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GOVERNMENT OF INDIA
MINISTRY OF CULTURE
LOK SABHA
UNSTARRED QUESTION NO-2552
ANSWERED ON 09.03.2026
IMPACT ASSESSMENT OF EK BHARAT SHRESHTHA BHARAT CAMPAIGN
†2552. SHRI TARIQ ANWAR:
Will the Minister of CULTURE be pleased to state:
(a) the details of the action plan under the 'Ek Bharat Shreshtha Bharat' campaign with
regard to cultural programmes, exhibitions and heritage tours organized/to be organized
between States and the Union Territories for the financial years 2024-25 and 2025-26;
(b) whether the Government has any standardized impact assessment mechanism to evaluate
the extent to which the programme is contributing to the objectives of national
integration and cultural understanding despite the increase in budget allocation for this
campaign; and
(c) whether the Government has formulated any new strategy to ensure wider outreach of
the campaign by enhancing the engagement of students, youth and social workers?
ANSWER
MINISTER OF CULTURE AND TOURISM
(SHRI GAJENDRA SINGH SHEKHAWAT)
(a) To protect, promote and preserve various forms of folk art and culture throughout the
country, the Government of India has set up seven Zonal Cultural Centres (ZCCs) with
headquarters at Patiala, Nagpur, Udaipur, Prayagraj, Kolkata, Dimapur and Thanjavur. These
ZCCs organize various cultural activities and programmes in their member States on regular
basis. The cultural activities and programmes organized under 'Ek Bharat Shreshtha Bharat'
campaign by these ZCCs during the years 2024-25 and 2025-26 are at Annexure.
(b) The programmes organized under EBSB are reviewed through regular reports
submitted by ZCCs. These ZCCs also upload details of their activities on digital platforms.
Information such as the number of programmes conducted, level of participation, footfalls,
and feedback received is examined to assess the impact of these initiatives in promoting
national integration and cultural awareness.
(c) All the ZCCs ensure wider outreach of the campaign by organizing a variety of
cultural programmes, workshops, competitions and interactive sessions in collaboration with
schools, colleges, universities and local cultural institutions to involve students, youth and
social workers. ZCCs also make use of social media platforms and digital publicity to
disseminate information about events and attract wider audiences. Additionally, outreach
programmes, cultural exchanges and awareness campaigns are also conducted at the
grassroot level to promote participation of youth, thereby strengthening the objectives of the
campaign.
*****ANNEXURE
Annexure referred to in reply to part (a) of Lok Sabha Unstarred Question No. 2552 for
09.03.2026
Cultural activities and programmes organized under 'Ek Bharat Shreshtha Bharat' campaign by the
ZCCs during the years 2024-25 and 2025-26
2024-25
Sl. Name of the cultural Date Venue No. of artists Footfall
No. activities and participated
programmes
1. Cultural Programme 2/08/2024 Rashtrapati 47 300
(Rashtrapati Bhavan) Bhavan, New
Delhi
2. World Folklore Day 22/08/2024 Nagpur 22 120
(Maharashtra)
3. Divisional Level 02/10/2024 to Nagpur 155 500
Festival 04/10/2024 (Maharashtra)
4. Divisional Level 02/10/2024 to Hyderabad 180 10000
Festival 04/10/2024 (Telangana)
5. Mysore Dasara 03/10/2024 to Mysore 30 400
7/10/2024 (Karnataka)
6. Bhagwan Birsa 15/11/2024 to Nagpur 154 1000
Munda Jayanti & 17/11/2024 (Maharashtra)
Janjatiya Gaurav
Divas "Tribal Dance
Festival "
7. Udyan Utsav 02/01/2025 to Rashtrapati 251 10000
13/01/2025 Bhavan
Hyderabad
(Telangana)
8. Lok Kala Darshan 22/01/2025 to Hiwarkhed, 90 15000
24/01/2025 Khed &
Shendurjanaghat
(Maharashtra)
9. Orange city Craft 10/01/2025 to Nagpur 214 50000
Mela & Folk Dance 19/01/2025 (Maharashtra)
Festival
10. Har Kanth Me Bharat 02/02/2025 to Madhya 60 600
16/02/2025 Pradesh,
Maharashtra &
Hyderabad)
11. Lok Nritya Bharat 01/03/2025 to Gadchiroli 90 9000
Bharati 03/03/2025 (Maharashtra)
12. National Folk Dance 01/03/2025 to Shilpgram 152 6000
Festival 04/03/2025 Khajuraho
(Madhya
Pradesh)
13. Loknatya Samaroh 18/03/2025 to Amravati 75 900
20/03/2025 (Maharashtra)
14. Octave 21/03/2025 to Khiragadh 244 20000
23/03/2025 (Chhattisgarh)
15. Octave 26/03/2025 to Solapur 244 15000
28/03/2025 (Maharashtra)16. Ek Bharat Shretha 9/08/2024 to Patna, Bihar 110 1500
Bharat programme 10/08/2024
Tripura-Bihar-
Mizoram
17. Kalakranti – Ek 20/08/2024 Cuttack, Odisha 95 550
Bharat Shreshtha
Bharat programme
Maharashtra and
Odisha
18. Diwali Shilp Mela 17/10/2024 to Prayagraj, Uttar 375 22224
28/10/2024 Pradesh
19. Rashtriya Shilp Mela 01/12/2024 to Prayagraj, Uttar 555 63477
15/12/2024 Pradesh
20. Ek Bharat Shreshtha 30/04/2024 Virtual Mode 45 600
Bharat (EBSB) participation
Cultural Exchange from the Pairing
Programme – Folk States
Dance Presentations
(Rikhamapada –
Arunachal Pradesh,
Wangala –
Meghalaya, Jhijiya –
Uttar Pradesh)
21. Ek Bharat Shreshtha 29/06/2024 Virtual Mode 45 570
Bharat Cultural from the Pairing
Programme – Folk States
Dance & Song
Presentations (Badhai
Norta & Baredi –
Madhya Pradesh,
Folk Dance –
Manipur, Lotha Folk
Song & Dance –
Nagaland)
22. Ek Bharat Shreshtha 31/08/2024 Virtual Mode 45 650
Bharat Cultural from the Pairing
Programme – Folk States
Performances (Badhai
Norta – Madhya
Pradesh, Folk Dance
– Manipur,
Chakhesang Folk
Song & Dance –
Nagaland)
23. Mango Festival-2024 09/05/2024 Kasargod 31 250
(Kerala)
24. Folk Dance Festival 02/02/2025 to Kannur (Kerala) 35 150
03/02/2025
25. National Folk Festival 03/02/2025 to Thrissur 30 200
2025 04/02/2025 (Kerala)
26. Celebration of 01/05/2024 Punjab Raj 60 Approx 500
Gujarat and Bhawan
Maharashtra Day (Chandigarh)
27. Sanskritik Yatra and 16/06/2024 to Pathankot 135 Approx.1000-
Sindhu Darshan 30/06/2024 (Punjab), 1200 per day
Festival Udhampur & per
Srinagar (UT programmeof J&K),
Kargil & Leh
(UT of
Ladakh) and
Keylong &
Mandi
(Himachal
Pradesh)
28. Baba Sheikh Farid 19/09/2024 to Faridkot 111 Approx.
Aagman Purb 23/09/2024 (Punjab) 18000-20000
29. 14th Chandigarh 29/11/2024 to Kalagram 975 Approx.
National Crafts Mela 08/12/2024 (Chandigarh) 98000-
99000
30. International Gita 28/11/2024 to Kurukshetra 329 Approx.
Mahotsav 15/12/2024 (Haryana) 26000-
28000
per day
31. Bharat Parv 26/01/2025 to Red Fort Lawns 545 Approx. 2500-
31/01/2025 (New Delhi) 3000 daily
32. All India Governor's 02/08/2024 Delhi 32 200
Conference, Delhi
33. Nareli Purnima, 19/08/2024 Daman 28 3000
Daman
34. Tarang Shakti 30/08/2024 to Jodhpur 69 1800
07/09/2024 (Rajasthan)
35. Ganeshotsav 12/09/2024 to Goa 74 7000
18/09/2024
36. National Lok 21/10/2024 to Jaipur 70 2000
Mahotsav “Lokrang" 24/10/2024 (Rajasthan)
37. National Unity Day 31/10/2024 Kevadiya 55 10000
(Gujarat)
38. Pushkar Fair 09/11/2024 Pushkar 58 10000
(Rajasthan)
39. Lord Birsa-Munda 15/11/2024 to Shilpgram 179 1000
National Tribal 16/11/2024 (Udaipur)
Festival
40. Bundi Mahotsav, 18/11/2024 to Bundi 46 5000
20/11/2024 (Rajasthan)
41. Matsay Mahotsav 25/11/2024 to Alwar 43 6000
26/11/2024 (Rajasthan)
42. Shilpgram Utsav 21/12/2024 to Shilpgram 683 200000
30/12/2024 (Udaipur)
43. Camel Festival 11/01/2025 to Bikaner 46 5000
12/01/2025 (Rajasthan)
44. Lokotsav 17/01/2025 to Goa 227 10000
26/01/2025
45. Maru Mahotsav 10/02/2025 to Jaisalmer 47 5000
11/02/2025 (Rajasthan)
46. Beneshwar Mela 11/02/2025 to Dungarpur 49 10000
12/02/2025 (Rajasthan)
47. Vasantosav 21/02/2025 to Gandhinagar 172 100000
02/03/2025 (Gujarat)
48. Lokanurjan Mela 22/02/2025 to Udaipur 30 1000
24/02/2025 (Rajasthan)
49. Octave 07/03/2025 to Goa 227 5000
09/03/202550. Daang Darbar 08/03/2025 to Ahva Dang 59 5000
12/03/2025 (Gujarat)
51. 30th Adi Jati 20/03/2025 to Anand (Gujarat) 35 2000
Mahotsav 21/03/2025
52. EBSB 20/03/2025 to Pune 30 2000
22/03/2025 (Maharashtra)
53. Lokanurjan Mela 23/03/2025 to Jodhpur 56 8000
25/032025 (Rajasthan)
54. Shilpdarshan Throughout the Shilpgram 720 100000
year (Udaipur)
2025-26
Sl. Name of the Date Venue No. of artists Footfall
No. cultural activities participated
and programmes
1. Chitramala Nirman 20/04/2025 Raipur 50 500
Karyashala Painting (Chhattisgarh)
Exhibition on the
occasion of
Ahilyabai Holkar
Trishatabdi Jayanti
2. WAVES 1/05/2025 to Mumbai 70 10000
3/05/2025 (Maharashtra)
3. Malwa Utsav 08/05/2025 to Indore (Madhya 60 1000
14/05/2025 Pradesh)
4. Nadi Mahotsav 27/09/2025 Sangli, Miraj & 120 200
to 29/09/2025 Ichalkarnji
(Maharashtra)
5. Kolhapur Shahi 25/09/2025 & Kolhapur 120 600
Dashara Mahotsav 26/09/2025 (Maharashtra)
6. Octave - A Festival 09/10/2025 to SCZCC, Nagpur 206 10000
of North Eastern 12/10/2025 (Maharashtra)
States of India
7. Bharatiya Kala 21/11/2025 to Rashtrapati 357 150000
Mahotsav 30/11/2025 Nilayam,
Secunderabad
(Telangana)
8. Shataabdi 05/12/2025 to Ratlam (Madhya 25 650
Mahotasav - 08/12/2025 Pradesh)
Maharashtra Lok
Kala Darshan
9. Chetak Festival 11/12/2025 to Sarangkheda 75 6000
15/12/2025 (Maharashtra)
10. Octave - Festival of 24/12/2025 to Indore (Madhya 261 3000
North Eastern States 27/12/2025 Pradesh)
11. Ek Bharat Shreshtha 08/09/2025 Ranchi 105 700
Bharat programme (Jharkhand)
Goa and Jharkhand
12. Ek Bharat Shreshtha 04/02/2026 to Bhikhanpura, 120 2500
Bharat programme 05/02/2026 Khorampur &
Tripura, Mizoram, Vaishali (Bihar)
Bihar
13. Octave 26/04/2025 to Bhagalpur (Bihar) 159 950
30/04/202514. Kalagram during 16/01/2025 to Prayagraj 8499 400000+
Mahakumbh 24/02/2025 (Uttar Pradesh)
15. Ganga Sanskriti 17/05/2025 to Varanasi 103 1550
Yatra 18/05/2025 (Uttar Pradesh)
16. Diwali Shilp Mela 08/10/2025 to Prayagraj 512 33206
19/10/2025 (Uttar Pradesh)
17. Rashtriya Shilp 01/12/2025 to Prayagraj 650 43010
Mela 10/12/2025 (Uttar Pradesh)
18. Chalo Mann Ganga 04/01/2026 to Prayagraj 1827 24874
Jamuna Teer 13/02/2026 (Uttar Pradesh)
19. Virasat Kala 24/01/2026 to Delhi 163 1100
Mahotsav 02/02/2026
20. Virasat Kala 27/01/2026 to Chattarpur 162 2000
Mahotsav 02/02/2026 (Madhya Pradesh)
21. Virasat Kala 23/02/2026 to Mahendragarh 141 1450
Mahotsav 01/03/2026 (Haryana)
22. Ek Bharat Shreshtha 13/10/2025 to NEZCC 45 900
Bharat – Cultural 15/10/2025 Shilpgram,
Exchange Guwahati (Assam)
(Participating States:
Bihar, Mizoram &
Tripura)
23. Ek Bharat Shreshtha 07/12/2025 NEZCC 45 300
Bharat Cultural Shilpgram,
Exchange Guwahati (Assam)
Programme
(Participating States:
Madhya Pradesh,
Nagaland &
Manipur)
24. Ek Bharat Shreshtha 20/01/2026 Shilpgram, 45 300
Bharat Cultural NEZCC Guwahati
Programme (Pairing (Assam)
States: Uttar
Pradesh, Arunachal
Pradesh &
Meghalaya)
25. All India Crafts 20/12/2025 to Hyderabad 60 1500
Mela 05/01/2026 (Telangana)
26. Samanwaya 07/02/2026 to Kasargod (Kerala) 61 300
08/02/2026
27. Sisirotsavam 08/02/2026 to Kannur (Kerala) 61 300
09/02/2026
28. Samskriti 09/02/2026 to Malapuram 68 250
11/02/2026 (Kerala)
29. Celebration of 01/05/2025 Punjab Raj 70 Approx. 450
Gujarat and Bhawan
Maharashtra Day (Chandigarh)
30. Sanskritik Yatra and 13/06/2025 to Pathankot 145 Approx.
Sindhu Darshan 29/06/2025 (Punjab), 1200-
Festival Udhampur & 1500 per
Srinagar (UT of day per
J&K), Kargil & programme
Leh (UT of
Ladakh) and
Keylong &
Mandi(Himachal
Pradesh)
31. Celebration of 30/10/2025 Punjab Raj 87 Approx. 480
Foundation Day of Bhawan
Andhra Pradesh, (Chandigarh)
Chhattisgarh,
Haryana, Karnataka,
Kerala, Madhya
Pradesh, Punjab,
Tamil Nadu (states),
and Andaman and
UTs of Nicobar
Island, Chandigarh,
Delhi, Lakshadweep,
Pondicherry
32. 15th Chandigarh 28/11/2025 to Kalagram 940 Approx.
National Crafts Mela 07/12/2025 (Chandigarh) 83000-
85000
33. International Gita 15/11/2025 to Kurukshetra 503 Approx.
Mahotsav 05/12/2025 (Haryana) 25000-
30000 per
day
34. Bharat Parv 26/01/2026 to Red Fort Lawns 438 Approx.
31/01/2026 (New Delhi) 2500-3000
per
day
35. Bhairav Ji Mela 12/04/2025 Baswara 60 5000
(Rajasthan)
36. WAVES 2025 01/05/2025 to Mumbai 74 5000
03/05/2025 (Maharashtra)
37. Ek Desh Ek 15/05/2025, Rajasthan 58 5000
Dhadkan 16/05/2025,
18/05/2025,
19/05/2025,
21/05/2025,
24/05/2025,
25/05/2025 &
28/05/2025
38. Indian Folk Carnival 30/05/2025 to Ahmadabad 35 1500
Festival 01/06/2025 (Gujarat)
39. 23rd Folk Festival 16/06/2025 to Puri (Odisha) 29 5000
20/06/2025
40. Yatra Paschimalap 01/08/2025 to Pali (Rajasthan) 85 10000
07/08/2025
41. Nareli Purnima 09/08/2025 Daman 45 6000
42. Warsa Shhyadricha 18/08/2025 to Auragabad 208 1500
Program 19/08/2025 (Maharashtra)
43. Ganeshotsav 01/09/2025 to Goa 70 7000
06/09/2025
44. Rashtriya Lok Natya 17/09/2025 to Jodhpur 27 1500
Samaroh 19/09/2025 (Rajasthan)
45. Lok-Rang 12/10/2025 to Jaipur 97 30000
17/10/2025 (Rajasthan)
46. Octave 09/10/2025 to Nagpur 185 5000
12/10/2025 (Maharashtra)
47. Pushkar Mela 10/10/2025 Pushkar 30 10000
(Rajasthan)48. Vagad Mahotsav 03/11/2025 to Dugarpur 36 3000
04/11/2025 (Rajasthan)
49. Bharat Parv 07/11/2025 to Ekta Nagar 81 10000
09/11/2025 (Gujarat)
50. Paschim Bharat Ki 19/11/2025 to Hyderabad 197 150000
Vividhata Ka Utsav 30/11/2025 (Telangana)
51. Jan Jati Gaurav 15/11/2025 Dugarpurn 39 5000
Diwas (Rajasthan)
52. Shilpgram Utsav 21/12/2025 to Shipgram 666 200000
30/12/2025 (Udaipur)
53. Celebration 75 26/12/2025 to Balotara 59 1500
Years the Indian 27/12/2025 (Rajasthan)
Constitution
54. National Swadesi 27/12/2025 Chittorgarh 48 2500
Mahotsav (Rajasthan)
55. Chanderi Mahotsav 27/12/2025 to Goa 33 4000
01/01/2026
56. Vande Bhartam 08/01/2026 to New Delhi 227 25000
26/01/2026
57. Aadi Lokotsav 09/01/2026 to Goa 75 5000
11/01/2026
58. Lokotsav 20/01/2026 to Goa 321 10000
29/01/2026
59. Beneshwar Mela 31/01/2026 to Dungarpur 32 5000
01/02/2026 (Rajasthan)
60. Shilpdarshan (Throughout the Shilpgram 460 120000
year) (Udaipur)
*****