See Full Document Text
GOVERNMENT OF INDIA
MINISTRY OF COMMERCE & INDUSTRY
DEPARTMENT FOR PROMOTION OF INDUSTRY AND INTERNAL TRADE
LOK SABHA
UNSTARRED QUESTION NO. 408.
TO BE ANSWERED ON TUESDAY, THE 21ST JULY, 2026.
ONE DISTRICT ONE PRODUCT FOR KARBI ANGLONG
408. SHRI AMARSING TISSO:
Will the Minister of COMMERCE AND INDUSTRY be pleased to state:
वाणिज्य एवं उद्योग मंत्री
(a) whether Karbi Anglong and Dima Hasao districts of Assam have been identified
under the One District One Product (ODOP) initiative and, if so, the details
thereof;
(b) the products identified under the initiative in the said districts;
(c) the details of financial, technical and marketing assistance, including support
for branding and exports, provided under the initiative in the said districts; and
(d) whether the Government proposes to establish dedicated ODOP export hubs
or common facilitation centres in Karbi Anglong and Dima Hasao and, if so, the
details thereof?
ANSWER
वाणिज्य एवं उद्योग मंत्रालय में राज्य मंत्री (श्री णिणिन प्रसाद)
THE MINISTER OF STATE IN THE MINISTRY OF COMMERCE & INDUSTRY
(SHRI JITIN PRASADA)
(a) to (d): One District One Product (ODOP) is an initiative by the Department for
Promotion of Industry and Internal Trade (DPIIT) with the aim of selecting,
branding, and promoting at least one product from each district of the country
to enable holistic growth across all regions. The selection of ODOP products is
undertaken by the respective State/UT Governments. The Government of
Assam has identified Ginger as an ODOP product for Karbi Anglong and Dima
Hasao districts.
The implementation of ODOP is primarily through convergence with the
schemes/programmes of the Central Ministries/Departments and the State
Governments. No district-specific financial allocation is made under the ODOP
initiative.
Several steps have been undertaken to promote and enhance the visibility of
products identified under the ODOP initiative, including those identified from
Assam. These steps include facilitating participation in domestic and
international exhibitions; capacity-building initiatives in collaboration withvarious agencies; and e-commerce onboarding drives for the Government e-
Marketplace (GeM)-ODOP Bazaar, which showcases and stocks India’s best
ODOP products.
The ODOP initiative has previously collaborated with key institutions such as
the Indian Institutes of Technology (IIT Bombay, Roorkee, Kharagpur, and
Bhubaneswar), and National Institute of Design (NID Ahmedabad), along with
the Directorate General of Foreign Trade (DGFT) and Press Information Bureau
(PIB), to undertake capacity-building initiatives focused on product innovation,
diversification, quality enhancement, and market readiness, thereby supporting
local industries including agriculture-based products from Assam.
For promoting ODOP at the international level, engagement with MEA and
Indian Missions abroad, virtual buyer-seller meets, and participation in
international exhibitions have been undertaken. Also, various ODOP Products
have been included in gifting at multilateral and bilateral meetings in India to
popularize them internationally.
Further, the Government of Assam has informed that the PM Formalization of
Micro Food Processing Enterprises (PMFME) Scheme provides financial
assistance for setting up ODOP units, along with branding and marketing
support for food processing units. Under the Scheme, financial assistance has
been extended to 7 ODOP units in Karbi Anglong and 8 ODOP units in
Dima Hasao. District Export Promotion Committees have been constituted in
all districts to promote ODOP products. The State Government has constructed
the Unity Mall in Guwahati, which has stalls showcasing ODOP products,
including those from Karbi Anglong and Dima Hasao.
********