Parliament Question: Export action plans under One District One Product in eastern region

GOVERNMENT OF INDIA MINISTRY OF COMMERCE & INDUSTRY DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE RAJYA SABHA UNSTARRED QUESTION NO. 1630. TO BE ANSWERED ON FRIDAY, THE 13TH FEBRUARY, 2026. EXPORT ACTION PLANS UNDER ONE DISTRICT ONE PRODUCT IN EASTERN REGION 1630. SHRI SUJEET KUMAR: Will the Minister of Commerce and Industry be pleased to state: (a) whether Government has initiated export action plans under ODOP-DEH (One District One Product – Districts as Export Hubs) in the eastern region, including Odisha; (b) the key initiatives being undertaken through Export Promotion Councils and Indian Missions abroad to promote ODOP-linked exports from across the country including Odisha; and (c) the assistance being provided within the State for infrastructure, branding and market linkages to enhance the export readiness of ODOP products? ANSWER THE MINISTER OF STATE IN THE MIN ISTRY OF COMMERCE & INDUSTRY (SHRI JITIN PRASADA) (a): One District One Product (ODOP) is an initiative by the Department for Promotion of Industry and Internal Trade (DPIIT) with the aim to select, brand, and promote at least one product from each district of the country for enabling holistic growth across all regions. As of date, more than 1,200 products have been identified across 773 districts in the country under the ODOP framework. The selection of ODOP products is undertaken by the respective State/Union Territory (UT) Governments. The Government of Odisha have identified 56 products from 30 districts. Details of district wise products is available in Annexure I. Further, the Districts as Export Hubs (DEH) initiative of the Directorate General of Foreign Trade (DGFT), Department of Commerce, aims to promote exports, manufacturing, and employment generation at the grassroots level. Under the initiative, identification of the products and services with export potential in all the districts of the country is done in consultation with all stakeholders including the States/UTs. Further, under DEH, institutional mechanism has been set up in all States/UTs by forming the State Export Promotion Committee (SEPC) and District Export Promotion Committee (DEPC) at the district level. As per the information received from the Government of Odisha, District Level Export Promotion Committees (DLEPCs) have been constituted in the State under the chairmanship of the Collector and District Magistrate through Notification dated 15.02.2020. Further, State Government has also identified products with export potential in all the 30 districts as well as prepared the draft District Export Action Plans for all these districts. The MSME Department, Government of Odisha, through Directorate of Export Promotion and Marketing, Bhubaneswar has developed a portal hosting the complete list of ODOP products along with their detailed descriptions, available at: https://eodbodisha.odisha.gov.in/ODOP/odop_index. (b): To promote exports of ODOP products, including those from Odisha, DPIIT in coordination with Indian Missions abroad, has undertaken several targeted initiatives. These include the organisation of virtual buyer–seller meets, participation in international trade fairs and exhibitions, aimed at connecting ODOP producers with global buyers.Various ODOP Products have been included as part of gifting during G-20 meetings in India, thereby enhancing global visibility and brand recognition of district-level products. More than 50 Indian Missions have partnered with ODOP to organise product showcases, curated exhibitions, buyer–seller meets, and roundtable interactions with international retailers and importers. Over the last 5 years, 45+ international outreach events have been held across Asia, Europe, Africa, the Middle East, and the Americas to promote district products in global markets. Further, ODOP has facilitated the establishment of three dedicated ODOP Stores in Singapore (2) and Kuwait (1), enabling continuous international retail presence for select products. 10 ODOP Walls have been installed in Indian Embassy, Singapore, New York, Vancouver, Bahrain, and Japan to promote district products through permanent visual displays. ODOP leverages digital campaigns, catalogues, and Mission-driven social media promotion to highlight district value chains abroad. (c): Since ODOP is an initiative for product promotion and not a financial scheme, it does not provide any monetary assistance. However, several States, including Odisha, have leveraged existing schemes in agriculture, handicrafts, handloom, MSME, and allied sectors to create complementary support mechanisms for infrastructure development, branding, capacity building, and market access for ODOP products. As per the information received from the Government of Odisha, fiscal incentives are being extended to exporters in the State, including exporters of ODOP products, under the Odisha Export Policy–2022 through the Export Incentives Reimbursement Portal (EIRP) (eirp-depm.odisha.gov.in). Further, under the Scheme for Special Assistance to States for Capital Investment (SASCI) of Department of Expenditure, as per the 2023-2024 budget announcement, PM Ekta mall (Unity Mall) is to be set up in every state for promoting ODOP, GI and local handicraft products. This scheme provides the state with financial support in the form of interest free loan. An outlay of ₹5,000 crore has been allocated to States under this scheme. The Government of Odisha has identified land in Bhubaneswar for the proposed Unity Mall and funding of ₹187.12 crore has been approved by the Department of Expenditure under SASCI for the year 2023–24. In addition, as part of efforts to enhance the export readiness of ODOP products, multiple interventions have been undertaken at the State level, including: i. Capacity Building Initiatives: ODOP in collaboration with institutes such as National Institute of Design and IIT, Bhubaneswar has conducted design sensitization and entrepreneurship workshops in Nayagarh District for Brass and Bell Metal Craft, Puri and Raghurajpur districts for Patachitra. ii. ODOP Catalogue: ODOP has launched a digital ODOP Gift Catalogue featuring over 1000 products from across India, which also includes Odisha’s ODOP products. iii. Events/Exhibitions (Domestic/International): ODOP has participated in 50+ state specific fairs, national and international events, including flagship ones such as India International Trade Fair (IITF), World Food India, Bharat Tex, Bharat Parv, G20 Craft Bazaars, showcasing products from 350+ districts, including products from districts of Odisha. iv. E-commerce platforms: ODOP has significantly expanded domestic market access by operationalising 500+ ODOP product categories and 1000+ unique products on the Government e-Marketplace (GeM). 16 Odisha ODOP product categories from districts have been created on GeM. *****ANNEXURE-I ANNEXURE REFERRED TO IN REPLY TO PART (a) OF THE RAJYA SABHA UNSTARRED QUESTION NO. 1630 FOR ANSWER ON 13.02.2026. ODOP Products from Odisha S. No. District Product Category Sector 1 Angul Terracotta Primary Handicraft Balasore Marine Products Primary Marine 2 Balasore Stone Craft Secondary Handicraft 3 Bargarh Handloom Primary Handloom Bhadrak Rice Primary Agriculture 4 Fish Secondary Marine Cotton Primary Agriculture 5 Bolangir Onion Secondary Agriculture 6 Boudh Handloom Patta Saree Primary Handloom Silver Filigree (Tarakashi Art) Primary Handicraft 7 Cuttack Handloom of Maniabandha Secondary Handloom Watermelon Primary Agriculture 8 Deogarh Orange Secondary Agriculture Litchi Tertiary Agriculture Handicrafts Primary Handicraft 9 Dhenkanal Cashew Secondary Agriculture Cashew Kernel Primary Agriculture 10 Gajapati Granite Slab Secondary Manufacturing Turmeric Oil Tertiary Food Processing Handloom Primary Handloom 11 Ganjam Cashew Secondary Agriculture Granite Slab Tertiary Manufacturing Rice Primary Agriculture 12 Jagatsinghpur Marine Secondary Marine Stone Carving Primary Handicraft 13 Jajpur Handicraft Secondary Handicraft Aluminium Ingot Primary Manufacturing 14 Jharsuguda Chilly Secondary Agriculture Ginger Tertiary Agriculture 15 Kalahandi Handicraft (Wood Carving) Primary Handicraft 16 Kandhamal Turmeric Primary Agriculture 17 Kendrapara Golden Grass Product Primary Handicraft Kendujhar 18 Terracotta Primary Handicraft (Keonjhar) Fish product Primary Marine 19 Khurda Handicrafts (Stone Carving) Secondary Handicraft Handicrafts (Pattachitra) Tertiary Handicraft 20 Koraput Cashew Primary Agriculture Millets Primary Agriculture Tribal Jewellery Secondary Handicraft 21 Malkangiri Turmeric Tertiary Agriculture Processed Fish Others Marine 22 Mayurbhanj Rice Primary Agriculture23 Nabarangpur Maize Primary Agriculture 24 Nayagarh Brass and Bell Metal Primary Handicraft Cotton Primary Agriculture 25 Nuapada Onion Secondary Agriculture Handicrafts (Pattachitra) Primary Handicraft 26 Puri Marine Products Secondary Marine Cotton Primary Agriculture 27 Rayagada Tamarind Secondary Agriculture Sambalpuri Bandha Saree Primary Handloom 28 Sambalpur Chilly Secondary Agriculture Sambalpuri Fabric Jewellery Tertiary Handicraft Sonepur 29 Bomkai Sarees & Fabrics Primary Textile (Subarnapur) 30 Sundergarh Bamboo Craft Primary Handicraft ********