Notification for Change in nomenclature of BOC to CBC at Central, Zonal, Regional and Field level

## Report on Organizational Setup of Central Bureau of Communication **1. Executive Summary:** This report analyzes a notification from the Ministry of Information and Broadcasting, dated June 21, 2022, regarding the organizational setup of the Central Bureau of Communication (CBC). This notification formalizes the nomenclature of the CBC at the Headquarter, Zonal, Regional, and Field levels. The core purpose is to streamline the government's outreach communication by clarifying the organizational structure of the CBC following the integration of various media units in 2017. Key findings indicate a hierarchical structure with clearly defined roles at each level, facilitating a more coordinated and efficient communication strategy. **2. Introduction:** This report aims to provide a comprehensive overview of the Ministry of Information and Broadcasting's notification concerning the organizational setup of the Central Bureau of Communication (CBC), based solely on the information provided in the policy text. **3. Policy Overview:** This is a new policy establishing the organizational structure of the Central Bureau of Communication. * **Core Objective(s):** As inferred from the text, the core objective is to streamline government outreach communication to ensure mass reach towards an informed citizenry by formalizing the organizational nomenclature of the Central Bureau of Communication at various levels (Headquarter, Zonal, Regional, and Field). **4. Background and Rationale:** This policy addresses the need for a formalized structure within the CBC, which was established in 2017 through the merger of the Directorate of Advertising and Visual Publicity (DAVP), the Directorate of Field Publicity (DFP), and the Song and Drama Division (SDD). The likely problem addressed is the absence of a clearly defined organizational setup following the integration of these units, leading to potential inefficiencies in communication campaigns and outreach efforts. The policy aims to resolve this by providing a standardized nomenclature for CBC offices at different levels. **5. Key Provisions / Changes:** As this is a new policy establishing the structure, the following are the main components and rules: * **Establishment of Hierarchical Structure:** The policy establishes a four-tiered hierarchical structure for the CBC, comprising: * Headquarter Level: Central Bureau of Communication (DG) * Zone Level: Central Bureau of Communication Zonal Office, including the Zone and the names of the States within that Zone. * Regional Level: Central Bureau of Communication Regional Office, including the ROB Name and States Name. * Field Level: Central Bureau of Communication Field Office, including the FOB Name and ROB Region. * **Nomenclature Standardization:** The policy standardizes the naming conventions for CBC offices at each level, ensuring clarity and consistency in communication and operations. * **Competent Authority Concurrence:** The policy explicitly states that it is issued with the concurrence of the Competent Authority, indicating proper authorization and approval. **6. Target Audience and Stakeholders:** The primary target audience and stakeholders include: * The Central Bureau of Communication (CBC) and its staff at all levels (Headquarter, Zonal, Regional, and Field). * The Ministry of Information and Broadcasting. * Government agencies that rely on the CBC for communication and outreach campaigns. * The Directorate of Advertising and Visual Publicity (DAVP), the Directorate of Field Publicity (DFP), and the Song and Drama Division (SDD), as their functions are now integrated within the CBC. **7. Implementation Aspects (Inferred):** Based on the text, the following can be inferred about implementation: * **Responsible Agency/Bodies:** The Central Bureau of Communication (CBC) and the Ministry of Information and Broadcasting are the primary responsible bodies for implementing the policy. * **Procedures:** The policy itself is a notification, suggesting it serves as an immediate directive. The structure is effective from the date of the notification (June 21, 2022). The Dte. of Printing at the Government of India Press and the Controller of Publications are involved in the publication and distribution of the notification. * **Further Actions:** It is likely that the CBC will need to develop internal guidelines and procedures to fully operationalize the new organizational structure. **8. Expected Outcomes / Impact of Changes:** The likely intended outcomes of this policy, based on the text, are: * **Improved Communication Coordination:** Streamlining the organizational structure is expected to improve coordination and efficiency within the CBC's communication campaigns. * **Enhanced Outreach Efforts:** A clearer structure should facilitate more effective outreach efforts towards the citizenry. * **Increased Accountability:** Defined roles and responsibilities at each level will enhance accountability within the CBC. **9. Conclusion:** The Ministry of Information and Broadcasting's notification regarding the organizational setup of the Central Bureau of Communication (CBC) is a significant step towards streamlining government outreach communication. By formalizing the nomenclature and establishing a hierarchical structure, the policy aims to improve coordination, efficiency, and accountability within the CBC. This will likely result in more effective communication campaigns and enhanced outreach efforts toward an informed citizenry.

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