**Summary:**
The Ministry of AYUSH launched the Ayush Nivesh Saarthi portal on May 29, 2025, to stimulate economic growth within India's traditional wellness systems. This initiative responds to Lok Sabha Unstarred Question No. 933, addressed on July 25, 2025. The portal functions as a comprehensive investment facilitation platform designed to promote opportunities within the AYUSH sector. It serves as a global information hub for trade in medicinal plants, extracts, and derivatives, supporting the export market for AYUSH products and fostering research and development collaborations. The Ayush Nivesh Saarthi portal streamlines investor onboarding, offers insights into export mechanisms and incentive schemes, and promotes strategic industry partnerships. The Ministry of AYUSH has consolidated policy frameworks, incentive structures, investment-ready projects, and real-time investor engagement tools under a single interface to achieve these goals.
Key Entities Referenced
Ministry of AYUSH: The Indian government ministry responsible for developing and promoting AYUSH systems of medicine.
AYUSH Nivesh Saarthi Portal: A comprehensive investment facilitation platform launched by the Ministry of AYUSH to promote opportunities in the AYUSH sector.
Shri Aditya Yadav: Member of Lok Sabha who raised the question about the AYUSH Nivesh Saarthi Portal.
Shri Prataprao Jadhav: Minister of State IC of the Ministry of AYUSH, who answered the question in Lok Sabha.
Lok Sabha: The lower house of the Parliament of India, where the question was raised.
AYUSH: Stands for Ayurveda, Yoga & Naturopathy, Unani, Siddha and Homoeopathy. It is a set of traditional and non-conventional systems of healthcare and medicine.
25th July 2025: Date on which the Lok Sabha question was to be answered.
29th May 2025: Date on which the Ayush Nivesh Saarthi portal was launched.
GOVERNMENT OF INDIA
MINISTRY OF AYUSH
LOK SABHA
UNSTARRED QUESTION NO. 933.
TO BE ANSWERED ON 25TH JULY 2025
“AYUSH Nivesh Saarthi Portal”
933. Shri Aditya Yadav:
Will the Minister of AYUSH be pleased to state:
(a) whether recently launched AYUSH Nivesh Saarthi portal aims to boost traditional
wellness systems as a strong economic sector of the country;
(b) if so, the details thereof; and
(c) the steps taken/proposed to be taken by the Government to achieve this goal?
ANSWER
THE MINISTER OF STATE (IC) OF THE MINISTRY OF AYUSH
(SHRI PRATAPRAO JADHAV)
(a) and (b) Yes, the Ministry of Ayush has launched Ayush Nivesh Saarthi portal on 29th
May 2025 which aims to boost traditional wellness systems as a strong economic sector of
the country. The portal acts as a comprehensive investment facilitation platform, promoting
opportunities in Ayush sector. It serves as a global hub for information related to trade in
medicinal plants, derivatives & extracts and supports the growing export market for Ayush
products encouraging research and development as well as collaborations between industry
and academia. By streamlining the investor on-boarding process and offering detailed
insights into export mechanisms & incentive schemes, it fosters strategic industry
partnerships across sectors.
(c) Through Ayush Nivesh Saarthi Portal, Ministry of Ayush has consolidated existing
policy frameworks & incentive structures, showcased investment ready projects and
facilitated real time investor engagement under one unified interface.