**Executive Summary**
The NHAI, in collaboration with telecom service providers, has launched a pilot initiative to deliver real-time safety alerts to National Highway users approaching stray cattle-prone zones to reduce accidents caused by sudden cattle movement. This pilot is being implemented on the Jaipur-Agra and Jaipur-Rewari National Highway corridors. The initiative is part of the ‘Road Safety Month 2026' commemoration.
**Key Points / Main Content**
* **Pilot Initiative:**
* Real-time safety alerts will be delivered to highway users approaching stray cattle-prone zones.
* The pilot is being implemented on the Jaipur-Agra and Jaipur-Rewari National Highway corridors.
* **Alert Mechanism:**
* Location-based alerts will be triggered approximately 10 km before identified high-risk stretches.
* Safety advisory will be delivered through a Flash SMS in Hindi, followed by a voice alert conveying the same message: “आगे आवारा पशु ग्रस्त क्षेत्र है। कृपया धीरे और सावधानी से चलें।"
* Repeat alerts will not be issued to the same user within a 30-minute window.
* **Technology and Data:**
* The initiative leverages telecom technology and upgraded infrastructure.
* Alerts are generated based on mapped cattle-prone zones identified through historical accident data and field-level inputs.
* Reliance Jio has upgraded its platform to enable nationwide delivery of these real-time alerts.
* **Evaluation and Expansion:**
* NHAI will evaluate the pilot's outcomes and effectiveness.
* The possibility of scaling up the initiative to other stray cattle-prone zones will be considered.
**Impact Analysis**
**National Highway Commuters**
* **Impact:** Receive timely and targeted advisories regarding stray cattle-prone zones, increasing awareness and safety, allowing for precautionary measures.
* **Action Required:** Heed the alerts received via Flash SMS and voice messages and drive cautiously in the identified areas.
Key Entities Referenced
NHAI: National Highways Authority of India, the implementing agency for the pilot program.
Jaipur-Agra and Jaipur-Rewari NH corridors: The specific National Highway stretches where the pilot program is being implemented to address stray cattle movement.
Ministry of Road Transport & Highways: The government ministry overseeing the road safety initiatives.
Ministry of Road Transport & Highways
NHAI Launches Pilot for Real-Time Stray Cattle
Safety Alert on National Highways
Pilot being implemented on Jaipur–Agra and Jaipur–Rewari
NH corridors for stray cattle movement
प्रव तथ: 14 JAN 2026 5:23PM by PIB Delhi
As a part of road safety initiatives to commemorate ‘Road Safety Month 2026’ and reduce accidents
caused by sudden cattle movement on National Highways, NHAI in collaboration with telecom service
providers, has launched a pilot initiative to deliver real-time safety alerts to National Highway users
approaching stray cattle–prone zones. The initiative is aimed at reducing accidents caused by sudden cattle
movement on the National Highways, particularly during fog and low-visibility conditions.
A pilot is being implemented on the Jaipur–Agra and Jaipur–Rewari National Highway corridors, which
have been identified as areas prone to stray cattle movement. Under the pilot project, location-based alerts
will be triggered for the National Highway commuters, providing advance warnings approximately 10 km
before identified high-risk stretches. This will provide commuters with some lead time to take
precautionary measures.
To ensure effective communication with National Highway commuters, during the pilot project safety
advisory will be delivered through a Flash SMS, followed by a voice alert. The Flash SMS alert will be
issued in Hindi, stating: “आगे आवारा पशु ग्रस्त ेत्र ह।ै कृपया धीरे और सावधानी से चल।” followed by a voice alert
conveying the same safety message. To prevent alert fatigue, repeat alerts will not be issued to the same
user within a 30-minute window.
The initiative will leverage telecom technology to provide timely and targeted advisories, thereby
improving driver awareness and enhancing safety on National Highways. Alerts will be generated based
on mapped cattle-prone zones identified through historical accident data as well as field-level inputs and
will be delivered using the upgraded telecom infrastructure. As part of the initiative, Reliance Jio has
upgraded its platform to enable nation-wide delivery of these real-time alerts.
Based on the outcomes and effectiveness of the pilot, NHAI will evaluate the possibility of scaling up this
initiative to other stray cattle–prone zones, as part of its ongoing efforts to improve road safety and
enhance user experience on National Highways across the country.
***
GDH/SJ
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