Executive Summary:
The Ministry of Social Justice and Empowerment addresses questions regarding the Nasha Mukt Bharat Abhiyaan (NMBA), a campaign against substance abuse. Launched on August 15, 2020, in 272 vulnerable districts, NMBA has now expanded nationwide. The response outlines fund allocation, activities undertaken, state support, and efforts towards achieving a drug-free country.
Key Points / Main Content:
* **Funding and Allocation:**
* ₹7.10 lakh per district is provisioned under NMBA.
* Funds are released to states for further distribution to districts based on State Action Plans.
* No funds have been released to States/UTs for the NMBA component under the State Action Plan component of the NAPDDR scheme during the current financial year.
* **NMBA Activities and Achievements:**
* Focuses on awareness about substance use in educational institutions and among the general public.
* Includes counseling, treatment facilities, and capacity-building programs.
* Sensitized 16.5 crore people, including 5.5 crore youth and 3.43 crore women.
* Involved 4.47 Lakh educational institutions.
* Trained 20,000 Master Volunteers.
* Utilizes social media, a mobile application, and a website for awareness and data collection.
* Conducted a National Online Pledge with 1.67 Crore students from 99,595 institutions.
* Organizes events like 'Nashe se Azaadi' and NMBA Interactions with NCC.
* Signed MoUs with six spiritual/social service organizations.
* Operates a toll-free helpline (14446) for de-addiction, receiving over 4.3 Lakh calls.
* Observes International Day Against Drug Abuse and Illicit Trafficking on June 26th.
* Implements NMBA in border areas, including training for border guarding forces.
* Conducted a mass pledge on August 12, 2024, with 3 crore participants.
* **State Government Support and Measures:**
* State Governments actively participate and support NMBA implementation through State and District Level Committees.
* The Department of Social Justice and Empowerment has requested State Governments to undertake specific measures:
* Formation of State and District level NMBA committees.
* Regular meetings of district-level committees.
* Identification and appointment of at least 50 Master Volunteers per district.
* Training for Master Volunteers in coordination with NISD.
* Conducting and uploading activities on the NMBA mobile app.
* Navchetna Modules have been developed for sensitizing students, teachers, and parents.
* Regular reviews are conducted with State Governments/UTs through meetings and conferences.
Impact Analysis:
* **Citizens:**
* Impact: Increased awareness about substance abuse and access to de-addiction resources.
* Action Required: Participate in awareness programs, utilize helpline services if needed, and take the pledge to remain drug-free.
* **Educational Institutions:**
* Impact: Play a crucial role in disseminating information and encouraging students to abstain from drugs.
* Action Required: Facilitate awareness programs, encourage student participation in pledges, and utilize available training modules.
* **State Governments:**
* Impact: Responsible for implementing and monitoring NMBA at the state and district levels.
* Action Required: Form committees, appoint and train Master Volunteers, conduct activities, and regularly review implementation progress.
* **Master Volunteers:**
* Impact: Frontline workers in spreading awareness and facilitating de-addiction efforts.
* Action Required: Undergo training, conduct awareness activities, and assist in data collection.
Key Entities Referenced
Nasha Mukt Bharat Abhiyaan: A campaign launched by the Ministry of Social Justice and Empowerment to create a drug-free India.
Ministry of Social Justice and Empowerment: The Indian government ministry responsible for the Nasha Mukt Bharat Abhiyaan and addressing social justice issues.
State Action Plan: A plan proposed by states for utilization of funds released under Nasha Mukt Bharat Abhiyaan at district level.
National Action Plan for Drug Demand Reduction: A scheme under which funds for Nasha Mukt Bharat Abhiyaan are released to states.
National Institute of Social Defense: An organization involved in training Master Volunteers for the Nasha Mukt Bharat Abhiyaan.
International Day Against Drug Abuse and Illicit Trafficking: Observed on 26th June every year to spread awareness about the ill effects of drug abuse.
Master Volunteers: A trained group of volunteers who conduct activities under Nasha Mukt Bharat Abhiyaan
NCC: National Cadet Corps is the youth wing of the Indian Armed Forces.
GOVERNMENT OF INDIA
MINISTRY OF SOCIAL JUSTICE AND EMPOWERMENT
LOK SABHA
UNSTARRED QUESTION NO.3690
TO BE ANSWERED ON 12.08.2025
FUNDS FOR NASHA MUKT BHARAT ABHIYAAN
+3690. SMT. SHOBHANABEN MAHENDRASINH BARATYA:
SHRI BHOJRAJ NAG:
Will the Minister of SOCIAL JUSTICE AND EMPOWERMENT be pleased to state:
(a) the total funds allocated and utllised for Nasha Mukt Bharat Abhiyaan, during current
financial year, State and district-wise in the country;
(b) whether Nasha Mukt Bharat Abhiyaan scheme is being implemented in the country and if so,
the details of the major activities undertaken under the campaign, State and district-wise;
(c) whether the State Governments actively providing adequate support and cooperation in such
campaign and if not, the steps taken to ensure active participation of the States/UTs, if so, the
details thereof; and
(d) whether the Government proposes to achieve the target of a drug-free country and if so, the
efforts being made to accomplish the same, if so, the details thereof, State and district-wise?
ANSWER
MINISTER OF STATE FOR SOCIAL JUSTICE AND EMPOWERMENT
: (SHRI B.L.VERMA)
(a): Nasha Mukt Bharat Abhiyaan (NMBA) was launched on 15" August 2020 by Ministry of
Social Justice & Empowerment in 272 identified most vulnerable districts and now it has been
extended to all districts across the country. Under the Nasha Mukt Bharat Abhiyaan (NMBA),
there is a provision to release 710 lakh per district. Funds are released to States for further
releases to district as per State Action Plan (SAP) proposal. No funds have been released to
States /UTs for NMBA component under State Action Plan component of NAPDDR scheme
during the current financial year so far.
(b): Nasha Mukt Bharat Abhiyaan intends to reach out to the masses and spread awareness
about substance use with focus on higher educational Institutions, university campuses &
schools, reaching out & identifying dependent population, focus on counselling & treatment
facilities in hospitals & rehabilitation centres and Capacity building programmes for service
providers.The achievements of NMBA so far are as follows:
i. Till now, through the various activities undertaken on-ground, 16.5+ crore people have
been sensitized on substance use including 5.5+ crore Youth and 3.43+ crore Women.
li. Participation of 4.47+ Lakh educational institutions has ensured that the message of the
Abhiyaan reaches children and youth of the country.
iii. A strong force of 20,000+ Master Volunteers (MVs) have been identified and trained.
iv. Awareness through official Social Media accounts of the Abhiyaan on X, Facebook &
Instagram.
NMBA Mobile Application developed to gather and collect the data of NMBA activities
and represent on the NMBA Dashboard at district, state and national level.
Vi. NMBA Website (http://nmba.dosje.gov.in) provides detailed information and insights to
the user/viewer about the Abhiyaan, an online discussion forum, NMBA dashboard, e-
pledge.
Vii. A National Online Pledge to be Drug Free had 1.67+ Crore students from 99,595
educational institutions pledging to be drug free.
Viii. Events like 'Nashe se Azaadi- National Youth and Students Interaction Programme’,
‘Naya Bharat, NashaMukt Bharat’, ‘NMBA Interaction with NCC’ are regularly
organized to engage and connect with youth and other stakeholders.
ix. MoUs have been signed with six Spiritual/Social Service organizations like The Art of
Living, Brahma Kumaris, Sant Nirankari Mission, All World Gayatri Parivar, ISKCON
and Shri Ram Chandra Mission to support NMBA and conduct mass awareness activities.
A Toll-free Helpline for de-addiction, 14446, is set up to provide primary counselling and
immediate referral services to the persons seeking help through this helpline. More than
4.3 Lakh calls have been received, so far on the helpline number.
Xi. Every year, 26th June is observed as the International Day Against Drug Abuse and
Illicit Trafficking, to spread awareness about ill effect of drug abuse.
Xii. NMBA Interaction with NCC cadets officers was held and 700 officers were present
physically. About 40,000 cadets present online across the country.
Xiii. A National Youth and Students Interaction Programmes are conducted.
XIV. Implementation of NMBA in Border Areas by training of Border guarding forces with
specialized modules and establishing de-addiction centers in these areas.
XV. A mass pledge/oath on NMBA was conducted on 12th August, 2024 and a total of about
3+ crore people from 2+ lakh institutions participated in the nationwide pledge.
(c) & (d): The State Governments are actively participating and providing support for the
smooth implementation of Nasha Mukt Bharat Abhiyaan (NMBA). NMBA is implemented
through the State Level and District Level Nasha Mukt Bharat Abhiyaan Committees. To
implement Nasha Mukt Bharat Abhiyaan in all the districts across the country, Department of
Social Justice and Empowerment has requested State Governments to undertake the following
measures-i. Ensuring the formation of State level NMBA committee and District level NMBA
committees in all the districts.
ii. Ensuring the district level committees under the Nasha Mukt Bharat Abhiyaan are holding
their meetings on a regular basis.
iii. Identification and appointment of at least 50 Master Volunteers in each district to conduct
activities.
iv. Training to the identified Master Volunteers in convergence with National Institute of
Social Defense(NISD).
v. Conducting the activities under the Nasha Mukt Bharat Abhiyaan and uploading the
activities on the NMBA mobile app.
Further, Navchetna Modules, teacher training modules have been developed by the
- Department for sensitizing students (6th-11th standard), teachers and parents on drug
dependence, related coping strategies and life skills.
The implementation of the Nasha Mukt Bharat Abhiyaan (NMBA) is regularly reviewed with
State Governments/UTs through monthly review meetings, Chintan Shivirs, and National-Level
Conferences. During these meetings, States are followed up to undertake the above measures for
effective implementation of NMBA.
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