Parliament Question: Impact Assessment of Ek Bharat Shreshtha Bharat Campaign

GOVERNMENT OF INDIA MINISTRY OF CULTURE LOK SABHA UNSTARRED QUESTION NO-2552 ANSWERED ON 09.03.2026 IMPACT ASSESSMENT OF EK BHARAT SHRESHTHA BHARAT CAMPAIGN †2552. SHRI TARIQ ANWAR:

Will the Minister of CULTURE be pleased to state:

(a) the details of the action plan under the 'Ek Bharat Shreshtha Bharat' campaign with regard to cultural programmes, exhibitions and heritage tours organized/to be organized between States and the Union Territories for the financial years 2024-25 and 2025-26;

(b) whether the Government has any standardized impact assessment mechanism to evaluate the extent to which the programme is contributing to the objectives of national integration and cultural understanding despite the increase in budget allocation for this campaign; and

(c) whether the Government has formulated any new strategy to ensure wider outreach of the campaign by enhancing the engagement of students, youth and social workers? ANSWER MINISTER OF CULTURE AND TOURISM (SHRI GAJENDRA SINGH SHEKHAWAT)

(a) To protect, promote and preserve various forms of folk art and culture throughout the country, the Government of India has set up seven Zonal Cultural Centres (ZCCs) with headquarters at Patiala, Nagpur, Udaipur, Prayagraj, Kolkata, Dimapur and Thanjavur. These ZCCs organize various cultural activities and programmes in their member States on regular basis. The cultural activities and programmes organized under 'Ek Bharat Shreshtha Bharat' campaign by these ZCCs during the years 2024-25 and 2025-26 are at Annexure.

(b) The programmes organized under EBSB are reviewed through regular reports submitted by ZCCs. These ZCCs also upload details of their activities on digital platforms.

Information such as the number of programmes conducted, level of participation, footfalls, and feedback received is examined to assess the impact of these initiatives in promoting national integration and cultural awareness.

(c) All the ZCCs ensure wider outreach of the campaign by organizing a variety of cultural programmes, workshops, competitions and interactive sessions in collaboration with schools, colleges, universities and local cultural institutions to involve students, youth and social workers. ZCCs also make use of social media platforms and digital publicity to disseminate information about events and attract wider audiences. Additionally, outreach programmes, cultural exchanges and awareness campaigns are also conducted at the grassroot level to promote participation of youth, thereby strengthening the objectives of the campaign.

*****ANNEXURE Annexure referred to in reply to part (a) of Lok Sabha Unstarred Question No. 2552 for

09.03.2026 Cultural activities and programmes organized under 'Ek Bharat Shreshtha Bharat' campaign by the ZCCs during the years 2024-25 and 2025-26 2024-25 Sl. Name of the cultural Date Venue No. of artists Footfall No. activities and participated programmes

1. Cultural Programme 2/08/2024 Rashtrapati 47 300 (Rashtrapati Bhavan) Bhavan, New Delhi

2. World Folklore Day 22/08/2024 Nagpur 22 120

(Maharashtra)

3. Divisional Level 02/10/2024 to Nagpur 155 500 Festival 04/10/2024 (Maharashtra)

4. Divisional Level 02/10/2024 to Hyderabad 180 10000 Festival 04/10/2024 (Telangana)

5. Mysore Dasara 03/10/2024 to Mysore 30 400 7/10/2024 (Karnataka)

6. Bhagwan Birsa 15/11/2024 to Nagpur 154 1000 Munda Jayanti & 17/11/2024 (Maharashtra) Janjatiya Gaurav Divas "Tribal Dance Festival "

7. Udyan Utsav 02/01/2025 to Rashtrapati 251 10000 13/01/2025 Bhavan Hyderabad

(Telangana)

8. Lok Kala Darshan 22/01/2025 to Hiwarkhed, 90 15000 24/01/2025 Khed & Shendurjanaghat

(Maharashtra)

9. Orange city Craft 10/01/2025 to Nagpur 214 50000 Mela & Folk Dance 19/01/2025 (Maharashtra) Festival

10. Har Kanth Me Bharat 02/02/2025 to Madhya 60 600 16/02/2025 Pradesh, Maharashtra & Hyderabad)

11. Lok Nritya Bharat 01/03/2025 to Gadchiroli 90 9000 Bharati 03/03/2025 (Maharashtra)

12. National Folk Dance 01/03/2025 to Shilpgram 152 6000 Festival 04/03/2025 Khajuraho (Madhya Pradesh)

13. Loknatya Samaroh 18/03/2025 to Amravati 75 900 20/03/2025 (Maharashtra)

14. Octave 21/03/2025 to Khiragadh 244 20000 23/03/2025 (Chhattisgarh)

15. Octave 26/03/2025 to Solapur 244 15000 28/03/2025 (Maharashtra)16. Ek Bharat Shretha 9/08/2024 to Patna, Bihar 110 1500 Bharat programme 10/08/2024 Tripura-Bihar- Mizoram

17. Kalakranti – Ek 20/08/2024 Cuttack, Odisha 95 550 Bharat Shreshtha Bharat programme Maharashtra and Odisha

18. Diwali Shilp Mela 17/10/2024 to Prayagraj, Uttar 375 22224 28/10/2024 Pradesh

19. Rashtriya Shilp Mela 01/12/2024 to Prayagraj, Uttar 555 63477 15/12/2024 Pradesh

20. Ek Bharat Shreshtha 30/04/2024 Virtual Mode 45 600 Bharat (EBSB) participation Cultural Exchange from the Pairing Programme – Folk States Dance Presentations (Rikhamapada – Arunachal Pradesh, Wangala – Meghalaya, Jhijiya – Uttar Pradesh)

21. Ek Bharat Shreshtha 29/06/2024 Virtual Mode 45 570 Bharat Cultural from the Pairing Programme – Folk States Dance & Song Presentations (Badhai Norta & Baredi – Madhya Pradesh, Folk Dance – Manipur, Lotha Folk Song & Dance – Nagaland)

22. Ek Bharat Shreshtha 31/08/2024 Virtual Mode 45 650 Bharat Cultural from the Pairing Programme – Folk States Performances (Badhai Norta – Madhya Pradesh, Folk Dance – Manipur, Chakhesang Folk Song & Dance – Nagaland)

23. Mango Festival-2024 09/05/2024 Kasargod 31 250

(Kerala)

24. Folk Dance Festival 02/02/2025 to Kannur (Kerala) 35 150 03/02/2025

25. National Folk Festival 03/02/2025 to Thrissur 30 200 2025 04/02/2025 (Kerala)

26. Celebration of 01/05/2024 Punjab Raj 60 Approx 500 Gujarat and Bhawan Maharashtra Day (Chandigarh)

27. Sanskritik Yatra and 16/06/2024 to Pathankot 135 Approx.1000- Sindhu Darshan 30/06/2024 (Punjab), 1200 per day Festival Udhampur & per Srinagar (UT programmeof J&K), Kargil & Leh (UT of Ladakh) and Keylong & Mandi (Himachal Pradesh)

28. Baba Sheikh Farid 19/09/2024 to Faridkot 111 Approx.

Aagman Purb 23/09/2024 (Punjab) 18000-20000

29. 14th Chandigarh 29/11/2024 to Kalagram 975 Approx.

National Crafts Mela 08/12/2024 (Chandigarh) 98000- 99000

30. International Gita 28/11/2024 to Kurukshetra 329 Approx.

Mahotsav 15/12/2024 (Haryana) 26000- 28000 per day

31. Bharat Parv 26/01/2025 to Red Fort Lawns 545 Approx. 2500- 31/01/2025 (New Delhi) 3000 daily

32. All India Governor's 02/08/2024 Delhi 32 200 Conference, Delhi

33. Nareli Purnima, 19/08/2024 Daman 28 3000 Daman

34. Tarang Shakti 30/08/2024 to Jodhpur 69 1800 07/09/2024 (Rajasthan)

35. Ganeshotsav 12/09/2024 to Goa 74 7000 18/09/2024

36. National Lok 21/10/2024 to Jaipur 70 2000 Mahotsav “Lokrang" 24/10/2024 (Rajasthan)

37. National Unity Day 31/10/2024 Kevadiya 55 10000

(Gujarat)

38. Pushkar Fair 09/11/2024 Pushkar 58 10000

(Rajasthan)

39. Lord Birsa-Munda 15/11/2024 to Shilpgram 179 1000 National Tribal 16/11/2024 (Udaipur) Festival

40. Bundi Mahotsav, 18/11/2024 to Bundi 46 5000 20/11/2024 (Rajasthan)

41. Matsay Mahotsav 25/11/2024 to Alwar 43 6000 26/11/2024 (Rajasthan)

42. Shilpgram Utsav 21/12/2024 to Shilpgram 683 200000 30/12/2024 (Udaipur)

43. Camel Festival 11/01/2025 to Bikaner 46 5000 12/01/2025 (Rajasthan)

44. Lokotsav 17/01/2025 to Goa 227 10000 26/01/2025

45. Maru Mahotsav 10/02/2025 to Jaisalmer 47 5000 11/02/2025 (Rajasthan)

46. Beneshwar Mela 11/02/2025 to Dungarpur 49 10000 12/02/2025 (Rajasthan)

47. Vasantosav 21/02/2025 to Gandhinagar 172 100000 02/03/2025 (Gujarat)

48. Lokanurjan Mela 22/02/2025 to Udaipur 30 1000 24/02/2025 (Rajasthan)

49. Octave 07/03/2025 to Goa 227 5000 09/03/202550. Daang Darbar 08/03/2025 to Ahva Dang 59 5000 12/03/2025 (Gujarat)

51. 30th Adi Jati 20/03/2025 to Anand (Gujarat) 35 2000 Mahotsav 21/03/2025

52. EBSB 20/03/2025 to Pune 30 2000 22/03/2025 (Maharashtra)

53. Lokanurjan Mela 23/03/2025 to Jodhpur 56 8000 25/032025 (Rajasthan)

54. Shilpdarshan Throughout the Shilpgram 720 100000 year (Udaipur) 2025-26 Sl. Name of the Date Venue No. of artists Footfall No. cultural activities participated and programmes

1. Chitramala Nirman 20/04/2025 Raipur 50 500 Karyashala Painting (Chhattisgarh) Exhibition on the occasion of Ahilyabai Holkar Trishatabdi Jayanti

2. WAVES 1/05/2025 to Mumbai 70 10000 3/05/2025 (Maharashtra)

3. Malwa Utsav 08/05/2025 to Indore (Madhya 60 1000 14/05/2025 Pradesh)

4. Nadi Mahotsav 27/09/2025 Sangli, Miraj & 120 200 to 29/09/2025 Ichalkarnji

(Maharashtra)

5. Kolhapur Shahi 25/09/2025 & Kolhapur 120 600 Dashara Mahotsav 26/09/2025 (Maharashtra)

6. Octave - A Festival 09/10/2025 to SCZCC, Nagpur 206 10000 of North Eastern 12/10/2025 (Maharashtra) States of India

7. Bharatiya Kala 21/11/2025 to Rashtrapati 357 150000 Mahotsav 30/11/2025 Nilayam, Secunderabad

(Telangana)

8. Shataabdi 05/12/2025 to Ratlam (Madhya 25 650 Mahotasav - 08/12/2025 Pradesh) Maharashtra Lok Kala Darshan

9. Chetak Festival 11/12/2025 to Sarangkheda 75 6000 15/12/2025 (Maharashtra)

10. Octave - Festival of 24/12/2025 to Indore (Madhya 261 3000 North Eastern States 27/12/2025 Pradesh)

11. Ek Bharat Shreshtha 08/09/2025 Ranchi 105 700 Bharat programme (Jharkhand) Goa and Jharkhand

12. Ek Bharat Shreshtha 04/02/2026 to Bhikhanpura, 120 2500 Bharat programme 05/02/2026 Khorampur & Tripura, Mizoram, Vaishali (Bihar) Bihar

13. Octave 26/04/2025 to Bhagalpur (Bihar) 159 950 30/04/202514. Kalagram during 16/01/2025 to Prayagraj 8499 400000+ Mahakumbh 24/02/2025 (Uttar Pradesh)

15. Ganga Sanskriti 17/05/2025 to Varanasi 103 1550 Yatra 18/05/2025 (Uttar Pradesh)

16. Diwali Shilp Mela 08/10/2025 to Prayagraj 512 33206 19/10/2025 (Uttar Pradesh)

17. Rashtriya Shilp 01/12/2025 to Prayagraj 650 43010 Mela 10/12/2025 (Uttar Pradesh)

18. Chalo Mann Ganga 04/01/2026 to Prayagraj 1827 24874 Jamuna Teer 13/02/2026 (Uttar Pradesh)

19. Virasat Kala 24/01/2026 to Delhi 163 1100 Mahotsav 02/02/2026

20. Virasat Kala 27/01/2026 to Chattarpur 162 2000 Mahotsav 02/02/2026 (Madhya Pradesh)

21. Virasat Kala 23/02/2026 to Mahendragarh 141 1450 Mahotsav 01/03/2026 (Haryana)

22. Ek Bharat Shreshtha 13/10/2025 to NEZCC 45 900 Bharat – Cultural 15/10/2025 Shilpgram, Exchange Guwahati (Assam) (Participating States:

Bihar, Mizoram & Tripura)

23. Ek Bharat Shreshtha 07/12/2025 NEZCC 45 300 Bharat Cultural Shilpgram, Exchange Guwahati (Assam) Programme (Participating States:

Madhya Pradesh, Nagaland & Manipur)

24. Ek Bharat Shreshtha 20/01/2026 Shilpgram, 45 300 Bharat Cultural NEZCC Guwahati Programme (Pairing (Assam)

States: Uttar Pradesh, Arunachal Pradesh & Meghalaya)

25. All India Crafts 20/12/2025 to Hyderabad 60 1500 Mela 05/01/2026 (Telangana)

26. Samanwaya 07/02/2026 to Kasargod (Kerala) 61 300 08/02/2026

27. Sisirotsavam 08/02/2026 to Kannur (Kerala) 61 300 09/02/2026

28. Samskriti 09/02/2026 to Malapuram 68 250 11/02/2026 (Kerala)

29. Celebration of 01/05/2025 Punjab Raj 70 Approx. 450 Gujarat and Bhawan Maharashtra Day (Chandigarh)

30. Sanskritik Yatra and 13/06/2025 to Pathankot 145 Approx.

Sindhu Darshan 29/06/2025 (Punjab), 1200- Festival Udhampur & 1500 per Srinagar (UT of day per J&K), Kargil & programme Leh (UT of Ladakh) and Keylong & Mandi(Himachal Pradesh)

31. Celebration of 30/10/2025 Punjab Raj 87 Approx. 480 Foundation Day of Bhawan Andhra Pradesh, (Chandigarh) Chhattisgarh, Haryana, Karnataka, Kerala, Madhya Pradesh, Punjab, Tamil Nadu (states), and Andaman and UTs of Nicobar Island, Chandigarh, Delhi, Lakshadweep, Pondicherry

32. 15th Chandigarh 28/11/2025 to Kalagram 940 Approx.

National Crafts Mela 07/12/2025 (Chandigarh) 83000- 85000

33. International Gita 15/11/2025 to Kurukshetra 503 Approx.

Mahotsav 05/12/2025 (Haryana) 25000- 30000 per day

34. Bharat Parv 26/01/2026 to Red Fort Lawns 438 Approx.

31/01/2026 (New Delhi) 2500-3000 per day

35. Bhairav Ji Mela 12/04/2025 Baswara 60 5000

(Rajasthan)

36. WAVES 2025 01/05/2025 to Mumbai 74 5000 03/05/2025 (Maharashtra)

37. Ek Desh Ek 15/05/2025, Rajasthan 58 5000 Dhadkan 16/05/2025, 18/05/2025, 19/05/2025, 21/05/2025, 24/05/2025, 25/05/2025 & 28/05/2025

38. Indian Folk Carnival 30/05/2025 to Ahmadabad 35 1500 Festival 01/06/2025 (Gujarat)

39. 23rd Folk Festival 16/06/2025 to Puri (Odisha) 29 5000 20/06/2025

40. Yatra Paschimalap 01/08/2025 to Pali (Rajasthan) 85 10000 07/08/2025

41. Nareli Purnima 09/08/2025 Daman 45 6000

42. Warsa Shhyadricha 18/08/2025 to Auragabad 208 1500 Program 19/08/2025 (Maharashtra)

43. Ganeshotsav 01/09/2025 to Goa 70 7000 06/09/2025

44. Rashtriya Lok Natya 17/09/2025 to Jodhpur 27 1500 Samaroh 19/09/2025 (Rajasthan)

45. Lok-Rang 12/10/2025 to Jaipur 97 30000 17/10/2025 (Rajasthan)

46. Octave 09/10/2025 to Nagpur 185 5000 12/10/2025 (Maharashtra)

47. Pushkar Mela 10/10/2025 Pushkar 30 10000

(Rajasthan)48. Vagad Mahotsav 03/11/2025 to Dugarpur 36 3000 04/11/2025 (Rajasthan)

49. Bharat Parv 07/11/2025 to Ekta Nagar 81 10000 09/11/2025 (Gujarat)

50. Paschim Bharat Ki 19/11/2025 to Hyderabad 197 150000 Vividhata Ka Utsav 30/11/2025 (Telangana)

51. Jan Jati Gaurav 15/11/2025 Dugarpurn 39 5000 Diwas (Rajasthan)

52. Shilpgram Utsav 21/12/2025 to Shipgram 666 200000 30/12/2025 (Udaipur)

53. Celebration 75 26/12/2025 to Balotara 59 1500 Years the Indian 27/12/2025 (Rajasthan) Constitution

54. National Swadesi 27/12/2025 Chittorgarh 48 2500 Mahotsav (Rajasthan)

55. Chanderi Mahotsav 27/12/2025 to Goa 33 4000 01/01/2026

56. Vande Bhartam 08/01/2026 to New Delhi 227 25000 26/01/2026

57. Aadi Lokotsav 09/01/2026 to Goa 75 5000 11/01/2026

58. Lokotsav 20/01/2026 to Goa 321 10000 29/01/2026

59. Beneshwar Mela 31/01/2026 to Dungarpur 32 5000 01/02/2026 (Rajasthan)

60. Shilpdarshan (Throughout the Shilpgram 460 120000 year) (Udaipur) *****