The document is an answer to Unstarred Question No. 808 in Lok Sabha, to be answered on 04.02.2026, regarding funds for empanelling influencer agencies, addressed to the Minister of Information and Broadcasting, by Smt. Rachna Banerjee. The questions ask for details of the amount incurred for advertisements by DAVP on newspaper and TV channels, the amount of funds for empanelling influencer agencies, and the amount paid to influencers for promotional content over the last five years.
The answer, given by the Minister of State for Information & Broadcasting and Parliamentary Affairs, Dr. L. Murugan, states that the Central Bureau of Communication (CBC) issues advertisements on behalf of various client Ministries/Departments and that the DAVP has been merged into CBC. Details of the amount incurred for all advertisements by CBC on newspaper, TV channels for the last five years are available on the website www.davp.nic.in. CBC undertakes empanelment of various media agencies in accordance with the Digital Advertisement Policy, 2023.
Key Entities Referenced
Ministry of Information & Broadcasting: Primary subject of the document as the source ministry answering the question
Directorate of Advertising and Visual Publicity (DAVP): Government agency previously responsible for advertisements, now merged into CBC
Central Bureau of Communication (CBC): Government agency now responsible for issuing advertisements on behalf of other ministries, and successor to DAVP
Digital Advertisement Policy, 2023: The policy that guides CBC's empanelment of media agencies.
GOVERNMENT OF INDIA
MINISTRY OF INFORMATION & BROADCASTING
LOK SABHA
UNSTARRED QUESTION No. 808
TO BE ANSWERED ON 04.02.2026
FUNDS FOR EMPANELLING INFLUENCER AGENCIES
808. SMT. RACHNA BANERJEE
Will the Minister of INFORMATION AND BROADCASTING be pleased to state:
(a) the amount (in Rs.) incurred for all advertisements by Directorate of Advertising and Visual
Publicity (DAVP) on newspaper, TV channel during the last five years, year and group-wise;
(b) the amount of funds (in Rs.) for empanelling influencer agencies, agency-wise since
inception; and
(c) the amount paid to influencers (in Rs.) for creating promotional content during the last five
years, year and influencer-wise?
ANSWER
MINISTER OF STATE FOR INFORMATION & BROADCASTING; AND
PARLIAMENTARY AFFAIRS
(DR. L. MURUGAN)
(a) to (c): The Central Bureau of Communication (CBC) issues advertisements on behalf of
various client Ministries/Departments related to schemes/programmes and other initiatives of
the Government of India. Erstwhile DAVP has been merged into CBC.
The amount incurred for all advertisements by CBC on newspaper, TV channel during the last
five years, year and group-wise are available on the website of CBC i.e. www.davp.nic.in. CBC
undertakes empanelment of various media agencies in accordance with the Digital
Advertisement Policy, 2023.
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