Parliament Question: Promotions by Influencers

GOVERNMENT OF INDIA MINISTRY OF INFORMATION & BROADCASTING LOK SABHA UNSTARRED QUESTION No. 4304 TO BE ANSWERED ON 18.03.2026 PROMOTIONS BY INFLUENCERS 4304. SHRI BAPI HALDAR Will the Minister of INFORMATION AND BROADCASTING be pleased to state: (a) whether the Government has empanelled any social media influencers for promotion/ publicity of Government schemes or programmes; (b) if so, the details of such contracts signed during the last five years, year-wise; and (c) the criteria of selecting influencers and estimated fee? ANSWER MINISTER OF STATE FOR INFORMATION & BROADCASTING; AND PARLIAMENTARY AFFAIRS (DR. L. MURUGAN) (a) to (c): The Central Bureau of Communication (CBC) issues advertisements on behalf of various client Ministries/Departments related to schemes/programmes and other initiatives of the Government of India. As per Digital Advertisement Policy, 2023, CBC issues, advertisements & campaigns for promotion/publicity of Government schemes or programmes only through empanelled media agencies. ********