Lok Sabha Unstarred Question No. 619, to be answered on 03.12.2025, concerns expenditure on advertisements by the government. Shri Shafi Parambil asks the Minister of Information & Broadcasting to state the total amount spent on advertisement by the government, by the State Government, and by the Union Government in print and visual media, during each of the last five years. The Central Bureau of Communication (CBC) issues advertisements on behalf of various Union Ministries/Departments related to schemes/programmes and other initiatives of the Government of India. Newspaper advertisements are issued per the Print Media Advertisement Policy, and news channel ads per the Audio Visual Policy guidelines. Advertisements are released based on the requirements of client ministries/departments and the target audience. Details of expenditure incurred on these advertisements are available on the CBC website, www.davp.nic.in. Details of expenditures by State Governments on advertisements are not maintained by the Government of India. The answer is provided by the Minister of State for Information & Broadcasting and Parliamentary Affairs, Dr. L. Murugan.
Key Entities Referenced
Ministry of Information & Broadcasting: The ministry responsible for answering questions about government advertising expenditure.
Central Bureau of Communication (CBC): The agency responsible for issuing advertisements on behalf of various Union Ministries/Departments.
Print Media Advertisement Policy: The policy that regulates advertisements related to newspapers.
Audio Visual Policy: The guidelines related to advertisements for news channels
GOVERNMENT OF INDIA
MINISTRY OF INFORMATION & BROADCASTING
LOK SABHA
UNSTARRED QUESTION No. 619
TO BE ANSWERED ON 03.12.2025
EXPENDITURE ON ADVERTISEMENT BY GOVERNMENT
619. SHRI SHAFI PARAMBIL
Will the Minister of INFORMATION & BROADCASTING be pleased to state:
(a) the total amount spent by the government on advertisement during each of the last
five years;
(b) the total amount spent by the State Government on advertisement during each of the
last five years; and
(c) the total amount spent by the Union Government on advertisement in print and visual
media?
ANSWER
MINISTER OF STATE FOR INFORMATION & BROADCASTING; AND
PARLIAMENTARY AFFAIRS
(DR. L. MURUGAN)
(a) to (c): The Central Bureau of Communication (CBC) issues advertisements on behalf of
various Union Ministries/Departments related to schemes/programmes and other initiatives of
Government of India.
The advertisements related to newspapers are issued as per the Print Media Advertisement
Policy, and to news channels as per the Audio Visual Policy guidelines. The advertisement are
released as per the requirements of the client ministries/departments and the target audience of
the campaigns.
The details of the expenditure incurred on these advertisements are available on the website of
CBC i.e. www.davp.nic.in.
Details of the expenditures by State Governments on advertisements made are not maintained
by the Government of India.
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