**Executive Summary**
This document provides a response to Lok Sabha Unstarred Question No. 1275, addressing community-driven initiatives for environmental protection undertaken by the Ministry of Environment, Forest and Climate Change. The response, dated December 8, 2025, details various schemes, campaigns, and activities aimed at promoting cleaner and greener cities and towns, with a focus on citizen participation and environmental awareness. The response also addresses queries regarding the BIG FM eco-carnivals, beautification, public works and funding.
**Key Points / Main Content**
* **Community-Driven Initiatives:**
* The Ministry has undertaken various community-driven initiatives to promote cleaner and greener cities and towns.
* **Major Schemes and Campaigns:**
* Nagar Van Yojana (NVY): Develops forests/green spaces in urban and peri-urban areas; 620 Nagar Vans established in 28 States and 3 UTs.
* School Nursery Yojana (SNY): Engages students in understanding the importance of plants, implemented in recognized public and private schools.
* 'Ek Ped Maa Ke Naam' campaign: Launched on World Environment Day 2024, promoting extensive plantation across the country with the help of “Whole of Government” and “Whole of Society” approach with participation of all stakeholders for increasing the green cover in the country. Recorded plantation of 261 crore saplings on MeriLife portal.
* National Museum of Natural History (NMNH): Promotes cleanliness, environmental awareness, and citizen participation.
* Celebration of World Environment Day 2025: Organized with the slogan 'One Nation, One Mission: End Plastic Pollution'; included 69,000 events and the National Plastic Pollution Reduction Campaign (NPPRC).
* E-Waste Awareness and Reduction Campaign: Organized with the Department of School Education & Literacy and UNICEF YuWaah, engaging students in virtual workshops and collection drives.
* Mission LiFE (Lifestyle for Environment): Promoted through the Experiential Learning Programme (ELP) and Green Talk sessions.
* Swachhta Action Plan (SAP): Building of bio-toilets at National Parks and Sanctuaries to educate visitors regarding Cleanliness.
* **Beach Cleaning Campaigns:**
* MoEFCC has organized beach cleaning campaigns in collaboration with Coastal State Governments covering more than 80 beaches in past last 3 years.
* **Environment Education Programme (EEP):**
* Aims to sensitize children/youth on environmental issues and motivate sustainable lifestyles, implemented through eco-clubs in schools and colleges.
* **Financial Information:**
* Rs. 50784.64 crores has been released under Nagar Van Yojana since 2020-21.
* Rs. 7.38 crores released for School Nursery Yojana.
**Impact Analysis**
**Ministry of Environment, Forest, and Climate Change**
* **Impact:** Responsible for implementing and overseeing various community-driven initiatives, schemes, and campaigns to promote environmental protection and awareness. The ministry collaborates with other government bodies, organizations, and stakeholders to achieve these objectives.
* **Action Required:** Continue implementing and monitoring existing programs, collaborate with stakeholders, and adapt strategies based on results.
**Citizens / General Public**
* **Impact:** Directly impacted by the initiatives aimed at creating cleaner and greener cities and towns. Encouraged to participate in activities and adopt sustainable lifestyles.
* **Action Required:** Participate in community events, adopt sustainable practices, and engage with environmental awareness programs.
**Students**
* **Impact:** Engaged in environmental awareness and education through schemes like the School Nursery Yojana and participation in campaigns.
* **Action Required:** Participate in school programs, raise awareness within families, and adopt sustainable practices.
**Schools and Colleges**
* **Impact:** Implement the Environment Education Programme (EEP) and engage students through eco-clubs and various activities.
* **Action Required:** Integrate environmental education into the curriculum and facilitate student participation in relevant activities.
**State Forest Departments and Partner Ministries**
* **Impact:** Collaborate in plantation efforts and contributing data to the MeriLife portal.
* **Action Required:** Continue collaboration and data reporting.
**Coastal State Governments**
* **Impact:** Work with MoEFCC on beach cleaning campaigns.
* **Action Required:** Continue participating in collaborative beach cleaning campaigns.
**UNICEF YuWaah and Department of School Education & Literacy**
* **Impact:** Partnering for the E-Waste Awareness and Reduction Campaign.
* **Action Required:** Sustain the campaign.
**National Museum of Natural History (NMNH)**
* **Impact:** Tasked with promoting cleanliness, environmental awareness, and citizen participation in creating a cleaner and greener surroundings.
* **Action Required:** Continue community-driven initiatives.
**NGOs/CSOs**
* **Impact:** Involved in beach cleaning campaigns with collaboration with government.
* **Action Required:** Continue active participation in beach cleaning.
**Department of Drinking Water and Sanitation (DDWS), Ministry of Jal Shakti (MoJS)**
* **Impact:** Inter-Ministerial Initiative to Implement Swachhta Action Plan (SAP).
* **Action Required:** Continue SAP collaboration with MoEFCC.
Key Entities Referenced
Ministry of Environment, Forest and Climate Change: The primary government body responsible for environmental protection and climate change initiatives in India.
Mission LiFE (Lifestyle for Environment): A national initiative to promote sustainable lifestyles and environmental awareness.
Nagar Van Yojana (NVY): A scheme for developing forests/green spaces in urban and peri-urban areas.
Swachh Bharat Mission: A nationwide campaign to promote cleanliness and sanitation.
School Nursery Yojana (SNY): A scheme engaging students in understanding the importance of plants.
GOVERNMENT OF INDIA
MINISTRY OF ENVIRONMENT, FOREST AND CLIMATE CHANGE
LOK SABHA
UNSTARRED QUESTION NO. 1275
TO BE ANSWERED ON 08.12.2025
Community Driven Initiatives for Environmental Protection
1275. SHRI EATALA RAJENDER:
Will the Minister of ENVIRONMENT, FOREST AND CLIMATE CHANGE be pleased
to state:
(a) the details of community-driven initiatives aimed at creating a cleaner and greener cities
and towns to encourage citizens to come together to make a difference;
(b) whether as part of the campaign, BIG FM hosted the BIG ECO Carnivals at Beaches which
drew a large and enthusiastic crowd while campaign efforts reached lakhs of people with
messages on environmental protection;
(c) if so, the details thereof along with the details of upcoming efforts including beautifying
streets, renovating public toilets, and painting murals across cities / towns; and
(d) the details of the funds sanctioned and utilised in this regard during the last five years?
ANSWER
MINISTER OF STATE IN THE MINISTRY OF ENVIRONMENT, FOREST
AND CLIMATE CHANGE
(SHRI KIRTI VARDHAN SINGH)
(a) The Ministry of Environment, Forest and Climate Change has undertaken several
community-driven initiatives to promote cleaner and greener cities and towns under various
schemes and campaign. The major schemes include the Nagar Van Yojana (NVY) for
developing forest/green spaces in urban and peri-urban areas; and the School Nursery Yojana
(SNY), which engages students in understanding the importance of plants and is implemented in
recognized public and private schools. So far 620 nos. of Nagar Vans are established in 28 States
and 3 UTs across the country.
‘Ek Ped Maa Ke Naam’ campaign has been launched on the occasion of World Environment
Day 2024 and extensive plantation have been undertaken across the country. This campaign
follows the “Whole of Government” and “Whole of Society” approach with participation of all
stakeholders for increasing the green cover in the country. The campaign has recorded successful
plantation of more than 261 crores saplings on MeriLife portal by the State Forest Departments
along with partner Ministries out of which more than 45 crore saplings are planted in urban
areas.
The National Museum of Natural History (NMNH), New Delhi, along with its Regional Centres
undertake various community-driven initiatives to promote cleanliness, environmental awareness
and citizen participation for creating a cleaner and greener surroundings. As part of Swachhata
Pakhwada and Swachhata Hi Seva, NMNH conducts cleanliness drives in public areas with
participation of students, NGOs and local communities. Awareness activities such as naturewalks, talks, film shows, painting and slogan-writing competitions, Nukkad Natak performances
waste segregation are organised to encourage responsible waste management. Further, under
Mission LiFE (Lifestyle for Environment)“Green Talk” sessions, workshops and outreach
programmes to promote sustainable lifestyles and motivate collective citizen action for cleaner
and greener cities and towns. So far 03 campaigns are conducted during this year across the
country.
The Ministry of Environment, Forest and Climate Change, celebrated World Environment Day
2025 at Bharat Mandapam, New Delhi, on 5th June 2025, with the slogan ‘One Nation, One
Mission: End Plastic Pollution’. As part of one month long pre-campaign activities undertaken
before World Environment Day 2025, around 69,000 events were organized in which around 21
lakh people participated across the country. The National Plastic Pollution Reduction Campaign
(NPPRC) was also launched for the period 5th June to 31st October 2025. The Campaign
included activities to reduce plastic pollution in urban and rural areas under Swachhta Hi Sewa
programme. The activities also included focus on reducing use of avoidable single use plastics in
government offices especially during Special Campaign 5.0.
In partnership with Department of School Education & Literacy and UNICEF YuWaah, the E-
Waste Awareness and Reduction Campaign was organized in 13 cities across Tamil Nadu,
Rajasthan, and Madhya Pradesh engaged 70,000 students in 632 government schools through 65
virtual workshops and school-based collection drives, resulting in the safe recycling of 4,950 kg
of e-waste.
The ministry also facilitated youth engagement in promoting Mission LiFE through a 10-day
Experiential Learning Programme (ELP) on MYBharat platform, offering hands-on learning and
community engagement. The participants undertook several Do-It-Yourself activities
understanding the seven themes of Mission LiFE alongwith a orientation session on Mission
LiFE held at the office premises of UNICEF India. Further, so far more than 6 Crore
participants participated in 33.17 lakhs LiFE related activities.
Under Swachh Bharat Mission the Swachhta Action Plan (SAP) is an inter-Ministerial initiative
of Government of India, which started in the year 2017-18 by Department of Drinking Water and
Sanitation (DDWS), Ministry of Jal Shakti (MoJS). The scope of SAP implementation by
MoEFCC currently includes building of bio-toilets at National Parks and Sanctuaries to educate
visitors regarding Cleanliness. The SAP has been mainstreamed under the Environmental
Information, Awareness, Capacity building and livelihood Programme of the Scheme
“Environment Education, Awareness, Research and Skill Development”.
(b)&(c) Big FM has not hosted any beach cleaning campaign or BIG ECO Carnivals
organised by MoEFCC. However, MoEFCC has organized beach cleaning campaign in
collaboration with Coastal State Governments covering more than 80 beaches in past last 3 years
to sensitize the coastal communities and beach users. These campaigns has seen active
participation from the students of nearby schools and colleges, NCC and NSC cadets, Coast
Guard personnel, NGOs/CSOs (Civil Society Organisations) and Public representatives and
general public. A total of 13 nos. of blue flag beaches are marked across the country.
The Ministry implements Environment Education Programme (EEP) with an objective to
sensitize children/ youth, on issues related to environment and to motivate them to adopt
sustainable lifestyle, through a range of pedagogical initiatives such as workshops, projects,
exhibitions, campaign, competitions, nature camps, summer vacation programmes, etc. The
programme is implemented in schools and colleges through eco-clubs with an aim to supplement
the knowledge that the students gain from classrooms with experience from nature and hands-on
activities. The detail activities undertaken include beach clean-up drives, waste-segregationdemonstrations, awareness sessions on circular economy practices, cultural programmes
promoting environmental stewardship, beautification of streets and public spaces through
community art projects, renovation and upgradation of public toilets to improve hygiene and
accessibility, Painting of murals, installation of street art, and creation of green corridors.
(d) An amount of Rs. 50784.64 crores has been released under Nagar van Yojana since
2020-21 & Rs.7.38 crores for School Nursery Yojana.
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