**Executive Summary:**
The Ministry of Commerce and Industry held the second One District One Product (ODOP) Awards ceremony on July 14, 2025, to recognize efforts in advancing Aatmanirbhar Bharat. The Niryat Bandhu Scheme and Developing Districts as Export Hubs (DEH) initiative aim to promote exports, while the Export Promotion Mission (EPM) in the Union Budget 2025-26 seeks to address bottlenecks for exporters. The ODOP initiative has identified 1241 unique products from 773 districts, with ongoing efforts to promote these products through market access, branding, capacity building, and policy support, including the establishment of PM Ekta Malls.
**Key Points / Main Content:**
* **ODOP Awards 2024:**
* The second edition of the ODOP Awards was held on July 14, 2025, in New Delhi.
* 34 awards were given across three categories: Districts, States/Union Territories, and Indian Missions Abroad.
* The Handbook for the 3rd Edition of the ODOP Awards was launched along with the ODOP Best Practices Compendium.
* **Export Promotion Initiatives:**
* The Niryat Bandhu Scheme mentors new exporters via counseling, training, and outreach.
* The Developing Districts as Export Hubs (DEH) initiative enhances the export potential of identified products.
* The Export Promotion Mission (EPM) in the Union Budget 2025-26 aims to address bottlenecks for exporters, especially MSMEs.
* **ODOP Product Promotion:**
* 1241 products from 773 districts have been identified under the ODOP initiative.
* Activities include market access linkages via the ODOP GeM Bazaar and e-commerce platforms.
* Global promotion involves collaborations with Indian Missions abroad and participation in international exhibitions.
* Capacity building includes design workshops, organic certification drives, and collaborations with IITs and industry associations.
* **Policy and Infrastructure Support:**
* States are encouraged to adopt ODOP-specific policies.
* PM Ekta Malls are being developed to serve as retail hubs for ODOP products.
* The Department of Expenditure has approved Detailed Project Reports (DPRs) of 27 States for construction of PM Ekta Malls, with each mall planned to have at least 36 shops.
**Impact Analysis:**
**States/Union Territories:**
* *Impact:* Recognition and potential for increased sales and promotion of district-specific products. Encouragement to develop ODOP-specific policies and establish PM Ekta Malls.
* *Action Required:* Implement ODOP policies, support the establishment of PM Ekta Malls, and facilitate the identification and promotion of unique district products.
**Districts:**
* *Impact:* Opportunity to promote unique products and connect local producers with broader markets.
* *Action Required:* Identify and promote unique products, participate in market access initiatives, and collaborate with state governments on ODOP initiatives.
**Indian Missions Abroad:**
* *Impact:* Role in showcasing ODOP products and facilitating procurement in international markets.
* *Action Required:* Showcase ODOP products, facilitate procurement, and establish ODOP walls in embassies and high-traffic locations.
**Exporters (including MSMEs):**
* *Impact:* Access to mentorship, training, and outreach programs through the Niryat Bandhu Scheme and support through the Developing Districts as Export Hubs (DEH) initiative.
* *Action Required:* Participate in training programs and outreach events, leverage e-commerce platforms, and engage with industry partners to enhance export capabilities.
**Artisans and Producers:**
* *Impact:* Increased market access, capacity building opportunities, and potential for increased sales through e-commerce platforms and buyer-seller meets.
* *Action Required:* Onboard to e-commerce platforms, participate in design workshops and certification drives, and engage with industry associations for skill enhancement and financial literacy.
Key Entities Referenced
One District One Product ODOP: An initiative of the Government of India to promote district-specific products.
Aatmanirbhar Bharat: A vision of a self-reliant India, which the ODOP initiative aims to advance.
Niryat Bandhu Scheme: A scheme outlined in the Foreign Trade Policy 2023 to mentor new and aspiring exporters.
Foreign Trade Policy 2023: Government policy document related to foreign trade
Developing Districts as Export Hubs DEH: An initiative under the Foreign Trade Policy, implemented in coordination with state governments, to enhance export potential of identified products.
Export Promotion Mission EPM: A mission announced in the Union Budget 2025-26 to address key bottlenecks faced by Indian exporters, especially MSMEs.
PM Ekta Mall: A Unity Mall being developed across states to serve as permanent retail and display hubs for ODOP products.
Department for Promotion of Industry and Internal Trade DPIIT: A department under the Ministry of Commerce and Industry, Government of India.
GOVERNMENT OF INDIA
MINISTRY OF COMMERCE & INDUSTRY
DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE
LOK SABHA
UNSTARRED QUESTION NO. 4193.
TO BE ANSWERED ON TUESDAY, THE 19TH AUGUST, 2025.
ONE DISTRICT ONE PRODUCT AWARD CEREMONY
4193. SHRI DHAIRYASHEEL SAMBHAJIRAO MANE:
SHRI SUDHEER GUPTA:
SHRI MANISH JAISWAL:
SHRI CHAVAN RAVINDRA VASANTRAO:
Will the Minister of COMMERCE AND INDUSTRY be pleased to state:
वाणिज्य एवं उद्योग मंत्री
(a) whether the Government has organized One District One Product (ODOP)
Award ceremony recently and if so, the details thereof;
(b) whether the Government has issued new guidelines aimed at promoting
exports in new markets and supporting first-time exporters;
(c) if so, the details thereof and the manner in which it will facilitate the entry of new
exporters into international markets;
(d) the role of the One District One Product (ODOP) initiative in leveraging to
promote district-specific products in new markets;
(e) the names of the State Governments who have approved the setting up of PM
Ekta Mall to promote products from their respective States as well as other
States; and
(f) whether the Government has identified the total number of unique products
from various districts across the country from different sectors and if so, the
details thereof including steps taken to promote their marketing and connect
local products with global markets?
ANSWER
वाणिज्य एवं उद्योग मंत्रालय में राज्य मंत्री (श्री णिणिन प्रसाद)
THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE & INDUSTRY
(SHRI JITIN PRASADA)
(a): The Department for Promotion of Industry and Internal Trade (DPIIT), Ministry
of Commerce and Industry, organized the second edition of the One District
One Product (ODOP) Awards to recognize and celebrate the efforts of
States/UTs, Districts, and Indian Missions Abroad in advancing the vision of
Aatmanirbhar Bharat through the ODOP initiative. The Awards Distribution
Ceremony for ODOP Awards 2024 was held on 14th July, 2025 at BharatMandapam, New Delhi. During the ceremony, the winners of the National
ODOP Awards 2024 were felicitated, the Handbook for the 3rd Edition of the
ODOP Awards was launched and the ODOP Best Practices Compendium, a
curated collection of successful interventions by States, UTs, Districts, and
Indian Missions, was unveiled. The compendium serves as a repository of
replicable practices and reflects the resilience, innovation, and visionary
governance of the awardees. The event also featured Presentations by
selected States/UTs and Missions on ODOP best practices and a session on
the Way Forward with participation from States, Districts, Missions,
aggregators, and brand partners.
A total of 34 awards were given across 3 categories – for Districts, States and
Union Territories and Indian Missions Abroad. Indian Missions Abroad joined
the ceremony virtually. List of Awardees is mentioned in Annexure-1.
(b) & (c): The One District One Product (ODOP) is an initiative without any financial
component for export promotion. However, the Niryat Bandhu Scheme outlined
in the Foreign Trade Policy 2023, aims to mentor new and aspiring exporters
on the intricacies of foreign trade through counselling, training, and outreach
programs, in collaboration with industry partners, knowledge partners, and
other stakeholders. These include sensitizing exporters about international
standards.
Additionally, the Developing Districts as Export Hubs (DEH) initiative taken
under the Foreign Trade Policy, is implemented in coordination with state
governments, district level authorities, export promotion councils, industry
bodies, institutional stakeholders, and others, focusing on issues pertaining to
enhancing export potential of identified products. As part of the DEH initiative,
outreach events are being organised under NBS across various districts
nationwide. These events aim to facilitate e-commerce and logistics
onboarding, thereby equipping exporters and MSMEs with the essential
support required to effectively engage in international trade.
Moreover, the Export Promotion Mission (EPM), announced in the Union
Budget 2025-26, proposes to address key bottlenecks faced by Indian
exporters, especially MSMEs. It aims to strengthen access to affordable and
inclusive trade finance, addressing non-financial barriers that enhance export
quality and compliance with global standards, as well as provide logistics
support and institutional export support. Currently, the draft EFC note of the
EPM has been prepared and circulated to the relevant Ministries for their
comments.
(d) & (f): The One District One Product (ODOP) initiative has identified 1241 products
from 773 districts across 6 sectors, each reflecting the unique heritage and
economic strengths of its district. ODOP products are identified by the
respective States/Union Territories (UTs), and the finalized list is
communicated to the Department for Promotion of Industry and Internal Trade
(DPIIT) by the relevant departments of the States/UTs. The details of uniqueproducts identified (district wise) under the ODOP initiative as on date is
available on DPIIT’s website under the link –
https://dpiit.gov.in/sites/default/files/Annexure_LS_4193_18August2025.pdf
ODOP initiative plays a pivotal role in promoting district-specific products in
new markets by combining product identification, branding, capacity building,
and strategic market linkages. Some of the activities undertaken to promote
district- specific products are as below:
Market Access & Linkages: The ODOP GeM Bazaar was launched on the
Government e-Marketplace (GeM) on 29th August 2022 with the aim of
promoting nationwide sales and procurement of One District One Product
(ODOP) items. The platform has more than 500 categories to directly connect
producers with institutional buyers. Artisans and producers are also being on
boarded to domestic and global e-commerce platforms such as Amazon
Karigar, Flipkart Samarth, and ONDC, opening new sales channels. Buyer-
Seller Meets are organized both domestically and internationally to link
producers with retailers, exporters, and corporate buyers.
Global Promotion & Export Readiness: Collaboration with over 50 Indian
Missions abroad is enabling the showcasing of products, facilitating
procurement, and setting up ODOP walls in embassies and high-traffic
locations. Participation in more than 15 international exhibitions, including in
Japan, Hong Kong, Maldives, and Russia, along with the establishment of
international stores like Singapore’s Kashmir Heritage Centre, is expanding the
global presence. Design workshops with NID/NIFT, product development
support via IITs, and export sensitization with DGFT are helping prepare
products to meet global market standards.
Capacity Building & Quality Enhancement: Over 50 design sensitisation
workshops and organic certification drives have been conducted to improve
product appeal and meet export requirements. Collaborations with IITs,
industry associations, and financial institutions are enhancing artisan skills,
improving production processes, and providing digital and financial literacy.
Policy & Infrastructure Support: States are being encouraged and facilitated
to adopt ODOP-specific policies or integrate ODOP into existing trade, MSME,
or export policies to ensure local institutional support. PM Ekta Malls are being
developed across states to serve as permanent retail and display hubs for
ODOP products, boosting domestic and tourist-driven sales. It emerges as a
beacon of economic empowerment and cultural celebration under the One
District One Product (ODOP) initiative. This ambitious venture aims to
strengthen the symbiotic relationship between artisans and consumers,
presenting a sweeping panorama of indigenous products from every nook and
cranny of the country. With an unwavering commitment to promoting local
craftsmanship and preserving cultural heritage, the PM-Ekta Mall stands as a
testament to India's diverse tapestry, creating a vibrant marketplace that
transcends geographical boundaries.Strategic Branding & Consumer Engagement: Storytelling campaigns,
influencer collaborations, and thematic promotions such as ODOP gifting
campaigns and Diwali Bazaars are building aspirational appeal in new markets.
Platforms like the World Economic Forum and IITF are being leveraged to
position ODOP as a local-global brand.
(e): All States are encouraged to establish PM Ekta Mall (Unity Mall), announced in
the Union Budget 2023-24, for the promotion and sale of ODOP products (One
District, One Product), Geographical Indication (GI) products, and other
handicrafts from across the country. The Mall has provisions for dedicated
space for each Union Territory and State to display their ODOP products. In the
fiscal year 2023- 24, under Part- VI (Unity Mall) of the ‘Scheme for Special
Assistance to States for Capital Investment 2023-24 (SASCI)’ of Department of
Expenditure, Ministry of Finance Rs.5000 Cr was allocated for construction of
PM Ekta Malls in all States. Under which upon recommendation of Department
for Promotion of Industry and Internal Trade (DPIIT), Department of
Expenditure has approved Detailed Project Reports’ (DPRs) of 27 States. Each
mall is planned to have at least 36 shops representing all the states and union
territories.
**********ANNEXURE-I
ANNEXURE REFERRED TO IN REPLY TO PART (a) OF THE LOK SABHA
UNSTARRED QUESTION 4193 FOR ANSWER ON 19.08.2025.
List of Awardees for ODOP Awards 2024 held on 14th July 2025
I. Indian Missions Abroad:
Mission Abroad Award
High Commission of India Singapore Gold
Consulate General of India, New York Silver
Consulate General of India, Vancouver Bronze
II. States/UTs:
a. Category A:
Rank State/UT Award
Andhra Pradesh
1 Maharashtra
Gold
Punjab
Uttar Pradesh
2 Madhya Pradesh Silver
Gujarat
3 Bronze
Rajasthan
West Bengal
b. Category B:
Rank State/UT Award
1 Jammu and Kashmir Gold
2 Sikkim Silver
3 Meghalaya
Bronze
LadakhIII. Districts:
a. Category A – Agriculture:
Rank District State/UT Product Award
1 Guntur Andhra Pradesh Chillies Gold
Ratnagiri Maharashtra Alphonso Mangoes
2 Nagpur Maharashtra Nagpur Orange Silver
Pulwama Jammu and Saffron
Kashmir
Siddharthnagar Uttar Pradesh Kala namak rice
3 Bronze
Amravati Maharashtra Mandarin Orange
Srikakulam Andhra Pradesh Cashew
Nalbari Assam Rice & rice Special Mention
4 products
Wayanad Kerala Coffee
Nashik Maharashtra Grapes/Raisins
b. Category B – Non-Agriculture:
Rank District State/UT Product Award
Bapatla Andhra Pradesh Chirala Silk Sarees (Kuppadam)
1 Gold
Vizianagaram Andhra Pradesh Bobilli Veena
Tirupati Andhra Pradesh Venkatagiri Cotton Sarees
Sri Sathya Andhra Pradesh Dharmavaram Silk Sarees
2 Sai Silver
Ganderbal Jammu and Willow Wicker
Kashmir
3 Anakapalli Andhra Pradesh Etikoppaka Toys Bronze
Kakinada Andhra Pradesh Peddapuram Silks
Akola Maharashtra Cotton Ginning and pressing Special
4 Mention
West Andhra Pradesh Narspur Crochet Laces
Godavari
*******