**Executive Summary**
The "One Station One Product" (OSOP) initiative, introduced in the Union Budget 2022–23 and officially launched on March 25, 2022, aims to promote indigenous craftsmanship by providing local artisans and Self-Help Groups (SHGs) with retail spaces at railway stations. As of January 19, 2026, the program has expanded to over 2,000 stations with 2,326 outlets, benefiting more than 1.32 lakh individuals. The initiative focuses on sustainable livelihoods and regional heritage preservation through a structured, rotational stall allotment system at nominal fees.
**Key Points / Main Content**
**Program Framework and Implementation**
* **Origin:** Introduced in the Union Budget 2022–23 to transform railway stations into accessible marketplaces for regional products.
* **Scaling:** Following a 15-day pilot at 19 stations, the scheme was scaled up through a structured rollout across the national rail network.
* **Administration:** Railway divisions implement the scheme in coordination with state agencies, MSMEs, and SHGs to ensure inclusive operations.
* **Access:** Stalls are allotted on a rotational basis at nominal fees to encourage participation from those with limited access to formal markets.
**Socio-Economic Objectives**
* **Inclusion:** Prioritises artisans, weavers, farmers, and specifically women-led SHGs to support grassroots entrepreneurship.
* **Livelihood:** Aims to generate sustainable income for local producers by connecting them with millions of transit passengers.
* **Market Expansion:** Provides a national platform for products that were previously restricted to local boundaries, embodying the "Vocal for Local" spirit.
**Regional Representation and Diversity**
* **Product Range:** Outlets showcase diverse items including Madhubani paintings, Sanganeri print textiles, handloom bags, handcrafted toys, and traditional "attar" perfumes.
* **Cultural Preservation:** The stalls serve as links between tradition and opportunity, preserving age-old craftsmanship while offering travelers authentic regional souvenirs.
* **Infrastructure Utility:** Utilizes public transit spaces to foster a convergence of culture, commerce, and community.
**Impact Analysis**
**Local Artisans and Self-Help Groups (SHGs)**
**Impact**
They gain direct access to a massive national customer base, enabling sustainable income and the preservation of traditional skills.
**Action Required**
Coordinate with local Railway divisions and state agencies to apply for stall allotments on a rotational basis.
**Indian Railways (Divisional Management)**
**Impact**
Responsible for transforming stations into cultural hubs and managing the logistical rollout of the initiative.
**Action Required**
Maintain coordination with MSMEs and state agencies to ensure smooth outlet operations and broader inclusion of producers.
**Micro, Small and Medium Enterprises (MSMEs) and State Agencies**
**Impact**
Act as facilitators to bridge the gap between grassroots communities and formal retail opportunities at stations.
**Action Required**
Provide outreach and institutional support to help local producers navigate the OSOP application and operational process.
**Travelers and Passengers**
**Impact**
Gain convenient access to authentic, region-specific products and cultural heritage during their journeys.
**Action Required**
Engage with and support local craftsmanship by purchasing products directly from OSOP kiosks.
Key Entities Referenced
One Station One Product (OSOP): An initiative by Indian Railways to promote indigenous products and local craftsmanship by creating dedicated retail spaces at railway stations for market access.
Indian Railways: The primary implementing body responsible for managing the rollout of OSOP outlets, coordinating with local groups, and providing infrastructure for regional artisans.
Union Budget 2022–23: The official policy document through which the One Station One Product initiative was first introduced to support local livelihoods and regional diversity.
Ministry of Railways: The central government ministry overseeing the policy implementation and scaling of the OSOP scheme across various railway divisions in India.
PIB Headquarters
One Station One Product: Bringing India’s Local
Heritage to Railway Platforms
Posted On: 25 MAR 2026 11:59AM by PIB Delhi
At railway stations across India, a quiet transformation is underway, bringing local craftsmanship into the
heart of everyday journeys. The One Station One Product (OSOP) initiative of Indian Railways,
introduced in the Union Budget 2022–23, promotes indigenous products by creating dedicated retail
spaces that provide market access to local artisans and Self-Help Groups (SHGs), generate sustainable
livelihoods, and showcase regional diversity. Today, over 2,000 railway stations host around 2,326
OSOP outlets, connecting local producers with millions of passengers and benefiting over 1.32 lakh
individuals (as of 19 January 2026).
Tenkasi Jn. Railway Station, Tamil Nadu
Launched on 25 March 2022, the initiative leverages the extensive reach of Indian Railways to transform
stations into accessible marketplaces for regional products. Following a successful 15-day pilot across 19
stations, OSOP was scaled up through a structured rollout, with stalls allotted on a rotational basis at
nominal fees to ensure wider participation. Railway divisions implement the scheme in coordination with
state agencies, SHGs, and Micro, Small and Medium Enterprises (MSMEs), enabling smooth operations
and broader inclusion.
The products showcased under OSOP reflect the unique identity of each region. In Tenkasi Junction,
Tamil Nadu, delicately crafted cane products highlight indigenous skills and craftsmanship, drawing
attention to locally rooted traditions. At Patna Railway Station, stall features the world-renowned
Madhubani paintings, offering local artists and artisans a platform to bring this traditional art to a wider
audience.Madhubani Paintings at Patna Junction, Bihar
With a focus on inclusion, OSOP prioritises artisans, weavers, farmers, and members of SHGs,
particularly women-led groups. By targeting those with limited access to formal markets and supporting
them through outreach and institutional coordination, OSOP enables grassroots communities to connect
with a broader customer base while sustaining their traditional livelihoods.
Showcasing Regional Identity
OSOP outlets offer travellers a chance to purchase authentic local products as souvenirs, reflecting the
unique cultural and economic identity of each state while also supporting grassroots livelihoods.
Asansol Railway Station, West Bengal
At Asansol Railway Station in West Bengal, an OSOP kiosk at Platform No. 4 showcases handloom
bags, handcrafted artefacts, and carpets, attracting waiting passengers. As travellers browse and
make purchases, they take along more than souvenirs; they carry a piece of the region’s craftsmanship and
cultural identity.
Moore Market Complex Railway Station in Chennai, Tamil Nadu
At Moore Market Complex Railway Station, a stall showcases cotton handloom products that
highlight the state’s rich textile traditions. These stalls allow travelers to conveniently purchase authentic
handloom items while supporting local weavers.Nearby, an attar perfume stall introduces visitors to traditional fragrances, blending sensory experience
with cultural heritage, offering travelers an opportunity to experience traditional fragrances while
supporting local artisans and craftsmanship. From the southern coast to the eastern belt, the initiative
continues to connect local craftsmanship with a wider audience.
Balangir Railway Station, Odisha
At Balangir Railway Station in Odisha, a small toy stall set up under the One Station One Product
(OSOP) initiative is creating meaningful livelihood opportunities for local artisans and Self Help Groups
(SHGs). Displaying a range of colourful, handcrafted stuffed toys, the stall reflects the creativity and skills
of local communities, particularly women associated with SHGs who are now able to bring their products
directly to a wider market.
With a steady flow of passengers passing through the station, the outlet ensures visibility and consistent
demand, helping artisans earn a sustainable income while preserving traditional craftsmanship. The
initiative not only promotes regional handicrafts but also strengthens entrepreneurship at the grassroots
level, embodying the spirit of ‘Vocal for Local’ by connecting local producers with a national audience.
Moving westward, the diversity of products evolves, but the underlying impact remains consistent,
empowering artisans while preserving traditional skills.
Jaipur Junction Railway Station, RajasthanAt Jaipur Junction Railway Station, the OSOP outlet brings alive the vibrant legacy of Rajasthan’s
Sanganeri print textiles. With travelers pausing to browse the intricately patterned fabrics, the stall offers
a glimpse into the region’s rich artistic tradition. Beyond showcasing heritage, the initiative provides a
vital platform for local artisans, creating sustainable livelihood opportunities while preserving age-old
craftsmanship.
Tatanagar Railway Station, Jharkhand
Similarly, at Tatanagar Railway Station in Jharkhand, OSOP stalls feature a range of handcrafted
products made by local artisans. For many of them, this platform has expanded market access beyond
local boundaries, allowing their work to reach a wider audience. Each interaction at the stall becomes a
link between tradition and opportunity.
A Platform for India’s Local Talent
The growing network of OSOP outlets illustrates how public infrastructure can support inclusive growth.
By integrating local products into everyday transit spaces, the initiative strengthens grassroots
entrepreneurship while preserving traditional skills.
More importantly, OSOP transforms routine journeys into meaningful encounters. Travelers engage with
stories behind the products they purchase, while artisans gain recognition and economic stability. In this
exchange, railway stations evolve into spaces where culture, commerce, and community converge. As
OSOP continues to expand, it stands as a compelling example of how local talent can be amplified through
national platforms—ensuring that India’s rich heritage travels far beyond its place of origin.
References
Ministry of Railways
https://x.com/RailMinIndia/status/1564882838792568832?s=20
https://sansad.in/getFile/loksabhaquestions/annex/183/AU2640_KY9bK4.pdf?source=pqals
https://swr.indianrailways.gov.in/cris/view_detail.jsp?lang=0&id=0,4,268&dcd=6990&did=17001264663
66C941683059380D4F89F7306F3F333C7E#:~:text=One%20Station%20one%20Product%20(OSOP,ar
e%20operational%20at%201037%20stations
https://www.instagram.com/p/DC6I_r0zTBQ/
https://www.instagram.com/p/DKl8m6Ghzmg/
https://x.com/RailMinIndia/status/1563572106620596225?s=20
https://www.pib.gov.in/PressReleasePage.aspx?PRID=1923698®=3&lang=2
https://www.pib.gov.in/PressReleasePage.aspx?PRID=2216453®=3&lang=1#:~:text=Indian%20Railw
ays'%20One%20Station%20One,of%20India's%20rich%20regional%20diversity.Click here to see PDF
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