**Summary:**
In response to Lok Sabha Unstarred Question No. 4425, addressed on August 20, 2025, regarding the modernization of the television rating system, the Ministry of Information and Broadcasting has outlined proposed reforms to the television audience measurement system in India. Draft amendments to the existing Policy Guidelines for Television rating agencies in India have been published on the Ministry's website for public consultation. The reforms aim to: (a) enable fair competition among rating agencies; (b) generate more accurate and representative viewership data across traditional and digital platforms; and (c) ensure the TRP system accurately reflects diverse and evolving media consumption habits. These initiatives include encouraging the adoption of advanced technologies for a more transparent and robust measurement framework. The Minister of State for Information and Broadcasting; and Parliamentary Affairs, Dr. L. Murugan, provided the answer.
Key Entities Referenced
Ministry of Information and Broadcasting: The Indian government ministry responsible for information dissemination and broadcasting regulations.
Lok Sabha: The lower house of the Parliament of India, where the question was raised.
SHRI YOGENDER CHANDOLIA: Member of Parliament who raised a question regarding the television rating system.
DR. HEMANG JOSHI: Member of Parliament who raised a question regarding the television rating system.
SHRI MANOJ TIWARI: Member of Parliament who raised a question regarding the television rating system.
SMT. APARAJITA SARANGI: Member of Parliament who raised a question regarding the television rating system.
Dr. L. MURUGAN: The Minister of State for Information and Broadcasting; and Parliamentary Affairs, who provided the answer to the question.
Policy Guidelines for Television rating agencies in India: Existing policy guidelines being amended to reform the television audience measurement system.
GOVERNMENT OF INDIA
MINISTRY OF INFORMATION AND BROADCASTING
LOK SABHA
UNSTARRED QUESTION NO. 4425
(TO BE ANSWERED ON 20.08.2025)
MODERNISATION OF TELEVISION RATING SYSTEM.
4425. SHRI YOGENDER CHANDOLIA:
DR. HEMANG JOSHI:
SHRI MANOJ TIWARI:
SMT. APARAJITA SARANGI:
SHRI ASHISH DUBEY:
SHRI ANIL FIROJIYA:
MS KANGNA RANAUT:
Will the Minister of INFORMATION AND BROADCASTING be pleased to state:
(a) the details of specific steps being taken by the Government to modernise the
television rating system to accurately measure viewership across both traditional and
digital platforms;
(b) the details of specific steps being taken by the Government to promote competition
and remove entry barriers for new rating agencies; and
(c) the details of initiatives taken by the Government to encourage the adoption of
advanced technologies for a more transparent and robust measurement framework?
ANSWER
THE MINISTER OF STATE FOR INFORMATION AND BROADCASTING; AND
PARLIAMENTARY AFFAIRS (Dr. L. MURUGAN)
(a) to (c):
The government has proposed reforms to the television audience measurement system.
Draft amendments to the existing Policy Guidelines for Television rating agencies in India have
been published on the website of the Ministry for public consultation.
Proposed reforms aim to enable fair competition, generate more accurate and representative
data, and ensure that the TRP system accurately reflects the diverse and evolving media
consumption habits of viewers across the country.
*****