to account ownership/usage was lack of
source of deposit to bank account, which indicates regularity and sustenance of
income as a key demand-side impediment to the usage of financial services for people
hailing from relatively lower income groups.
(b) Besides the income, a preference for cash, lack of knowledge, or family members
having an account emerged as common impediments to bank account ownership and
usage for relatively lower income groups. Awareness about deposit insurance was
lower as compared to zero balance bank account facility under BSBDA. Illiteracy or
lack of formal education and low income emerged as impediments to the intended
level of awareness focused on under financial literacy initiatives.
11 Except Manipur and UT of Lakshadweep.
14(c) Non-usage of bank accounts due to lack of regular source of deposit was more
dominant for male respondents and was more pronounced in other than semi-urban
areas. In case of semi-urban areas, banking fee/charges were reported as major
impediments. People’s trust in banks to save money was more pronounced in rural
areas. The level of education helped in strengthening trust and retaining customer
relationship in the formal financial system. Generally, people with lower education
were relatively unable or unwilling to save through banking channels.
(d) Usage of BC outlets was higher in rural/semi-urban areas as compared to urban
areas, especially for female respondents vis-à-vis male respondents. The study shows
that as one moves up the hierarchy in terms of income and education levels, the
preference for transacting through branch or BC mode diminishes and preference for
digital transactions enhances. However, transactions at ATMs seem to be not
impacted by income or education levels. Hence, income and education emerge as a
couple of key demand side determinants of the choice of access points and mode of
transactions.
(e) Preference for digital transactions was seen conditioned by gender, education, and
income levels. Male respondents and people form higher income groups had higher
preference for digital transactions. Having a smartphone did not necessarily translate
as a fillip for digital transactions as several respondents felt dissuaded from
undertaking digital transactions due to connectivity issues, complex interfaces,
language barrier and concerns regarding breach of OTP/PIN, etc.
20. Access and Usage of Credit Facilities –
(a) In the household segment, personal loans, education loans, and home loans were
the top three credit facilities in demand, yet about 50 percent of aspirants had unmet
credit needs. Lack of awareness about the procedure, unavailability of nearby bank
branch, and lack of collateral were cited as top three impediments in that order, for
inability to get credit. Interestingly, high cost (interest rate) of credit was the least cited
impediment.
(b) Around 16 per cent of the respondents used informal sources of credit mostly for
small ticket loans, with its share being higher in rural areas. In general, people may
have relied upon informal sources of credit due to ease, timeliness, and convenient
access.
1521. Access and Usage of Insurance and Pension Facilities –
(a) Income and education levels emerged as key enablers for better usage of
insurance and pension facilities (Chart II.11).
b) While female respondents lagged their male counterparts in access to life
insurance, they had an edge in non-life insurance indicating a possibility of gradually
increasing asset ownership by female.
(c) Among the respondents who did not have any insurance/pension product, the
awareness about the need for insurance and pension products was found to be low.
In general, awareness about schemes like PMSBY, PMJJBY, PMFBY, and APY
ranged between 30-35%. However, the respondents who knew some beneficiary of
insurance claim were generally more likely to opt for it.
Chart II.11: Impact of Income and Education on Financial Inclusion
a. Income Level Wise b. Education Level Wise
100 100
90 90
80 80
tn
e c
r e P
34567 00000 tn
e c
r e P
34567 00000
20 20
10 10
0 0
tn u o c c A k n a B)p ih s re n w O ( e c n a ru s n I tis o p e D)s s e n e ra w A ( tn u o c c A D B S B)s s e n e ra w A ( e c n a ru s n I e fiL e c n a ru s n I e fiL -n o N tn u o c c A k n a B)p ih s re n w O ( e c n a ru s n I tis o p e D)s s e n e ra w A ( tn u o c c A D B S B)s s e n e ra w A ( e c n a ru s n I e fiL e c n a ru s n I e fiL -n o N
Up to 3 lakhs 3 to 5 lakhs Above 5 lakhs Illiterate Up to 10th Graduation and above
22. Quality of Financial Services: Financial Literacy, Customer Service and
Grievance Redressal –
(a) Long wait hours for undertaking financial transactions at branches and high
customer burden complaint resolution systems, which puts the primary onus on
customers, were highlighted as key impediments. There were hardly any customer
complaints at BC points, which was not helpful.
(b) While high level of service satisfaction from bank services was expressed by
respondents, it did not match with the relatively lower satisfaction with attention and
sensitivity shown by the bank staff, and comparatively lesser awareness about
16complaint process, etc. This could imply that the overall feedback about customer
satisfaction may not be properly anchored to its underlying parameters.
23. NSFI: 2025-30 leverages the gains and progress made during the period of
pervious strategy and strives to put in place a strategic vision and pathway to mitigate
demand and supply impediments while further deepening and strengthening the
financial inclusion ecosystem.
17CHAPTER - III
VISION OF NSFI (2025-30):
AN INCLUSIVE FINANCIAL SYSTEM TOWARDS WELLBEING OF PEOPLE
Financial inclusion initiatives generally begin with supply initiatives to provide
affordable, easy, trusted, and fair access to regulated financial services, namely,
savings, payments, investments, credit, remittances, insurance, and pension to
hitherto excluded and marginalized segments of society. Though financial inclusion
falls within the ambit of the financial sector, financial inclusion policies have far and
wide positive impacts and correlations in the socioeconomic domain. Financial
inclusion is referred in the targets of eight out of the seventeen United Nations
Sustainable Development Goals (SDGs)12, namely, SDG-1 on eradicating poverty,
SDG-2 on ending hunger, achieving food security, and promoting sustainable
agriculture, SDG-3 on promoting health and well-being, SDG-5 on achieving gender
equality and economic empowerment of women, SDG-8 on promoting economic
growth and jobs, SDG-9 on supporting industry, innovation and infrastructure, SDG-
10 on reducing inequality, and SDG-17 on strengthening the means of implementation
(Table III.1).
2. Financial inclusion being an aspirational journey starts from creating opportunities
for access to the formal financial system for the hitherto excluded and underserved
segments, but its mandate goes beyond access to ensure effective usage of financial
services to the benefit of people. Effective usage requires that people have an
economic case for using the formal financial services which primarily comes from their
capacity to have regular income/cash flow through employment, livelihood, etc., and
have a perceptible economic incentive for using formal financial services.
3. The sustenance and growth of usage also require continued trust of the people,
suitability of products and services, sound financial literacy, a pro-active/quick
grievance redressal mechanism, and a positive perception of being heard, which are
some of the quality aspects of financial inclusion.
4. Seen in the above context and in accordance with the role of financial inclusion in
the achievement of sustainable development goals, it is obvious that financial inclusion
is not just an end in itself but a means to a greater end of ensuring the overall wellbeing
of people.
12 The 17 Goals – Sustainable Development; https://sdgs.un.org/goals
18Table III.1: Role of FI Policies in Specific SDGs and Targets
SDG 1: Poverty Reduction
Financial inclusion by improving access to financial services and skilling/livelihood
opportunities helps to improve the sustenance, sufficiency, and safety of income,
thereby helping to reduce poverty.
SDG 2: Ending Hunger
An inclusive financial system incentivises credit led investments for adoption of
sustainable and productivity enhancing agricultural practices, which results in better
agricultural yields. Thereby, helping in reducing hunger due to enhanced food
security.
SDG 3: Health and Wellbeing
Financial inclusion through its multi-faceted socio-economic dimensions aids human
development and augments resilience of the marginalised and vulnerable, thereby
fostering health and well-being.
SDG 5: Gender Equality
Gender sensitive financial inclusion policies decrease gender inequality by
empowering women and improving their overall socio-economic status.
SDG 8: Decent Work and Economic Growth
Financial inclusion with its ecosystem approach supports economic growth by
providing necessary funding, augmenting employment, and entrepreneurship, and
boosting consumption.
SDG 9: Industry, Innovation, and Infrastructure
Financial inclusion policies support the industry, especially the micro and small
enterprises by providing credit linkages and digital infrastructure for promoting
innovation and boosting their progress.
SDG 10: Reducing Inequalities
Financial inclusion policies with their specific focus on the upliftment of the poor,
marginalised, and vulnerable segments, and the last mile reach, help to reduce
inequalities.
SDG 17: Strengthening the means of Implementation
Financial inclusion is an important means of implementation for achieving SDGs,
through mobilization of savings/investments and boosting consumption, and
improving overall wellbeing of people, that can help in achieving broader
developmental goals.
19Definition of Financial Inclusion
5. The Committee on Financial Inclusion (Chairman: Dr C Rangarajan, RBI, 2008)
defined financial inclusion as “the process of ensuring access to financial services,
timely and adequate credit for vulnerable groups such as weaker sections and low-
income groups at an affordable cost”.
6. Further, the Committee on Medium-Term Path to Financial Inclusion (Chairman:
Shri Deepak Mohanty, RBI, 2015) viewed financial inclusion as, “convenient access
to a basket of basic formal financial products and services that should include savings,
remittance, credit, government-supported insurance and pension products to small
and marginal farmers and low income households at reasonable cost with adequate
protection progressively supplemented by social cash transfers, besides increasing
the access of small and marginal enterprises to formal finance with a greater reliance
on technology to cut costs and improve service delivery.”
7. The NSFI (2019-24) aimed at broadening, deepening, and accelerating financial
inclusion alongside promoting financial literacy and consumer protection, with a view
to promoting economic wellbeing, prosperity, and sustainable development.
8. Continuing the journey and leveraging the substantial gains during the last decade
in the bank account ownership to near saturation, robust expansion in physical and
digital access infrastructure, and improvements in customer awareness and protection
measures, it is desirable to upscale the focus of financial inclusion by adopting a
synergistic ecosystem approach. This would ensure integrated and seamless
involvement of stakeholders for developing a truly inclusive financial system towards
wellbeing of people by minimization of inequality of opportunities for people to reap
the benefits of access to formal financial system, while substantially improving the
quality and consistency of last mile reach.
9. Financial inclusion policies duly integrated with livelihood support, market linkages,
financial education, and customer protection initiatives are great enablers of an
improved state of the economic wellbeing of people. Pursued holistically, financial
inclusion can lead to desirable outcomes in form of a quadrangle of financial safety,
financial security, financial resilience, and financial discipline, in turn contributing
towards overall wellbeing of people.
2010. Hence, the objectives and intended outcome of financial inclusion to be pursued
under NSFI: 2025-30 are presented below. Figure III.1 provides a diagrammatic
presentation of components and outcome of financial inclusion.
The objective of financial inclusion is ensuring availability of equitable, responsible,
suitable, and affordable access to a bouquet of formal financial services, namely,
savings, payments, remittances, credit, investments, insurance, and pension, across
socio-economic and geographical strata, coupled with effective financial literacy,
robust consumer awareness and customer protection measures.
Financial inclusion, as above, with the involvement of all stakeholders improves
financial safety, financial security, financial resilience, and financial discipline of
individuals (households) and micro-enterprises.
Figure III.1: Financial Inclusion: Components and Outcomes
• Financial • Financial
Safety Security
Equitable Responsible
Consumer
Access to a
Awareness
Financial bouquet of
& Customer
Literacy formal financial
Protection
services
Suitable Affordable
• Financial • Financial
Resilience Discipline
11. To explain, the usage of terms regarding access to a bouquet of financial services
in the above definition would generally mean the following –
a) Equitable – The access infrastructure should be available across the geographic
strata in a reasonably homogeneous manner.
b) Responsible – The financial service providers should ensure that their products/
services do not manipulate or impede customers’ free choices, interests, and right
21to product suitability, and do not leave customers’ worse off in terms of the
economic, behavioural, and social outcomes.
c) Suitable – Financial products and services should be appropriate to customers
need and based on customers’ financial circumstances and understanding.
Differentiated/customised services should be available to enable people to choose
what is best for them.
d) Affordable – The basic minimum financial services (basic transaction account,
basic savings and investment account, small value remittances, small value digital
payments, etc.) should be offered free of cost. Pricing of other services should have
an essential element of affordability keeping in mind the marginal cost of services.
12. The quadrangle of financial safety, security, resilience, and discipline positioned
as the outcome of financial inclusion rests on specific anchors presented in Table III.1.
Table III.1: The quadrangle of financial safety, security, resilience, and
discipline and their anchors.
Dimension Anchors Explanatory Details on Anchors
Financial - Fair, suitable, and affordable financial products and
Safety – services.
- Quick, simple, and efficient grievance redressal
“Smoothly
mechanism.
managing
- Regular and sustained income stream through wage
day-to-day
or non-wage livelihood.
transactions” Suitable
- Meeting basic subsistence needs (minimum basic
Access.
needs for day-to-day life – food, shelter, education,
travel, etc., at a household level).
Livelihood
Support.
Financial - Regular Savings – Liquid (for at least two-months’
Security – average household expenses) and Long-Term (in
Customer
form of physical/financial assets).
Protection.
“Ability to
- Continued subscription of any pension scheme
meet any
(retirement pension/ Atal pension Yojana/ other social
contingency”
security pensions).
- Effective ex ante Customer Protection Measures and
Deposit Insurance.
22Financial Insurance - Unexpired insurance coverage within acceptable/
Resilience - Coverage. bearable cost – life coverage, health coverage, asset
coverage (vehicles/property/machines, etc.).
“Ability to
recover Credit - Fair Emergency Credit to reasonably cope with a
from Facilities. financial setback/sudden difficult situation such as,
financial loss of life/ livelihood/assets without excessive debt
setbacks” burden or losses impeding day-to-day life.
Financial - Financial Awareness and Confidence.
Discipline – Financial
- Diversified Investments - Distributing savings
Education.
/investments across different banks/asset classes.
“Attitude and
- Sustainable Indebtedness - monthly repayment
behaviour
Experiential amount towards outstanding loans not exceeding half
towards a
Learning of the monthly income of the household.
steady
financial - Realistic Goal Setting and Planning - Making
future” financial goals within one’s means, and planning for
future expenses/ life-events (education/ marriage of
children, retirement, etc.)
FI Ecosystem
13. As already discussed, an ecosystem approach to financial inclusion is required for
ensuring an integrated and synergistic involvement of stakeholders for effectiveness
in financial inclusion initiatives and outcomes. Hence, a clear understanding and
definition of financial inclusion (FI) ecosystem could be helpful for a seamless working
towards achieving the shared goals.
14. FI ecosystem refers to a synergised network of stakeholders working and/or
connected with financial inclusion initiatives and its outcome in form of wellbeing of
people in terms of quadrangle of financial - safety, security, resilience, and discipline.
Seamless and synergised functioning of the ecosystem comprising of stakeholders,
namely, banks/ financial institutions including NABARD, SIDBI etc., central
government, state governments, financial sector regulators, SROs/IBA, private
players including fintech companies, think tanks, academia, community organizations,
centres for financial literacy and NCFE, livelihood opportunity providers13, and skilling
institutions, is essential for effectiveness and outcome orientation in financial inclusion
policies (Figure III.2).
13 Livelihood opportunity providers are the entities/institutions which offer support for wage employment
and self-employment to unskilled, semi-skilled, and skilled workers. For instance, services aggregators,
NRLM, NULM, etc.
23Figure III.2: Financial Inclusion (FI) Ecosystem
Banks/
Financial
Institutions
Central Financial
Govts./ Sector
Ministries Regulators
SROs/IBA,
State Policy Think
Govts. Financial Tanks,and
Inclusion Academia
-
Individuals/
Households/
Private Players
Skilling Micro
including Fintech
Insititutions Enterpreneurs
Companies
Livelihood
Opportunity Community
Providers Centres for Organizations
Financial
Literacy/
NCFE
Vision of NSFI (2025-30)
15. Following the above discussions, the vision of NSFI is as under –
To strengthen the financial inclusion ecosystem with the synergised efforts of
stakeholders towards wellbeing of people by ensuring delivery of equitable,
responsible, suitable, and affordable financial services duly supported by livelihood
enablers, effective financial literacy, digital public infrastructure, and robust
customer protection.
16. The current iteration of the National Strategy for Financial Inclusion for the period
2025-30 (NSFI: 2025-30) is an outcome of wide-ranging stakeholder consultations.
The strategy is informed of the achievements of the NSFI 2019-24 and focusses on
further deepening, sustaining, and synergising financial inclusion initiatives.
24CHAPTER – IV
NSFI (2025-30): STRATEGIC OBJECTIVES AND ACTION POINTS
As discussed in Chapter III, National Strategy for Financial Inclusion (NSFI) intends to
achieve integrated, seamless, and synergised working of stakeholders of the FI
ecosystem to augment the effectiveness of financial inclusion policies through the
availability and use of equitable, responsible, and affordable financial services along
with skilling/livelihood opportunities, duly supported by Digital Public Infrastructure,
effective financial literacy, robust consumer awareness and protection measures.
2. The timeline of NSFI: 2025-30 is synchronized with the 2030 Agenda for
Sustainable Development adopted by 193 Member States at the UN General
Assembly Summit in September 2015, and which came into effect on January 01,
2016. The principle of universality: ‘Leave No One Behind’ and omni-dimensional
development as the global agenda for 2030, fits perfectly well with the outcome-
oriented financial inclusion goals intended towards ensuring wellbeing of people.
3. As India’s contribution is critical to the global achievement of SDGs, the strategy
intends to meet the national priorities and assist in the achievement of targets as a
part of the transformative agenda, which recognizes that it is no longer sufficient to
focus on economic growth, but on fairer and more equal societies, and a safer and
more prosperous planet. NSFI’s ecosystem approach as discussed in the Chapter-III
bodes well with the SDG’s philosophy, namely, coordinated efforts by all the
stakeholders to achieve the developmental agenda of leaving no one behind, seeking
participation of everyone - everywhere, especially the vulnerable and marginalised.
NSFI Strategic Objectives: Elevating the State of Financial Inclusion through
Panch Jyoti (पंच ज्योति)14
4. As discussed in Chapter-III, a quadrangle of financial safety, security, resilience,
and discipline towards well-being of people is positioned as the outcome of financial
inclusion. NSFI: 2025-30, learning from the impediments and leveraging upon the
gains during 2019-24, sets up the following five strategic and synergised objectives
14 The Panch Jyoti intends to elevate the level of financial inclusion in the country. The analogy comes
from a lamp with five different lighting wicks synergically integrated as a single source of illumination.
25(Panch-Jyoti), which would help in elevating the state of financial inclusion in the
country.
I. Improving the availability and use of Equitable, Responsible, Suitable, and
Affordable Bouquet of Financial Services to achieve Financial Safety and
Financial Security for households and micro enterprises.
II. Adopting Gender-Sensitive Approach for Women-led Financial Inclusion and
Differentiated Strategies for Improving Financial Resilience of Households,
especially for the Underserved and Vulnerable segments.
III. Synergizing Livelihood, Skill Development and Support Ecosystem and its
linkages with Financial Inclusion.
IV. Leveraging Financial Education as a tool for promoting Financial Discipline.
V. Strengthening the Quality and Reliability of Customer Protection and Grievance
Redressal Measures.
5. Linkages of the above strategic objectives and related action points with the
impediments and challenges as discussed in Chapter-II, as also the stakeholder wise
action points are presented in Table IV.1 and IV.2, at the end of this chapter. FI-
dimensions wise distribution matrix of the action points is presented in Table IV.3. A
detailed description of the strategic objectives in terms of recommendations and action
points follows.
I. Improving the availability and use of Equitable, Responsible, Suitable, and
Affordable Bouquet of Financial Services to achieve Financial Safety and
Financial Security for households and micro enterprises.
Under the NSFI: 2019-24, with emphasis on the last mile delivery of formal financial
services, significant progress has been made in providing some form of banking
access, within a radius of 5 KM/ hamlet of 500 households, in more than 99.9 percent
of the 1.21 lakh identified villages. Besides, a slew of measures was undertaken
towards strengthening the Business Correspondent (BC) channel for the last mile
access. However, a supply side assessment reveal that the quality, consistency, and
breadth of services available at the last mile, uniformly, may not be as expected due
to low population density in certain pockets, geographical remoteness, relatively lesser
economic potential, and lack of economic viability for financial services providers, and
26infrastructural bottlenecks (connectivity, electricity, roads, etc.), hence, requiring
improvements.
Digital financial services operating on the backbone of Digital Public Infrastructure
(DPI) have provided a significant fillip to financial inclusion initiatives across a wide
spectrum ranging from account ownership, social benefit transfers, quicker and
efficient remittances/payments, and access to credit. DPI, as interoperable, open, and
inclusive systems supported by technology, serves to provide essential public and
private services for the common good. The India Stack exemplifies this approach,
combining digital ID, interoperable payments, a digital credentials ledger, and account
aggregation framework. By leveraging the gains made, there is scope for further
expanding the digital footprints for discharge of a range of financial services.
Recommendation:
It is recommended to improve the equity, reach, consistency, and quality of last mile
access by strengthening the network of business correspondents and expanding the
delivery of safe and cost-effective digital financial services at the last mile.
Action Points:
1. Improving equity, reach, consistency, and quality of last mile access
To bring about substantial improvements in the equity, reach, consistency, and quality
of last mile access to financial services, there is a need to ensure availability of at least
one banking outlet – branch /digital banking unit (DBU)/ fixed point business
correspondent outlet (FBC)15 in each revenue centre16, so that financial services are
fairly and equitably available across the depth and breadth of the country. Such
outlets, under adequate control and oversight of banks, are expected to provide a
15 Working for a minimum of 4 hours per day for at least five days a week.
16 Revenue Centre is defined as the revenue unit (and not just the locality) classified and delineated by the
respective State Government, i.e., a revenue village/ city/ town/ municipality/ municipal corporation, etc., as the
case may be. Based on the size of the population, a revenue centre is classified into rural, semi-urban, urban, or
metropolitan as under:
i. Rural: population less than 10,000.
ii. Semi-Urban: 10,000 and above and less than 1 lakh.
iii. Urban: 1 lakh and above and less than 10 lakhs.
iv. Metropolitan: 10 lakhs and above.
Source: Guidelines for Identifying Census Centres -
https://www.rbi.org.in/scripts/bs_viewcontent.aspx?Id=2035#:~:text=Census%202011%20in%20proforma%20I,which%20the%
20branch%20is%20situated
27minimum standard set of financial services, namely, deposits, withdrawals,
remittances, account opening and servicing, Jan Suraksha Schemes, loan
leads/applications, pension schemes, etc. This would be a substantial value addition
to the work on ‘universal access’ wherein access to some form of banking services
has been provided to 99.9 per cent of the targeted villages within 5 KM radius/ hamlets
with 500 households in hilly areas.
SLBCs/UTLBCs should put in place an action plan and allocate goals to banks in a
phased manner to achieve the action point during the period of the strategy, with
suitable mid-term goals.
2. Incentive mechanism for BC agents from hilly and rural areas
With inadequacies of bank branches17 in the north eastern (NE)/ hilly states, and rural
areas, banking services are mostly dependent upon the BC outlets. Further, owing to
topographic conditions of hilly regions, the distribution of FBCs, especially in the NE
region is skewed with only 165 FBCs per thousand square kilometres vis-à-vis 379
FBCs per thousand square kilometres at the national level18. Skewed population
density and sparse availability of access points is also reflected in lower number of
transactions at BC points. Since, remuneration of BCs depends on the volume of
transactions, viability of BC business in the region gets impacted due to sparse
population and difficult terrain leading to high level of inactivity and consequent
negative impact on financial inclusion outcomes.
Accordingly, to improve the availability and consistency of last mile access in hilly and
rural areas, the existing scheme of incentives, under Financial Inclusion Fund (FIF),
to BCs operating in Tier V & Tier VI centres in NE States and other Hilly States/UTs
(Himachal Pradesh, Jammu & Kashmir, Ladakh & Uttarakhand) may be extended in
a calibrated manner to all Fixed-Point BCs19 operating in Tier VI centres.
3. Strengthening the Remuneration Structure of BCs.
To ensure quality and consistency in delivery of financial services at the last mile, fair
and reasonable remuneration structure for BC agents is a must. Notwithstanding the
17 The number of bank branches per thousand square km, on an all-India basis, is 51, but the same is only 18 for
rural areas. For hilly regions, there are 30 bank branches per thousand square km area. [Source – DBIE (Mar 24)
/Census 2011 Data]
18 As on March 2024.
19 Working for a minimum of 4 hours per day for at least five days a week.
28regulatory prescriptions, and in view of the prevailing varied practices, a fair
remuneration structure of BC agents relating to banking products and services may
be worked out under the aegis of Indian Banks Association (IBA).
4. Expanding the scope of services and improve the sustenance of BC
operations.
(a) To augment the scope of services offered by FBCs20 and to improve their
sustenance in terms of earning potential, financial services providers should consider
offering additional/value-added services through well-functioning BCs, based on an
objective and transparent performance criterion, while meeting regulatory norms.
(b) The network of well-functioning FBCs may be leveraged for offering additional
basic financial services, namely, basic mutual fund, pension and insurance products
and related services, subject to meeting requisite criteria and regulatory norms.
5. Strengthening of BC Registry
The existing BC registry portal being maintained by IBA provides a dynamic and
comprehensive dataset to monitor the operations of BCs with a view to ensuring
quality and last mile reach. IBA should further strengthen and develop additional
capabilities in the registry portal to improve periodic updation of the data, location
mapping, de-duplication, certification status, etc. This would enhance the
functionalities and effectiveness of the portal.
6. Expanding Digital Financial Services
(a) Reaching one billion users in digital payments
UPI recorded nearly 16.7 billion transactions during the month of December 202421.
There were 424 million unique UPI users in June 202422. In this backdrop, it is
desirable that the coverage of digital payments, led by UPI, is expanded to cover most
of the population. Therefore, the goal of reaching one billion users in digital payments
ecosystem by December 2029 may guide further efforts in expanding the reach of
such payment modes.
20 Ibid
21 Payment System Indicators – Dec 2024, https://www.rbi.org.in/Scripts/PSIUserView.aspx?Id=43
22 Report on Currency and Finance 2023-24 (page 9) - Data as of June 2024
29(b) Expanding and Deepening Digital Payment Ecosystem (EDDPE)
Expanding and Deepening of Digital Payments Ecosystem (EDDPE) programme,
which aims at providing every eligible individual in identified districts at least one mode
of digital payments namely, debit/rupay cards, net banking, mobile banking, UPI,
USSD, AEPS etc., is underway. Considering the ongoing work, EDDPE should aim to
achieve – (i) 100% coverage in 80% of districts by March 2026, and (ii) 100% coverage
in all identified districts by March 2027.
(c) Programmable CBDC to Facilitate Targeted Credit Flow and Expand Access
Programmability feature in Central Bank Digital Currency (CBDC) could help in tying
up the end use. For example, agriculture credit by banks using CBDC can be
programmed to ensure its use only at input store outlets. Similarly, for MSMEs etc.,
programmability may take care of the issue of diversion of funds and ensure optimum
utilisation. This may help in ensuring the end-use which banks have to continuously
grapple with across the globe.
Accordingly, programmable CBDC may be leveraged to facilitate credit flow to
underserved segments like tenant farmers, micro enterprises, etc., by conducting
pilots of programmable CBDC across various borrower segments. Offline functionality
in use cases may also be explored to make CBDC accessible to individuals in areas
with limited or no connectivity.
(d) Unified Lending Interface (ULI)
With rapid progress in digitalisation, India has embraced Digital Public Infrastructure
(DPI) which has enabled convenience, transparency, and enhanced efficiency for all
citizens across digital identity, payments, and other financial and non-financial
services. While diverse sources of financial and non-financial data required by lenders
for digital credit delivery may exist, it often lies in silos across different entities, which
lenders, as part of their credit underwriting, need to individually connect with all these
data sources, making it highly cumbersome and costly.
Unified Lending Interface (ULI), as a DPI, has been conceptualised to enable delivery
of frictionless credit by facilitating seamless flow of required digital information to
lenders through conduct of pilots on various loan journeys, while onboarding of more
and more lenders and data service providers. ULI may be rolled out in a phased
manner.
30(e) Onboarding of all banks and insurance companies to Jansuraksha Portal and
improving coverage of Atal Pension Yojana (APY).
Jansuraksha portal provides access to Social Security Insurance Schemes introduced
by the Government of India. It is an end-to-end portal for enrolments and claims under
Pradhan Mantri Suraksha Bima Yojana (PMSBY), and Pradhan Mantri Jeevan Jyoti
Bima Yojana (PMJJBY).
Accordingly, all banks and insurance companies should be onboarded to the
Jansuraksha portal to provide a seamless digital journey for the subscribers for
enrolments, issuance of policy certificates and claims processing. Improved efficiency
and transparency of transactions through the portal would augment trust in the
schemes and help increasing the coverage level in a systematic manner. Further,
sectoral regulator and FSPs should make concerted efforts to improve the coverage
of APY by strengthening its distribution network and creating awareness.
(f) Simpler Digital Interface and Use of AI
Complex and confusing digital interfaces coupled with language barriers may deter
fair customer choices and impede the uptake of usage. Accordingly, financial service
providers should improve and simplify interfaces of digital channels to facilitate ease
of use and address the language barrier by supporting digital transaction interfaces in
vernacular languages.
For this, awareness of the AI powered language translation platform like Bhashini may
be developed among users and financial service providers for its integration into
financial services.
7. Micro Enterprises to receive focussed attention
New-to-credit micro enterprises, especially those onboarded through Udyam Assist
Platform, should be supported by financial services providers to mitigate their
difficulties in access to credit due to insufficient financial records/history by adopting
innovative solutions such as digital credit platforms, simplified application processes,
automated business plan generation, alternative data for credit assessments and
tailored repayment schedules.
318. Role of Self-Regulatory Organisations
Self-Regulatory Organisation (SRO) in the fintech sector (SRO-FT), microfinance
sector and other domains may endeavour to promote the extension of responsible,
suitable, and affordable financial products/services and adoption of financial inclusion
policies by their member entities, by incorporating suitable provisions in the code of
conduct for members.
II. Adopting Gender-Sensitive Approach for Women-led Financial Inclusion and
Differentiated Strategies for Improving Financial Resilience of Households,
especially the Underserved and Vulnerable Segments.
Over the past several years, the Government and financial service providers in India
have made significant strides in creating opportunities to increase women's financial
inclusion. Adoption of gender sensitive approach is needed to augment and promote
women agency in the FI ecosystem to take advantage of women-led financial inclusion
and extension initiatives.
One of the demand side impediments to the usage of financial services stem from the
fact that people from different geographic/demographic/economic strata have varying
needs and sensitivities regarding usage of financial services, and hence, to be
effective, financial inclusion policies must facilitate a differentiated approach towards
suitable customization and delivery of financial products and services in accordance
with the needs and preferences of the end-users.
Recommendation:
Adoption of a gender sensitive approach is recommended to strengthen women led
financial inclusion and extension initiatives for the improved outcomes, besides
following a differentiated approach towards delivery of financial services for
underserved and vulnerable segments.
Action Points:
1. Increasing the share of women business correspondents
Going beyond greater participation of women in the financial services as users of
financial services, there is a need to promote and encourage women as facilitators of
financial services by increasing their numbers as business correspondent agents.
32The goal would be to ensure at least 30% share of women BCs in the medium term
from the current level of around 15%23. SLBCs/UTLBCs should put in place a voluntary
action plan adopted by member banks to deploy women as business correspondents
in a phased manner to achieve the milestone by December 2028.
2. Identification of Vulnerable / Underserved Segments for focused services
With a view to providing suitable and timely financial services to the underserved and
vulnerable segments, there is a need to develop suitable markers/matrix to be followed
by financial services providers in dealing with such customers. Accordingly, financial
sector regulators may develop an identification matrix both based on a combination of
categorical and circumstantial factors24.
3. Differentiated products and delivery channel for vulnerable segments
(a) Going beyond the approach of offering low-cost universal financial products and
services to promote financial inclusion, there is a need to focus on product suitability
and personal suitability, especially for underserved and vulnerable segments.
Accordingly, financial services providers should develop suitable basket of products
(such as, basic MF products, calamity insurance, etc.) to meet the requirements of
such segments. Financial sector regulators may appropriately mandate the
development of such products.
(b) To strengthen financial security and financial resilience of people, suitable bundled
products may be developed in the investment, pension, and insurance domains (e.g.,
a single insurance product offering life, health, accident, and property cover).
(c) To strengthen financial resilience of people, suitable and fair credit products with
easier documentation process and quick disbursals should be launched especially for
small ticket loans to prevent people from having to access informal sources of finance/
unauthorized digital lenders, etc. for small and urgent credit requirements.
23 As on April 22, 2025 – IBA BC registry Portal
24 Illustratively, categorical factors, such as people of certain age groups (young adults, and super senior citizens),
people with low education, differently-abled people, occupational migrants, etc., and circumstantial factors, such
as, loss of life, livelihood, and assets due to natural/physical disasters, people facing a situation of over-
indebtedness, etc. could be selected for development of common principles/parameters to be followed by all
financial services providers for the ease of their onboarding, transactions and sustenance of delivery of financial
services to such segments.
33(d) To further strengthen the institutional means for provision of fair and easy
emergency credit, an overdraft facility25 charged at a reasonable interest rate may be
made a default product feature in all Aadhar-seeded BSBD Accounts (to avoid
duplication) after regular operation of the account for at least six months.
III. Synergizing Livelihood, Skill Development and Support Ecosystem and its
linkages with Financial Inclusion.
One of the significant demand-side attributes of effective financial inclusion is
sustenance, regularity, and sufficiency of income to smoothly meet basic subsistence
needs and the ability to make some savings. The sustenance and basic sufficiency of
income are core elements of financial safety. This, in turn, depends upon meaningful
employment, entrepreneurial pursuits, market linkages, etc. for which livelihood and
skilling opportunities are of utmost importance.
Sustenance and deepening of the skilling for livelihood ecosystem requires backward
and forward linkages in the financial inclusion ecosystem, and integrated efforts to
improve the outcomes. The nature of the tasks in financial inclusion initiatives is such
that there is a need for interconnectedness and synergy amongst various stakeholders
for the sustenance of employment, market linkages, suitable funding, awareness, and
handholding.
Recommendation:
Leveraging Skill India Digital Hub and local community organizations is
recommended for augmenting synergy and convergence in the skilling and
livelihood ecosystem to plug gaps in credit/market linkages and mitigate
demographic/geographic inequalities to improve employability, and entrepreneurial
opportunities to facilitate better income earning capabilities, in turn leading to
effective access and usage of financial services.
25 For instance, an overdraft (OD) facility up to Rs. 10,000 is available to PMJDY account holders.
(https://www.pmjdy.gov.in/scheme)
34Action Points:
1. Content Development and Delivery for Skill Training
(a) NSDC, with its mandate of catalysing the skilling ecosystem for last mile
participation and as the strategic implementation and knowledge partner to Skill India
Mission, may act as the nodal agency for developing content and arranging skill
training across the skilling and livelihood ecosystem. New content development and/or
updation of existing content on financial literacy included in the skill development
programme may be undertaken in consultation with NCFE.
(b) NSDC may steer the adoption of National Skills Qualifications Framework (NSQF)
by all skill training institutions to enable individuals to acquire desired competency
levels, to enhance employability potential. Skill training curriculum should be made
available in all scheduled languages on the Skill India Digital Hub and be readily
accessible to all.
(c) NSDC may lead the efforts to synergize the resources of all skill training entities
(RSETIs, JSS, PMKVY, NISEBUD, Skill India Centers, ITIs, Skill and Vocational
Colleges, etc.) through onboarding and data sharing on the Skill India Digital Hub. A
gender-sensitive approach may be adopted by all the skilling and livelihood institutions
to help in achieving the national target under SDG-2030 (SDG-5).
2. Data Sharing and Reporting
NSDC may leverage Skill India Digital Hub to collate and publish periodic reports on
numbers and types of skill training conducted by various skilling/training entities and
their settlement. Skilling and settlement initiatives under other Government
programmes such as NRLM and NULM, including financial literacy focused training
for SHG members, may be integrated into the database in due course, to have
complete pan-India data on the skilling and livelihood ecosystem.
3. Funding and Financial Support to Skill Trained Individuals
(a) Information on skill loan schemes of NSDC, Government of India and State
Governments may be made available widely, including by participating financial sector
entities, to encourage individuals to enroll for suitable skill training with financial
support.
35(b) Potential Linked Plan (PLP) of each district under respective State/UTs should
have a suitable allocation for the individuals trained by recognised skill training
institutions (R-SETIs, PMKVY, JSS etc.) to enable credit support to such individuals
by banks. Trained candidates must be provided with the necessary support through
handholding arrangements in approaching financial institutions for credit facilities.
4. Leveraging Local Community Organizations
To involve local communities for social intermediation by way of a structured
mechanism to synergise the efforts made by various stakeholders through a trusted-
assisted middle layer of social infrastructure in form of Community Resource Entities
(CREs). CREs refer to locally rooted community organizations, such as cooperatives,
trusts/societies, and NGOs, that would provide social intermediation within skilling for
livelihood ecosystem.
The purpose of CREs is to create synergy in the financial inclusion ecosystem by
offering community-oriented intermediation and localized support for facilitating
access to skilling/livelihood, market linkages, and bank credit. It would create a
trusted-assisted middle layer in form of a social infrastructure to undertake the
following functions.
a. Assessment of training gap - CREs will collect data of unemployed,
underemployed, school dropouts and other in need for skill training via survey
or through participatory identification process.
b. Liaison with skill training entities – CREs should have appropriate linkages with
relevant skill training agencies, potential employers, and banks.
c. CREs should map training needs of the locality with respective skill
development institutions.
d. Handholding of trained individuals after completion of training and providing
support for employment/entrepreneurship and funding.
CREs being locally rooted will have the capacity to mobilize individuals and gain the
trust of the local communities. By engaging with the community, CREs would act as a
bridge between the skilling centers, banks, and livelihood providers/ employers on one
end, and aspirants on the other end, thereby providing a broader spectrum of forward
and backward linkages while reducing information asymmetry in the FI ecosystem.
36A small-scale pilot on operationalizing CREs may be undertaken to assess workability
of the concept. Further action on implementation may be decided based on findings
and evaluation of the pilot phase.
IV. Leveraging Financial Education as a Tool for Promoting Financial Discipline.
Financial Discipline as an integral element of wellbeing of people is manifested in their
financial behaviour, namely, knowledge and awareness, decision-making, choices
and outlook, dependence, influence, etc. To some extent, financial discipline depends
on the innate cognitive characteristics of individuals, however, to a large extent
financial discipline could be a learned behaviour with identifiable markers, namely, a)
financial knowledge, b) sustainable indebtedness, c) realistic goal setting, d) financial
planning, and e) diversification of savings/investments. Accordingly, financial
education could be leveraged to work on the above markers.
Recommendation:
Considering financial discipline essentially as a learned behaviour, financial
education/literacy mechanisms may be leveraged to go beyond the creation of
awareness in general and aim at improving financial discipline amongst households.
Accordingly, the financial education/literacy initiatives should have an additional
targeted focus on the following three dimensions.
a) Providing context and process-oriented financial knowledge26 with suitably
differentiated content and differentiated delivery models, beyond broad
conceptual awareness, for effectuating enhanced and safe usage of financial
services.
b) Promoting sustainable indebtedness and guarding against over-indebtedness
with a focus on highlighting risks of repaying loans through fresh borrowings,
and repayment obligations exceeding half27 of the income.
c) Encouraging and emphasizing the importance of realistic financial goal setting
and financial planning for the wellbeing of the households, besides the need for
diversification of savings/investments.
26 The awareness refers to a broad conceptual understanding, while knowledge is context and process specific
and hands-on ability that can be put to use.
27 Para 5.2 (Limit on Loan Repayment Obligations of a Household) - Master Direction – Reserve Bank of India
(Regulatory Framework for Microfinance Loans) Directions, 2022.
37Action Points:
1. Sustaining and deepening financial literacy initiatives.
To sustain efforts of financial literacy through constant policy review of dissemination
channels such as Centres of Financial Literacy (CFL) and Financial Literacy Centres
(FLCs) along with supplementing efforts in capacity building, content updation, etc.
2. Targeted Financial Literacy Initiatives
(a) Differentiated content and focused delivery channels could make the dissemination
of financial literacy more meaningful by involving entities connected with the target
segments with functional linkages and could further boost the quality and effectiveness
of financial literacy extension initiatives. Accordingly, National Centre for Financial
Education (NCFE) may conceptualise and execute an appropriate delivery model for
targeted FL content to cater to the needs of students, elderly, migrants, differently
abled, and other similar groups on a sustained basis.
(b) In addition to existing CFL mechanism, financial literacy units may be established
at select schools, colleges, farmer-producer organizations (FPOs), community
organisations, etc., to disseminate contextualised and focused FL content.
3. Improving Digital Literacy
Expansion in digital footprints of financial services requires upgrading the digital skills
of the people, as lack of experience and comfort with digital devices and applications
could make people vulnerable to frauds and hamper the progress of digital financial
inclusion. Accordingly, NCFE and financial service providers may run focussed and
innovative campaigns to augment digital literacy to enable people to identify attempts
to defraud, while allaying the concerns of people relating to safety and security of
digital transactions.
4. Development and dissemination of content on areas of emerging relevance
NCFE may develop suitable content on the following aspects for dissemination
through Centers for Financial Literacy (CFLs), Financial Literacy Centers (FLCs), and
other channels –
(a) Promoting sustainable indebtedness and guarding against over-indebtedness in
households.
(b) Developing understanding about realistic financial goal setting, need for financial
planning, and diversification of savings/investments.
385. Periodic Assessment of the state of financial literacy.
(a) NCFE may conduct periodic surveys (including limited surveys covering specified
segments) to assess the state of financial literacy and financial inclusion.
(b) Based on the gaps assessed through the survey findings, NCFE may
conceptualise and execute awareness initiatives for specific regions/ groups.
6. Developing AI & ML-based public query systems on common banking and
finance-related aspects.
Considering the need for access to quick, correct, and authenticated information
relating to financial services/products to protect customers from falling prey to
grapevine, it is recommended that financial service providers should -
(a) make available a duly authenticated public query systems for clarifying doubts and
seeking information through their websites and social media extensions.
(b) conduct suitably positioned social media campaigns for effective dissemination of
engaging content on consumer protection and grievance redressal measures.
V. Strengthening the Quality and Reliability of Customer Protection and
Grievance Redressal Measures.
Consumer protection forms one of the core elements of the quality of financial
inclusion, which instills trust and confidence amongst users of financial services.
Robust consumer protection measures are needed so that users of financial services
have adequate safeguards towards protection of their rights and interests. Hence,
specific measures are needed to strengthen the customer protection edifice.
Recommendation:
In order to cater to the various segments of populations in a cost-effective manner,
banks have leveraged digital/fintech platforms to curate and deliver financial
services/products. The extension of financial services has to be duly supported by
easy, reliable, trusted, and effective customer protection and grievance redressal
measures, as the effectiveness of customer protection remains at the core of the
demand for financial services.
39Action Points:
1. Improving Grievance Redress Mechanism - Reducing High Customer Burden
in Redress Mechanism
(a) Simpler Solutions
In order to strengthen the demand for formal financial services and boost people’s
trust in the system, grievance redressal processes at FSP’s end need to be made
simpler so as to reduce the customer’s time and resources. In addition to existing
grievance redressal portals and helpline numbers, simpler solutions may be adopted
whereby an aggrieved customer only needs to dial a missed call service number
without the need to go through a long winded and queued process. Such a missed call
may prompt a call back from the service provider from a designated number to register
and record the grievance to be acknowledged and progress updated through SMS in
a time-bound manner. Simple apps/solutions may also be developed, which support
filing of complaints in regional languages for resolution by FSPs.
(b) Effective use of Citizen Financial Cyber Frauds Reporting and Management
System (CFCFRMS) to attend cyber fraud complaints.
To deal with the rising menace of financial frauds, a common integrated platform in
the form of Citizen Financial Cyber Frauds Reporting and Management System
(CFCFRMS) has been created, where all concerned stakeholders, namely, law
enforcement agencies, banks, financial service providers, etc. work in tandem to
ensure that quick, and system-based effective action is taken to prevent flow of money
siphoned off from innocent citizens to the fraudsters. CFCFRMS receives complaints
through helpline number 1930 or on National Cybercrime Reporting Portal (NCRP).
Banks should put in place a designated mechanism available in near real time for
withholding/blocking the flow of funds against which a complaint ticket is raised in
CFCFRMS.
(c) Board approved Customer Grievance Redress Policy
Financial sector regulators may ensure that all FSPs have a well-documented Board
approved Customer Grievance Redress Policy, widely publicised and prominently
displayed on their respective websites and a direct link to lodge a complaint may be
provided at all customer interface points/media. Such information may also be made
40available in vernacular languages, and timeline and quality of resolution may be
monitored by top management of the respective FSPs.
2. Strengthening Customer Protection Measures
(a) Digital Payments Intelligence Platform to Mitigate Payment Frauds
Sustaining confidence in digital services requires minimizing incidence of frauds.
Since, many frauds occur by influencing unsuspecting victims to make the payment or
share credentials, besides measures on an ongoing basis to protect customers from
such frauds, there is a need for network-level intelligence and real-time data sharing
across payment systems. Accordingly, advanced technologies may be harnessed to
mitigate payment fraud risks through a special platform designed for the purpose,
which may be operationalized by December 2026.
(b) Protection against dark patterns
With a view to protecting customers against dark patterns, which manipulate or impede
customers’ choices and autonomy to their detriment, regulators may issue guidelines
requiring financial service providers not to resort to dark patterns in their conduct and
operations.
(c) Guardrails against Tech Innovations
Technological innovations while facilitating access and usage of financial services also
bring to fore unintended customer protection issues such as data breaches,
manipulations, frauds, and unfair practices, etc., requiring suitable guardrails.
Regulators may leverage supervisory processes to bolster customer protection to
ensure fair treatment of customers in the financial sector by adopting focussed
supervisory methods, in tandem with the evolving financial landscape, as well as strict
supervisory action in cases of non-adherence to regulatory framework for customer
protection.
(d) Use of pre-intimated official phone numbers by banks
One of the common modes used by fraudsters is to impersonate bank employees by
phone calls/e-mails/SMSes targeting unsuspecting customers. Inability of customers
to distinguish between a genuine phone call/SMS from bank and that from a fraudster
impersonating a bank staff poses a serious risk to customer protection.
41Therefore, mechanism should be put in place requiring financial service providers to
designate specific phone numbers/ email IDs from which customers/potential
customers to be contacted. Such details should be prominently displayed in all their
commercial channels as well as notified to customers. Use of any other phone/mobile
numbers/e-mail should be prohibited.
(e) Conduct of regular customer awareness campaigns
Financial sector regulators may prescribe conduct of regular awareness campaigns
for customers on suitable themes by financial services providers.
The recommendations and action points for addressing various impediments and
challenges and achieving strategic objectives under Panch Jyoti offer a holistic and
synergistic approach towards financial inclusion. Table IV.1 provides a snapshot of
challenges/ impediments, recommendations/ action points aimed at addressing them
and also identifies the stakeholders responsible for implementation.
Table IV.1: Challenges/ Impediments to FI, Strategic Objectives/ Action Points, and Implementing
Stakeholders
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Table IV.2 Stakeholder-Wise Distribution Matrix of the Action Points
Sr Chapters Number of Number of action points for each stakeholder
/Strategic action
Objectives points
D
I B R I A D R
A
D R F I B E S R A B A C D S N E F C N
I P
N
1 IV.1 13 13 4 4 3 2
2 IV.2 6 5 3 3 3
3 IV.3 7 3 2 5 1
4 IV.4 10 4 3 3 3 1 7
5 IV.5 8 8 6 6 6
6 V 3 3 3 3 3
Total 47 36 19 19 18 5 5 8
(77%) (40%) (40%) (38%) (11%) (11%) (17%)
46Table IV.3 - FI-Dimensions Wise Distribution Matrix of the Action Points
FI - Dimensions Number of action points
Access 6 (13%)
Usage 19 (40%)
Quality 19 (40%)
Monitoring & Measurement 3 (7%)
Total 47 (100%)
47CHAPTER-V
Monitoring and Measurement Mechanism
The NSFI envisions an ecosystem approach towards achieving universal financial
inclusion. A set of milestones encompassing various areas where specific actions are
required on the part of stakeholders are also laid down. Periodic evaluation and
measurement are integral to the strategy as they provide the evidence needed to
gauge the impact of the measures taken under its ambit. For this, it is necessary to
identify suitable indicators so that the progress in the intended direction can be
assessed, and impact of policy formulations and focus areas can be identified, as the
adage goes - ‘If you can measure it, you can improve it.’
2. Indicators related to financial inclusion are typically classified under ‘Access’,
‘Usage’ and ‘Quality’ with associated disaggregation to allow for detailed evaluation
based on geography and demography (gender, age, income, etc.). While supply side
assessment can be facilitated trough regulatory returns and other such readily
available data points, the demand side assessment necessitates conduct of
studies/surveys to gain insights into the quality of financial inclusion at the ground level
and identify enablers for advancing financial inclusion.
3. As such, it is recommended that the state of financial inclusion be measured and
monitored to cover both the supply side of financial inclusion (type of financial products
and services, and delivery channels) and the demand side of financial inclusion
(factors that affect the usage of financial services).
Supply Side Measurement:
4. While there would always be a need for the traditional data sets related to banking
outlets, ATMs, basic savings bank deposit accounts, credit, digital payments,
investments in mutual funds, insurance, and pension products, awareness initiatives,
etc., to have more detailed and granular assessment, the disaggregated data based
on geography, gender, age, etc. are also vital. In addition, to evaluate the quality of
inclusion and understand the barriers to financial access, data on new-to-credit
entrants, cost of accessing financial services at the last mile, inoperative accounts,
inactive business correspondents, etc., assume significance.
5. Based on the above, the following approach may be adopted towards data collection
and dissemination by all financial sector regulators, going forward.
48a) Data collection efforts may ensure coverage of formal financial institutions in
the financial inclusion ecosystem, in totality.
b) Data should be captured at the district level with gender and age disaggregation
so as to facilitate assessment of geographical, gender, and age-related
dimensions in access and usage of financial products and services and gain
cross-sectional insights. An indicative list of datapoints pertaining to the banking
sector is placed in the appendix to this chapter. The same may be made
available in public domain.
c) Customer data captured by financial services providers should include broad
categories such as income level, education, occupation, purpose, etc. to enable
analysis and better positioning of policy measures.
d) Widely acceptable and harmonized data definition should be developed for
select terminologies, namely, Vulnerable Consumers, Migrants, etc., which can
be used across the financial sector for suitable interventions.
e) The current FI-Index reflects the advances made in the financial inclusion space
at the country level. With a view to assessing the extent of financial inclusion at
the regional level, there is a need for developing disaggregated FI Index,
preferably at State/UT level. To begin with, during the period of NSFI:2025-30,
a new series of FI-Index with broader coverage and State/UT level
disaggregation may be constructed and published.
Demand Side Measurement - Conduct of Studies/Surveys
6. In conjunction with supply side data collection, to gather details about the barriers
to access and usage of financial services, and quality of inclusion, especially at the
last mile, demand side measurement is necessary. This can be done through demand
side surveys/ focus group studies, which can reveal the drivers of financial inclusion
and help identifying impeders in the form of socio-economic factors, suitability of
products and services, debt vulnerabilities at household level, level of financial literacy
and capability, state of grievance redress, etc.
7. Arguably, focusing on the end user’s perspective, the demand side measurement
has the potential to throw light on aspects such as alignment of need and demand,
bottlenecks in delivery of financial services at the last mile, regional inadequacies,
evolving preferences, etc.
498. It is recommended that a mechanism of conducting regular studies/ surveys to
assess the state of financial inclusion to be put in place by financial sector regulators.
Way Forward
9. Financial inclusion policies duly integrated with financial education, customer
protection, skill development, livelihood support, entrepreneurship, and market
linkages, with a multi-stakeholder approach, can be enablers of desired outcomes
reflected in an improved state of financial safety, financial security, financial resilience,
and financial discipline, in turn contributing towards wellbeing of people. Hence,
adoption of a holistic and synergistic approach to financial inclusion is the way forward.
50Appendix: District wise data points pertaining to the banking sector:
Sr No Indicators/Data Points Disaggregation
Access
1 Number of Banking Outlets manned by bank's own staff Population Group Wise
2 Number of Banking outlets manned by BC [Fixed Point BC Outlet [FBC]] Population Group Wise
3 Number of Digital Banking Units (DBUs) Population Group Wise
4 Number of BC Outlets other than FBCs Population Group Wise
5 Number of ATMs Population Group Wise
6 Number of Inactive FBC Population Group Wise
7 Number of Inactive BC Outlets other than FBC Population Group Wise
Usage – Savings
Gender, Age and Population
8 Number of Savings Accounts
Group Wise
Gender, Age and Population
9 Balance Outstanding in Savings Accounts
Group Wise
Gender, Age and Population
10 Number of BSBD Accounts
Group Wise
Gender, Age and Population
11 Balance Outstanding in BSBD Accounts
Group Wise
Gender, Age and Population
12 Out of BSBD Accounts, Number of PMJDY accounts
Group Wise
Gender, Age and Population
13 Out of BSBD Accounts, balance outstanding in PMJDY accounts
Group Wise
Gender, Age and Population
14 Out of BSBD Accounts, Number of BSBD Small Accounts
Group Wise
Gender, Age and Population
15 Out of BSBD Accounts, balance outstanding in BSBD- Small Accounts
Group Wise
Gender, Age and Population
16 Number of dormant/ inoperative BSBD accounts
Group Wise
Gender, Age and Population
17 Balance outstanding in dormant/ inoperative BSBD accounts
Group Wise
Gender, Age and Population
18 Number of dormant/ inoperative PMJDY accounts
Group Wise
Gender, Age and Population
19 Balance outstanding in dormant/ inoperative PMJDY accounts
Group Wise
Gender, Age and Population
20 Number of BSBD Accounts availing Overdraft (OD) Facility
Group Wise
Gender, Age and Population
21 Balance outstanding in BSBD Accounts availing OD Facility
Group Wise
Gender, Age and Population
22 Number of PMJDY Accounts availing Overdraft (OD) Facility
Group Wise
Gender, Age and Population
23 Balance outstanding in PMJDY Accounts availing OD Facility
Group Wise
Number of BSBD Accounts in which Value-Added Services (Cheque Gender, Age and Population
24
Book, Mobile Banking, SMS, Internet Banking etc.) are provided Group Wise
Usage - Entrepreneurial Credit
Gender and Population
25 Number of loan accounts to Micro Enterprises
Group Wise
Gender and Population
26 Amount outstanding in the loan to Micro Enterprises
Group Wise
Gender and Population
27 Loans to Micro Enterprises - Disbursement during the Quarter
Group Wise
51Number of loan accounts to Individual [Entrepreneurs not classified as Gender and Population
28
MSME] Group Wise
Amount outstanding in the loan accounts to Individual [Entrepreneurs not Gender and Population
29
classified as MSME] Group Wise
Loans to Individual [Entrepreneurs not classified as MSME] - Gender and Population
30
Disbursement during the Quarter Group Wise
Usage - Farm Credit
Gender, Age and Population
31 Number of loans accounts to SF/MF
Group Wise
Gender, Age and Population
32 Amount outstanding in loan to SF/MF
Group Wise
Gender, Age and Population
33 Loans to SF/MF - Disbursement during the Quarter
Group Wise
Gender, Age and Population
34 Number of KCC accounts
Group Wise
Gender, Age and Population
35 Amount outstanding in KCC accounts
Group Wise
Gender, Age and Population
36 KCC Loans - Disbursement during the Quarter
Group Wise
Usage - New to Credit
Gender, Age and Population
37 Number of New to Credit Accounts [Individual]
Group Wise
Gender, Age and Population
38 Sanctioned amount of loan to New to Credit Accounts [individual]
Group Wise
Gender, and Population
39 Number of New to Credit Accounts-Micro Enterprises [MSME]
Group Wise
Sanctioned amount of loan to New to Credit Accounts - Micro Enterprises Gender, and Population
40
[MSME] Group Wise
Gender, and Population
41 Number of New to Credit Accounts-Small Enterprises [MSME]
Group Wise
Sanctioned amount of loan to New to Credit Accounts - Small Gender, and Population
42
Enterprises [MSME] Group Wise
Gender, and Population
43 Number of New to Credit Accounts- [MSME]
Group Wise
Gender, and Population
44 Sanctioned amount of loan to New to Credit Accounts - [MSME]
Group Wise
Usage - Micro Credit
45 Number of Savings Bank Account of SHGs Population Group Wise
46 Amount outstanding in Savings Bank Account of SHGs Population Group Wise
47 Number of credit-linked SHGs with outstanding credit Population Group Wise
48 Amount outstanding in credit linked SHG accounts Population Group Wise
49 Loans to SHGs - Disbursement during the Quarter Population Group Wise
50 Number of loan accounts to JLG Population Group Wise
51 Amount outstanding to JLG Population Group Wise
52 Loans to JLGs - Disbursement during the Quarter Population Group Wise
Indicators on Business Correspondents/ Last mile delivery
Gender and Population
53 Number of BC Agents
Group Wise
Out of total Number of BCs, BCs providing at least cash in, cash out,
54 remittance and opening of savings account facilities (population group Gender and Population
w ise) Group Wise
52Amount [ Nil, Less than 10K;
10k to 20k and 20K &
55 Commission Paid to BC Agents
Above], Gender and
P opulation Group Wise
Indicators on Doorstep Banking Services
Gender, Age and Population
56 Number of Senior Citizen A/C holders
Group Wise
Number of Senior Citizen A/C holders provided Doorstep Banking Gender, Age and Population
57
Services Group Wise
Gender, Age and Population
58 Number of Differently abled A/C holders
Group Wise
Number of Differently abled A/C holders provided Doorstep Banking Gender, Age and Population
59
Services Group Wise
Indicators on transactions through Business Correspondent/ Last mile delivery
Gender and Population
60 Remittances through ICT-BC transactions (Number)
Group Wise
Gender and Population
61 Remittances through ICT-BC transactions (Amt.)
Group Wise
Gender and Population
62 Deposits through ICT-BC transactions (Number)
Group Wise
Gender and Population
63 Deposits through ICT-BC transactions (Amt.)
Group Wise
Gender and Population
64 Withdrawals through ICT-BC transactions (Number)
Group Wise
Gender and Population
65 Withdrawals through ICT-BC transactions (Amt.)
Group Wise
Gender and Population
66 Non-Financial Transactions (Number)
Group Wise
Other FI products - Micro-Insurance, Pension, etc. through BCs Gender and Population
67
(Number) Group Wise
Charges recovered from customers for transactions undertaken through Gender and Population
68
BC Group Wise
Usage of Digital Access Methods
Number of accounts that used RTGS/NEFT/IMPS/UPI/Other Digital Gender, Age and Population
69
methods during the reporting quarter Group Wise
53ANNEX I – NSFI: 2019-24 MILESTONES AND ACHIEVEMENTS
NSFI (2019-24) - STRATEGIC PILLARS, MILESTONES AND ACHIEVEMENTS
Strategic Pillar – I: Universal Access to Financial Services
Every village to have access to a formal financial service provider within a
reasonable distance of 5 KM radius. The customers may be onboarded through an
easy and hassle-free digital process and processes should be geared towards a
less-paper ecosystem.
Milestones –
Increasing outreach of banking outlets of Scheduled Commercial Banks
/Payments Banks/ Small Finance Banks, to provide banking access to every village
within a 5 KM radius/ hamlet of 500 households in hilly areas by March 2020.
Strengthen eco-system for various modes of digital financial services in all the
Tier-II to Tier VI centres to create the necessary infrastructure to move towards a
less cash society by March 2022.
Leverage on the developments in fin-tech space to encourage financial service
providers to adopt innovative approaches for strengthening outreach through virtual
modes including mobile apps so that every adult has access to a financial service
provider through a mobile device by March 2024.
Move towards an increasingly digital and consent-based architecture for customer
onboarding by March 2024.
Achievements –
1. As per the milestone,1.21 lakh villages were identified for providing banking
access within a radius of 5 Kms/hamlet of 500 households. In this regard, more
than 99.9 percent villages have been provided with some form of banking
access.
2. In order to facilitate digital on-boarding of customers by leveraging the latest
technology, RBI amended the Master Direction on KYC dated February 25, 2016
on January 9, 2020 to introduce Video based Customer Identification Process
(V-CIP) for customer on-boarding. This is an alternative, consent-based
customer on-boarding process with certain risk-mitigants and can be
implemented using digital devices such as mobile phones etc. In addition, ‘Digital
KYC’ and ‘Equivalent e-Documents’, as provided in the amendment dated
August 19, 2020 to the PML Rules, have also been introduced in the Master
Direction on KYC for digital on-boarding of the customers.
3. To further leverage V-CIP for customer due diligence (CDD), RBI vide changes
in the MD on KYC dated May 10, 2021, has expanded the scope of Video based
Customer Identification Procedure (V-CIP) to include all categories of customers
including Authorised Signatories and Beneficial Owners of Legal Entities by
54leveraging Aadhaar number of the UIDAI and the KYC Identifier of the
Centralised KYC Registry. Besides, periodical up-dation has also been enabled
using V-CIP.
4. In a bid to provide fillip to innovative solutions Regulatory Sandbox mechanism
has been institutionalised and five cohorts have been hosted till now, with
availability of On-Tap application different products being tested in respective
areas. Further, to facilitate innovation of financial products / service providers
whose business models / activities / features fall within the remit of more than
one financial sector regulator, a Standard Operating Procedure (SOP) for Inter-
operable Regulatory Sandbox (IoRS) has been put in place.
5. Unified Payments Interface (UPI): RBI has facilitated linking of credit cards with
UPI which will enable even small merchants with QR codes to have a share of
spends in credit. UPI Lite an on-device wallet put in place offers payment facility
up to ₹ 1,000 without the requirement of UPI PIN, with wallet having a limit of
₹5,000. The payments from UPI Lite does not hit the issuer bank thus reducing
the load on CBS and increasing the success rate of the transactions. As an
extension of UPI Lite, UPI Lite X (offline payments) has been launched in
September 2023. UPI payments (P2P and P2M) of up to ₹500- can be made
without the requirement of mobile network
6. A framework for Facilitating Small Value Digital Payments in Offline Mode was
initiated by DPSS, RBI in January 2022.
7. Conversational payments were launched in September 2023, enabling users to
engage in a conversation with an Artificial Intelligence (AI) powered system to
initiate and complete transactions in a safe and secure environment. This is
expected to create a shift in payments and banking from the graphical user
interface towards conversational user payments navigated by voice. Since
payments are facilitated in Indian regional languages, this will increase payment
accessibility to the population conversant with their mother tongue. This will also
help in inclusion of senior citizens, divyangjan and new users to digital payments.
8. The Reserve Bank has set up the Reserve Bank Innovation Hub (RBIH) to
promote innovation across the financial sector by leveraging on technology and
creating an environment which would facilitate and foster innovation.
9. With the objective of encouraging fintech adoption and innovation, IRDAI has
notified Regulatory Sandbox under which over 300 proposals have been
examined and appropriate approvals given. There were proposals related to
deployment of fintech in onboarding, policy service and claim settlement to
customers.
10. IRDAI has instructed all the stakeholders on the progressive implementation of
digital based customer on-boarding, policy servicing and policyholder education.
Most of the insurers have developed different innovative solutions like Customer
55Portals, Mobile Apps, WhatsApp, web-based tools, etc. to engage with the
customers. About 60% of the insurers have launched mobile apps to provide
access to insurance sales as well as services. IRDAI is following-up with the
remaining for the same and are confident of reaching out to all adults to provide
access through mobile device within the timelines.
11. Insurers have been allowed to design products which offer a range of policy
terms, subject to a minimum policy term of one month, with respect to individual
pure risk product, group term, group credit life and micro insurance products.
12. IRDAI has revised its regulations of rural and social sector obligations for
insurers. The revised regulations mark a significant change in how insurance
inclusion is measured. For General insurance, the focus has shifted from Gross
Direct Premium to the number of policies issued at Gram Panchayat level, with
an emphasis on covering motor vehicles, dwellings and shops. For Life and
Health insurance, the number of lives covered under life insurance or health and
personal accident insurance in a gram panchayat are reckoned instead of
number of policies issued.
13. The scope of social sector has been enhanced to cover cardholders (like BPL
Cardholders, E-Shram cardholders, MNREGA cardholders, DBT beneficiaries,
Jan Dhan Account holders etc.) and beneficiaries under various insurance
scheme. To enable greater coverage of lives, the proportion of lives stipulated
as social sector obligation has been raised from 0.5-5 per cent to 10 per cent of
all lives covered for all Life, General and Standalone Health insurers. This shift
widens the social sector insurance net significantly, bringing more lives under its
protection.
14. To enable the policyholders/prospects to have wider choice and access to
insurance through various distribution channels and facilitate the reach of
insurance to the last mile, the maximum number of tie ups for Corporate Agents
(CA) and Insurance Marketing Firms (IMF) have been increased. A CA can tie
up with 9 insurers (earlier 3 insurers) and IMF can tie up with 6 insurers (earlier
2 insurers) in each line of business of life, general and health for distribution of
their insurance products. The area of operation of IMF has also been expanded
to cover entire state in which they are registered.
15. PFRDA has enabled Points of Presence (PoPs) to onboard subscribers under
National Pension System (NPS) through double factor authentication and video
KYC. Further, PFRDA had made major strides in digital consent-based
architecture by using offline/online Aadhaar for not only onboarding but for
servicing and exit.
16. Mobile applications have been developed by PFRDA for service related to NPS,
NPS-Lite, Swavalamaban Scheme, and Atal Pension Yojana (APY).
17. In order to facilitate universal access to financial services and to leverage on the
developments in fin-tech space, SEBI has taken various measures such as:
5618. SEBI introduced Straight through Processing (STP) for automating the end-to-
end processing of transactions of various financial instruments. The market
participants like stockbrokers, etc. also started introducing mobile apps for
facilitating trading mechanism for investors.
19. Investors were enabled to open their trading and demat accounts and mutual
fund folios online using e-KYC and can use these accounts for trading purposes.
Further, SEBI has also provided a facility of Basic Services Demat Account
(BSDA) to retail investors, where no/ minimal annual maintenance charges are
required to be paid by investors having a holding value up to ₹ 10 lakh.
20. In order to increase the accessibility of mutual funds to a wider population base,
the minimum amount for investment in a scheme of mutual funds has been
maintained at Rs.500/-. Further, SEBI had also introduced the concept of micro-
SIP, where an individual can invest in mutual funds through SIP mode by making
a minimal investment of Rs.100/- per month. As on March 2024, there were
17.78 crore mutual fund folios.
21. To facilitate the accessibility of the primary market to investors, the mechanism
of IPO investing has been digitalised. Investors can bid In IPOs using their
banking Account through ASBA and UPI. Further, the offer documents are also
made available on online platforms like websites of the company launching the
IPO, stock exchange and SEBI, so that they are easily available for the investors’
reference.
22. Online platforms are available in the securities markets so as to enable mutual
fund investors/holders to register their KYC, invest/redeem units of mutual funds
and carry out non-financial transactions like change in email ID/bank
account/contact number etc. Further, in order to safeguard the interest of
unitholders, SEBI has introduced Two Factor Authentication (2FA) for online
transactions for purchase/redemption/nomination of mutual fund units.
23. ‘Risk-o-meter’ was introduced in mutual fund schemes which enables mutual
fund unitholders to align risk that a fund carries with the risk profile of the investor.
Strategic Pillar – II: Providing Basic Bouquet of Financial Services
Every adult who is willing and eligible needs to be provided with a basic bouquet of
financial services that include a Basic Savings Bank Deposit Account, credit, a micro
life and non-life insurance product, a pension product, and a suitable investment
product.
Milestones –
Every willing and eligible adult who has been enrolled under the PMJDY (including
the young adults who have recently taken up employment) to be enrolled under an
insurance scheme (PMJJBY, PMSBY, etc.), Pension scheme (NPS, APY, etc.) by
March 2020.
57 Capacity building of all BCs either directly by the parent entity or through
accredited institutions by March 2020.
Make the Public Credit Registry (PCR) fully operational by March 2022 so that
authorised financial entities can leverage on the same for assessing credit proposals
from all citizens.
Achievements –
1. Pradhan Mantri Jeevan Jyoti Bima Yojana [PMJJBY]: As of March 2024, 16 crore
beneficiaries have been enrolled under PMJJBY.
2. Pradhan Mantri Suraksha Bima Yojana [PMSBY]: As of March 2024, 33.78 crore
beneficiaries have been enrolled under PMSBY.
3. Atal Pension Yojana [APY]: As of March 2024, 5.55 crore subscribers were
enrolled under APY.
4. The Government in its Union Budget 2023-24 has announced setting up a
separate National Financial Information Registry (NFIR) to serve as the central
repository of financial and ancillary information.
5. Train the Trainers Programme aimed at sensitising the Business Correspondents
[BCs] through the rural branch managers was instrumental in capacity building
of the BC agents. More than 51000 bank officials were trained, who in turn
sensitised more than 27 lakh BCs. The programme led to handholding of BC
agents by banks on a regular basis.
Strategic Pillar – III: Access to Livelihood and Skill Development
The new entrant to the financial system, if eligible and willing to undergo any
livelihood/ skill development programme, may be given the relevant information
about the ongoing Government livelihood programmes thus helping them to
augment their skills and engage in meaningful economic activity and improve
income generation.
Milestones –
All the relevant details pertaining to the ongoing skill development and livelihood
generation programmes through RSETIs, NRLM, NULM, PMKVY shall be made
available to the new entrants at the time of account opening. The details of the
account holders including unemployed youth, and women who are willing to undergo
skill development and be a part of the livelihood programme may be shared to the
concerned skill development centres/ livelihood mission and vice versa by March
2020.
Keeping in view the importance of handholding for the newly financially included
SHGs/ Micro entrepreneurs, a framework for a focused approach ensuring
convergence of efforts from civil society/ banks/ NGOs to increase their awareness
on financial literacy, managerial skills, credit, and market linkages needs to be
developed by National Skill Development Mission by March 2022.
58Achievements –
1. Sensitisation of beneficiaries under various skill development and livelihood
generation programmes are deliberated at SLBC/UTLBC.
2. During the FY 2023-24, more than 18.42 lakh beneficiaries have been sensitised
through different skill development programmes, with approximately 49.02%
(9.03 lakh) of the total beneficiaries sensitised being bank linked or credit linked.
Nearly 90% of the total beneficiaries were women.
3. Further, banks were advised to institutionalise a mechanism to provide details of
relevant skill development related information to ‘new to bank’ customers by
sourcing the relevant information/details from respective SLBC/UTLBC website.
Most of the banks have confirmed action taken in this regard.
4. NABARD provides grant support for promotion, nurturing and credit linkage of
SHGs with the banks. Further, NABARD is conducting livelihood interventions
through Micro Enterprise Development Programme (MEDP) and Livelihood and
Enterprise Development Programme (LEDP) targeted towards SHGs.
5. In the programmes implemented through NRLM, a dedicated field level
architecture for financial literacy has been created.
6. SIDBI under its mandate, had been actively engaged in implementing several
schemes and programmes directed at promotion and development of the MSME
sector as a whole.
Strategic Pillar IV: Financial Literacy and Education
Easy to understand financial literacy modules with specific target audience
orientation (e.g. children, young adults, women, new workers/ entrepreneurs, family
person, about to retire, retired etc. in the forms of Audio-Video/ booklets shall be
made available for understanding the product and processes involved. It is also
expected that these modules would help the new entrants.
Milestones –
Develop financial literacy modules through National Centre for Financial
Education (NCFE) that cover financial services in the form of Audio-Video content/
booklets etc. These modules should be with specific target audience orientation (e.g.
children, young adults, women, new workers/ entrepreneurs, senior citizens etc.) by
March 2021.
Focus on process literacy along with concept literacy which empowers the
customers to understand not only what the product is about, but also helps them
how to use the product by using technology led Digital Kiosks, Mobile apps etc.
through the strategy period (2019-2024).
Expand the reach of Centres for Financial Literacy (CFL) at every block in the
country by March 2024.
59Achievements –
1. National Centre for Financial Education (NCFE) has developed a
comprehensive course content covering all the four sector regulators in the
Audio-Video format hosted on NCFE website and is Shareable Content Object
Reference Model [SCORM] compliant. The content has four sections (Banking,
Securities Markets, Insurance and Pension products), further sub-divided into
20 modules (Money & Transactions, Financial Records and Contracts,
Managing Income & Expenditure, Long Term Planning, Financial Safety Nets &
Insurance, Scams & Frauds etc) of 15 - 20 minutes each as per the overall
architecture of the OECD/INFE Core Competencies Framework on Financial
Literacy. Different modules cater to different target groups viz.
Entrepreneurs/MSMEs, Senior Citizens, Women, Young Adults, Children, etc.
2. The revised National Strategy for Financial Education (2020-2025) came up with
a comprehensive five-year action plan which inter alia, also covers process
literacy and digital literacy.
3. RBI in its endeavour to disseminate financial literacy has updated financial
literacy content in various languages on its website including financial education
webpage, namely, “RBI Kehta Hai” and social media channels. Further, the
FAME (Financial Awareness Messages) booklet containing twenty
institution/product neutral financial awareness messages, propagating relevant
messages across the four themes of Financial Competencies, Basic Banking,
Digital Financial Literacy and Consumer Protection has been placed on Bank’
website.
4. NCFE has been conducting its Financial Education programmes, namely
Financial Education Training Programme (FETP), Financial Awareness and
Consumer Training (FACT) and Financial Education Programme for Adults
(FEPA) both in online and offline mode. Further, NCFE’s Money Smart School
Programme (MSSP) encourages school students from Class VI - X to enhance
their financial knowledge. In line with OECD recommendation, National
Financial Literacy Assessment Test (NFLAT) conducted by the NCFE,
encourages school students of Class VI to XII, to acquire basic financial skills
necessary to make informed and effective financial decisions throughout each
stage of their lives.
5. NCFE has developed an E-Learning platform (E-LMS), wherein interactive
audio-visual modules are available on financial literacy. NCFE has also installed
an Artificial Intelligence based chatbot on its official website to answer consumer
queries on financial education. Apart from these, NCFE has developed Financial
Education Handbook for Micro, Small and Medium Enterprises (MSMEs) as well
as 15 graphic novels/comic books on Financial Education topics.
6. NCFE also promotes its financial education activities on various social media
and has a cumulative reach of 21 Million+ since inception. NCFE has installed
a network of 71 large format Digital Signage Systems (DSS) and 31 interactive
60touch screen kiosks at 102 different locations in 5 states of India, to disseminate
messages on financial awareness.
7. Council for the Indian School Certificate Examination (CISCE) Board has
integrated financial education in their school curriculum for standard VI-X.
8. A common financial education booklet for different target groups has been
developed by SEBI in English, Hindi, and other regional languages. This booklet
covers various basic concepts related to securities market, banking, insurance
and pension sector, government schemes, do's and don’ts of investing, etc. It is
available in digital format on the SEBI investor website. A securities market
booklet has also been developed by SEBI in English, Hindi and other 11 regional
languages. This booklet covers basic concepts related to basics of investing,
account opening process, process of investing in the markets, Mutual Funds
and ETFs and grievance redressal in Securities Markets, thus focusing on
process literacy. It is available in digital format on the SEBI investor website.
9. SEBI has put in place a network of Securities Market Trainers (SMARTs) to
enhance investor education activities and generate awareness regarding
securities market by engaging trainers from various fields. SMARTs are
expected to conduct investor awareness programmes for existing and
prospective investors in securities market, the topics covering different aspects
of the securities market viz, introduction to securities markets, KYC, IPO, mutual
funds, grievance redressal mechanism, etc.
10. A dedicated SEBI investor website – www.sebi.investor.gov.in hosts a
repository of digital content in the format of videos created by Stock Exchanges,
Depositories and Association of Mutual Funds of India on investor education
and awareness. Similarly, investor education learning modules have been
curated and hosted on SEBI Investor Website.
11. The SEBI Investor website also hosts tools like financial calculators, and
financial health check. Spot a scam has also been developed to assist investors
in their wellbeing and in avoiding potential investment scams.
12. A Mobile App (Saa₹thi) on investor awareness developed by SEBI has been
made available in Hindi and English and on both iOS & Android platforms,
covering basic aspects of securities market, KYC, investor grievance redressal
mechanism, etc. The app also features a range of videos designed to assist
investors in their personal finance planning.
13. SEBI has issued investor charter to promote transparency and create
awareness among the investors. It covers different services provided to them,
timelines related to various services like investor grievance redressal
mechanism, their rights and responsibilities and do's and don'ts of investing in
securities market.
14. As part of a digital strategy for investor awareness and education, SEBI, in
collaboration with the stakeholders of securities market ecosystem like
Exchanges, Depositories and AMFI has created and disseminated digital
content through social media. The content is in the form of videos, shorts, reels,
61infographics, quizzes, podcasts, crosswords, newsletters, etc. on important
investor friendly initiatives of SEBI, do’s and don’ts of investing and general
awareness about securities market. WhatsApp is also used by the market
infrastructure institutions (MIIs) to circulate messages on investor awareness
and education.
15. SEBI in collaboration with National Institute of Securities Markets (NISM) has
launched a free, voluntary online SEBI-Investor Certification Examination to
help investors in their journey towards gaining comprehensive knowledge about
investing in the Indian securities markets.
16. Pension Sanchay has been launched on the website of PFRDA as an initiative
to create awareness about pension and other concepts related to savings and
investments. Media campaigns and print advertisements have also been rolled
out by PFRDA to create awareness among public at large.
17. IRDAI maintains the consumer education website www.policyholder.gov.in
which provides easily understandable information about insurance to the public.
18. To promote financial inclusion through insurance, IRDAI has encouraged
insurance companies to adopt districts for spreading insurance literacy and
coverage. The campaigns target aspirational districts identified by NITI Aayog.
19. IRDAI also conducts various insurance awareness campaigns through a multi-
pronged approach using electronic, print, digital and social media platforms.
20. The consumer web site (IRDAI) has information on life, general and health
insurance dealing with the following questions on how to use the product a) You
and your insurance policy b) Do's and Don’ts, and c) General Advice. Further
the sales literatures of the products by all insurers invariably describe how the
product works.
21. As on March 31, 2024, a total of 2414 Centres for Financial Literacy (CFLs) have
been set up covering 7225 blocks.
Strategic Pillar – V: Redressal of Grievance and Customer Protection
Customers shall be made aware of the recourses available for resolution of their
grievances. About storing and sharing of customer's biometric and demographic
data, adequate safeguards need to be ensured to protect the customer’s Right to
Privacy.
Milestones –
Strengthening the Internal Grievances Redressal Mechanism of financial service
providers for effectiveness and timely response by March 2020.
Develop a robust customer grievance portal/ mobile app which acts as a common
interface for lodging, tracking and redressal status of the grievances pertaining to
financial sector collectively by all the stakeholders by March 2021.
Operationalize a Common Toll-Free Helpline which offers response to the queries
pertaining to customer grievances across banking, securities, insurance, and
pension sectors by March 2022.
62 Develop a portal to facilitate inter-regulatory co-ordination for redressal of
customer grievance by March 2022.
Achievements –
1. Internal Ombudsman (IO) Scheme is in place for regulated entities of RBI viz.
banks, NBFCs, Payment System Operators (PSOs) and Credit Information
Companies (CICs), as specified in Master Direction - Reserve Bank of India
(Internal Ombudsman for Regulated Entities) Directions, 2023, dated December
29, 2023.
2. Integrated Ombudsman Scheme was launched by RBI in November 2021, which
integrates the existing three Ombudsman schemes of RBI namely, (i) the
Banking Ombudsman Scheme, 2006; (ii) the Ombudsman Scheme for Non-
Banking Financial Companies, 2018; and (iii) the Ombudsman Scheme for Digital
Transactions, 2019.
3. Central Grievance Management System (CGMS) of PFRDA is in place with
provision of escalation matrix if the grievance is not resolved within the timelines.
4. SEBI Complaint Redress System (SCORES - www.scores.sebi.gov.in), a web
and mobile based portal/app is available for lodging complaints.
5. For resolving disputes with market participants in the Indian securities market, a
common Securities Market Online Dispute Resolution Portal has been launched
which harnesses online conciliation and online arbitration for resolution of
disputes arising in the Indian Securities Market.
6. Integrated Grievance management System (IGMS) was launched by IRDAI in the
year 2010 to facilitate registration of complaints by policy holders against
Insurance Companies.
7. All the sectoral regulators viz. RBI (14448), SEBI (1800-266-7575/1800-22-
7575), IRDAI (155255) and PFRDA (1800-110-708/069), have put in place
separate toll-free numbers for addressing queries and grievances. The details of
the same are published on the website of NCFE and are also available in the
chatbot facility to respond to consumer queries.
8. Sachet portal has links to grievance portals of all the sectoral regulators and the
same is prominently displayed in the portal. Further, Sachet Portal is available in
13 different languages and has a mechanism for inter regulatory coordination.
The details are also hosted on NCFE website.
Strategic Pillar – VI: Effective Co-ordination
There needs to be a focused and continuous coordination between the key
stakeholders viz. Government, the Regulators, financial service providers, Telecom
Service Regulators, Skills Training institutes etc. to make sure that the customers
are able to use the services in a sustained manner. The focus shall be to consolidate
gains from previous efforts through focus on improvement of quality of service of
last mile delivery viz., capacity building of Business Correspondents, creating
payments system ecosystems at village levels to deepen the culture of digital
finance leading to ease of use and delivery.
63Milestones –
Clearly articulate the responsibilities/ expectations of each of the stakeholders at
the grass-root level to ensure convergence of action between the Government/
Regulators/ financial service providers/ Civil Society etc. With the Lead Bank
Scheme completing 50 years in 2019, SLBCs may review and implement the vision,
action plans and the milestones to be achieved during the NSFI period (2019-24).
With advancements in Geo-Spatial Information Technology, a robust monitoring
framework leveraging on the said technology can be developed for monitoring
progress under financial inclusion with special emphasis given to Aspirational
Districts, North Eastern Region and Left-Wing Extremist affected Districts. A
monitoring framework and a GIS dashboard to be developed by March 2022.
Achievements –
1. SLBC/UTLBCs in co-ordination with RBI ROs monitor and review the progress
made under access to livelihood and skill development and social security
scheme (PMJJBY, PMSBY, APY).
2. The Government of India has launched a Geographic Information System (GIS)
based app, namely Jan-Dhan Darshak (JDD) App developed by National
Informatics Centre (NIC). The App displays availability of banking outlets within
5 km of all inhabited villages. Coverage of unbanked villages is regularly
monitored based on the information updated by banks on the JDD App, with
SLBCs playing a constructive role in identifying unbanked locations and ensuring
banking presence in all such locations.
3. Further, with regard to monitoring the progress under financial inclusion, RBI has
constructed a composite Financial Inclusion (FI) Index, which holistically
measures the extent of financial inclusion in the country. The FI Index is a
comprehensive index having sub-indices for the three dimensions of financial
inclusion (access, usage and quality) comprising parameters from all the financial
domain viz. banking, insurance, pension, investment as well postal.
4. The FI-Index has been published every year since 2021, offering insights into the
progress made and helping to identify gaps in the FI space, to be addressed by
the concerned stakeholder. Review of progress made under the FI-Index is also
a regular agenda item in the meetings of the Technical Group of Financial Inclusion
and Financial Literacy (TGFIFL) under the Financial Stability and Development Council
– Sub Committee (FSDC-SC).
64Annex II – NSFI 2025-30 – ACTION POINTS, STAKEHOLDERS AND TIMELINE
Sr Ref Action Points Anchor Timeline
Stakeholder*
Action Points at Sr No. 1 - 44 are as per Chapter-IV
Strategic Objective I - Improving the availability and use of Equitable, Responsible, and
Affordable Bouquet of Financial Services to achieve Financial Safety and Financial
Security for households and micro enterprises [13 Action Points].
1. I.1 Improving equity, reach, consistency, and SLBCs/UTLBCs Dec 2030
quality of last mile access
2. I.2 Incentive mechanism for BC agents from RBI, NABARD Ongoing
hilly and rural areas
3. I.3 Strengthening the Remuneration Structure IBA Dec 2026
of BCs.
4. I.4 Expanding the scope of services and FSPs Ongoing
improve the sustenance of BC operations.
5. I.5 Strengthening of BC Registry. IBA Ongoing
6. I.6(a) Reaching one billion users in digital RBI Dec 2029
payments
7. I.6(b) Expanding and Deepening Digital Payment SLBCs/UTLBCs Mar 2027
Ecosystem (EDDPE)
8. I.6(c) Programmable CBDC to Facilitate RBI Ongoing
Targeted Credit Flow and Expand Access
9. I.6(d) Unified Lending Interface (ULI) as a DPI RBI Ongoing
10. I.6(e) Onboarding of all banks and insurance FSPs, NABARD Ongoing
companies to Jansuraksha Portal and
improving coverage of APY
11. I.6(f) Simpler Digital Interfaces FSPs Ongoing
12. I.7 Micro Enterprises to receive focussed FSPs Ongoing
attention.
13. I.8 Promoting Responsible Innovation through SROs Ongoing
Self- Regulatory Organisations
Strategic Objective II - Adopting Gender-Sensitive Approach for Women-led Financial
Inclusion and Differentiated Strategies for Improving Financial Resilience of
Households, especially the Underserved and Vulnerable Segments [6 Action Points].
14. II.1 Increasing the share of women business SLBCs/UTLBCs Dec 2028
correspondents.
15. II.2 Identification of vulnerable and Financial Sector Dec 2026
underserved Segments for focused Regulators
services
6516. II.3(a) Differentiated suitable products and Financial Sector Ongoing
delivery channel for underserved and Regulators
vulnerable segments
17. II.3(b) Development of suitable bundled products SEBI, IRDAI, Ongoing
in investment, pension, and insurance PFRDA
domain
18. II.3(c) Suitable and fair credit products with easier FSPs Ongoing
documentation process and quick
disbursals
19. II.3(d) Emergency Credit - Overdraft in BSBDAs FSPs Dec 2028
Strategic Objective III - Synergizing Livelihood, Skill Development and Support
Ecosystem and its linkages with Financial Inclusion [7 Action Points].
20. III.1(a) Content Development and Delivery for Skill NSDC, NCFE Ongoing
Training
21. III.1(b) Adoption of NSQF by all skilling institutions NSDC Ongoing
and availability of course content in all
languages.
22. III.1(c) Synergise resources of all the skilling NSDC Ongoing
institutions with focus on gender sensitive
approach.
23. III.2 Data Sharing and Reporting on number and NSDC Ongoing
types of skill training conducted
24. III.3 (a) Dissemination of Information on Skill Loan NSDC, FSPs Ongoing
schemes of NSDC, GOI, and State Govt.
25. III.3 (b) Funding and Financial Support to Skill SLBCs/UTLBCs, Ongoing
Trained Individuals through Potential NABARD, FSPs
Linked Plan of each district.
26. III.4 Leveraging Local Community RBI, NABARD Ongoing
Organizations
Strategic Objective IV - Leveraging Financial Education as a Tool for Promoting
Financial Discipline [10 Action Points].
27. IV.1 Sustaining and deepening financial literacy NCFE, Ongoing
initiatives. NABARD, FSPs
28. IV.2 (a) Differentiated contents and focussed NCFE Ongoing
delivery channels
29. IV.2 (b) Setting up of Targeted Financial Literacy RBI Ongoing
Units.
30. IV.3 Improving Digital Literacy NCFE Ongoing
31. IV.4 Development and dissemination of NCFE Ongoing
(a) contents – Sustainable Indebtedness
6632. IV.4 Development and dissemination of NCFE Ongoing
(b) contents – Realistic goal setting, financial
planning, etc.
33. IV.5(a) Periodic Assessment of the state of NCFE Dec 2027
financial literacy.
34. IV.5(b) Focused awareness initiatives for specific NCFE Ongoing
regions/ groups.
35. IV.6 (a) Developing AI & ML-based public query FSPs Ongoing
systems on common banking and finance-
related aspects.
36. IV.6 (a) Conduct of suitably positioned social media FSPs Ongoing
campaigns on consumer protection and
grievance redressal measures.
Strategic Objective V - Strengthening the Quality and Reliability of Customer Protection
and Grievance Redressal Measures [8 Action Points].
37. V.1(a) Simpler and Less Burdensome Solutions FSPs Ongoing
38. V.1(b) Streamlining and Onboarding of banks on FSPs Ongoing
Citizen Financial Cyber Frauds Reporting
and Management System
39. V.1(c) Board approved Customer Grievance FSPs Ongoing
Redress Policy
40. V.2(a) Digital Payments Intelligence Platform RBI Dec 2026
41. V.2(b) Protection against dark patterns Financial Sector Ongoing
Regulators
42. V.2(c) Guardrails against Tech Innovations Financial Sector Ongoing
Regulators
43. V.2(d) Use of pre-intimated official phone numbers FSPs Ongoing
by banks
44. V.2(e) Conduct of regular customer awareness Financial Sector Ongoing
campaigns Regulators,
FSPs
Monitoring and measurement mechanism for assessing progress in FI space
[3 Action Points].
45. Ch-5 Data collection and dissemination by Financial Sector Ongoing
financial sector regulators. Regulators
46. Ch-5 Development of broader and disaggregated Financial Sector June
FI-Index. Regulators 2026
47. Ch-5 Conduct of studies/surveys Financial Sector Ongoing
Regulators
Note –
* Financial Service Providers (FSPs) as anchor stakeholders, shown above, have been
mapped to their respective regulators as per Table IV.1.
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69